The Work: The latest from the world of commercial creativity

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Asia-Pacific YouTube Ads Leaderboard: May 2019
Jun 18, 2019

Asia-Pacific YouTube Ads Leaderboard: May 2019

McDonald's, Samsung, GNX, Vivo, SK-II, Watsons, Lactum, Honor, AIS and more appear in this month's list of the top ad video in each of 13 APAC markets.

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What will daily life be like with 5G?
Jun 17, 2019

What will daily life be like with 5G?

In a campaign by M&C Saatchi Spencer Hong Kong, SmarTone suggests that it will involve playing table tennis against robots and painting skyscrapers with blasts from a smartphone.

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Apple greets Thailand with splashes of daily colour
Jun 13, 2019

Apple greets Thailand with splashes of daily colour

TBWA Media Arts Lab created seven bright videos highlighting the colours traditionally associated with each day of the week.

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2019 Cannes contenders: APAC agency leaders pick the top work
Jun 13, 2019

2019 Cannes contenders: APAC agency leaders pick the top work

We asked agency leaders from across the region to choose the work they expect (or hope) to see winning at Cannes Lions next week. We got more than 80 picks. These emerged as the favourites.

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Here's what you might eat in plastic every week
Jun 12, 2019

Here's what you might eat in plastic every week

Grey Malaysia helps WWF visualise the amount of microplastics people regularly eat.

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Getting comfortable in your own skin condition
Jun 10, 2019

Getting comfortable in your own skin condition

Goodstuph's film for Dove Singapore urges those with chronic skin conditions to 'make peace with their skin'

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R/GA Shanghai brings in kickass cat to fight for scrappy craft beer brand
Jun 7, 2019

R/GA Shanghai brings in kickass cat to fight for scrappy craft beer brand

Louie, the new face of Boxing Cat Beer, scores a knockout against bland branding

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Let's watch this year's Hari Raya and Ramadan videos
Jun 5, 2019

Let's watch this year's Hari Raya and Ramadan videos

See festive efforts from Petronas, TNB, Astro, Watsons, Touch'n'Go, Plus Highways, CIMB, Jakel Textiles, RHB, McDonald's, P&G and BMW.

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Nike and Shiseido offer very different depictions of Naomi Osaka
Jun 3, 2019

Nike and Shiseido offer very different depictions of Naomi Osaka

In one spot, the tennis star takes on the media without saying anything; in another, she simply reads a script.

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In CIMB film for Aidilfitri, forgiveness is not just for kids
Jun 3, 2019

In CIMB film for Aidilfitri, forgiveness is not just for kids

The Malaysian bank and Ogilvy invert the traditional custom with a story about a mother begging forgiveness.

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Hate your job? Maybe you're suffering from '700-day itch'
May 31, 2019

Hate your job? Maybe you're suffering from '700-day itch'

AIA and Leo Burnett create easily the most entertaining recruitment video Ad Nut has ever seen.

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Lumpy soap reminds Indian women to check their breasts
May 30, 2019

Lumpy soap reminds Indian women to check their breasts

Unilever and Wunderman Thompson got help from an oncologist to design a “humble bar of soap” with the power to make women perform self-exams.

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To vote ‘yes’, place your trash here
May 30, 2019

To vote ‘yes’, place your trash here

Campaign by Happiness Saigon encourages young people in Vietnam to raise their voice with their trash.

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ScUber diving Down Under
May 29, 2019

ScUber diving Down Under

Queensland tourism campaign by Publicis and Herd MSL partners with Uber to book ride sharing under the sea along the Great Barrier Reef.

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Selling face wash? Use a couple of slappers
May 28, 2019

Selling face wash? Use a couple of slappers

Pond’s Men Indonesia wants to rethink 'butch' advertising, and offers a slightly odd alternative.

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RHB offers up a simple story about a heroic teacher
May 28, 2019

RHB offers up a simple story about a heroic teacher

For Hari Raya, the bank brand and FCB Kuala Lumpur present a true story about a reticent student and the teacher determined to reach him.

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Ever seen a fairy tale with a non-evil stepmother?
May 24, 2019

Ever seen a fairy tale with a non-evil stepmother?

Probably you haven't. GS Caltex and Korean agency AdQua Interactive set out to change that with a touching storytelling initiative.

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Times of India makes space for 'Out & Proud' announcements
May 23, 2019

Times of India makes space for 'Out & Proud' announcements

Paper confronts lack of acceptance for LGBTQ people using an old format: The classified ad.

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Case-study videos and the veneer of amazing achievement
May 23, 2019

Case-study videos and the veneer of amazing achievement

DDB Singapore's effort on behalf of an autism organisation is about as good as it gets when it comes to "award bait". So why does it still feel icky?

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Crossover hit: US brewery highlights songs that were 'Big in Japan'
May 22, 2019

Crossover hit: US brewery highlights songs that were 'Big in Japan'

See if you can solve the musical puzzles in this ingenious campaign, then use the QR codes to see if you were right.