The Work: The latest from the world of commercial creativity

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A cowboy croons an anti-smoking message, reluctantly
1 day ago

A cowboy croons an anti-smoking message, reluctantly

That ain't the Marlboro Man. And like the tobacco industry, he ain't really sorry.

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Asia-Pacific YouTube Ads Leaderboard: April 2018
2 days ago

Asia-Pacific YouTube Ads Leaderboard: April 2018

A horror-comedy-love story about epayments takes the top spot, while AIS has three spots in the top 10 for the second month in a row.

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Lion and cryin': The year's top 3 award-bait campaigns
2 days ago

Lion and cryin': The year's top 3 award-bait campaigns

Our pal Ad Nut debuts on video to call out some of the worst and best heartstring-tugging work offered up by APAC agencies this year.

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Chang Beer spotlights Vietmax, Wowy, other Vietnam hip-hop artists
2 days ago

Chang Beer spotlights Vietmax, Wowy, other Vietnam hip-hop artists

Iris Singapore campaign for Chang Beer includes a 10-minute Vice documentary and a series of live events.

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How brands crashed the Royal Wedding
4 days ago

How brands crashed the Royal Wedding

There was no shortage of hoopla this weekend over His Royal Highness Prince Harry of Wales getting hitched to American actress Meghan Markle. Campaign takes a closer look brands that couldn't resist getting regal.

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Apple rolls out another Animoji karoke video
4 days ago

Apple rolls out another Animoji karoke video

Apple's Animoji: Taxi Driver rendition premiering at the Seoul Jazz Festival is said to be inspired by the unreleased track "Citizen Kane" by Korean indie band HYUKOH.

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Learning about cleft conditions with clumsy cutlery
4 days ago

Learning about cleft conditions with clumsy cutlery

McCann Health Singapore's campaign for Smile Asia aims to make dealing with cleft lips or cleft palates more relatable.

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Hong Kong Ballet campaign is a soaring success
May 17, 2018

Hong Kong Ballet campaign is a soaring success

A joyous, gorgeous campaign by Design Army and photographer Dean Alexander makes the troupe impossible to ignore.

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NEC's 'Same face girls' video is accurately named, disturbing
May 16, 2018

NEC's 'Same face girls' video is accurately named, disturbing

40 young women with the same mask do a dance number to promote the company's biometric technologies.

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Jenga in a moving car? Please.
May 16, 2018

Jenga in a moving car? Please.

Why create a product demonstration that's obviously complete and utter bullshit?

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DBS to customers: 'Bank less'
May 16, 2018

DBS to customers: 'Bank less'

The Singapore-based bank repositions, replacing 'Living, breathing Asia' with 'Live more, bank less'.

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Sri Lanka paint company to make hues from discarded temple flowers
May 15, 2018

Sri Lanka paint company to make hues from discarded temple flowers

Leo Burnett Sri Lanka came up with the 'Petal paints' concept for JAT Paints.

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Winemaker offers an immersive experience (not literally)
May 11, 2018

Winemaker offers an immersive experience (not literally)

Stoneleigh Wild Valley and Digitas worked with artists to create a wine experience that's as immersive as one can get without getting wet (and stained).

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Thai AirAsia reprises calendar-inspired 'Weekdays' campaign
May 10, 2018

Thai AirAsia reprises calendar-inspired 'Weekdays' campaign

BBDO Bangkok returns to a formula that won two Cannes Lions in 2015.

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Rexona, Mindshare, Grab and Google launch 'Movement for movement'
May 10, 2018

Rexona, Mindshare, Grab and Google launch 'Movement for movement'

The initiative aims to help people with disabilities get around Jakarta.

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Pizza Hut Singapore takes aim at ‘foodie’ culture
May 9, 2018

Pizza Hut Singapore takes aim at ‘foodie’ culture

New ad campaign follows growing trend of mocking trendy millennials.

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Amex couldn't target millennials more boringly if it tried
May 8, 2018

Amex couldn't target millennials more boringly if it tried

Banks have had to learn that consumers want finance to fit in with their daily lives. But aren't there cleverer ways to show they know this and convey what they're doing to make it possible?

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Sydney Opera House unveils promotional pinniped
May 8, 2018

Sydney Opera House unveils promotional pinniped

The landmark venue, with help from The Works and On Message, has introduced a chatbot based on a popular seal.

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Standard Chartered celebrates ‘King’ Kenny Dalglish in Liverpool FC campaign
May 8, 2018

Standard Chartered celebrates ‘King’ Kenny Dalglish in Liverpool FC campaign

Children’s e-book regales history of club legend for Liverpool’s 125th birthday.

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Dove takes on hurtful labels in Hong Kong
May 7, 2018

Dove takes on hurtful labels in Hong Kong

Unilever's marketing manager explains the brand's first localised 'Real beauty' campaign for Hong Kong, which launched today through Uth Creative Group and PHD.