The Work: The latest from the world of commercial creativity

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See all the Adfest 'Grande' winners
1 day ago

See all the Adfest 'Grande' winners

See all the Grande Lotus winning work from AdFest.

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Ahhh, the fresh smell of..sweaty underpants?
4 days ago

Ahhh, the fresh smell of..sweaty underpants?

This gardening brand's commercial really stinks.

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Hahn Brewers plays head games for new launch
Mar 18, 2019

Hahn Brewers plays head games for new launch

A dumbbell and a skateboard walk up to a bar, in a new campaign by Thinkerbell.

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'This is a bank ad'
Mar 15, 2019

'This is a bank ad'

In a LOL-worthy campaign by Union, Bankwest uses delicious parody to stand out in a 'Sea of sameness'.

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Asia-Pacific YouTube Ads Leaderboard: February 2019
Mar 15, 2019

Asia-Pacific YouTube Ads Leaderboard: February 2019

Uncle Tobys, Samsung, Bajaj, Hyundai, Dermatix, Cadbury and more appear in this month's list of the top ad video in each of 12 APAC markets.

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A Russian airline's unusual perspective on earth, and branding
Mar 14, 2019

A Russian airline's unusual perspective on earth, and branding

An ambitious campaign for a little-known Russian airline launches in English and Japanese.

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Vicks brings 'touch of care' to HIV-positive kids
Mar 14, 2019

Vicks brings 'touch of care' to HIV-positive kids

With Publicis Singapore, the brand uses its award-winning platform to bring attention to ignorance about those living with HIV—as well as a worthy programme to support them.

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AAMI's geo-targeted ads keep drivers safe via Spotify
Mar 14, 2019

AAMI's geo-targeted ads keep drivers safe via Spotify

If you can get used to the feeling of being watched, this clever campaign by AAMI and Ogilvy Melbourne may hold huge potential for road safety.

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Prudential uses true-life survivor story in new campaign
Mar 13, 2019

Prudential uses true-life survivor story in new campaign

A five-minute film by creative agency Kymechow tells the story of Hong Kong actress Mandy Lam's fight with breast cancer.

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RHB Bank would have you believe that 'Progress is for anyone'
Mar 13, 2019

RHB Bank would have you believe that 'Progress is for anyone'

Brand film from FCB Kuala Lumpur strikes such a positive note that even cynics might be persuaded.

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Ikea introduces itself to Penang, in Hokkien
Mar 12, 2019

Ikea introduces itself to Penang, in Hokkien

BBH Singapore makes Hokkien-Swedish rhymes to ingratiate the brand in advance of a new store opening.

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Ad gives first glimpse inside Singapore's Jewel Changi Airport
Mar 11, 2019

Ad gives first glimpse inside Singapore's Jewel Changi Airport

The hotly anticipated new complex, which hopes to indefinitely extend the time visitors spend at the airport, is seen for the first time in a sweet new campaign by Ogilvy.

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Two tales of continuity from China this International Women's Day
Mar 8, 2019

Two tales of continuity from China this International Women's Day

Is age the only number that defines a woman? No. Is continuity the key factor that proves a brand's legitimacy in female empowerment? Yes.

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Empowerpuff, girls: Turner's trio celebrates IWD
Mar 8, 2019

Empowerpuff, girls: Turner's trio celebrates IWD

Cartoon Network marks International Womens Day by launching a campaign involving its longtime stars the Powerpuff Girls.

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Brands urge India's women to live for themselves
Mar 8, 2019

Brands urge India's women to live for themselves

A collection of work from India tied to International Women's Day.

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Calvin Klein embraces diversity with first-ever Women’s Day campaign for Asia
Mar 7, 2019

Calvin Klein embraces diversity with first-ever Women’s Day campaign for Asia

Challenging gender norms in the Asian cultural system will not be easy. Calvin Klein’s latest regional campaign is a brave shot.

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“It's Not That Hard” to make unconscious bias front of mind
Mar 7, 2019

“It's Not That Hard” to make unconscious bias front of mind

Saatchi & Saatchi New Zealand worked with a group of C-level bosses to drive inclusion in workplaces by highlighting how easy it is to avoid bias, in a campaign for International Women's Day.

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Mar 6, 2019

"Stay in sport" Pantene Malaysia urges girls

Possibly Ad Nut's favourite Women's Day campaign yet, these two new videos by Grey Group feature Malaysian female athletes.

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Spotify launches India blitz
Mar 1, 2019

Spotify launches India blitz

The music streaming service launched in India on Wednesday, with a campaign by Leo Burnett.

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Aldi unleashes a tunavalanche
Feb 27, 2019

Aldi unleashes a tunavalanche

Our pal Ad Nut can resist neither wordplay nor the brand's ongoing string of fun commercials.