The Work: The latest from the world of commercial creativity

Why the chips are down for actor Rajkummar Rao
23 hours ago

Why the chips are down for actor Rajkummar Rao

In the film conceptualised by Leo Burnett, he Lay’s down the horrors of not stocking up on his favourite chips.

Spotify proves that women are indeed music to the ears
1 day ago

Spotify proves that women are indeed music to the ears

Silence their voices to make their voices heard, Spotify doles out a genius in India.

Ford taps high-profile drivers for new campaign
1 day ago

Ford taps high-profile drivers for new campaign

Sydney Sweeney, Dee Bryant and Kai Lenny tell their passionate stories and connections to Ford.

Coca-Cola invites creators to make artwork using AI-based platform
1 day ago

Coca-Cola invites creators to make artwork using AI-based platform

‘Create real magic’ encourages users to add their own creativity to Coca-Cola imagery.

Apple 'quiets the noise' in new AirPods Pro ad
2 days ago

Apple 'quiets the noise' in new AirPods Pro ad

Watch how street noise floats away in TBWA\Media Arts Lab's latest collaboration with director group Megaforce.

Brand closures as important as brand relaunches implies Mandarin Oriental's cheeky activation
3 days ago

Brand closures as important as brand relaunches implies Mandarin Oriental's cheeky activation

Clever marketing doesn’t necessarily have to diss competition; engagement can also come by elevating rivals.

Irish agency recreates The Banshees of Inisherin as 8-bit arcade game
3 days ago

Irish agency recreates The Banshees of Inisherin as 8-bit arcade game

The video game has been created by the Irish-founded agency to celebrate St Patrick's Day.

The Monkeys deliver a cliffhanger for Macpac
4 days ago

The Monkeys deliver a cliffhanger for Macpac

There's no need for fear of heights if you have good gear, says the outdoors company.

A new tourism campaign tells influencers to... uninfluence
Mar 16, 2023

A new tourism campaign tells influencers to... uninfluence

But AdNut wonders if Esperance Tourism really wants you to uninfluence or influence by uninfluencing?

Donation wallpaper gives a charity new life in Taiwan
Mar 15, 2023

Donation wallpaper gives a charity new life in Taiwan

INSPIRATION STATION: Leo Burnett designed a special collection of cellphone wallpapers for McDonald’s with a barcode that donates to its charity whenever you buy something.

Ikea sets sights on decluttering homes with innovative solutions
Amazon's Olivia Wilde-directed spot stars woman with unwanted 'tache'
Mar 14, 2023

Amazon's Olivia Wilde-directed spot stars woman with unwanted 'tache'

The work has been created by Wieden & Kennedy London and directed by Olivia Wilde.

How Burger King inspired a brown fleece fashion trend in Korea
Mar 13, 2023

How Burger King inspired a brown fleece fashion trend in Korea

Innored's 'Chicken King Fashion Week' campaign allowed anyone in Korea wearing garb resembling fried chicken skin to get the chance to have a free sandwich.

Breaking the cliches, smashing stereotypes, one campaign at a time
Mar 8, 2023

Breaking the cliches, smashing stereotypes, one campaign at a time

Female creatives from across APAC pick the most powerful ads from the last decade which go beyond selling things to tackling societal norms. On International Women's Day and beyond, these are ads that took a step in the right direction.

Before she's superwoman, she's human, says Tanishq
Mar 7, 2023

Before she's superwoman, she's human, says Tanishq

The film, conceptualised by Talented, highlights how there's an internal and external burden of potential that women face today.

Spikes Asia Awards 2023: Campaign's contenders, part 2
Mar 6, 2023

Spikes Asia Awards 2023: Campaign's contenders, part 2

With most Spikes Asia metals set to be awarded tomorrow, our editors pick another round of contenders in selected categories.

Spikes Asia Awards 2023: Campaign's contenders
Mar 3, 2023

Spikes Asia Awards 2023: Campaign's contenders

With the Spikes Asia Awards 2023 shortlists out, the Campaign editorial team picks their predicted winners.

Pepsi revives Derek Zoolander as its new spokesmodel
Mar 3, 2023

Pepsi revives Derek Zoolander as its new spokesmodel

Ben Stiller reprises his role as Zoolander in a continuation of Pepsi’s "Great Acting or Great Taste” campaign, which debuted at Super Bowl LVII.

See the Spikes Asia Awards 2023 shortlists
Mar 1, 2023

See the Spikes Asia Awards 2023 shortlists

The shortlists for all 24 categories for the Spikes Asia Awards have been released.

DDB launches new campaign to spotlight modern slavery
Mar 1, 2023

DDB launches new campaign to spotlight modern slavery

Modern slavery is real; globally 50 million people are trapped. Watch this campaign to see an NGOs rehabilitation efforts.