The Work: The latest from the world of commercial creativity

Snapchat launches first global B2B campaign
3 hours ago

Snapchat launches first global B2B campaign

‘Meet the Snapchat’ generation runs in Australia, Canada and the US from today, followed by Europe and MENA later this month.

Nike celebrates the perseverance of sports and social unity
2 days ago

Nike celebrates the perseverance of sports and social unity

The short film by Wieden+Kennedy uses split screen segues and features a galaxy of Nike endorsers and everyday athletes to highlight the universality of sport and societal challenges.

New Zealand turns the whole country into a game
3 days ago

New Zealand turns the whole country into a game

You can't really 'Play NZ'. It's a clever new Tourism NZ campaign that packages the country's many charms in gaming tropes, complete with a gaming influencer doing a playthrough. And also a minotaur named Tim.

Coca-Cola takes poetic approach in post-Covid search for purpose
4 days ago

Coca-Cola takes poetic approach in post-Covid search for purpose

Created by 72andSunny Amsterdam, “Open like never before” stars George the Poet as he performs a piece calling on the public to look at the world in a different light.

Taiwan Mobile prepares for next stage with brand refresh
Jul 29, 2020

Taiwan Mobile prepares for next stage with brand refresh

REBRANDING EXERCISES: Superunion upgraded the mobile carrier's logo and overall visual identity while introducing a new tagline. Read all about it and tell us what you think.

Honey brand deploys smart hives to protect Aussie bees
Jul 28, 2020

Honey brand deploys smart hives to protect Aussie bees

B Honey, working with Thinkerbell, created a solar-powered hive add-on that can detect a dangerous mite infestation and send an alert.

Asahi Super Dry celebrates the phenomenon of 'karakuchi' in first global campaign
Jul 28, 2020

Asahi Super Dry celebrates the phenomenon of 'karakuchi' in first global campaign

Campaign is brand's first work by Dentsumcgarrybowen, which won the account in January.

And then there were eight (cheeses)
Jul 27, 2020

And then there were eight (cheeses)

Tasty little ad celebrates the 10th 'Cheesiversary' of a Pizza Hut Singapore favourite, the Cheesy 7, even though the pizza is now inaccurately named because it has eight cheeses.

How Simmons pulled off the first brand debut on TikTok
Jul 27, 2020

How Simmons pulled off the first brand debut on TikTok

The mattress-in-a-box product is targeting Generation Z.

Born Free channels lockdown anguish to highlight animal captivity
Jul 27, 2020

Born Free channels lockdown anguish to highlight animal captivity

Work explores the emotional impact of being confined.

Delightful illusion promotes upcoming Samsung unveiling
Jul 24, 2020

Delightful illusion promotes upcoming Samsung unveiling

VIDEO: 3D forms appear to float and cavort inside a giant LED facade in Seoul, part of a campaign by Eleven and We Are Social.

Softly delivered pandemic messaging, at a time of high-decibel COVID-19 communication
Jul 24, 2020

Softly delivered pandemic messaging, at a time of high-decibel COVID-19 communication

At a time of physical distancing and endless paranoia, BBC StoryWorks somewhat belatedly tells us that there's someone out there.

Grey Singapore makes a game out hygiene instructions for kids
Jul 23, 2020

Grey Singapore makes a game out hygiene instructions for kids

The agency worked with game developer Heartifact Studios to create 'Keep off', a multi-level tutorial where kids unlock achievements such as cleaning their hands and keeping safe distance from others.

Avon Philippines ditches professional lingerie models for ‘real women’
Jul 23, 2020

Avon Philippines ditches professional lingerie models for ‘real women’

A digital spot by MullenLowe MARC resonates with Filipinas.

'Great brands always provide hope': HSBC on the imperative behind its new HK brand campaign
Jul 23, 2020

'Great brands always provide hope': HSBC on the imperative behind its new HK brand campaign

The bank highlights a symbol of progress and acceleration within its hexagon logo while asserting that 'The story continues...if you believe'.

Condom campaign treats STIs like stocks
Jul 22, 2020

Condom campaign treats STIs like stocks

Lifestyles' 'Publicly traded' campaign offers discounts on condom prices when internet searches for info on sexually transmitted diseases surge.

Pepsi AR campaign draws 600,000 posts in China
Jul 21, 2020

Pepsi AR campaign draws 600,000 posts in China

An augmented-reality campaign by VMLY&R allowed users to create and post content in WeChat and Douyin.

Thai health group holds a mirror up to drinking behaviour
Jul 20, 2020

Thai health group holds a mirror up to drinking behaviour

In this film from Leo Burnett Thailand, the man in the mirror is the good guy. It's the guy in front of the mirror who's got some issues.

Kasikornbank puts spotlight on small businesses
Jul 20, 2020

Kasikornbank puts spotlight on small businesses

The bank releases a documentary, with GreyNJ United, that focuses on businesses taking—and declining—zero-interest, 10-year COVID-19 recovery loans.

Bumble celebrates lockdown love
Jul 20, 2020

Bumble celebrates lockdown love

Film by DDB Mudra Group tastefully charts the "evolution" of love under lockdown, as virtual dating becomes more accepted.