The Work: The latest from the world of commercial creativity

Premium
Mitsubishi Estate positions rugby as a cerebral sport
2 days ago

Mitsubishi Estate positions rugby as a cerebral sport

The real estate developer is working with Dentsu to overcome Japan's perception of rugby players as brainless musclemen.

Premium
A lot of glass was harmed in this product demo (on purpose)
2 days ago

A lot of glass was harmed in this product demo (on purpose)

You might not need a 38,000-kilogram front-end loader meant for mining operations, but you may very well want one after seeing this ad by Forsman & Bodenfors.

Premium
Who knew missing the big moments was funny?
2 days ago

Who knew missing the big moments was funny?

Heineken taps into a football fan’s worst nightmare, but says it’s ok, because Andrea Pirlo.

Premium
HKTB and Grey Group champion Hong Kong's Sham Shui Po
3 days ago

HKTB and Grey Group champion Hong Kong's Sham Shui Po

While they might not change anyone's lives, Grey Group's new 'Every Bit Local' campaign films for HKTB are a quiet pleasure in a shouty world.

Premium
Asia-Pacific YouTube Ads Leaderboard: August 2018
4 days ago

Asia-Pacific YouTube Ads Leaderboard: August 2018

Work from Vietnam takes six of the 10 spots, including three each for Vinamilk and Samsung.

Premium
My, this music video has a lot of jewellery shots
Sep 14, 2018

My, this music video has a lot of jewellery shots

Chow Sang Sang scores with a music video featuring Cantopop star Jason Chan, produced by agency Sunny Idea.

Premium
Airbnb aims to go mainstream in Japan
Sep 12, 2018

Airbnb aims to go mainstream in Japan

The brand's first large-scale campaign since the government's 'normalisation' of home-sharing highlights the versatility of holiday listings.

Premium
Suicide prevention gets needed attention in Asia
Sep 11, 2018

Suicide prevention gets needed attention in Asia

Social-media efforts aim to connect people with crisis services.

Premium
Audi asks people to reflect on the meaning of freedom
Sep 11, 2018

Audi asks people to reflect on the meaning of freedom

A new campaign for Japan is nice and all, but we can't help but long for the days when Audi really challenged conventions.

Premium
Living-room dramas with goofy dads never get old
Sep 11, 2018

Living-room dramas with goofy dads never get old

TV rooms become the settings for surprising events in new spots for AAMI and Ikea, by Ogilvy and The Monkeys, respectively.

Premium
This Korean Air ad has first-class style but economy copy
Sep 6, 2018

This Korean Air ad has first-class style but economy copy

Ogilvy Shanghai's new campaign scales new heights of vagueness.

Premium
BAT takes to TV to reframe the image of smoking
Sep 5, 2018

BAT takes to TV to reframe the image of smoking

The tobacco firm treads a similar path to Japan Tobacco with a corporate branding message touting a future in which smokers and non-smokers live in harmony.

Premium
BRAC and Ogilvy urge us not to forget the Rohingya
Sep 5, 2018

BRAC and Ogilvy urge us not to forget the Rohingya

New campaign highlights plight of people one year on from their forced exodus from Myanmar.

Premium
Jiggling, bouncing, um, balls make case for sports bra usage
Sep 4, 2018

Jiggling, bouncing, um, balls make case for sports bra usage

Campaign for Berlei by The Monkeys uses lifelike orbs to demonstrate the abuse breasts can take during athletic activity.

Premium
Thirst for personal content drives second wave of STB’s 'passion' campaign
Sep 4, 2018

Thirst for personal content drives second wave of STB’s 'passion' campaign

This Phase two of 'Passion Made Possible’ includes more ‘tribes’ that visitors can identify with.

Premium
DDB Sydney declares that all vans are just big boxes
Sep 3, 2018

DDB Sydney declares that all vans are just big boxes

Volkswagen Crafter gets the basic approach.

Premium
OOH installation dramatises sneeze threat
Sep 3, 2018

OOH installation dramatises sneeze threat

We refuse to call this Singapore ad for Redoxon a 'viral video'.

Premium
A groom's shocking wedding speech makes for a brilliant retirement-planning ad
Aug 31, 2018

A groom's shocking wedding speech makes for a brilliant retirement-planning ad

A mortifying wedding-banquet speech delivers a strong message about retirement planning in this campaign for NTUC Income by BBH Singapore.

Premium
Samsonite enlists Kozue Akimoto to tout Polygon lineup
Aug 31, 2018

Samsonite enlists Kozue Akimoto to tout Polygon lineup

Japanese model appears in multi-market campaign by Cheil Hong Kong.

Premium
A retiree tours the streets of Bangkok
Aug 31, 2018

A retiree tours the streets of Bangkok

Porsche brought its 919 Hybrid to Thailand as part of a world farewell tour.