The Work: The latest from the world of commercial creativity

Spikes Asia Awards 2021: Campaign's contenders 3
1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.

Moutai loosens even more tongues in holiday rap about China's 'national liquor'
1 day ago

Moutai loosens even more tongues in holiday rap about China's 'national liquor'

INSPIRATION STATION: To promote the booze brand to a younger generation with an international edge, three foreigners joined a Chinese rap, creating a social-media sensation.

Spikes Asia Awards 2021: Campaign's contenders 2
2 days ago

Spikes Asia Awards 2021: Campaign's contenders 2

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.

Sexy humans dance in pride-themed undies
2 days ago

Sexy humans dance in pride-themed undies

A campaign for Bonds by Special Group Australia celebrates the brand's new pride-themed product range, with an LGBTQIA+ Donna Summer dance party.

Spikes Asia Awards 2021: Campaign's contenders
3 days ago

Spikes Asia Awards 2021: Campaign's contenders

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has scoured through the 2021 shortlist to pick out the work we expect to win.

'Extinction date' packaging design wins gold at Young Spikes integrated competition
4 days ago

'Extinction date' packaging design wins gold at Young Spikes integrated competition

Creative duo behind sustainability proposal discuss their creative process and what they've learnt from four years of Young Spikes competitions.

'Here today, gone tomorrow' wins Young Spikes film gold
4 days ago

'Here today, gone tomorrow' wins Young Spikes film gold

Chiemi Manako, copywriter with Dentsu, and Hirotaka Endoh, director with Jamboree, tell us about their gold-winning film about overfishing.

Eugene Cheong's new 'e' agency launches first campaign for MoneyOwl
Feb 22, 2021

Eugene Cheong's new 'e' agency launches first campaign for MoneyOwl

Unflashy and down-to-earth, the campaigns give practical investing advice to Singaporeans.

Telstra brings The Australian Ballet's rising stars to the small stage
Feb 19, 2021

Telstra brings The Australian Ballet's rising stars to the small stage

INSPIRATION STATION: Watch how R/GA and Telstra illustrate the pandemic's impact on the arts, with a unique twist to The Australian Ballet's Rising Star and People's Choice Awards.

UNESCO joins Whisper's #KeepGirlsInSchool initiative
Feb 18, 2021

UNESCO joins Whisper's #KeepGirlsInSchool initiative

Watch the film conceptualised by Leo Burnett India here

Woman peels off her date’s mouth in telco campaign
Feb 18, 2021

Woman peels off her date’s mouth in telco campaign

Don’t worry, it’s not gory. It’s more about choosing what you want in your date and, well, with your telco package.

Swiggy Instamart helps create meals for two, by two
Feb 17, 2021

Swiggy Instamart helps create meals for two, by two

'The Better Half Cookbook' was conceptualised by Dentsu Webchutney

Tennis Australia launches audio stream to allow blind to follow sport
Feb 17, 2021

Tennis Australia launches audio stream to allow blind to follow sport

Design and innovation agency AKQA and Monash University helped to build the technology that will be piloted during the Australian Open finals.

Pokémon celebrates 25 years with Post Malone virtual gig
Feb 16, 2021

Pokémon celebrates 25 years with Post Malone virtual gig

The concert is part of an ongoing collaboration with Universal Music Group.

India's Valentine's Day advertising showcase
CNY film festival: Festive ads from Apple, Petronas, RHB, Singtel, Coke and more
Feb 11, 2021

CNY film festival: Festive ads from Apple, Petronas, RHB, Singtel, Coke and more

As we head off to celebrate the new year (we'll resume publishing on Tuesday), we heartily wish you a happy new year, and we leave you with this collection of the year's CNY brand films.

Singaporean artists depict country's fondest memories
Feb 11, 2021

Singaporean artists depict country's fondest memories

INSPIRATION STATION: Up-and-coming artists visualise Singapore through the fondest memories of local dwellers, as part of a crowdsourced art exhibit by BBC StoryWorks.

Bond with gran through Xbox, says Microsoft to teens
Feb 9, 2021

Bond with gran through Xbox, says Microsoft to teens

Short films promote the console brand’s initiative to help elderly people.

Super Bowl 2021: brands play it safe but creativity still shines through
Feb 9, 2021

Super Bowl 2021: brands play it safe but creativity still shines through

While it may not resonate as strongly this side of the Pacific, the Super Bowl nevertheless provides a valuable insight into creative campaign trends more generally.

How brands caught the attention of Gen Z during the Super Bowl
Feb 8, 2021

How brands caught the attention of Gen Z during the Super Bowl

Second-screen activations included influencer partnerships and social media sweepstakes.