The Work: The latest from the world of commercial creativity
Creative campaign aims to bring Singaporeans closer to Paradise
TSLA's multimedia creative work for the newly-opened Bird Paradise at Mandai Wildlife Reserve aims to show how close an escape to 'paradise' can be.
Lelo puts self-pleasure on full display in Hong Kong
Taboos be dammed, Swedish sex toy company plays with temptation to commemorate International Masturbation Day in its debut OOH campaign in Asia.
Adidas lists team India's 'impossible' moments
Watch the film conceptualised by Fundamental here
A bubbly surprise, Coca-Cola ignites senses with OOHA campaign
Coca-Cola and WPP 'Lighten Up!' to make everyday moments extraordinary in the latest rollout.
Income Insurance goes all-in on travel horror story fearmongering
The 18-minute creepy and entertaining opus 'Trapped' by BBH Singapore, directed by Kelvin Tong, is a deliberate shift by the insurer towards new content consumption trends.
Apple captures mortifying moment health data is shared without consent
The funny global campaign highlights the importance of health data privacy.
Rex on the beach! Dinosaur prints ahead of Apple TV+ documentary launch
AD BRIEF: A natural landscape artist created spectacular earth murals in the United States, England and Finland using prehistoric pigments and natural materials ahead of the second season of ‘Prehistoric Planet.’
Singapore campaign encourages more people to naturally identify as caregivers
A new campaign and film series from TSLA for the Agency for Integrated Care wants everyday caregivers to recognise their role, so they can ask for help.
Warner Bros Discovery's cluster bundle offering leaves Kareena Kapoor Khan speechless
The new TVC reveals WBD's impressive lineup for Indian viewers, giving access to genres such as sports, food, wildlife, kids, and entertainment under one comprehensive network and a single price point.
Should Cannes juries put ‘bullshit' brand purpose out to pasture?
With all but four of last year's Grand Prix winners being purpose-themed, a debate arose around the loss of authenticity in 'made for award' campaigns.
Crocs launches interactive AR game experience with Minecraft
The unique gaming campaign, produced by Gravity Road in the UK, can be accessed by scanning a special pair of clogs.
Netflix stages orchestra experience for 'Queen Charlotte: a Bridgerton story'
The streaming service hosted two pop-up events in Liverpool and London.
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Levi's sound system experience pays homage to 150 years of 501s
The experience brings to life the jeans brand's association with soundsystem music culture, by connecting its 501s line with bass culture in the UK.
Estée Lauder embraces different shades of beauty
The campaign 'My Shade, My Story' featuring global brand ambassador, Manushi Chhillar, is a powerful reminder that all skin tones are beautiful.
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A rescue shelter in Vietnam lets you save animals by just listening to music
Rescue Radio is a new spin on fundraising, hoping enough listeners on YouTube, in the age of viral dog and cat videos can help dogs and cats find homes.
Colgate empowers a toothless granny's 'cutting machine'
Watch the film conceptualised by team WPP here
Rip Curl and Tourism Fiji surprise surfers with virtual competition
AD BRIEF: VMLY&R helps stage a competition for surfers using their logged smartwatch data, with the winner headed to Fiji.
Why Airbnb’s summer campaign is all about room shares
The campaign, promoting its redesigned feature for booking private rooms, aims to attract budget travelers amid the economic downturn.
Starbucks brews inclusive message
Latest campaign conceptualised by Edelman features transgender actor Sia, focusing on relationships and understanding.
God and AI team up to stop Taiwan's litterbugs
Hold on to the trash! There's a new sheriff in town and he's not just any cop, he's a holographic god.