The Work: The latest from the world of commercial creativity
Sony entices new players with global #LiveFromPS5 campaign
Sony mimics a breaking-news channel to showcase some of its better-known PS5 games, including by apparently smashing a giant axe into the concrete of London's Southbank.
Copycat accusations fly: Cathay Pacific calls out SIA for lack of originality in latest brand campaign
Is imitation really the best form of flattery?
Tourism Fiji drops piña coladas and pegs on culture in new campaign
'Where happiness comes naturally' has a refreshing take on cliched travel campaigns.
Break the bias, 'Correct the Internet' to make women in sports more visible
DDB New Zealand's new spot seeks to set the record straight by spotlighting online inaccuracies that disadvantage women in sports.
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Snap’s latest global brand campaign highlights fun AR filters
Wait’ll You See This, is Snap’s third major brand campaign.
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Nike inspires children to dream big with rousing Chinese New Year campaign
Wieden+Kennedy Shanghai's new spot lets some of China’s biggest athletes turn back the clock and reignite the dreams that spurred them to greatness.
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Pepsi shows how to 'Save The Drama' this Chinese New Year
FCB Shout Malaysia delivers a cheeky campaign aimed at alleviating typical festive frustrations whilst boosting bottle sales at this time.
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Apple releases short film to spotlight data privacy
The six-minute film was created in partnership with MAL.
Saatchi & Saatchi unveils new twist on 'Pregnant man' ad for anniversary of Roe vs Wade
This is the second time the agency has brought back the famous ad.
Hop to it: 10 lunar new year campaigns to celebrate the Year of the Rabbit
From heart-warming and humorous, see how brands like Coca-Cola, Apple, BMW, Tiger and more are ushering in the lunar new year in our festive campaign roundup.
Ban Conversion Therapy Collective "It's not therapy, it's abuse" by The & Partnership
As Britain vows new law to ban all forms of conversion therapy, short film by a collective of 21 LGBT+ charities coordinated by Stonewall, shines light on the abusive practice.
House of Creed partners with Robbi to capitalise on China’s collectible toy craze
Robbi is trendy, British French brands like Creed are capitalising on it to lure the chic China consumer. Campaign talks exclusively to CEO Sarah Rotheram to understand the brand journey and strategy behind such collaborations.
Kotex inspires women to #ChooseItAll and not compromise on sanitary protection
Watch the film conceptualised by Ogilvy here
Income marries product benefits with purpose in heart-tugging campaign
Integrated campaign amplifies 'putting people first' in an emphatic yet empathetic manner.
Greenpeace calls for private jet ban in Davos campaign
The campaign, launched to coincide with the World Economic Forum, calls out the rich and powerful who create private jet emissions.
Uncaged to engaged: Tiger Beer shifts 2023 festive message from achieving to enjoying the moment
Campaign speaks exclusively to Tiger’s global brand director about its new film, experiential stunt, and the research behind it showing the pressure to achieve faced by younger Asians, especially during festive times.
‘Through the Five Passes’: Apple highlights iPhone’s cinematic prowess in CNY film
WATCH: This year's effort by TBWA\Media Arts Lab Shanghai is an inspiring 18-minute long film shot entirely on iPhone 14 Pro and 14 Pro Max.
TikTok spot shows it’s more than just a dancing app
The new UK campaign was created by Mother.
Trust this Trust Bank campaign to add prosperity to your Lunar New Year
What? Prosperity, that’s Huat.
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Singtel solves tech and customer service issues in 'hoppy' new year film
Technology and customer support are the main focus of Singtel's CNY 2023 campaign.