The Work: The latest from the world of commercial creativity
Mitsubishi Estate positions rugby as a cerebral sport
The real estate developer is working with Dentsu to overcome Japan's perception of rugby players as brainless musclemen.
A lot of glass was harmed in this product demo (on purpose)
You might not need a 38,000-kilogram front-end loader meant for mining operations, but you may very well want one after seeing this ad by Forsman & Bodenfors.
Who knew missing the big moments was funny?
Heineken taps into a football fan’s worst nightmare, but says it’s ok, because Andrea Pirlo.
HKTB and Grey Group champion Hong Kong's Sham Shui Po
While they might not change anyone's lives, Grey Group's new 'Every Bit Local' campaign films for HKTB are a quiet pleasure in a shouty world.
Asia-Pacific YouTube Ads Leaderboard: August 2018
Work from Vietnam takes six of the 10 spots, including three each for Vinamilk and Samsung.
My, this music video has a lot of jewellery shots
Chow Sang Sang scores with a music video featuring Cantopop star Jason Chan, produced by agency Sunny Idea.
Airbnb aims to go mainstream in Japan
The brand's first large-scale campaign since the government's 'normalisation' of home-sharing highlights the versatility of holiday listings.
Suicide prevention gets needed attention in Asia
Social-media efforts aim to connect people with crisis services.
Audi asks people to reflect on the meaning of freedom
A new campaign for Japan is nice and all, but we can't help but long for the days when Audi really challenged conventions.
Living-room dramas with goofy dads never get old
TV rooms become the settings for surprising events in new spots for AAMI and Ikea, by Ogilvy and The Monkeys, respectively.
This Korean Air ad has first-class style but economy copy
Ogilvy Shanghai's new campaign scales new heights of vagueness.
BAT takes to TV to reframe the image of smoking
The tobacco firm treads a similar path to Japan Tobacco with a corporate branding message touting a future in which smokers and non-smokers live in harmony.
BRAC and Ogilvy urge us not to forget the Rohingya
New campaign highlights plight of people one year on from their forced exodus from Myanmar.
Jiggling, bouncing, um, balls make case for sports bra usage
Campaign for Berlei by The Monkeys uses lifelike orbs to demonstrate the abuse breasts can take during athletic activity.
Thirst for personal content drives second wave of STB’s 'passion' campaign
This Phase two of 'Passion Made Possible’ includes more ‘tribes’ that visitors can identify with.
DDB Sydney declares that all vans are just big boxes
Volkswagen Crafter gets the basic approach.
OOH installation dramatises sneeze threat
We refuse to call this Singapore ad for Redoxon a 'viral video'.
A groom's shocking wedding speech makes for a brilliant retirement-planning ad
A mortifying wedding-banquet speech delivers a strong message about retirement planning in this campaign for NTUC Income by BBH Singapore.
Samsonite enlists Kozue Akimoto to tout Polygon lineup
Japanese model appears in multi-market campaign by Cheil Hong Kong.
A retiree tours the streets of Bangkok
Porsche brought its 919 Hybrid to Thailand as part of a world farewell tour.