The Work: The latest from the world of commercial creativity

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Nightmare pitch video is all too realistic
Nov 14, 2018

Nightmare pitch video is all too realistic

An imagined post-pitch press conference, based on real-life examples, is perhaps too painful to laugh at.

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Aldi gets the holiday season off to a crashing start
Nov 12, 2018

Aldi gets the holiday season off to a crashing start

If our pal Ad Nut is receiving Christmas ads, it must be early November.

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A surreal invitation to drink Asahi Super Dry
Nov 9, 2018

A surreal invitation to drink Asahi Super Dry

Android geishas engaging in chainsaw bonsai pruning? That's just one of many twisted Japan tropes deployed in a new ad for the beer by The Monkeys.

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Pedigree declares festive 'Season of Good Dog' is here
Nov 8, 2018

Pedigree declares festive 'Season of Good Dog' is here

Because Christmas is not just for humans.

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'Fly Better' says Emirates—and do stop gawping at the air hostesses
Nov 7, 2018

'Fly Better' says Emirates—and do stop gawping at the air hostesses

The Dubai-based airline celebrates 33 years in the skies with a new campaign showing off what it calls "a bold new brand promise".

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The pug stays in the picture in new Hotels.com campaign
Nov 6, 2018

The pug stays in the picture in new Hotels.com campaign

Hotels.com's senior brand marketing manager explains why the company is unifying its creative in a series of markets around a canine embodiment.

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How 'Fearless girl' became 'Fearful girl' this weekend
Nov 5, 2018

How 'Fearless girl' became 'Fearful girl' this weekend

Fight Gunfire with Fire, founded by The One Club and MullenLowe, helped the father of a mass-shooting victim put a bulletproof vest on the famous statue.

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'Petkind' campaign shows dogs can get away with anything
Nov 2, 2018

'Petkind' campaign shows dogs can get away with anything

Work for Petbarn by IdeaWorks (part of VMLY&R) imagines a dog disobedience show.

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F**k is all you need?
Nov 1, 2018

F**k is all you need?

Two new campaigns feature wordplay on the F-word. Doesn't this easy ploy for attention ever get old?

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UK TimeTo campaign exposes reality of sexual harassment in advertising
Nov 1, 2018

UK TimeTo campaign exposes reality of sexual harassment in advertising

Work by Lucky Generals highlights settings where sexual harassment takes place and challenges viewers to 'draw the line'.

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New Zealand police force kills (in the comedic sense)
Nov 1, 2018

New Zealand police force kills (in the comedic sense)

Real members of the force answer recruitment FAQs in video that's funnier than many supposedly funny TV shows starring professional comedic actors.

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SoftBank and the art of the random crossover
Oct 31, 2018

SoftBank and the art of the random crossover

Already having found success with a long-running Hercule Poirot-style murder mystery featuring a star-studded canine and human cast, the brand is now borrowing from a popular campaign for an eyeglasses brand.

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To make a relationship, you have to crack a few eggs(?)
Oct 30, 2018

To make a relationship, you have to crack a few eggs(?)

Film for kitchen-appliance brand Tecnogas delves deep into a troubled couple's relationship. But is it good marketing?

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No more giveaways: Virgin now wants people to earn their points
Oct 29, 2018

No more giveaways: Virgin now wants people to earn their points

After a supposed mistake by an intern cost it a billion frequent-flier points, Virgin Australia is now making loyalty members perform if they want bonus rewards.

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Dolph Lundgren, you're no Jean Claude van Damme
Oct 25, 2018

Dolph Lundgren, you're no Jean Claude van Damme

And this trying-too-hard Volvo video is as bad as, well, a Dolph Lundgren movie.

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Rival brands celebrate eating with hands
Oct 24, 2018

Rival brands celebrate eating with hands

Lifebuoy and Safeguard take different approaches to promoting hand cleansing in India and the Philippines, respectively.

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Wood you like some more tree bark snacks?
Oct 23, 2018

Wood you like some more tree bark snacks?

The operator of a Japanese property website hosted a culinary event where the ingredient list included cedar, cyprus and pine.

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The Tiger that meows politely and tries to make you laugh
Oct 22, 2018

The Tiger that meows politely and tries to make you laugh

A Malaysian entry in Tiger Beer's long-running 'Uncage' campaign lacks teeth.

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Asia-Pacific YouTube Ads Leaderboard: September 2018
Oct 22, 2018

Asia-Pacific YouTube Ads Leaderboard: September 2018

See the top ad video of the month in 12 APAC markets.

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Songs to remember
Oct 19, 2018

Songs to remember

‘MEMO_o_ke’ from Dentsu One Bangkok aims to help Alzheimer patients fight memory loss.