The Work: The latest from the world of commercial creativity

Canva makes an unbelievably good presentation...and brand film in Japan
11 hours ago

Canva makes an unbelievably good presentation...and brand film in Japan

The work from UltraSuperNew taps iconic Japanese actors Takeshi Kitano and Gekidan Hitori in an suspenseful, funny and memorable hit that reinforces how Canva allows one to take care of business on their own.

Why brands are leaning into spoofing film genres
19 hours ago

Why brands are leaning into spoofing film genres

Leaning into entertainment storytelling catches consumer attention while giving brands more creative freedom.

Lady Gaga’s latest Nurtec ad is out and fans have something to say about it
21 hours ago

Lady Gaga’s latest Nurtec ad is out and fans have something to say about it

Lady Gaga talks about her personal experience with migraines in the latest Nurtec ad. However, her partnership with Pfizer has sparked backlash among some of her fans.

The Scott Calorie Absorber Pro converts a kitchen staple into a wellness tool
1 day ago

The Scott Calorie Absorber Pro converts a kitchen staple into a wellness tool

The clever campaign reimagines the humble drying towel as a mighty health supplement in a bid to tackle Malaysia's growing obesity epidemic.

Big Brother is watching you: Audible stages 1984 takeover of The Guardian
2 days ago

Big Brother is watching you: Audible stages 1984 takeover of The Guardian

George Orwell 'returns' to The Observer in new ad campaign.

Signs of light: Is fun coming back to adland?
2 days ago

Signs of light: Is fun coming back to adland?

The best reason to work in advertising should be that it’s fun, says Angus Tucker. Without it, advertising is just telemarketing.

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real
2 days ago

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

Duolingo's director of marketing campaigns Michaela Kron shares the strategy, tactics and results behind the language learning app’s prank.

Focus on ability rather than disability, new campaign reminds employers
4 days ago

Focus on ability rather than disability, new campaign reminds employers

Initiative led by SPD Contact Centre and agency ABrandADay aims to tackle the underemployment of Persons with Disabilities (PwDs) in Singapore.

Safari and McCann Japan give vintage clothing a storied past
Apr 11, 2024

Safari and McCann Japan give vintage clothing a storied past

A new social commerce platform aims to help pass on pre-loved treasured clothing to the next fashion generation in a meaningful way.

The must-see Hari Raya campaigns that capture the spirit of the holiday
Apr 10, 2024

The must-see Hari Raya campaigns that capture the spirit of the holiday

Moving, heartwarming and impactful, check out how brands like Petronas, Malaysia Airlines, RHB Bank, Prego, Safi and others are capturing the true spirit of Raya.

Betting's deadly roll: New campaign unmasks the dark side
Apr 10, 2024

Betting's deadly roll: New campaign unmasks the dark side

Men's Minds Matter calculates the real probability that a gambling-related suicide will occur around the UK's biggest day of betting... The Grand National.

Oreo claims the hamburger menu as its own
Apr 9, 2024

Oreo claims the hamburger menu as its own

The campaign reframes the popular website icon into a depiction of its classic cookie in a rewards campaign.

Nissan taps kimono designer to send Formula E message
Apr 8, 2024

Nissan taps kimono designer to send Formula E message

The 'Get comfortable, but not too comfortable' campaign was conceptualised by Dark Horses

Dove and Ogilvy highlight impact of anti-ageing skincare trend on 10-year-old girls
Apr 7, 2024

Dove and Ogilvy highlight impact of anti-ageing skincare trend on 10-year-old girls

'10 vs 10' supports Ogilvy's previous campaign, #TheFaceof10.

Nestlé has fun with Coffee Mate confusion
Apr 7, 2024

Nestlé has fun with Coffee Mate confusion

The new Canadian campaign from Courage features two Australian mates having coffee, mate.

This EP is music to the ears of neurodivergent restaurant-goers
Apr 4, 2024

This EP is music to the ears of neurodivergent restaurant-goers

Created by Innocean, with Grayson Music and Jazz Hands Music Place, "Breaking Barriers" is background music specifically designed for those with autism.

RHB's latest Hari Raya campaign focuses on forgiveness
Apr 4, 2024

RHB's latest Hari Raya campaign focuses on forgiveness

The film by FCB Shout tells the story of celebrated Malaysian lawyer Ahmad Zaharil Muhaiyar.

Tasty Treat finds missing birthdays for Bangladeshis
Apr 4, 2024

Tasty Treat finds missing birthdays for Bangladeshis

The campaign, conceptualised by Grey Bangladesh, uses AI and historical clues to estimate birth dates for customers among the 20 million people in the country unaware of which day they were born.

Fujitsu’s new campaign is a deliciously stark reminder of our carbon footprint
Apr 3, 2024

Fujitsu’s new campaign is a deliciously stark reminder of our carbon footprint

In this new campaign for environmental awareness—in collaboration with RGA— you can have your pollution cake and eat it too.

‘More than just clothes’: Vanish builds on autism awareness work
Apr 3, 2024

‘More than just clothes’: Vanish builds on autism awareness work

Havas London created the campaign, which coincides with the beginning of World Autism Acceptance Month.