The Work: The latest from the world of commercial creativity

Restaurant chain unleashes vengeful kaiju upon London
18 hours ago

Restaurant chain unleashes vengeful kaiju upon London

How UK eatery Wagamama and agency Uncommon created a pissed-off, rubbery...vegan?

The making of Mandai Wildlife Group, a four-year branding project
4 days ago

The making of Mandai Wildlife Group, a four-year branding project

The SVP of brand and communications at Mandai Wildlife Group and the creative lead at TSLA take Campaign behind-the-scenes on the exhaustive work that went into creating the Mandai brand.

Hotels.com is seeking a 'Bath Boss' to save hotel bathtubs from extinction
4 days ago

Hotels.com is seeking a 'Bath Boss' to save hotel bathtubs from extinction

Successful applicant will embark on a 'Tour de Tub' of hotel properties in New York City.

These old fridges get a cool new makeover
Oct 14, 2021

These old fridges get a cool new makeover

A programme by liquor store The Bottle-O to paint over old fridges with swanky new designs.

Just Egg invites Koreans to an intimate dinner for two
Oct 14, 2021

Just Egg invites Koreans to an intimate dinner for two

INSPIRATION STATION: To drive awareness of its plant-based egg offerings, the American brand teamed up with MediaMonks serve up a unique dining experience.

Everyone wants in on Starhub WiFi in TSLA ad
Oct 14, 2021

Everyone wants in on Starhub WiFi in TSLA ad

How one Singaporean family became the envy of its neighbours.

McDonald's and Dove blend coffee and bathing in China
Oct 14, 2021

McDonald's and Dove blend coffee and bathing in China

Dove and McCafe team up to let customers experience a 'latte bathing pool' and extra frothy coffees in a unique brand collaboration.

In Vileda's 'Dancer', mopping the floor never felt so awesome
Oct 13, 2021

In Vileda's 'Dancer', mopping the floor never felt so awesome

American dancer and influencer Erik Cavanaugh helps Gen Z get excited about cleaning.

Search your colleague's video background for signs of poor mental health, says awareness campaign
Oct 11, 2021

Search your colleague's video background for signs of poor mental health, says awareness campaign

Is your co-worker's house messier than usual? Do they seem distracted? This could be a sign of mental ill health, according to Performics Mercerbell's awareness campaign.

Greenpeace shows the downsides of a carbon-free future
Oct 8, 2021

Greenpeace shows the downsides of a carbon-free future

A pan-Asia campaign by UltraSuperNew Tokyo introduces us to the few people whose lives would be worse in a world that moves beyond fossil fuels.

Uncommon relights Quaker Oats fire with campaign to end child food poverty
Oct 7, 2021

Uncommon relights Quaker Oats fire with campaign to end child food poverty

'The fire inside' marks the start of a new direction for Quaker that puts brand purpose at the heart of its upcoming activity.

The best packaging design from Asia-Pacific this year
Oct 7, 2021

The best packaging design from Asia-Pacific this year

INSPIRATION STATION: A platinum award for a luncheon meat can out of China leads this year's showing of APAC designs at the Pentawards—the world's leading awards for packaging design.

Singapore's big boring dance number
Oct 7, 2021

Singapore's big boring dance number

AD NUT's RANT OF THE WEEK: A new video from the Singapore Tourism Board is well intentioned and truly well made. But that doesn't save it from being well and truly dull.

A tale of two trope-filled tech ads
Oct 6, 2021

A tale of two trope-filled tech ads

New films from Smartone and HP both traffic in commonplace signifiers of technology, such as accelerating to warp speed. But only one of the two ads goes beyond high-tech sheen to deliver something of substance.

If you love your banking app so much, why don't you marry it?
Oct 5, 2021

If you love your banking app so much, why don't you marry it?

A man gets a little too enamoured with the Union Bank app's convenient features, in this spot by FCB Manila.

How Indeed’s Pride campaign with Mika encouraged authenticity at work
Oct 3, 2021

How Indeed’s Pride campaign with Mika encouraged authenticity at work

The ‘#SoundtrackOfEmpathy’ campaign raised $40,000 for Lady Gaga’s Born This Way Foundation.

The voice of Siri wants your website to be more accessible
Oct 1, 2021

The voice of Siri wants your website to be more accessible

In this pitch for web accessibility technology firm UserWay, Susan Bennett uses her instantly-recognisable voice to help people, then asks businesses to do the same.

The One Show’s ‘Medicine Avenue’ is worth all the drama
Oct 1, 2021

The One Show’s ‘Medicine Avenue’ is worth all the drama

The spot, created by DAVID Miami, parodies the advertising industry.

When animals attack... your Dole snacks
Sep 30, 2021

When animals attack... your Dole snacks

When a bear, panda and gorilla want to lay their paws on healthier snack options, you're best advised to watch what and where you eat, according to a new regional campaign by Dole and Grey Group.

Durex campaign features live ‘erectometer’ on Sydney streets
Sep 30, 2021

Durex campaign features live ‘erectometer’ on Sydney streets

To drive vaccination rates, the salacious three-day campaign aims to display real-time vaccination data in New South Wales.