The Work: The latest from the world of commercial creativity
Asia-Pacific YouTube Ads Leaderboard: May 2019
McDonald's, Samsung, GNX, Vivo, SK-II, Watsons, Lactum, Honor, AIS and more appear in this month's list of the top ad video in each of 13 APAC markets.
What will daily life be like with 5G?
In a campaign by M&C Saatchi Spencer Hong Kong, SmarTone suggests that it will involve playing table tennis against robots and painting skyscrapers with blasts from a smartphone.
Apple greets Thailand with splashes of daily colour
TBWA Media Arts Lab created seven bright videos highlighting the colours traditionally associated with each day of the week.
2019 Cannes contenders: APAC agency leaders pick the top work
We asked agency leaders from across the region to choose the work they expect (or hope) to see winning at Cannes Lions next week. We got more than 80 picks. These emerged as the favourites.
Here's what you might eat in plastic every week
Grey Malaysia helps WWF visualise the amount of microplastics people regularly eat.
Getting comfortable in your own skin condition
Goodstuph's film for Dove Singapore urges those with chronic skin conditions to 'make peace with their skin'
R/GA Shanghai brings in kickass cat to fight for scrappy craft beer brand
Louie, the new face of Boxing Cat Beer, scores a knockout against bland branding
Let's watch this year's Hari Raya and Ramadan videos
See festive efforts from Petronas, TNB, Astro, Watsons, Touch'n'Go, Plus Highways, CIMB, Jakel Textiles, RHB, McDonald's, P&G and BMW.
Nike and Shiseido offer very different depictions of Naomi Osaka
In one spot, the tennis star takes on the media without saying anything; in another, she simply reads a script.
In CIMB film for Aidilfitri, forgiveness is not just for kids
The Malaysian bank and Ogilvy invert the traditional custom with a story about a mother begging forgiveness.
Hate your job? Maybe you're suffering from '700-day itch'
AIA and Leo Burnett create easily the most entertaining recruitment video Ad Nut has ever seen.
Lumpy soap reminds Indian women to check their breasts
Unilever and Wunderman Thompson got help from an oncologist to design a “humble bar of soap” with the power to make women perform self-exams.
To vote ‘yes’, place your trash here
Campaign by Happiness Saigon encourages young people in Vietnam to raise their voice with their trash.
ScUber diving Down Under
Queensland tourism campaign by Publicis and Herd MSL partners with Uber to book ride sharing under the sea along the Great Barrier Reef.
Selling face wash? Use a couple of slappers
Pond’s Men Indonesia wants to rethink 'butch' advertising, and offers a slightly odd alternative.
RHB offers up a simple story about a heroic teacher
For Hari Raya, the bank brand and FCB Kuala Lumpur present a true story about a reticent student and the teacher determined to reach him.
Ever seen a fairy tale with a non-evil stepmother?
Probably you haven't. GS Caltex and Korean agency AdQua Interactive set out to change that with a touching storytelling initiative.
Times of India makes space for 'Out & Proud' announcements
Paper confronts lack of acceptance for LGBTQ people using an old format: The classified ad.
Case-study videos and the veneer of amazing achievement
DDB Singapore's effort on behalf of an autism organisation is about as good as it gets when it comes to "award bait". So why does it still feel icky?
Crossover hit: US brewery highlights songs that were 'Big in Japan'
See if you can solve the musical puzzles in this ingenious campaign, then use the QR codes to see if you were right.