The Work: The latest from the world of commercial creativity

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KBank ad with Blackpink is all about empowerment, but also sexy poses
5 hours ago

KBank ad with Blackpink is all about empowerment, but also sexy poses

The K-pop quartet's ad for the Thai bank, by GreyNJ United, has millions upon millions of views. It is also unwatchable/unlistenable if you're not in the target audience.

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Christmas explosion unleashes a dragon, a jaguar, an otter, and a rapping teapot
3 days ago

Christmas explosion unleashes a dragon, a jaguar, an otter, and a rapping teapot

Also, a talking carrot, a Dickensian melodrama, a Mariah Carey, and an epic drum battle.

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Energy drink proposes an end to procrastination
4 days ago

Energy drink proposes an end to procrastination

Work by Clemenger BBDO Sydney envisions a wandering mind lost in a world of distractions.

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Watch these cat videos right meow
Nov 13, 2019

Watch these cat videos right meow

Cat-food brand Meow Mix revives a 1970s earworm with a series of splendid remixes—along with backstories for the fabulous feline artists.

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How about adding some tears to your Christmas cooking?
Nov 13, 2019

How about adding some tears to your Christmas cooking?

Alaska Milk and MullenLowe mercilessly pull heartstrings in the Philippines with a story about dementia.

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Oh goodness, this Renault ad is swoon-worthy
Nov 13, 2019

Oh goodness, this Renault ad is swoon-worthy

An epic 30-year love story has our resident ad critic somewhat hot and bothered.

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All you need is some good-looking people to advertise sunglasses
Nov 12, 2019

All you need is some good-looking people to advertise sunglasses

The first TV spot in Australia from sunglasses brand Quay features a whole bunch of good-looking people and...not a lot else.

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Meet Mr Humfreez, a deceptively high-tech ram
Nov 12, 2019

Meet Mr Humfreez, a deceptively high-tech ram

The wooden figure, created by ANZ and TBWA, reacts to temperature and humidity. But why does he exist?

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Christmas magic, delivered by disco ball
Nov 11, 2019

Christmas magic, delivered by disco ball

THE WORK: 'Spread the merry' for Australia Post by The Monkeys.

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Lazada encourages shoppers to add community donations to their Singles Day carts
Nov 11, 2019

Lazada encourages shoppers to add community donations to their Singles Day carts

Initiative with McCann Worldgroup and Community Chest will continue through all the season's shopping festivals.

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Your hairdresser-slash-therapist will see you now
Nov 7, 2019

Your hairdresser-slash-therapist will see you now

Women get not only a new look but also a new outlook on their failing relationships when they visit Pantene's 'Breakup salon' in a campaign by Grey Group Hong Kong.

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Lazada wants singles to have a love affair...with a discount mop
Nov 6, 2019

Lazada wants singles to have a love affair...with a discount mop

The Secret Little Agency has created its first regional work for Lazada in time for the 11.11 shopping season.

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PlayStation crushes nostalgia and gamer FOMO in latest spot
Nov 6, 2019

PlayStation crushes nostalgia and gamer FOMO in latest spot

New ad from Adam&EveDDB fuses virtual and real-world awesomeness.

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Virat Kohli turns 31: 31 ads featuring the Indian captain
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EVA Air gets emotional with new campaign
Nov 5, 2019

EVA Air gets emotional with new campaign

The airline's initiative focuses on the reasons why people travel.

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AIA issues wakeup call about Asia's 'sleep sacrifice'
Nov 5, 2019

AIA issues wakeup call about Asia's 'sleep sacrifice'

New work through BBDO Singapore highlights the positive impact of getting just one more hour of shuteye.

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Would you, could you in a Christmas ad?
Nov 4, 2019

Would you, could you in a Christmas ad?

THE WORK: 'The miracle ham' for Aldi Australia by BMF.

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When grooming is a bad thing
Nov 4, 2019

When grooming is a bad thing

THE WORK: 'Online grooming' for the Queensland Family & Child Commission by VMLY&R Brisbane.

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See the latest APAC YouTube Ads Leaderboard
Nov 4, 2019

See the latest APAC YouTube Ads Leaderboard

Dove, Coca-Cola, eBay, Closeup, Pocari Sweat, and more appear in this month's list of the top ad video in APAC markets.

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The Society of Professional Journalists takes on 'fake news'
Nov 2, 2019

The Society of Professional Journalists takes on 'fake news'

The organization is lawyering up and aims to improve media literacy.