The Work: The latest from the world of commercial creativity

GM reveals the sci-fi super team that powers your EV
1 day ago

GM reveals the sci-fi super team that powers your EV

But is performance and reliability really best left to a gang of stressed out tech-crazy militaristic nerds?

Korean car brand Genesis revs up the tunes in DJ set powered by a car
1 day ago

Korean car brand Genesis revs up the tunes in DJ set powered by a car

The DJ set took place in Shoreditch, London.

Touching Pepsi film aims to bring Vietnamese overseas workers home for Tet holiday
2 days ago

Touching Pepsi film aims to bring Vietnamese overseas workers home for Tet holiday

A heart-wrenching film by Ki Saigon reflects the reality faced by Vietnam's migrant and blue-collar workers abroad, soliciting donations to bring them home.

Apple showcases creativity and leadership of people with disabilities
2 days ago

Apple showcases creativity and leadership of people with disabilities

The work has been created by Apple's in-house team.

Dragons and celebrities roar to life in latest World of Warcraft ad
3 days ago

Dragons and celebrities roar to life in latest World of Warcraft ad

Blizzard Entertainment collects Hollywood stars like Ad Nut collects acorns.

Normalise doing nothing on your holiday, says Tourism Tasmania
4 days ago

Normalise doing nothing on your holiday, says Tourism Tasmania

The new campaign is an extension of the state’s ‘Come Down for Air’ platform.

Crafty beer campaign in Vietnam swaps cheap brews for premium
Nov 28, 2022

Crafty beer campaign in Vietnam swaps cheap brews for premium

Vietnamese Belgian-style brewers Belgo figured out how to get people to take a chance on their more expensive, premium product.

Coca-Cola leads carols in Piccadilly Circus to mark return of 'Holidays are coming' ad
Nov 27, 2022

Coca-Cola leads carols in Piccadilly Circus to mark return of 'Holidays are coming' ad

Brand first held this event in 2019, and returns for the second time.

'He's coming home': Women's Aid warns of darker side of World Cup
Nov 27, 2022

'He's coming home': Women's Aid warns of darker side of World Cup

The film, created by House 337, highlights that domestic abuse could get more frequent or more severe during the Fifa World Cup.

One way to achieve nirvana? Shopping, apparently
Nov 24, 2022

One way to achieve nirvana? Shopping, apparently

To promote its Midnight Sale, Thailand’s Central Department Store’s new film features two women who fear that enlightenment won’t be enough to stop them from shopping.

What if you could actually see UV rays?
Nov 23, 2022

What if you could actually see UV rays?

Watch MullenLowe’s campaign for Cancer Institute NSW on the dangers of unprotected skin.

When an island sinks, it rises in the metaverse
Nov 21, 2022

When an island sinks, it rises in the metaverse

In a dramatic campaign for Pacific Island nation Tuvalu, The Monkeys creates an entire digital nation in an attempt to save the real thing.

Circles and squares as metaphors for dyslexia
Nov 21, 2022

Circles and squares as metaphors for dyslexia

A DDB campaign for Made by Dyslexia uses shapes to illustrate the importance of supporting dyslexic thinking in schools.

Meta launches VR experience with Sir David Attenborough
Nov 21, 2022

Meta launches VR experience with Sir David Attenborough

The event takes place from 29 November to 4 December at Westfield, White City.

Men urged to deal with mental health issues, but not alone
Nov 18, 2022

Men urged to deal with mental health issues, but not alone

The campaign by BBH in partnership with Calm Collective Asia and Freeflow Productions is timed to mark International Men's Day.

Mike Newell directs eight-minute Macallan whisky spot starring Emily Mortimer
Nov 17, 2022

Mike Newell directs eight-minute Macallan whisky spot starring Emily Mortimer

Heritage film conceived and produced by brand’s in-house creative director.

Out with the hamper, in with the festive bucket this Christmas
Nov 17, 2022

Out with the hamper, in with the festive bucket this Christmas

Kentucky for Christmas? KFC Thailand creates limited-edition Bucket Basket's for the merriest holiday of the year.

Jordan's 'Air Historian' chronicles 25 years of flight inspiration in China
Nov 17, 2022

Jordan's 'Air Historian' chronicles 25 years of flight inspiration in China

What Mars Blackmon did for Air Jordan in the US, W+K Shanghai's new character does just as effectively in China, tapping comic, sports and cultural legends to celebrate the brand's raw inspirational power.

Human rights bodies call on fans to boycott World Cup quarter-final
Nov 17, 2022

Human rights bodies call on fans to boycott World Cup quarter-final

Qatar-hosted quarter final takes place on United Nations’ International Day of Human Rights.

Nike's World Cup ad brings together footballers past, present and future
Nov 16, 2022

Nike's World Cup ad brings together footballers past, present and future

'Footballverse' follows a group of scientists who look to find out who the best player of all time is.