The Work: The latest from the world of commercial creativity

Levi’s ‘buy better’ global campaign enlists Marcus Rashford
17 hours ago

Levi’s ‘buy better’ global campaign enlists Marcus Rashford

Six activists talk up jeans brand’s sustainability credentials.

Change baby's diaper to avoid mythical monsters
1 day ago

Change baby's diaper to avoid mythical monsters

A BBDO campaign for Sweety mines Indonesian folklore to create three grouchy little monsters akin to babies suffering from diaper rash. Also, don't miss the funny radio ads.

Watch this brand new house get bombarded with fire, wind and flood
1 day ago

Watch this brand new house get bombarded with fire, wind and flood

Australian insurer Suncorp, along with Leo Burnett and several other partners, built 'One house to save many' in an effort to prototype building technologies as resilient as the people of Australia.

Uncle Tobys attacks green juices, reality TV and...throw pillows?
4 days ago

Uncle Tobys attacks green juices, reality TV and...throw pillows?

The Nestle brand pairs up with Ogilvy Sydney in a bid to inspire the country to ‘wake the fake up’.

Mural project beautifies cities in more ways than one
4 days ago

Mural project beautifies cities in more ways than one

INSPIRATION STATION: A Converse initiative sees young artists in cities around the world creating works of art that feed the soul while also cleaning the air.

In pictures: Volvo pop-up stores in China go pretty in pink
4 days ago

In pictures: Volvo pop-up stores in China go pretty in pink

The immersive activation aimed to target a younger Chinese audience for the brand’s XC40 model.

Watch this blowhard berate others for their lack of eco-consciousness
4 days ago

Watch this blowhard berate others for their lack of eco-consciousness

An organic-food retailer in France gives us an amusing satiric take on those who criticise others more than they take action themselves.

McDonald's Singapore tries to make staying in cool
Apr 14, 2021

McDonald's Singapore tries to make staying in cool

A slick campaign from Publicis Communications makes burgers in bed look like fun, but is the timing right for a 'Night in' message?

David Beckham finds escape in global Maserati campaign by Droga5
Apr 14, 2021

David Beckham finds escape in global Maserati campaign by Droga5

This is the debut work for the car brand by Droga5 London.

Grab and Gojek reveal Ramadan campaigns
Apr 13, 2021

Grab and Gojek reveal Ramadan campaigns

Two delivery giants in the region kick off the holy month with unconventional films.

NZ All Blacks players ask men to check out their balls
Apr 13, 2021

NZ All Blacks players ask men to check out their balls

Members of the rugby team appear in a new FCB campaign for Jockey-brand undies that 'text' their owners on a monthly basis to remind them to check for signs of testicular cancer.

Unilever snack brand names talking squirrel as 'CEO'
Apr 12, 2021

Unilever snack brand names talking squirrel as 'CEO'

A smart and attractive CEO (chief eating officer) stars in a campaign for UK snack brand Graze.

K-pop group SuperM debut Prudential-sponsored single 'We Do'
Apr 9, 2021

K-pop group SuperM debut Prudential-sponsored single 'We Do'

Insurance firm struck a partnership with the South Korean supergroup earlier this year to collaborate on wellness-oriented campaigns and activations.

Not your ordinary photo booth
Apr 9, 2021

Not your ordinary photo booth

INSPIRATION STATION: Korea's acclaimed 'Life Photo Studio' now allows Hong Kongers to strike a pose in 30 different photo booths to fit any mood.

Pay for your beer with the Australian sun
Apr 9, 2021

Pay for your beer with the Australian sun

New work by Clemenger BBDO Melbourne and Victoria Bitter will have people wishing for sunny days ahead.

Lil Mayo the alien returns in Samsung’s creator-focused global campaign
Apr 9, 2021

Lil Mayo the alien returns in Samsung’s creator-focused global campaign

A tattoo artist, a rap duo, and skate crew are among the "social savvy creators" that feature.

A most superlative roasted goose pizza
Apr 8, 2021

A most superlative roasted goose pizza

In a new campaign by Ogilvy, Pizza Hut collaborates with Hong Kong restaurant Yung Kee to release a ridiculously named limited-edition pie.

Head & Shoulders on subverting shampoo ad tropes with new anime campaign
Apr 8, 2021

Head & Shoulders on subverting shampoo ad tropes with new anime campaign

EXCLUSIVE: The P&G brand and creative partner Forsman & Bodenfors talk to Campaign about why it borrowed elements from anime to destigmatise male dandruff in Japan.

Google vaccine ad is a hopeful look at post-pandemic life
Apr 7, 2021

Google vaccine ad is a hopeful look at post-pandemic life

The emotional spot reminds people of life before quarantine and encourages everyone to get vaccinated.

3 Burger King hits and misses from outgoing CMO Fernando Machado
Apr 4, 2021

3 Burger King hits and misses from outgoing CMO Fernando Machado

Machado leaves behind a risk-taking legacy.