The Work: The latest from the world of commercial creativity
Nightmare pitch video is all too realistic
An imagined post-pitch press conference, based on real-life examples, is perhaps too painful to laugh at.
Aldi gets the holiday season off to a crashing start
If our pal Ad Nut is receiving Christmas ads, it must be early November.
A surreal invitation to drink Asahi Super Dry
Android geishas engaging in chainsaw bonsai pruning? That's just one of many twisted Japan tropes deployed in a new ad for the beer by The Monkeys.
Pedigree declares festive 'Season of Good Dog' is here
Because Christmas is not just for humans.
'Fly Better' says Emirates—and do stop gawping at the air hostesses
The Dubai-based airline celebrates 33 years in the skies with a new campaign showing off what it calls "a bold new brand promise".
The pug stays in the picture in new Hotels.com campaign
Hotels.com's senior brand marketing manager explains why the company is unifying its creative in a series of markets around a canine embodiment.
How 'Fearless girl' became 'Fearful girl' this weekend
Fight Gunfire with Fire, founded by The One Club and MullenLowe, helped the father of a mass-shooting victim put a bulletproof vest on the famous statue.
'Petkind' campaign shows dogs can get away with anything
Work for Petbarn by IdeaWorks (part of VMLY&R) imagines a dog disobedience show.
F**k is all you need?
Two new campaigns feature wordplay on the F-word. Doesn't this easy ploy for attention ever get old?
UK TimeTo campaign exposes reality of sexual harassment in advertising
Work by Lucky Generals highlights settings where sexual harassment takes place and challenges viewers to 'draw the line'.
New Zealand police force kills (in the comedic sense)
Real members of the force answer recruitment FAQs in video that's funnier than many supposedly funny TV shows starring professional comedic actors.
SoftBank and the art of the random crossover
Already having found success with a long-running Hercule Poirot-style murder mystery featuring a star-studded canine and human cast, the brand is now borrowing from a popular campaign for an eyeglasses brand.
To make a relationship, you have to crack a few eggs(?)
Film for kitchen-appliance brand Tecnogas delves deep into a troubled couple's relationship. But is it good marketing?
No more giveaways: Virgin now wants people to earn their points
After a supposed mistake by an intern cost it a billion frequent-flier points, Virgin Australia is now making loyalty members perform if they want bonus rewards.
Dolph Lundgren, you're no Jean Claude van Damme
And this trying-too-hard Volvo video is as bad as, well, a Dolph Lundgren movie.
Rival brands celebrate eating with hands
Lifebuoy and Safeguard take different approaches to promoting hand cleansing in India and the Philippines, respectively.
Wood you like some more tree bark snacks?
The operator of a Japanese property website hosted a culinary event where the ingredient list included cedar, cyprus and pine.
The Tiger that meows politely and tries to make you laugh
A Malaysian entry in Tiger Beer's long-running 'Uncage' campaign lacks teeth.
Asia-Pacific YouTube Ads Leaderboard: September 2018
See the top ad video of the month in 12 APAC markets.
Songs to remember
‘MEMO_o_ke’ from Dentsu One Bangkok aims to help Alzheimer patients fight memory loss.