'Become an icon' or 'Be a King': In campaigns for two AB InBev brands in Korea, Wieden+Kennedy and Virtue take very different tacks.
A couple in a paper boat gets menaced by storms, volcanos and a sea monster in an entertaining spot for the The Hong Kong Mortgage Corp by Triangle Marketing.
Hyundai, Apple, Sega, Cherifer Vitamins, Dumex Dugro, Go-Jek, Oppo, Shopee and more appear in this month's list of the top ad video in each of 13 APAC markets.
Print and bus-shelter campaign by Cheil Worldwide features gorgeous evocations of classic stories.
As if the giant whale tail wasn't enough, a Korea brand launch campaign by BBH China features an overly literal barber and an attempt to coin a new phrase: ‘Gap boon good (갑분굿)’.
The fast-food brand's Ramadan- and Mother's Day-themed ad is hilarious. But not on purpose.
Cheil Hong Kong's stroke-detection app may have good intentions, but it's clearly award bait. And not even original award bait at that.
Stunning film by Serviceplan targets the Middle East, but tells a universal story. Watch it, then call your sibling(s).
A TVC addresses the pressure even kindergartners can face in the 'Choose gentle' campaign for Johnson's by Tribal Worldwide.
HomePro and BBDO Bangkok tout a line of easy-to-see home items. In other news, it looks like award-bait season has rolled around again.
Film weaves the Indonesian election and the sacred season into a story about acceptance.
An ad featuring the Vietnamese adventurer and influencer is not subtle.
Grey Dhaka brought Bangladesh's United Commercial Bank and the grocery company Shwapno together in this effort to help farmers convert their spare food into savings.
This short film by Colenso BBDO and Spark has really ruined Ad Nut's eye makeup this morning.
In a campaign by JWT Bangkok, Midea tries to connect its air conditioners to the true story of a Brazilian model who lost a leg in a car accident.
Long-running soccer festival brings ex-pro Rio Ferdinand on board.
The carmaker aims to harvest leads via WhatsApp in exchange for entry into a contest.
'True care' for NTUC Income by BBH Singapore.
The Walt Disney Company and Dentsu X marked the Marvel movie's release with 300 drones.
Etiqa Insurance targets high-net-worth individuals with a welcome dose of somewhat macabre humour.