The Work: The latest from the world of commercial creativity

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Tasmania invites world to 'Come down for air'
13 hours ago

Tasmania invites world to 'Come down for air'

THE WORK: 'Come down for air' for Tourism Tasmania by BMF.

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A room of one's own: BNZ ad looks at sibling space struggle
18 hours ago

A room of one's own: BNZ ad looks at sibling space struggle

THE WORK: 'The kids' room' for Bank of New Zealand by Colenso BBDO.

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HP touts brainy benefits of video games in China campaign
20 hours ago

HP touts brainy benefits of video games in China campaign

THE WORK: 'Achieve gamefulness' for HP Omen by Wieden+Kennedy Shanghai.

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Premier League campaign reinforces there is 'No room for racism'
1 day ago

Premier League campaign reinforces there is 'No room for racism'

Launch follows ugly scenes in Sofia this week, where players were subjected to racist abuse.

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'Edward Robothands' finds acceptance in this Samsung Thailand film
1 day ago

'Edward Robothands' finds acceptance in this Samsung Thailand film

THE WORK: 'The Mechanic' for Samsung Electronics by Cheil Worldwide Thailand.

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Pantene touts success of Japan hair-freedom movement
Oct 15, 2019

Pantene touts success of Japan hair-freedom movement

THE WORK: #HairWeGo for Pantene by Grey Tokyo.

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You can see why Oppo would delete these painfully bad ads
Oct 11, 2019

You can see why Oppo would delete these painfully bad ads

The question is why they were ever made, let alone posted, in the first place.

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Mind HK encourages Hongkongers to speak up during troubling time
Oct 10, 2019

Mind HK encourages Hongkongers to speak up during troubling time

The charity wants Hongkongers to use digital stickers to communicate their emotions, after its research found mental well-being has fallen significantly over the past year.

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Kasikornbank's ad renaissance lives on
Oct 7, 2019

Kasikornbank's ad renaissance lives on

Meet Chainarong, Thai renaissance man, in another quirky yet accessible campaign from Greynj United.

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Sprite mixes it up in China with 'alternative' couples... maybe.
Oct 7, 2019

Sprite mixes it up in China with 'alternative' couples... maybe.

Ad for new baijiu-flavoured drinks featuring a male couple reads, “People say we can’t, but I say no! Maybe!”

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Hair 101: Pantene targets Chinese university students
Oct 4, 2019

Hair 101: Pantene targets Chinese university students

THE WORK: 'Freshman fresh look' for Pantene by Grey Group Hong Kong.

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App uses tactile feedback to teach breast self-exam techniques
Oct 2, 2019

App uses tactile feedback to teach breast self-exam techniques

Colenso BBDO and Breast Cancer Foundation NZ want to teach women how to use their hands to look for breast cancer.

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Manulife deploys TV favourites in Hong Kong
Oct 2, 2019

Manulife deploys TV favourites in Hong Kong

THE WORK: 'The Hans' for Manulife Hong Kong by Mcgarrybowen.

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Playstation airdrops game characters in global spot for on-demand service
Oct 2, 2019

Playstation airdrops game characters in global spot for on-demand service

THE WORK: 'Playstation Now' by Adam&EveDDB for Sony Playstation.

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Zombies just wanna have fun
Oct 1, 2019

Zombies just wanna have fun

THE WORK: 'Best day ever' for Lemon & Paeroa by DDB New Zealand (directed by Damien Shatford of Sweetshop).

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The social virtue of selling your unwanted stuff
Sep 30, 2019

The social virtue of selling your unwanted stuff

THE WORK: 'Everyone wins' for Carousell by 72andSunny Singapore.

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Publican pitch: Country establishments entice Aussies in Airbnb campaign
Sep 30, 2019

Publican pitch: Country establishments entice Aussies in Airbnb campaign

THE WORK: 'Not so local' by and for Airbnb.

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Mastercard will engrave this Rugby World Cup trophy in real time
Sep 27, 2019

Mastercard will engrave this Rugby World Cup trophy in real time

THE WORK: 'Player of the match trophy' by MasterCard.

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Don't get rugby? No problem, according to Heineken
Sep 27, 2019

Don't get rugby? No problem, according to Heineken

THE WORK: 'The delay' for Heineken by Publicis Italy.

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Emirates hires rugby official to call out etiquette violations
Sep 27, 2019

Emirates hires rugby official to call out etiquette violations

THE WORK: 'Emirates etiquette guide to Rugby World Cup 2019'.