The Work: The latest from the world of commercial creativity
Snapchat launches first global B2B campaign
‘Meet the Snapchat’ generation runs in Australia, Canada and the US from today, followed by Europe and MENA later this month.
Nike celebrates the perseverance of sports and social unity
The short film by Wieden+Kennedy uses split screen segues and features a galaxy of Nike endorsers and everyday athletes to highlight the universality of sport and societal challenges.
New Zealand turns the whole country into a game
You can't really 'Play NZ'. It's a clever new Tourism NZ campaign that packages the country's many charms in gaming tropes, complete with a gaming influencer doing a playthrough. And also a minotaur named Tim.
Coca-Cola takes poetic approach in post-Covid search for purpose
Created by 72andSunny Amsterdam, “Open like never before” stars George the Poet as he performs a piece calling on the public to look at the world in a different light.
Taiwan Mobile prepares for next stage with brand refresh
REBRANDING EXERCISES: Superunion upgraded the mobile carrier's logo and overall visual identity while introducing a new tagline. Read all about it and tell us what you think.
Honey brand deploys smart hives to protect Aussie bees
B Honey, working with Thinkerbell, created a solar-powered hive add-on that can detect a dangerous mite infestation and send an alert.
Asahi Super Dry celebrates the phenomenon of 'karakuchi' in first global campaign
Campaign is brand's first work by Dentsumcgarrybowen, which won the account in January.
And then there were eight (cheeses)
Tasty little ad celebrates the 10th 'Cheesiversary' of a Pizza Hut Singapore favourite, the Cheesy 7, even though the pizza is now inaccurately named because it has eight cheeses.
How Simmons pulled off the first brand debut on TikTok
The mattress-in-a-box product is targeting Generation Z.
Born Free channels lockdown anguish to highlight animal captivity
Work explores the emotional impact of being confined.
Delightful illusion promotes upcoming Samsung unveiling
VIDEO: 3D forms appear to float and cavort inside a giant LED facade in Seoul, part of a campaign by Eleven and We Are Social.
Softly delivered pandemic messaging, at a time of high-decibel COVID-19 communication
At a time of physical distancing and endless paranoia, BBC StoryWorks somewhat belatedly tells us that there's someone out there.
Grey Singapore makes a game out hygiene instructions for kids
The agency worked with game developer Heartifact Studios to create 'Keep off', a multi-level tutorial where kids unlock achievements such as cleaning their hands and keeping safe distance from others.
Avon Philippines ditches professional lingerie models for ‘real women’
A digital spot by MullenLowe MARC resonates with Filipinas.
'Great brands always provide hope': HSBC on the imperative behind its new HK brand campaign
The bank highlights a symbol of progress and acceleration within its hexagon logo while asserting that 'The story continues...if you believe'.
Condom campaign treats STIs like stocks
Lifestyles' 'Publicly traded' campaign offers discounts on condom prices when internet searches for info on sexually transmitted diseases surge.
Pepsi AR campaign draws 600,000 posts in China
An augmented-reality campaign by VMLY&R allowed users to create and post content in WeChat and Douyin.
Thai health group holds a mirror up to drinking behaviour
In this film from Leo Burnett Thailand, the man in the mirror is the good guy. It's the guy in front of the mirror who's got some issues.
Kasikornbank puts spotlight on small businesses
The bank releases a documentary, with GreyNJ United, that focuses on businesses taking—and declining—zero-interest, 10-year COVID-19 recovery loans.
Bumble celebrates lockdown love
Film by DDB Mudra Group tastefully charts the "evolution" of love under lockdown, as virtual dating becomes more accepted.