The Work: The latest from the world of commercial creativity
For CNY, Superunion invites you to join a Rat Race
One-upping agencies that merely offer best wishes for the new year, the agency has created a Year of the Rat version of Pac-Man.
Take this Subaru and call me in the morning
Clever campaign treats a car as if it were a prescription medicine.
Energy drink spotlights Vietnam's everyday heroes
The TVC for M-150's Vietnam debut, by DDB and Tribal Worldwide, carries more meaning than you might realise.
Anomaly 'fires' Aussie staff to help devastation Down Under
'Talk is cheap—$100,000 and a week of our passion and creativity isn't. We just felt we had to act.'
Airbnb China inverts CNY travel tradition in 'Fu'
The brand's wordless animated tale is sweet and perfect, right down to the tagline at the end.
AIA shows Malaysia the 'Ong-ly way' to prosper
CNY film by Reprise Digital goes for laughs as three young people misunderstand their grandfather's admonishments about building and preserving wealth.
KFC ad takes heat for 'sexist grooming' of boys
The criticism is deserved, and the brand may have made things worse with a classic 'non-apology apology'.
AirAsia shows CNY travel through a young boy's eyes
The airline plays up the childlike wonder of flying to see family for Chinese New Year.
Expedia releases tactical Canada ad following Harry and Meghan news
Work was created by Saatchi & Saatchi.
Attending CNY in virtual reality is not advised
Easily the year's most amusing CNY film comes from Reprise Digital and Malaysian electric company Tenaga Nasional Berhad (TNB).
Petronas CNY film celebrates the fabric of family bonds
Ensemble Worldwide's 2020 offering shows the creation of a blanket made from multiple family members' old items of clothing.
Have luxury brands learned their lessons about CNY campaigns?
International luxury brands have a history of offending Chinese consumers with their campaigns during this holiday.
The International Red Cross brings peace to Fortnite
In Fortnite's new liferun mode your mission is to... save people?
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Giant pineapple rolls across Singapore in Caltex campaign
To mark the opening of a new petrol station, a massive inflatable fruit was pushed across the island for a total of 24 hours.
Olay celebrates importance of 'besties' in China
Campaign by Grey Hong Kong focuses on best friends who always have each other's back.
Studio Ghibli creates charming animation for Lawson
A short, heartwarming sequel to a 2001 ad.
Does the DBS Paylah app make it too easy to give CNY red packets?
The 'Huat Ah' guy returns, in a new CNY ad for DBS by The Secret Little Agency and Sweetshop director Simon Cracknell.
Reebok's new spot with Conor McGregor is a brilliant casserole of WTFery
It's part of 'Sport the Unexpected' and is the first work from new agency of record Deutsch.
AXA presents a grim 'Family portrait'
A very sad movie produced by Viddsee tells the devastating story of a family that failed to adequately insure itself. Is that a good strategy?
Watch Apple's CNY film starring Zhou Xun
The eight-minute holiday film touches on similar themes to last year's effort, but is even more more satisfying.