The Work: The latest from the world of commercial creativity

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New Kellogg's ad serialises Aussies' silly cereal styles
2 hours ago

New Kellogg's ad serialises Aussies' silly cereal styles

The campaign by J. Walter Thompson Sydney is a reality TV-style take on people's different breakfast habits.

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Rafael Nadal and friends make silly sounds for Kia
1 day ago

Rafael Nadal and friends make silly sounds for Kia

Campaign by Innocean includes fun TVC, plus a game where the louder you growl, the faster your car moves.

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'What is Peppa?' trailer injects much Chineseness into British cartoon
4 days ago

'What is Peppa?' trailer injects much Chineseness into British cartoon

The Chinese internet has oinked in approval for a Peppa Pig ad that is half a movie trailer and half a sponsor promo for China Mobile.

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Rich Asians and crazy holiday mishaps
Jan 18, 2019

Rich Asians and crazy holiday mishaps

Fifteen-market regional campaign for Heineken by Publicis Singapore has fun with seasonal snafus.

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Airbnb and Toei join hands to promote old Tokyo
Jan 18, 2019

Airbnb and Toei join hands to promote old Tokyo

The Tokyo government is working with the US company to highlight the faded charm that still exists in the world's biggest city.

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FWD invites customers to take the plunge
Jan 18, 2019

FWD invites customers to take the plunge

Spot from DDB Group Hong Kong and MediaMonks says the insurer has you covered for leaps into the unknown, whether literal or figurative.

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Online grocer deploys flying fish in bid for 'Freshness recognition'
Jan 17, 2019

Online grocer deploys flying fish in bid for 'Freshness recognition'

The Secret Little Agency provides a fresh approach to grocery-store advertising.

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Singtel really likes revamping old songs
Jan 16, 2019

Singtel really likes revamping old songs

Selling Singtel Power in the same way you sold broadband? Meh.

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Asia-Pacific YouTube Ads Leaderboard: December 2018
Jan 16, 2019

Asia-Pacific YouTube Ads Leaderboard: December 2018

Jolibee, Apple, Samsung, Sino Group, Vivo, Lotte, Shopee, Resorts World Sentosa and more feature in this month's list of the top ad video in each of 12 APAC markets.

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You won't believe the latest apparel craze to hit Japan
Jan 16, 2019

You won't believe the latest apparel craze to hit Japan

Just kidding. It's actually a campaign for the D&AD awards.

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Tiger Beer shows a little more spark in Malaysia
Jan 15, 2019

Tiger Beer shows a little more spark in Malaysia

A young man first defies and then (spoiler alert) wins over his father in an Ogilvy Malaysia campaign apparently influenced by Ad Nut (!).

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Innuendo can sell anything, even AirAsia flights
Jan 9, 2019

Innuendo can sell anything, even AirAsia flights

Nothing like a bog-standard cheeky sex gag to sell a so-called ‘Holiday Quickie’.

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Two ways to show your brand 'gets' Singapore
Jan 9, 2019

Two ways to show your brand 'gets' Singapore

Fresh campaigns from McDonald's and Apple Fox Cider provide a study in contrasts.

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Bank of East Asia celebrates 100th birthday with new ad
Jan 7, 2019

Bank of East Asia celebrates 100th birthday with new ad

The sixth largest bank in Hong Kong acknowledges the role its staff has played in its success.

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Singtel thinks you're ready for an emotional Chinese New Year film
Jan 4, 2019

Singtel thinks you're ready for an emotional Chinese New Year film

The brand kicks off the next big holiday season before most people are over the last one. Is its film good enough to justify that choice?

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Prudential: targeting people that 'DO' since 2019
Jan 3, 2019

Prudential: targeting people that 'DO' since 2019

The firm's Asia arm becomes the latest insurance company to release new messaging emphasising positive action and optimism.

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Helpline campaign speaks to HK teens with hidden pain
Jan 3, 2019

Helpline campaign speaks to HK teens with hidden pain

Work by Kymechow visualises the real feelings of stress and alienation young people may be carrying around inside a calm exterior.

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Harbin introduces Zhang Yishan to his future self
Jan 2, 2019

Harbin introduces Zhang Yishan to his future self

Eschewing scare tactics, the beer brand opts to show the upside of not drinking and driving.

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Asia-Pacific YouTube Ads Leaderboard: November 2018
Dec 21, 2018

Asia-Pacific YouTube Ads Leaderboard: November 2018

Samsung, Nescafe, Bilbil.com, Google, Celcom Axiata, OPPO, Zalora, Gunny Mobi and more appear in this month's list of the top ad video in each of 12 APAC markets.

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Ingenious ping pong tables convey the travails of para athletes
Dec 18, 2018

Ingenious ping pong tables convey the travails of para athletes

A rebranding for the Japan Para Table Tennis Association aims to simultaneously heighten public appreciation for para sports.