The Work: The latest from the world of commercial creativity

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Icons or ink: Two ways to sell beer in Korea
1 day ago

Icons or ink: Two ways to sell beer in Korea

'Become an icon' or 'Be a King': In campaigns for two AB InBev brands in Korea, Wieden+Kennedy and Virtue take very different tacks.

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Here be monsters: This campaign makes retirement planning into a perilous journey
4 days ago

Here be monsters: This campaign makes retirement planning into a perilous journey

A couple in a paper boat gets menaced by storms, volcanos and a sea monster in an entertaining spot for the The Hong Kong Mortgage Corp by Triangle Marketing.

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Asia-Pacific YouTube Ads Leaderboard: April 2019
4 days ago

Asia-Pacific YouTube Ads Leaderboard: April 2019

Hyundai, Apple, Sega, Cherifer Vitamins, Dumex Dugro, Go-Jek, Oppo, Shopee and more appear in this month's list of the top ad video in each of 13 APAC markets.

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Penguin invites readers to get lost in a book
May 16, 2019

Penguin invites readers to get lost in a book

Print and bus-shelter campaign by Cheil Worldwide features gorgeous evocations of classic stories.

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Bad guys get banished in this FiLGOOD campaign
May 15, 2019

Bad guys get banished in this FiLGOOD campaign

As if the giant whale tail wasn't enough, a Korea brand launch campaign by BBH China features an overly literal barber and an attempt to coin a new phrase: ‘Gap boon good (갑분굿)’.

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Thank mum for years of Ramadan feasts with...a couple boxes of McDonald's?
May 15, 2019

Thank mum for years of Ramadan feasts with...a couple boxes of McDonald's?

The fast-food brand's Ramadan- and Mother's Day-themed ad is hilarious. But not on purpose.

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Cheil touts stroke-detection app dubbed 'Fatal recognition'
May 14, 2019

Cheil touts stroke-detection app dubbed 'Fatal recognition'

Cheil Hong Kong's stroke-detection app may have good intentions, but it's clearly award bait. And not even original award bait at that.

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Try not to cry watching this Ramadan-themed BMW ad
May 9, 2019

Try not to cry watching this Ramadan-themed BMW ad

Stunning film by Serviceplan targets the Middle East, but tells a universal story. Watch it, then call your sibling(s).

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Johnson's debuts new look and 'gentle' message in HK
May 9, 2019

Johnson's debuts new look and 'gentle' message in HK

A TVC addresses the pressure even kindergartners can face in the 'Choose gentle' campaign for Johnson's by Tribal Worldwide.

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Thai company touts high-contrast furnishings for vision-impaired people
May 8, 2019

Thai company touts high-contrast furnishings for vision-impaired people

HomePro and BBDO Bangkok tout a line of easy-to-see home items. In other news, it looks like award-bait season has rolled around again.

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P&G marks Ramadan with call for mother-daughter peace
May 6, 2019

P&G marks Ramadan with call for mother-daughter peace

Film weaves the Indonesian election and the sacred season into a story about acceptance.

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Red Bull takes credit for Hoang Le Giang's success
May 3, 2019

Red Bull takes credit for Hoang Le Giang's success

An ad featuring the Vietnamese adventurer and influencer is not subtle.

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Bangladeshi farmers switch veg for first bank accounts
May 2, 2019

Bangladeshi farmers switch veg for first bank accounts

Grey Dhaka brought Bangladesh's United Commercial Bank and the grocery company Shwapno together in this effort to help farmers convert their spare food into savings.

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Wedding days and ill parents. Yes OK, you made us cry
Apr 30, 2019

Wedding days and ill parents. Yes OK, you made us cry

This short film by Colenso BBDO and Spark has really ruined Ad Nut's eye makeup this morning.

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What's Paola Antonini's inspiring story doing in this air-con ad?
Apr 30, 2019

What's Paola Antonini's inspiring story doing in this air-con ad?

In a campaign by JWT Bangkok, Midea tries to connect its air conditioners to the true story of a Brazilian model who lost a leg in a car accident.

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Tiger Street Football kicks off in Vietnam
Apr 29, 2019

Tiger Street Football kicks off in Vietnam

Long-running soccer festival brings ex-pro Rio Ferdinand on board.

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Volvo videos for Malaysia have 'hidden' test-drive codes
Apr 29, 2019

Volvo videos for Malaysia have 'hidden' test-drive codes

The carmaker aims to harvest leads via WhatsApp in exchange for entry into a contest.

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A toilet-seat drama sells life insurance
Apr 25, 2019

A toilet-seat drama sells life insurance

'True care' for NTUC Income by BBH Singapore.

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Avengers icons loom large over Kuala Lumpur
Apr 25, 2019

Avengers icons loom large over Kuala Lumpur

The Walt Disney Company and Dentsu X marked the Marvel movie's release with 300 drones.

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These rich, dead Singaporeans wish they'd protected their wealth from their a-hole kids
Apr 24, 2019

These rich, dead Singaporeans wish they'd protected their wealth from their a-hole kids

Etiqa Insurance targets high-net-worth individuals with a welcome dose of somewhat macabre humour.