One-upping agencies that merely offer best wishes for the new year, the agency has created a Year of the Rat version of Pac-Man.
Clever campaign treats a car as if it were a prescription medicine.
The TVC for M-150's Vietnam debut, by DDB and Tribal Worldwide, carries more meaning than you might realise.
'Talk is cheap—$100,000 and a week of our passion and creativity isn't. We just felt we had to act.'
The brand's wordless animated tale is sweet and perfect, right down to the tagline at the end.
CNY film by Reprise Digital goes for laughs as three young people misunderstand their grandfather's admonishments about building and preserving wealth.
The criticism is deserved, and the brand may have made things worse with a classic 'non-apology apology'.
The airline plays up the childlike wonder of flying to see family for Chinese New Year.
Work was created by Saatchi & Saatchi.
Easily the year's most amusing CNY film comes from Reprise Digital and Malaysian electric company Tenaga Nasional Berhad (TNB).
Ensemble Worldwide's 2020 offering shows the creation of a blanket made from multiple family members' old items of clothing.
International luxury brands have a history of offending Chinese consumers with their campaigns during this holiday.
In Fortnite's new liferun mode your mission is to... save people?
To mark the opening of a new petrol station, a massive inflatable fruit was pushed across the island for a total of 24 hours.
Campaign by Grey Hong Kong focuses on best friends who always have each other's back.
A short, heartwarming sequel to a 2001 ad.
The 'Huat Ah' guy returns, in a new CNY ad for DBS by The Secret Little Agency and Sweetshop director Simon Cracknell.
It's part of 'Sport the Unexpected' and is the first work from new agency of record Deutsch.
A very sad movie produced by Viddsee tells the devastating story of a family that failed to adequately insure itself. Is that a good strategy?
The eight-minute holiday film touches on similar themes to last year's effort, but is even more more satisfying.