Robert Sawatzky

3 days ago

What headwinds? Why Jane Lin-Baden doesn’t fear ...

The Asia-Pacific CEO of Publicis Groupe is still bullish on China, unfazed by scaled rivals and sees a new future for creative through media.

Jun 10, 2025

Hilton readies ‘connected story’ in latest Asia ...

Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.

Mar 18, 2025

Klick Health expands in APAC, acquires Ward6 Singapore

Deal brings together two independent health marketing agency majors, globally and locally.

Nov 12, 2024

Why Gut’s Singapore office means so much to the ...

The South America-based network can truly call itself global if it’s able to win over Asian clients with its 'borderline cult' creative culture.

Aug 20, 2024

The value of language in an AI-generated marketing ...

Despite the leaps in machine-written text, the co-founder of verbal branding agency Reed Words is betting on the longevity of human-generated creative communications as he launches a new practice in Asia.

Jul 18, 2024

Dept taps spatial tech to grow client base in ...

With few splashy pitch wins to speak of, the Carlyle Group-backed firm is content to steer its APAC acquisitions to solving product and tech solutions for clients as it edges closer to taking the company to market. Campaign sits down with Dept's leaders to find out more.