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SCMP: In-house data team critical for our advertisers
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1 day ago

SCMP: In-house data team critical for our advertisers

VIDEO: Elsie Cheung, SCMP's chief operating officer weighs-in on publisher value for advertisers, in-housing data teams and the importance of ad placement for brand safety in this exclusive video from Campaign360 in Singapore.

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The finance and marketing therapy session
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Mar 21, 2019

The finance and marketing therapy session

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.

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Isobar India tests scaling of media-rich ads via blockchain
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Mar 20, 2019

Isobar India tests scaling of media-rich ads via ...

Campaign for Ceat Tyres tested the impact of running large-scale ads on a public ledger using UK-based platform AdsDax.

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Sean O'Brien, Kristian Barnes, Sunil Yadav no longer at Dentsu Aegis
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Mar 19, 2019

Sean O'Brien, Kristian Barnes, Sunil Yadav no ...

Three more high-level DAN executives are now known to have left the network following a major restructuring of media operations.

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Agency Report Cards 2018: We grade 43 APAC networks
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Mar 19, 2019

Agency Report Cards 2018: We grade 43 APAC networks

Campaign Asia-Pacific presents its 16th annual assessment, evaluating 43 APAC agency networks based on their 2018 business performance, innovation, creative output, awards, staff development, diversity and leadership.

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Final wrap-up: Seven things we learned at Campaign360
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Mar 19, 2019

Final wrap-up: Seven things we learned at Campaign360

Nearly 300 attendees joined Campaign’s invite-only March 5 event in Singapore, looking at how to create real value in marketing. Here are some key takeaways.

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