Robert Sawatzky

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And now for some brutal honesty about ‘digital transformation’
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Digital
17 hours ago
Robert Sawatzky

And now for some brutal honesty about ‘digital ...

Money and lives are being wasted on weak, ineffective plans dressed in jargon by insecure stakeholders, says one honest veteran who is tired of hearing platitudes.

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Zenith Malaysia splits in two, ends franchise structure
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Media
4 days ago
Robert Sawatzky

Zenith Malaysia splits in two, ends franchise structure

Local operations rebranded as Invictus Blue

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Australian marketers less compelled to use diverse campaign images than others
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Marketing
Nov 14, 2018
Robert Sawatzky

Australian marketers less compelled to use diverse ...

But Germans do even worse in a Shutterstock survey comparing marketers in the US, UK, Australia, Brazil and Germany.

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Consumerisation of healthcare in Asia is opening new doors for brands
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Marketing
Nov 7, 2018
Robert Sawatzky

Consumerisation of healthcare in Asia is opening ...

By removing health stigmas and connecting patients directly with practitioners, consumers are gaining more exposure to key health product and services brands, says a new JWT Intelligence study

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VMLY&R reorganisation taking shape in Asia
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Advertising
Oct 25, 2018
Robert Sawatzky

VMLY&R reorganisation taking shape in Asia

Former Y&R leaders Chris Foster and Andrea Conyard will not be part of the newly merged agency.

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IAB Singapore expands to form IAB SEA+India
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News
Oct 23, 2018
Robert Sawatzky

IAB Singapore expands to form IAB SEA+India

Local associations to advise the industry body's Singapore-based regional board

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