by Robert Sawatzky | Campaign Asia

Robert Sawatzky

Feb 25, 2021

Hyundai Motor replaces CMO

Hyundai's head of product and former BMW marketer Thomas Schemera takes over CMO role from Wonhong Cho to better align marketing with new product launches.

Dentsu's 'brave new normal' creative trends for 2021

Advertising

Feb 24, 2021

Robert Sawatzky

Dentsu's 'brave new normal' creative trends for 2021

SPIKES ASIA X CAMPAIGN: Dentsu McGarrybowen global president Merlee Jayme spots five key creative trends for an increasingly virtual and socially distanced world.

Channeling pandemic headwinds into effective marketing tailwinds

Advertising

Feb 24, 2021

Robert Sawatzky

Channeling pandemic headwinds into effective ...

SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process.

Advertising

Feb 22, 2021

Robert Sawatzky

The secret to better brand collaborations with artists

SPIKES ASIA X CAMPAIGN: Warner Music’s brand partnerships lead and singer-songwriter Nathan Hartono look at how to create win-win scenarios for brands and artists.

Telstra brings The Australian Ballet's rising stars to the small stage

Marketing

Feb 19, 2021

Robert Sawatzky

Telstra brings The Australian Ballet's rising stars ...

INSPIRATION STATION: Watch how R/GA and Telstra illustrate the pandemic's impact on the arts, with a unique twist to The Australian Ballet's Rising Star and People's Choice Awards.