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Communication choices have repercussions: CLSA's Simone Wheeler
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14 hours ago

Communication choices have repercussions: CLSA's ...

"Look, sometimes you've just got to be pragmatic."

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Making people
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2 days ago

Making people "fit" is team-building done wrong

Ogilvy's APAC managing partner and head of social discusses how embracing a diverse workforce means not forcing employees to 'fit'.

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What's on a restaurant's marketing menu?
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2 days ago

What's on a restaurant's marketing menu?

Restaurants are facing stiffer competition in cities across Asia with customer bases that aren't easy to reach on just one platform or two. So what are modern marketing methods of getting diners in the door?

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Philippines' top 100 brands for 2018
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3 days ago

Philippines' top 100 brands for 2018

Consumer goods and local brand favourites rank more highly in this growing market, though big electronics names still dominate

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Localised HSBC hexagons land in airports around the world
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Jul 13, 2018

Localised HSBC hexagons land in airports around the ...

Dubbed one of the world’s largest out-of-home brand campaigns, the latest 'Together we thrive' campaign will appear in 17 airports across nine global markets.

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Xiaomi's poor IPO may have little bearing on its consumer brand equity
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Jul 9, 2018

Xiaomi's poor IPO may have little bearing on its ...

Is Xiaomi a smartphone brand? Is it a hardware ecosystem incubator? Is it an internet company? Confused investors did not buy into Xiaomi's narrative, but its intangible brand equity remains, experts posit.

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