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Ogilvy repeats APAC network triple-play at AOY awards
Mindshare reclaims top APAC media network from UM; Publicis Groupe wins APAC best culture and talent development awards; while IPG Mediabrands takes top programmatic and performance wins.
TBWA CEO redefines objectives for a new era
Troy Ruhanen outlines key roles for Asia, design, and consulting as clients face economic challenges.
Sadoun hits out at 'childish' Sorrell in row over ...
Publicis Groupe chief's sharp defense of its 'cost of living' bonus for employees comes after Sorrell claimed the payout merely attempted to make up for lost incentives during Covid.
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Sorrell: Clients still placing cautious, selective ...
The executive chairman of S4 Capital says macroeconomic headwinds will undeniably have an impact, forcing brands to become more strategic.
Dentsu Group outlines new global management structure
A 'globally diverse' integrated leadership team will now run the company as part of Dentsu's stated desire to bring Dentsu International and Dentsu Japan Network closer together.
How gaming communities insist on smarter marketing
GAME CHANGERS 2022: Averse to traditional brand messaging, gaming communities are forcing brands and publishers to relate to them on their terms if they want success.
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