by Robert Sawatzky | Campaign Asia

Robert Sawatzky

May 5, 2021

The complex way forward to respecting privacy in ...

After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.

NTUC FairPrice pivots its messaging toward ‘realistic optimism’

Advertising

Apr 29, 2021

Robert Sawatzky

NTUC FairPrice pivots its messaging toward ...

New ‘Lift Up Everyday’ campaign from Iris celebrates small positive self-improvements in trying times, as Singapore's top local brand targets both budget-minded and aspirational shoppers.

Digital

Apr 29, 2021

Robert Sawatzky

Nikko Asset Management awards digital remit to Huge ...

Japanese-based funds manager selects IPG’s digital experience agency as its Tokyo office brings in a new creative director.

Why Chow Tai Fook sees opportunity in rural China and lower-tier cities

Marketing

Apr 19, 2021

Robert Sawatzky

Why Chow Tai Fook sees opportunity in rural China ...

The jewellery retailer sees very similar online consumption trends in rural and urban customers, and says rural stereotypes are oversimplified.

Subway taps new agencies across five Asia markets

Advertising

Apr 15, 2021

Robert Sawatzky

Subway taps new agencies across five Asia markets

PHD will replace MediaCom and Mindshare for media duties in Singapore, Malaysia and Taiwan, as new agencies win integrated pitches in China and South Korea.