After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.
New ‘Lift Up Everyday’ campaign from Iris celebrates small positive self-improvements in trying times, as Singapore's top local brand targets both budget-minded and aspirational shoppers.
Japanese-based funds manager selects IPG’s digital experience agency as its Tokyo office brings in a new creative director.
The jewellery retailer sees very similar online consumption trends in rural and urban customers, and says rural stereotypes are oversimplified.
PHD will replace MediaCom and Mindshare for media duties in Singapore, Malaysia and Taiwan, as new agencies win integrated pitches in China and South Korea.
New mandate shifts entire portfolio of beauty and wellness brands from MediaCom and Spark Foundry following multi-agency pitch.
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