The region added six more Yellow Pencils on the second day of the awards, bringing its total winning entry tally to 265.
Get to know the chief creative officer and founder of Thailand’s Yell Advertising through 11 questions.
With the increase in CTV spend by advertisers, buying and selling activity is at a scale that makes it lucrative for fraudsters. This video offers lessons to marketers on what frauds are around the corner and how to avoid them.
The coveted Black Pencil goes to a much-talked-about campaign that allowed iPhone users to test Samsung’s operating systems within their own devices.
Akash Digital and Grey Bangladesh sought inspiration from the African wild to tame a dengue epidemic.
The independent firm will be tasked to deliver creative duties for Marriott’s loyalty programme in APAC, with first work to be released in the coming quarter.
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