1 day ago

Unilever, Mindshare and Goal tout 'world's smartest ...

Football website Goal will deliver more than 500 pieces of content based on real-time win probabilities provided by Stats Perform's Opta technology in a campaign for Clear for Men shampoo in Indonesia.

2 days ago

Move and win roundup: Week of October 26, 2020

Golin, Roche, Facebook, Cognizant, Mondelez, Bastion Collective, The Great Barrier Reef Foundation, The Hong Kong Football Club, Quantum Consumer Solutions, Switching-Time, Sutton, APCO Worldwide, WPP, Wavemaker, VMLY&R, Singapore Tourism Board, Redhill, LHN Group and more to come in our weekly compilation of people moves and business wins.

Oct 23, 2020

Nestlé China picks Dentsu for US$300 million media ...

Mindshare has now lost the Nestlé account in China, after it was dropped from the client roster in Singapore and Malaysia in 2018.

Oct 23, 2020

Calvin Klein taps former Starbucks marketer as ...

Linh Peters replaces Marie Gulin-Merle who vacated late last year to join Google.

Oct 23, 2020

Campaign Crash Course: How to plan and buy OOH in APAC

Out-of-home advertising has evolved enormously over recent years from static billboards to digital screens, automated trading and data-driven solutions. Find out what the future of this fast-growing medium holds.

Oct 22, 2020

With marketing budgets cut, CMOs demand more ...

EXCLUSIVE RESEARCH: According to CMO Outlook by R3 and Campaign Asia-Pacific, marketers demand more proactiveness from agencies, even as they seek more ways to measure effectiveness of their work.