by Staff Reporters | Campaign Asia

Staff Reporters

18 hours ago

Campaign Creation Stories: How retailer Bananain ...

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

Women to Watch 2022: Elayne Gan, Dow Jones

Marketing

19 hours ago

Staff Reporters

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.

Creative Minds: Calvin Choong has an entire room of collectible toys

Advertising

1 day ago

Staff Reporters

Creative Minds: Calvin Choong has an entire room of ...

Get to know the creative group head at Zeno Group whose son is the only respite he needs at the end of a bad day.

Women to Watch 2022: Ela Federigan-Chua, Optimax Communications Group

Marketing

1 day ago

Staff Reporters

Women to Watch 2022: Ela Federigan-Chua, Optimax ...

An advocate for diversity and empowering those around her, Federigan-Chua managed to record incredible growth after being handed the reins of running her own agency.

Chinese social platforms are more child-safe than their Western counterparts: report

Digital

1 day ago

Staff Reporters

Chinese social platforms are more child-safe than ...

The Media Responsibility study from IPG Mediabrands also says user accountability on Chinese platforms is higher, as the platforms collectively develop more uniform content policies driven both by regulation and user preference.

Joanne Theseira promoted to CEO of Publicis Communications Singapore

Advertising

2 days ago

Staff Reporters

Joanne Theseira promoted to CEO of Publicis ...

In addition to responsibility for Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, Prodigious and MSL, she will also serve as Groupe chief growth officer for Southeast Asia.