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How smarter mobile ads are beating big-budget ...
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.
Women to Watch 2024: Tanya Phathanathong, ADA
From overcoming personal challenges to becoming a beacon of leadership, Phathanathong’s grit and strategic vision have made ADA Thailand a key player in the digital marketing landscape.
Childhood bedwetting is nothing to be ashamed ...
In a campaign built around three 90-second AI-powered radio spots, the FMCG brand partners with FCB to convey that some kids just need more time to overcome bedwetting.
Women to Watch 2024: Sue Lin Tan, Oliver+
A relentless innovator, Tan empowers others with pioneering solutions in AI, diversity, and sustainability at Oliver+.
Campaign Asia-Pacific's inaugural 50 Over Fifty winners
Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience, mentorship and entrepreneurial drive.
Women to Watch 2024: Shilpa Sinha, McCann Worldgroup
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
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