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40 Under 40 2022: Rogier Bikker, MediaMonks
Bikker’s USP lies in pushing creative boundaries to bring fresh ideas to the table that are deeply rooted in local Chinese culture, and always executed at a high level of craft.
'Grey' online content erodes ad effectiveness: study
Many Australian consumers associate brands with misaligned content around their communications, diminishing their message, according to a global study by Magna and Channel Factory.
40 Under 40 2022: Rish Gopal, Beacon Communications
The Covid pandemic brought out the best in Gopal, who took the opportunity to showcase his team’s abilities by going above and beyond for clients.
Move and win roundup: Week of February 6, 2023
Host/Havas, Lux Collective, Sefiani, Initiative and more, in our weekly collection of people moves and account news.
Audio advertisers beware: New ad fraud uncovered in ...
Audio streaming penetration in Southeast Asia reached 82.1% in H1 2022 and is only expected to grow, according to Emarketer.
40 Under 40 2022: Prapti Singh, Uber
Telling brave and bold brand stories for Uber in India, Singh unlocks brand propositions deeply rooted in category, culture and consumer truths that drive business growth.
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