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PR Awards Asia-Pacific 2025 shortlists announced

Find out who made the cut! Winners will be announced on June 12 at a ceremony in Hong Kong.

PR Awards Asia-Pacific 2025 shortlists announced

The shortlists for the 24th PR Awards Asia 2025 shortlist is ready. 

This year, the judges shortlisted a total of 243 entries across 54 categories inclusive of campaigns, consultancy, and individual/team entries across the APAC region.

The award continues to recognise outstanding, inspired and successful campaigns, individuals and companies in Asia Pacific's PR and communications industry. They were independently judged by a panel of leading senior PR practitioners from agency and in-house environments. 

Winners will be revealed at a glittering awards presentation dinner on June 12, 2025 at JW Marriott, Hong Kong. Tickets are on a first-come, first-served basis, pricing details can be found here

And now, find out who made the cut and is one step closer to claiming the prestigious 2025 awards below:

CAMPAIGN CATEGORY
Category Campaign Company Brand Market
Arts, Entertainment & Media
Master of the House: Recruiting the Maid Burson Thailand NETFLIX Thailand
Blue-and-White Porcelain Impressions Link Asset Management Limited Temple Mall Hong Kong SAR
MTR Station Rail Voyage MTR Corporation Limited MTR Corporation Limited Hong Kong SAR
Zoom in, Cash in Pilot HAKUHODO Vivo Taiwan
Showcasing Singapore’s Art at Biennale Arte 2024 Tate Anzur Singapore Pavilion at Biennale Arte 2024 Singapore
Automotive & Transport
Backseat Bandmates CampaignLab Thrifty Australia
"Volkswagen 40 Years in China, Never Stop" Devries Global VOLKSWAGEN GROUP CHINA China
From Resistance to Acceptance Paving Way for Ridesharing Golin Uber Hong Kong SAR
MTR 45th Anniversary Carnival and Themed Train MTR Corporation Limited MTR Corporation Limited Hong Kong SAR
Škoda Kylaq The car that ‘jumped’ a helicopter Škoda Auto India Škoda Auto India India
Brand Development (Product)
Airbnb Icons: Where Innovation Ignited Cultural Moment Burson China Airbnb China China
OCTO is Back – and Right on Time On Air Collective OCTO Hong Kong SAR
The Resurgence of 'Sky' game in Korea The Hoffman Agency Korea Sky-Children of the Light South Korea
Camera Eats First | Fujifilm Food Tours We Are Different Fujifilm Australia
The Yorkshire Tea Proper Brewery Zeno Group Yorkshire Tea Australia
Brand Development (Service)
Bridging Talent, Building India Current Global LinkedIn India
The Worriers ERA Communications Manulife Myanmar
Singapore Cable Car 50th Anniversary Mount Faber Leisure Group Singapore Cable Car Singapore
Business-to-Business
Accelerating Aotearoa: From telco to tech partner Bastion Shine Spark New Zealand New Zealand
Shiawase Fresh Eggs: Happiness Every Day Elite Public Relations Consultants DAWUSHAN FARM TECHNOLOGY CO. LTD. Taiwan
McKinsey: The Next China is Still China McKinsey & Company McKinsey & Company China
Redefining RSV Prevention Partnerships for Impact MediCom Sanofi Taiwan Taiwan
Open Road, Open Up We Are Different GME Australia
Cause-Related - Diversity & Inclusion
#SpeakSign: Universal Language to Order India’s Favourite Food Edelman India Pvt. Ltd. KFC India India
Kotex Elimin8tors: Launching Malaysia's first all-women eSports team Ogilvy Malaysia Kotex Malaysia
L'Oréal Paris #ImWorthIt Ogilvy Manila L'Oréal Paris Philippines
This-Ability Pilot HAKUHODO Volkswagen Commercial Vehicles Taiwan
Game of Homes Weber Shandwick Ikea Japan
Cause-Related - Public Awareness
The Restaurant of Taste Awareness dentsu Aflac Japan
This is not a home Edelman Australia IKEA Australia
AS Watson Wanderer Watchers Golin AS Watson Hong Kong SAR
Oro Inodoro Awards: Championing Restroom Hygiene and Dignity ID8, Inc. Wastewater Management Philippines
Optimism Your Feed LG Electronics LG Electronics South Korea
Lovin’ Me, A Youth Mental Wellness Initiative McDonald’s Singapore McDonald's Singapore Singapore
Consumer Launch
Make Life Beautiful Burson Genesis Birla Opus Paints India
Zoom in, Cash in Pilot HAKUHODO Vivo Taiwan
Škoda Kylaq The car that ‘jumped’ a helicopter Škoda Auto India Škoda Auto India India
The Irresitibillboard Thinkerbell V Energy Australia
Inspiring the Space Generation Thrive PR & Communications LEGO Australia & New Zealand Australia
Corporate Branding
" Volkswagen 40 Years in China, Never Stop" DeVries Global VOLKSWAGEN GROUP CHINA China
McKinsey's journey to “next China” economic thought leader McKinsey & Company McKinsey & Company China
Journey Together MTR Corporation MTR Corporation Hong Kong SAR
100% DORAEMON & FRIENDS@Ngong Ping 360 Ngong Ping 360 Ngong Ping 360 Hong Kong SAR
Statue of KFC Ozma PR Inc. Kentucky Fried Chicken Japan Japan
This-Ability Pilot HAKUHODO Volkswagen Commercial Vehicles Taiwan
Corporate Publications
HI:) Hancom AI, HAI DOMO Hancom South Korea
The Employeencer: Young Professionals DOMO LG Sciencepark South Korea
Fragrance White Paper: A New Era of Elegance Eternal Group N/A Hong Kong SAR
Archiving 70 Years: Time into Value Handok N/A South Korea
Voices From Comcentre Singtel Singtel Singapore
Corporate Social Responsibility
This is not a home EDELMAN AUSTRALIA IKEA Australia
#SpeakSign: Universal Language to Order India’s Favourite Food Edelman India Pvt. Ltd. KFC India India
This-Ability Pilot HAKUHODO Volkswagen Commercial Vehicles Taiwan
Answer the Call TBWA\New Zealand 2degrees Mobile New Zealand
Game of Homes Weber Shandwick Ikea Japan
Customer Loyalty
Path to Loyalty: SM's 100 Days of Joy Havas Ortega SM Supermalls Philippines
McDonald’s Hong Kong: 50 Years of Love Hill and Knowlton McDonald’s Hong Kong Hong Kong SAR
E-commerce
From Niche to Necessity: Redefining Indian Quick Commerce Burson Genesis Blinkit India
#CelebrateResponsibly Sinclair Carlsberg Asia Hong Kong SAR
Taobao Free Shipping: Taiwan’s Turnaround The Hoffman Agency Taobao Tmall World - Taiwan Taiwan
Environmental
Fresh Air Beans CJ WORX OR Thailand
Champions of Ocean Conservation ERA Communications Tourism Authority of Thailand with Go Pro Thailand
Kia x The Ocean Cleanup Global PR Communications Kia Kia South Korea
Counting to 3: Navigating Singapore’s Emissions Journey Together Schneider Electric Schneider Electric (Singapore) Singapore
SM Cares’ Global Youth Summit 2024 SM Prime SM Cares Philippines
Answer the Call TBWA\New Zealand 2degrees Mobile New Zealand
Experiential PR
BeJEWELed Ogilvy Singapore Changi Airport Singapore
Pou-o-Kai Special PR Tourism New Zealand New Zealand
ANZ x AFC Day One TBWA\New Zealand ANZ Bank New Zealand New Zealand
Scammers Bloom TBWA\New Zealand ANZ Bank New Zealand New Zealand
LEGO SPACE: Inspiring the Space Generation Thrive PR & Communications LEGO Australia & New Zealand Australia
Fashion & Beauty
SK-II LXP: ACT OF CRAFTSMANSHIP Procter & Gamble SK-II China, Japan
FENTY BEAUTY CHINA MAINLAND LAUNCH CAMPAIGN We. Red Bridge FENTY BEAUTY BY RIHANNA China
ZALORAYA 2025: Celebrating Modest Fashion ZALORA INDONESIA ZALORA Indonesia
Financial Communications
Scent of Wealth: Let Prosperity Fill the Air DOMO Standard Chartered Bank Korea South Korea
The Worriers ERA Communications Manulife Myanmar
Scammers Bloom TBWA\New Zealand ANZ Bank New Zealand New Zealand
Vedanta Limited: A Year of Transformation Vedanta Limited Vedanta India
Mastercard NetsUnion: Unlocking Global Experiences for Chinese Youth Weber Shandwick Mastercard China
FMCG
The Coke Christmas Truck: A Coca-Cola Christmas 2024 Ant Savvy Creatives Coca-Cola Philippines
Häagen-Dazs x Emily in Paris Mad Hat Asia Häagen-Dazs Singapore
The House of Spills We Are Different VIVA Paper Towel Australia
Health & Wellness
Shared Vision Alcon China Alcon China
Orgasmic Skin CampaignLab Lovehoney Australia
The HIV Café Golin Taipei Taiwan AIDS Society and Taiwan AIDS Nurses’ Association Taiwan
Healthy Body, Healthy Mind Fruit & Vegetable Class Prain Global Zespri South Korea
SFG "LIVE FOR GOOD" Nutrition Education Well-being Initiative Standard Foods Group Standard Foods Taiwan
Healthcare: Ethical
Unfinished Story DXTRA Health Moderna South Korea
Clear Wake. Stronger Recovery. MediCom Merck & Co., Inc. Taiwan
Promised Land with No Stigma for Psoriasis Ogilvy Health China Johnson & Johnson Innovative Medicine China
Pompe Demon Slayer Corps: All Training Camp One For All Public Relations Consultants Nexviazyme Taiwan
If Emotions Were a Book TransVision Consulting Johnson & Johnson Innovative Medicine China China
Influencer Marketing
OMO CAPSULE - TENDER BOUQUET Biz-Eyes OMO Vietnam Vietnam
Master of the House: Recruiting the Maid Burson Thailand NETFLIX Thailand
VOLKSWAGEN 40 YEARS IN CHINA, V TALK CAMPAIGN DeVries Global VOLKSWAGEN GROUP CHINA China
Journey Together MTR Corporation MTR Corporation Hong Kong SAR
ADIZERO Pro 4 Innovation Launch We. Red Bridge adidas ADIZERO Pro 4 China
The Coca Cola Company – Epic Night Out WPP OpenX Singapore and Thailand Coca-Cola Thailand
Integrated Marketing
Fake Marriage dentsu Group Taiwan CWO platform x Awakening Foundation Taiwan
Lovin’ Me, A Youth Mental Wellness Initiative McDonald's Singapore McDonald's Singapore Singapore
Gatorade Turf Finder PepsiCo India Gatorade India
Cold Call Back Service Special PR DB Export Ultra New Zealand
Banana Pass Thinkerbell Australian Bananas Australia
Internal Communications
AIA CAN: An Eco-Office Movement AIA Group Limited AIA CAN Singapore
Celebrating You Burson Genesis Diageo India India
The Haunting Click DHL DHL Singapore
G/AI Sprint Grab Grab Singapore
AI RAP Business Card : MY PUNCHLINE Hakuhodo Inc. Hakuhodo Japan
Media Relations
Respect. It's the GOAT Adhesive Agency TikTok Australia
Savor the Journey FINN Partners Luxury Group by Marriott International Singapore
From Resistance to Acceptance Paving Way for Ridesharing Golin Uber Hong Kong SAR
TALE OF THE DRAGON’S TAIL Hakuhodo Inc. Kinryu Ramen Japan
Ocean Park "Six-cessful Panda Wonders" Ocean Park Corporation Ocean Park Corporation Hong Kong SAR
Scoot’s Embraer E190-E2 Aircraft Launch Scoot Scoot Singapore
The Messy Middle Weber Shandwick ServiceNow Australia
Non-Profit
Fake Marriage dentsu Group Taiwan CWO platform x Awakening Foundation Taiwan
Launching The Airborne Infection Defense Protocol ERA Communications StopTB Partnership Laos
The HIV Café Golin Taipei Taiwan AIDS Society and Taiwan AIDS Nurses’ Association Taiwan
Jammies for June Middlemore Foundation Middlemore Foundation New Zealand
“Step By Step With You” Exhibition The Hong Kong Jockey Club The Hong Kong Jockey Club Hong Kong SAR
PR Event
Spark Game Arena Live: Putting Gamers First Bastion Shine Spark New Zealand New Zealand
Consensus: The Super Bowl of Blockchain Cognito Consensus Hong Kong Hong Kong SAR
HANGYODON • HONG KONG WINTER FUN FEST 2024 Festival Walk HANGYODON Hong Kong SAR
Get Banked with Maya Launch Event Maya Maya Philippines
Welcome to Anfield – The LFC Experience Swire Properties Swire Properties Hong Kong SAR
ADIZERO Pro 4 Innovation Launch We. Red Bridge adidas ADIZERO Pro 4 China
Promotional Activity
Spark Squid Game Takeover Anthem Spark New Zealand
Hellmann's Mood Burgers Edelman India Pvt. Ltd. Hellmann's India
Where Heritage Meets Innovation Golin Hong Kong The Park Lane Hong Kong Hong Kong SAR
It’s SiMPLE to attend USCA GroupM Communications Hong Kong Limited sim Credit Card Hong Kong SAR
Ngong Ping 360 Christmas Campaign 2024 Ngong Ping 360 Ngong Ping 360 Hong Kong SAR
Welcome to Anfield – The LFC Experience Swire Properties Swire Properties Hong Kong SAR
Public Affairs
EMBED’s Answer to Fever Mysteries: An Algorithmic Breakthrough Godrej Industries Group Godrej Consumer Products India
From Resistance to Acceptance Paving Way for Ridesharing Golin Uber Hong Kong SAR
Empowering Filipinos: Grab’s Strategic Approach to Policy Reform Grab Philippines Grab Philippines
SM Job Fairs: Empowering Filipinos, Building the Nation SM Supermalls SM Job Fairs Philippines
Xylitol role in promoting a "Cavity-free society" T&A Ogilvy LOTTE Xylitol Vietnam
Public Education
BREAKING NEWS WITH FAIRYTALES DeVries Global Shanghai health.people.cn China
Re-Living Showroom: Inside the World of Schizophrenia OZMA PR Inc. Nippon Boehringer Ingelheim Japan
Zero Math Dropouts through AI Math Bible Team Cookie Math King South Korea
Game of Homes Weber Shandwick Ikea Japan
Super Consultations: Demystifying Chronic Diseases Weber Shandwick Novartis China
Public Sector
AI Goes Ancient: Lenovo Smart Yingxian Pagoda Project Burson Beijing Lenovo China
Go MonGOlia Edelman Singapore Government of Mongolia Mongolia
Play:Date – Unlocking Cabinets of Play National Museum of Singapore National Museum of Singapore Singapore
Uninfluenced - The Trip: What Happened in Larspura? Ogilvy Singapore Central Narcotics Bureau Singapore
Launch of Sentosa Sensoryscape We. Communications Sentosa Development Corporation Singapore
Reputation and Issues Management
Strengthening Confidence in NIA despite Delay Burson Genesis Noida International Airport India
Kesetiaan Kasih Mama Monolith Digital Sdn Bhd KK SUPER MART Malaysia
Intel Core: A Return to Gaming Glory Ogilvy PR Beijing Intel China
Taobao Free Shipping: Rebuilding Trust, Delivering Growth The Hoffman Agency Taobao Tmall World - Taiwan Taiwan
The Power of Two UBS UBS Singapore
Sports / eSports
Playgrounds to Podiums CampaignLab Decathlon Australia
Reshaping Rugby. The World’s First TikTok Final TBWA\New Zealand 2degrees Mobile New Zealand
The Dusty Deception Thinkerbell Kayo Sports Australia
ADIZERO Pro 4 Innovation Launch We. Red Bridge adidas ADIZERO Pro 4 China
Bring your DNA Game Weber Shandwick Ancestry Australia
Technology
OMO CAPSULE - TENDER BOUQUET Biz-Eyes OMO Vietnam Vietnam
The Future of Monetization ERA Communications Yandex Ads Vietnam
AI RAP Business Card : MY PUNCHLINE Hakuhodo Inc. Hakuhodo Japan
Transforming India’s Smiles: Colgate’s Oral Health Movement MSL India Colgate-Palmolive (India) Limited India
Google Gemini Day Tate Anzur Google Singapore
Best Brand Strategy
Where Heritage Meets Innovation Golin Hong Kong The Park Lane Hong Kong Hong Kong SAR
McDonald’s Hong Kong: 50 Years of Love Hill and Knowlton McDonald’s Hong Kong Hong Kong SAR
Get Banked with Maya Maya Maya Philippines
Journey Together MTR Corporation MTR Corporation Hong Kong SAR
Kotex Elimin8tors: Launching Malaysia's first all-female eSports Team Ogilvy Malaysia Kotex Malaysia
Best Creative Idea
Orgasmic Skin CampaignLab Lovehoney Australia
The Worriers ERA Communications Manulife Myanmar
TALE OF THE DRAGON’S TAIL Hakuhodo Inc. Kinryu Ramen Japan
BeJEWELed Ogilvy Singapore Changi Airport Singapore
Bring your DNA Game Weber Shandwick Ancestry Australia
Best Event Activation
mAIRathon Hong Kong Havas Hong Kong Hong Kong International Airport Hong Kong SAR
McDonald’s Hong Kong: 50 Years of Love Hill and Knowlton McDonald’s Hong Kong Hong Kong SAR
BeJEWELed Ogilvy Singapore Changi Airport Singapore
KFC Gravy Train Special PR KFC New Zealand
Welcome to Anfield – The LFC Experience Swire Properties Swire Properties Hong Kong SAR
Best Sponsorship/Partnership
Chongqing IFS x Paddington: A Strategic Win-Win Chongqing IFS Chongqing IFS China
Shake Shack x Bar Leone Carbonara Shake FINN Partners Shake Shack Hong Kong SAR
TALE OF THE DRAGON’S TAIL Hakuhodo Inc. Kinryu Ramen Japan
Reshaping Rugby. The World’s First TikTok Final TBWA\New Zealand 2degrees Mobile New Zealand
ANZ x AFC Day One TBWA\New Zealand ANZ Bank New Zealand New Zealand
Best Use of Advocates/Influencers/Celebrities
Puma Deviate Nitro3 "Run On Your Own Rhyme" Burson Indonesia Puma Indonesia Indonesia
GCash Spotlight G-Xchange, Inc. GCash Philippines
BeJEWELed Ogilvy Singapore Changi Airport Singapore
ADIZERO Pro 4 Innovation Launch We. Red Bridge adidas ADIZERO Pro 4 China
Bring your DNA Game Weber Shandwick Ancestry Australia
Best Use of Analytics
The Future of Monetization ERA Communications Yandex Ads Vietnam
The Codral Cold & Flu Forecast Publicis Groupe ANZ Codral Australia
Best Use of Broadcast/Video
Hong Kong International Airport “Transit of Life” D Community Limited Airport Authority Hong Kong Hong Kong SAR
Unfinished Story DXTRA Health Moderna South Korea
SM Supermalls’ 100 Videos, 100 Days of Joy Havas Ortega SM Supermalls Philippines
Bak8 Nga Ba: Fostering learning on social media ID8, Inc. 8List.ph Philippines
Super Consultations: Demystifying Chronic Diseases Weber Shandwick Novartis China
Best Use of Content
Puma Deviate Nitro3 "Run On Your Own Rhyme" Burson Indonesia Puma Indonesia Indonesia
Hong Kong International Airport “Transit of Life” D Community Limited Airport Authority Hong Kong Hong Kong SAR
Journey Together MTR Corporation MTR Corporation Hong Kong SAR
HAILEY – Human or AI? Nanyang Technological University, Singapore Nanyang Technological University, Singapore Singapore
ADIZERO Pro 4 Innovation Launch We. Red Bridge adidas ADIZERO Pro 4 China
Best Use of Digital
Celebrating You Burson Genesis Diageo India India
Bringing Filipino Flavors to Life ID8, Inc. BiteSized.ph Philippines
HAILEY – Human or AI? Nanyang Technological University, Singapore Nanyang Technological University, Singapore Singapore
L'Oréal Paris #ImWorthIt Ogilvy Manila L'Oréal Paris Philippines
Best Use of Social Media
Maille mustard magic with Manu Feildel and friends History Will Be Kind Maille Australia Australia
Optimism Your Feed LG Electronics LG Electronics South Korea
Journey Together MTR Corporation MTR Corporation Hong Kong SAR
Ocean Park "Six-cessful Panda Wonders" Ocean Park Corporation Ocean Park Corporation Hong Kong SAR
The Coca Cola Company – Epic Night Out WPP OpenX Singapore and Thailand Coca-Cola Thailand
Best Use of Virtual Platforms
CapitaVerse Lands on Roblox CapitaLand Investment CapitaLand Malls Singapore
"Volkswagen 40 Years in China, Never Stop" DeVries Global VOLKSWAGEN GROUP CHINA China

Best Use of VR/AR/MR To Be Announced

Best Video Story-telling
Coca-Cola Gifts of Kindness: Reunion Film Ant Savvy Creatives Coca-Cola Philippines
Hong Kong International Airport “Transit of Life” D Community Limited Airport Authority Hong Kong Hong Kong SAR
The Haunting Click DHL DHL Singapore
The Green Season Ride ERA Communications Royal Enfield with Tourism Authority of Thailand Thailand
Journey Together MTR Corporation MTR Corporation Hong Kong SAR
Promised Land with No Stigma for Psoriasis Ogilvy Health China Johnson & Johnson Innovative Medicine China

PR CONSULTANCY CATEGORY
Category Company Market
Boutique Agency of the Year
DEVRIES GLOBAL TAIPEI Taiwan
History Will Be Kind Australia
One Plus One Communications New Zealand
ROMANO BECK Australia
Team Cookie South Korea
ESG Consultancy of the Year
PT Olahkarsa Inovasi Indonesia Indonesia
Sandpiper Singapore
PR Consultancy of the Year
Burson Korea South Korea
MSL China China
Ruder Finn China
Sandpiper Singapore
We. Red Bridge China
Specialist Consultancy of the Year
Edelman Integrated Solutions Malaysia
KIWI COMMUNICATIONS China
OZMA PR Inc. Japan
Sandpiper Research & Insights Singapore
VOCAL MIDDLE Communications Consultant Taiwan

INDIVIDUAL/TEAM and COMPANY CATEGORIES
Category Company Team Market
Best Culture of the Year
Bud - Singapore
Golin - Singapore
KIWI COMMUNICATIONS - China
Veritas Reputation PR - India
Zeno Group - Australia

Diversity and Inclusion Company of the Year No Shortlist

PR Agency Head of the Year
The Hoffman Agency Caroline Hsu Hong Kong SAR
Burson Group India Deepshikha Dharmaraj India
Team Cookie Taejoon Ryu South Korea
Godrej Industries Group Corporate Brand & Communications India
PR Communications Team
PT Bank Central Asia Tbk Corporate Communication & Social Responsibility BCA Indonesia
The Hoffman Agency Hoffman Hong Kong Hong Kong SAR
MTR Corporation MTR 45th Anniversary Celebratory Events Team Hong Kong SAR
TEAM LEWIS TEAM LEWIS Hong Kong Hong Kong SAR
The Hoffman Agency The Hoffman Agency Taiwan Taiwan
PR Professional of the Year
The Weber Shandwick Collective Jupiter Huidrom Singapore
The Hoffman Agency Korea Kelly Kwon South Korea
Team Cookie Kitae Lim South Korea
NIP Group Victor Wu China
Far Eastern SOGO Yun-Lung Chen Taiwan

Young PR Professional of the Year No Shortlist

 

Source:
Campaign Asia

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