PR

27 minutes ago

Move and win roundup: Week of May 23, 2022

Havas Media Group Singapore, Apco Worldwide, Yellow.ai, NBA Asia, Ampverse, Re, Lingo Ace, Essence, Gudangada, Sandpiper Australia and more, in our weekly collection of people moves and account news.

13 hours ago

Most consumers now view geopolitics as a top priority for business: Edelman research

Businesses need to take a stronger position on geopolitical issues, according to new research presented to the World Economic Forum at Davos today (Monday).

19 hours ago

PR Awards Asia 2022: Shortlist revealed

See which agencies, campaigns and talents made the cut this year.

1 day ago

Audi and M&C Saatchi accused of plagiarism in new ad

The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin.

May 18, 2022

Move and win roundup: Week of May 16, 2022

BBDO, The Works, The Core Agency, MediaCom, Wunderman Thompson, LoopMe, Jack Morton, Weber Shandwick, Carat, and more to come in our weekly round-up of people moves and account wins.

May 17, 2022

Firms pursue ESG policies to look good more than do good: survey

A desire to look good, rather than do good, is the primary reason businesses pursue sustainable and socially responsible policies, new research suggests.

May 11, 2022

Move and win roundup: Week of May 9, 2022

Hivestack, Wavemaker, The Hoffman Agency, BuzzFeed Australia, Havas Media Group, Inca, Rice, Ideatelabs, Nielsen Asia Pacific, Google, Milestone Systems, Electriclime, and more, in our weekly collection of people moves and account news.

May 10, 2022

Smile? The double-edged sword of political photo ops

A picture tells a thousand words, and choosing the correct one can make or break an individual during a crisis.

May 10, 2022

Campaign360 continues at 10am SIN/HK

The flagship industry event follows up yesterday's in-person sessions in Singapore with a full virtual programme today.

May 10, 2022

Gucci puts other luxury brands on notice by accepting crypto

Gucci’s move into crypto shows that it pays to constantly push the envelope and play to win. What can other brands learn from the brand’s bold strategy?

May 10, 2022

Major ad holding companies to fund staff travel for abortion access

Three of the ad industry’s largest agency holding companies have revamped their benefits packages to fund travel for women seeking abortions in the US, in wake of the Supreme Court’s leaked memo.

May 9, 2022

The first brands begin take stand against leaked US abortion ruling

OkCupid, Ben & Jerry’s, Bumble and Yelp are among the first to respond.

May 9, 2022

Inauthentic influencers: is honesty the best policy?

Last month, Ogilvy announced it would no longer work with influencers who distort or retouch their bodies or faces for ads. While it's a bold move for an agency to take such a stance, it’s unlikely to totally eradicate the issue of inauthentic influencing.

May 9, 2022

Why bots will not replace PR agencies anytime soon

While artificial intelligence has gained ground in PR, Aeris PR's founder contends that human-led PR shops still have an edge on several fronts.

May 9, 2022

Is your company doing enough to be diverse and inclusive? Tell us

Campaign Asia-Pacific and Kantar invite you to take our anonymous survey to assess the industry’s pursuit of diversity, whether intersecting with gender, age, race, physical ability, or any other factor.

May 9, 2022

Is creating a virtual influencer worth the trouble for brands?

We dive into what does it takes to create a virtual influencer from scratch and consider the efforts vs rewards for brands.

May 8, 2022

Airbnb opens up the Moulin Rouge windmill for overnight stays

A room within the windmill has been decorated to transport guests back to the 19th century.

May 7, 2022

Need to make social media a safer space: Bollywood's Athiya Shetty

The actor chats with Campaign India on her investment with Stage3, trolls on social media, brand endorsements and more…

May 7, 2022

Mark Penn: Stagwell hits scale, ‘takes share’ from the holding companies

The new holding company is gaining ground with bigger clients and scaling internationally, Penn said on its Q1 earnings report.

May 6, 2022

Entries open: Best Places to Work Asia

PRWeek Asia and Campaign Asia-Pacific launch the second edition of this awards programme to recognise healthy workplace initiatives and diverse talent.