PR

1 day ago

Cannes Lions announces 51% female jury list

Unfortunately, APAC still appears to be woefully under-represented.

2 days ago

How can marketers make better Ramadan ads?

Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.

3 days ago

Move and win roundup: Week of April 12, 2021

L'Oréal, TotallyAwesome, Dstnct, Singapore Chinese Cultural Centre, Appnovation, Citrine One Malaysia, Signature Market, InMoment, SCMP, Amplified Intelligence, Red2 Digital Solutions, Asia PR Werkz and more to come, in our weekly collection of people moves and account news.

Apr 9, 2021

Tips for sustainability comms and how to avoid greenwashing

To mark Earth Month, we bring you five tips on how to communicate with consumers about sustainability in an authentic way, and to protect your brand from being accused of greenwashing.

Apr 8, 2021

Celebrity brand endorsements: Relevant or redundant?

Industry experts weigh in on questions that come with brands being trolled for their ambassadors, and endorsers not being able to live up to the brand’s ethos

Apr 7, 2021

Cannes Lions U-turns and confirms 2021 festival will be digital-only

Online-only event dubbed Cannes Lions Live.

Apr 7, 2021

AstraZeneca's vaccine comms: Why 'slick and corporate' isn't always best

The AstraZeneca vaccine is a good jab let down by poor communications. Or so the narrative goes.

Apr 6, 2021

Catch up on the latest moves at Dentsu China, Zendesk, Yorkshire Tea and more

TBWA, BBC Studios, Jack Morton, Dentsu China, Zendesk, Yorkshire Tea, Zeno Group, InMobi, TotallyAwesome, JD.ID, MoEngage, Cartelux, Impact, Affluent, SIP Abacus, Mullen Lintas, GPJ A/NZ, Evolve Digitas, Asia PR Werkz and more to come in our weekly collection of people moves and account news.

Apr 6, 2021

Brand beware: This TikTok trend is threatening food businesses

Restaurant workers are dishing on what really goes on in the kitchen.

Apr 6, 2021

Making the most of measurement on Clubhouse

Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.

Apr 5, 2021

John Shea named CEO of Octagon Sports and Entertainment Network

Longtime CEO Rick Dudley will become chairman of the IPG DXTRA agency network.

Apr 4, 2021

Richard Edelman outlines succession plan for world’s largest PR firm

Edelman said the list of potential heirs could include family and non-family members.

Apr 4, 2021

3 Burger King hits and misses from outgoing CMO Fernando Machado

Machado leaves behind a risk-taking legacy.

Apr 1, 2021

Joke’s on you: The best April Fool’s gags from brands

An app for pets to communicate their favourite foods and a chocolate-beef burger. What have we come to?

Apr 1, 2021

Nike sues MSCHF for trademark infringement over ‘Satan Shoes’

The custom shoe is on-brand for the art collective, but it backfired.

Apr 1, 2021

Vodafone unveils ‘Together We Can’ as new global brand positioning

New Commercial Arts worked on strategy and campaign.

Apr 1, 2021

To sell or save the world? Adland can do both

Starcom’s account director explains why she believes adland can create social purpose work that also sells.

Mar 31, 2021

VW accidentally upstages own rebrand with premature press release

Someone at the automotive brand hit “publish” a month too soon.

Mar 31, 2021

Bake against the machine: Maltesers partners Google Cloud to create AI cakes

Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins.

Mar 30, 2021

Catch up on the week's moves & wins

Brunswick, Special Group, GroupM, Havas Media Group, Agnes Media, Klarna, TheFork Australia, WhiteGrey, Finn Partners, INVNT, Mullen Lintas, OkCredit, Mediabrands, Iris, Co-maker, Allied Global Marketing, Sandpiper Communications, Howorth, Iris Singapore and more in our weekly collection of people moves and account news.