PR
Cannes Lions announces 51% female jury list
Unfortunately, APAC still appears to be woefully under-represented.
How can marketers make better Ramadan ads?
Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.
Move and win roundup: Week of April 12, 2021
L'Oréal, TotallyAwesome, Dstnct, Singapore Chinese Cultural Centre, Appnovation, Citrine One Malaysia, Signature Market, InMoment, SCMP, Amplified Intelligence, Red2 Digital Solutions, Asia PR Werkz and more to come, in our weekly collection of people moves and account news.
Tips for sustainability comms and how to avoid greenwashing
To mark Earth Month, we bring you five tips on how to communicate with consumers about sustainability in an authentic way, and to protect your brand from being accused of greenwashing.
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Celebrity brand endorsements: Relevant or redundant?
Industry experts weigh in on questions that come with brands being trolled for their ambassadors, and endorsers not being able to live up to the brand’s ethos
Cannes Lions U-turns and confirms 2021 festival will be digital-only
Online-only event dubbed Cannes Lions Live.
AstraZeneca's vaccine comms: Why 'slick and corporate' isn't always best
The AstraZeneca vaccine is a good jab let down by poor communications. Or so the narrative goes.
Catch up on the latest moves at Dentsu China, Zendesk, Yorkshire Tea and more
TBWA, BBC Studios, Jack Morton, Dentsu China, Zendesk, Yorkshire Tea, Zeno Group, InMobi, TotallyAwesome, JD.ID, MoEngage, Cartelux, Impact, Affluent, SIP Abacus, Mullen Lintas, GPJ A/NZ, Evolve Digitas, Asia PR Werkz and more to come in our weekly collection of people moves and account news.
Brand beware: This TikTok trend is threatening food businesses
Restaurant workers are dishing on what really goes on in the kitchen.
Making the most of measurement on Clubhouse
Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.
John Shea named CEO of Octagon Sports and Entertainment Network
Longtime CEO Rick Dudley will become chairman of the IPG DXTRA agency network.
Richard Edelman outlines succession plan for world’s largest PR firm
Edelman said the list of potential heirs could include family and non-family members.
3 Burger King hits and misses from outgoing CMO Fernando Machado
Machado leaves behind a risk-taking legacy.
Joke’s on you: The best April Fool’s gags from brands
An app for pets to communicate their favourite foods and a chocolate-beef burger. What have we come to?
Nike sues MSCHF for trademark infringement over ‘Satan Shoes’
The custom shoe is on-brand for the art collective, but it backfired.
Vodafone unveils ‘Together We Can’ as new global brand positioning
New Commercial Arts worked on strategy and campaign.
To sell or save the world? Adland can do both
Starcom’s account director explains why she believes adland can create social purpose work that also sells.
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VW accidentally upstages own rebrand with premature press release
Someone at the automotive brand hit “publish” a month too soon.
Bake against the machine: Maltesers partners Google Cloud to create AI cakes
Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins.
Catch up on the week's moves & wins
Brunswick, Special Group, GroupM, Havas Media Group, Agnes Media, Klarna, TheFork Australia, WhiteGrey, Finn Partners, INVNT, Mullen Lintas, OkCredit, Mediabrands, Iris, Co-maker, Allied Global Marketing, Sandpiper Communications, Howorth, Iris Singapore and more in our weekly collection of people moves and account news.
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