Unfortunately, APAC still appears to be woefully under-represented.
Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.
L'Oréal, TotallyAwesome, Dstnct, Singapore Chinese Cultural Centre, Appnovation, Citrine One Malaysia, Signature Market, InMoment, SCMP, Amplified Intelligence, Red2 Digital Solutions, Asia PR Werkz and more to come, in our weekly collection of people moves and account news.
To mark Earth Month, we bring you five tips on how to communicate with consumers about sustainability in an authentic way, and to protect your brand from being accused of greenwashing.
Industry experts weigh in on questions that come with brands being trolled for their ambassadors, and endorsers not being able to live up to the brand’s ethos
Online-only event dubbed Cannes Lions Live.
The AstraZeneca vaccine is a good jab let down by poor communications. Or so the narrative goes.
TBWA, BBC Studios, Jack Morton, Dentsu China, Zendesk, Yorkshire Tea, Zeno Group, InMobi, TotallyAwesome, JD.ID, MoEngage, Cartelux, Impact, Affluent, SIP Abacus, Mullen Lintas, GPJ A/NZ, Evolve Digitas, Asia PR Werkz and more to come in our weekly collection of people moves and account news.
Restaurant workers are dishing on what really goes on in the kitchen.
Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.
Longtime CEO Rick Dudley will become chairman of the IPG DXTRA agency network.
Edelman said the list of potential heirs could include family and non-family members.
Machado leaves behind a risk-taking legacy.
An app for pets to communicate their favourite foods and a chocolate-beef burger. What have we come to?
The custom shoe is on-brand for the art collective, but it backfired.
New Commercial Arts worked on strategy and campaign.
Starcom’s account director explains why she believes adland can create social purpose work that also sells.
Someone at the automotive brand hit “publish” a month too soon.
Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins.
Brunswick, Special Group, GroupM, Havas Media Group, Agnes Media, Klarna, TheFork Australia, WhiteGrey, Finn Partners, INVNT, Mullen Lintas, OkCredit, Mediabrands, Iris, Co-maker, Allied Global Marketing, Sandpiper Communications, Howorth, Iris Singapore and more in our weekly collection of people moves and account news.
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