15 hours ago

Touching Pepsi film aims to bring Vietnamese overseas workers home for Tet holiday

A heart-wrenching film by Ki Saigon reflects the reality faced by Vietnam's migrant and blue-collar workers abroad, soliciting donations to bring them home.

1 day ago

Mindshare leads award haul at South Asia AOY 2022

WPP scooped 20 golds in the agency categories, while independent Famous Innovations scored key wins as well.

1 day ago

Dentsu, Hakuhodo raided as part of Tokyo 2020 corruption scandal

The ever-widening graft case of last year's Tokyo Olympics has Dentsu, ADK and Hakuhodo's offices being searched on grounds of rigging bids for test events.

2 days ago

Sadoun hits out at 'childish' Sorrell in row over Publicis staff bonuses

Publicis Groupe chief's sharp defense of its 'cost of living' bonus for employees comes after Sorrell claimed the payout merely attempted to make up for lost incentives during Covid.

3 days ago

Move and win roundup: Week of November 28, 2022

IAS, Alley, Redhill, Ogilvy, Dentsu, Samsung, Xiaomi, and more in Campaign Asia-Pacific’s weekly round-up of account wins and people hires.

3 days ago

It’s time to get intentional with sustainability communications

Even if climate stories are not considered ‘sexy’ by publications, comms professionals have a big role to play, according to a senior consultant at Mutant

Nov 24, 2022

Twitter splits with consumer PR AOR

Autumn Communications started working with Twitter in September, but the partnership ended this month amid turmoil at the social media company.

Nov 24, 2022

Job insecurity: In times of mass layoffs, is freelancing the future?

Thousands of layoffs from tech firms in a matter of weeks show job security is largely a myth. So what's next for the talent affected how might this change the future of work?

Nov 23, 2022

PR industry becoming more profitable despite underlying issues, say agency bosses

PR firms across the world expect to become more profitable within the next year, having higher expectations than in 2021, according to a new ICCO survey.

Nov 22, 2022

‘Uniquely suited:’ Breaking down Disney’s comms on Bob Iger’s return

Iger, who replaces Bob Chapek, returns to the company after a hiatus.

Nov 22, 2022

H+K splattered with fake oil in Extinction Rebellion protest

Extinction Rebellion splattered fake oil over the London office of PR agency Hill+Knowlton today as part of a series of protests in the capital targeting organisations with "links to the fossil fuel industry".

Nov 22, 2022

Move and win roundup: Week of November 21, 2022

UM, M&C Saatchi, Enigma, Livewire, Weber Shandwick, Havas Group, Dentsu, Sling & Stone, and more to come in Campaign Asia-Pacific’s weekly round-up of account wins and people hires.

Nov 21, 2022

PR gold or shocking waste? Joe Lycett money-shredding stunt divides

Media and comms figures have given a mixed reaction to comedian Joe Lycett apparently destroying £10,000 in cash in a protest against David Beckham’s involvement in the FIFA World Cup in Qatar.

Nov 18, 2022

Men urged to deal with mental health issues, but not alone

The campaign by BBH in partnership with Calm Collective Asia and Freeflow Productions is timed to mark International Men's Day.

Nov 18, 2022

12 ways journalists p*ss off PR people

A few grievances from the PR side of the table

Nov 18, 2022

Did FTX kill crypto? Not for the PR agencies working in the sector

Firms are finding silver linings — and plenty of media placement opportunities — for crypto clients amid FTX’s collapse.

Nov 18, 2022

CCO Alan VanderMolen leaves SC Johnson

The former international president at WE Communications worked at the company since March 2020.

Nov 17, 2022

Should agencies insist on a 9am start time for creatives?

SOUNDING BOARD: If inspiration and ideas don’t follow the clock, and the ad industry is itself built on all-nighters and takeaway dinners, should creatives be measured against output or by a 9am presence in the office?

Nov 17, 2022

Reels, Shorts and TikTok: How do advertisers divide spend?

As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings — from performance to audience, maturity and trust.

Nov 17, 2022

Human rights bodies call on fans to boycott World Cup quarter-final

Qatar-hosted quarter final takes place on United Nations’ International Day of Human Rights.