PR
Touching Pepsi film aims to bring Vietnamese overseas workers home for Tet holiday
A heart-wrenching film by Ki Saigon reflects the reality faced by Vietnam's migrant and blue-collar workers abroad, soliciting donations to bring them home.
Mindshare leads award haul at South Asia AOY 2022
WPP scooped 20 golds in the agency categories, while independent Famous Innovations scored key wins as well.
Dentsu, Hakuhodo raided as part of Tokyo 2020 corruption scandal
The ever-widening graft case of last year's Tokyo Olympics has Dentsu, ADK and Hakuhodo's offices being searched on grounds of rigging bids for test events.
Sadoun hits out at 'childish' Sorrell in row over Publicis staff bonuses
Publicis Groupe chief's sharp defense of its 'cost of living' bonus for employees comes after Sorrell claimed the payout merely attempted to make up for lost incentives during Covid.
Move and win roundup: Week of November 28, 2022
IAS, Alley, Redhill, Ogilvy, Dentsu, Samsung, Xiaomi, and more in Campaign Asia-Pacific’s weekly round-up of account wins and people hires.
It’s time to get intentional with sustainability communications
Even if climate stories are not considered ‘sexy’ by publications, comms professionals have a big role to play, according to a senior consultant at Mutant
Twitter splits with consumer PR AOR
Autumn Communications started working with Twitter in September, but the partnership ended this month amid turmoil at the social media company.
Job insecurity: In times of mass layoffs, is freelancing the future?
Thousands of layoffs from tech firms in a matter of weeks show job security is largely a myth. So what's next for the talent affected how might this change the future of work?
PR industry becoming more profitable despite underlying issues, say agency bosses
PR firms across the world expect to become more profitable within the next year, having higher expectations than in 2021, according to a new ICCO survey.
‘Uniquely suited:’ Breaking down Disney’s comms on Bob Iger’s return
Iger, who replaces Bob Chapek, returns to the company after a hiatus.
H+K splattered with fake oil in Extinction Rebellion protest
Extinction Rebellion splattered fake oil over the London office of PR agency Hill+Knowlton today as part of a series of protests in the capital targeting organisations with "links to the fossil fuel industry".
Move and win roundup: Week of November 21, 2022
UM, M&C Saatchi, Enigma, Livewire, Weber Shandwick, Havas Group, Dentsu, Sling & Stone, and more to come in Campaign Asia-Pacific’s weekly round-up of account wins and people hires.
PR gold or shocking waste? Joe Lycett money-shredding stunt divides
Media and comms figures have given a mixed reaction to comedian Joe Lycett apparently destroying £10,000 in cash in a protest against David Beckham’s involvement in the FIFA World Cup in Qatar.
Men urged to deal with mental health issues, but not alone
The campaign by BBH in partnership with Calm Collective Asia and Freeflow Productions is timed to mark International Men's Day.
Did FTX kill crypto? Not for the PR agencies working in the sector
Firms are finding silver linings — and plenty of media placement opportunities — for crypto clients amid FTX’s collapse.
CCO Alan VanderMolen leaves SC Johnson
The former international president at WE Communications worked at the company since March 2020.
Should agencies insist on a 9am start time for creatives?
SOUNDING BOARD: If inspiration and ideas don’t follow the clock, and the ad industry is itself built on all-nighters and takeaway dinners, should creatives be measured against output or by a 9am presence in the office?
Reels, Shorts and TikTok: How do advertisers divide spend?
As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings — from performance to audience, maturity and trust.
Human rights bodies call on fans to boycott World Cup quarter-final
Qatar-hosted quarter final takes place on United Nations’ International Day of Human Rights.
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