PR
Call for submissions: Do you want to be featured in Creative Minds?
Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.
Sony Electronics, Singapore govt bodies initiate pitches
PITCH UPDATE: Sony Electronics Singapore is looking for a PR agency while Singapore government ministries and boards are on the hunt for various comms and creative services.
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Following Trump's lead is a mistake. It's time for agencies to focus on climate
Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without considering climate change are risking disaster, says Clean Creatives' Duncan Meisel.
The great corporate pretence is finally over
From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing the friction between corporate values and valuations, revealing what happens when trust is deemed to have outlived its market worth.
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The devastating comms impact of a Trumpian social-media age
With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
40 Under 40 2024: Sofia Yip, Edelman
A skillful and adaptable leader, Yip's ability to transition between corporate and marketing realms has been transformative in boosting Edelman’s stature and business to new heights.
Moves and wins roundup: Week of January 20, 2025
Octagon, Dentsu, FleishmanHillard, M&C Saatchi, Droga5, OMG, McDonald's, Spritzer, Ebiquity, GroupM, Publicis Sapient, SunRice, ACM, Initiative, and more in our weekly collection of people moves and account news.
Trust erosion leading to grievances: Edelman Trust Barometer 2025
The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ahead of the World Economic Forum in Davos.
Jane Lin-Baden and Tara Ford among Cannes Lions 2025 jury presidents
Awards submissions for the festival are open until 10 April.
Snapchat nudges US fans to ‘Find Your Favorites on Snap’ as possible TikTok ban looms
The campaign spotlights personal testimonials from Loren Gray, Avani Gregg and Harry Jowsey.
Campaign Asia-Pacific launches 50 over 50 awards
Our inaugural list is aimed at dispelling stereotypes of older industry contributors, celebrating entrepreneurship, drive, tenacity, experience and mentorship that is driving the industry forward.
ASCI issues disclosure guidelines for LinkedIn influencers
As unlike other social media platforms, LinkedIn does not provide platform disclosure tools, ASCI advises influencers to display the permitted disclosure terms with their posts.
Vietnamese American astronaut activist makes leaps for womankind—wearing an E.l.f. red lip
E.l.f. Beauty partnered with Amanda Nguyen, the first Vietnamese and Southeast Asian woman astronaut to go to space, for its ‘Show Your(s)e.l.f.’ series.
Is astroturfing illegal? PR takeaways from the ‘It End With Us’ lawsuits
Entertainment publicists and PR practitioners on what qualifies as astroturfing and navigating libel and defamation for clients
What does adland make of WPP’s four office days per week mandate?
Industry leaders share their views on the change.
Move and win roundup: Week of January 13, 2025
Havas Media, Billups, Design Bridge & Partners, OPRG, The Hoffman Agency, Cuttable, Cheil, Goodman Fielder, Zitcha, Seek, Mutant, Porsche, Sight, Unilever, and more in our weekly collection of people moves and account news.
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Global indie rankings: Where are the APAC agencies?
Australia’s Nunn Media, Atomic 212, and Half Dome are the only agencies to make the cut, as global competitors from North America and Europe surged ahead.
Move and win roundup: Week of January 6, 2025
Standard Chartered, Warner Bros. Discovery, UM, Realme, Omnicom Advertising Group, IPG Mediabrands, GroupM, McCann, Lion & Lion, Weber Shandwick, L’Oréal, and more in our weekly collection of people moves and account news.
New year, new moves: Key people shifts and business wins this week
As 2025 kicks off, Campaign rounds up the first major people moves and business wins of the year. From leadership exits to new creative wins, catch all the latest updates in January's first edition.
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During the age of misinformation, the Baldoni-Lively lawsuits put the onus on social media platforms and influencers
Influencers have a responsibility to question their sources before sharing defamatory content.
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