PR
Campaign reveals global Agency of the Year shortlist
32 shops from Asia, and 16 from ANZ, including names like Leo Burnett, TBWA, Weber Shandwick, and Wavemaker are shortlisted.
Agency Report Card 2022: Dentsu Creative
It was a transformative year at Dentsu, forming a new mega creative agency on the heels of winning top awards on the global stage. But its ultimate performance success for clients will depend on cultural cohesion and collaboration, which remain works in progress.
Agency Report Card 2022: Ogilvy
In a year that shook businesses and economics to the core, the creative behemoth will be credited for sailing with safety and stability.
Move and win roundup: Week of March 27, 2023
Key appointments from L’Oréal, Havas Media, Dept, Wunderman Thompson, FCB Shout, M&C Saatchi, and more in our weekly roundup of people moves and business wins.
Women to Watch Greater China 2023: Zoe Chou, Tencent
As the PR head of the WeChat team, Chou’s work over a decade has built a massive online communication empire for Tencent, not just in China and worldwide.
Women to Watch Greater China 2023: Shuang Xu, BCW
From delivering growth to winning awards to transforming the business and creating new tools and capabilities while nurturing teams, Xu has basically done it all, leading by example.
The end of TikTok? Influencer marketing pros prep for possible ban in US
The super-popular app is in the crosshairs of both Democrats and Republicans, worrying content creators and the brands that work with them.
TikTok's comms team tweets through CEO testimony to Congress
TikTok’s head of policy comms for the Americas clarified points made by CEO Shou Zi Chew during Thursday’s hearing.
Global agency groups 2022 report card: ‘Another record year'
Staff bonuses at WPP and Publicis Groupe announced, but Interpublic agencies impacted by tech giant problems.
Singapore Tourism Board seeks UK PR agency
The Singapore Tourism Board’s UK office (STB UK) has put its PR account out to pitch.
Reviving Hong Kong tourism, the experiential way this time
A flashy Hello Hong Kong campaign alone will not reboot tourism; consistent storytelling and personalised, embedded travel experiences are required to lure back tourists, writes PHD's Antony Yiu.
Ford taps high-profile drivers for new campaign
Sydney Sweeney, Dee Bryant and Kai Lenny tell their passionate stories and connections to Ford.
Coca-Cola invites creators to make artwork using AI-based platform
‘Create real magic’ encourages users to add their own creativity to Coca-Cola imagery.
WPP snaps up influencer marketing agency Goat
Goat has worked with clients including Dell, Beiersdorf, Meta, Tesco, Uber and Electronic Arts.
Nepotism in advertising: is who you know still more important than what you know?
From the recent viral trend of "nepo babies" to people getting jobs based on connections, just how pervasive is nepotism in advertising, and what, if anything, is the industry doing to tackle it?
Muck Rack expands global media monitoring
The expansion gives Muck Rack users access to more than 600,000 global news sources.
Twitter replies to press inquiries with poop emoji
What's the most fitting question to ask? May as well have fun with Twitter’s frustrating new auto response.
Brand closures as important as brand relaunches implies Mandarin Oriental's cheeky activation
Clever marketing doesn’t necessarily have to diss competition; engagement can also come by elevating rivals.
AI, Web3, purpose and SVB: Takeaways for marketers from SXSW 2023
Amidst the AI hype, discussions about new technologies struck a more cautious tone than prior years as advertising and tech workers hone in ethical and commercial challenges.
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