PR

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 2

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.

2 days ago

Consumers in APAC concerned about worsening inequalities and don't want brands to sell dreams: Report

Asia-Pacific consumers chart higher than the global average when it comes to financial and racism concerns caused by the pandemic, and brands should respond accordingly, study finds.

2 days ago

WPP AUNZ nets $71 million in cost savings, significantly shrinks debt

The network sees revenue drop 14.1% and EBIT down 32.6% in 2020, but says business was more stable towards the end of the year.

2 days ago

Edelman launches global anti-disinformation offering

Disinformation Shield aims to uncover illicit actors on the fringes of the dark web and combat disinformation.

2 days ago

Do agency groups employ too many CEOs?

Dentsu International had 250 people with CEO title.

3 days ago

Spikes Asia Awards 2021: Campaign's contenders

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has scoured through the 2021 shortlist to pick out the work we expect to win.

4 days ago

See the Spikes Asia and Tangrams shortlists

The shortlists for the five streams in the Tangrams Strategy and Effectiveness Awards and the 24 categories in the Spikes Asia Awards have been released.

4 days ago

The secret to better brand collaborations with artists

SPIKES ASIA X CAMPAIGN: Warner Music’s brand partnerships lead and singer-songwriter Nathan Hartono look at how to create win-win scenarios for brands and artists.

Feb 22, 2021

Chinese tea house pulls sexist products following social media pressure

The chain of tea shops, which goes by the name Sexy Tea, has apologised for using inappropriate slogans on its merchandise that were derogatory to women.

Feb 22, 2021

Spikes Asia X Campaign is underway

Today's lineup includes WPP CEO Mark Read, Mastercard global CMO Raja Rajamannar, top creatives Tara Ford, Yasuharu Sasaki, Malcolm Poyton. Register for free to participate.

Feb 22, 2021

Move and win roundup: Week of February 22, 2021

Publicis Communications, INCA, Prap Japan, Wild Advertising, Lintas Live, Thrive PR, Walt Disney, Leo Burnett, Dentsu Impact, Mirum, Praytell, Talisman, MSL, Lowe Lintas, Apparent, Mailman, Salween Group, 72andsunny, MullenLowe Mishra, 99 Group, EventX, IAB, MediaCom, Wavemaker and more in our weekly collection of people moves and account news.

Feb 19, 2021

Telstra brings The Australian Ballet's rising stars to the small stage

INSPIRATION STATION: Watch how R/GA and Telstra illustrate the pandemic's impact on the arts, with a unique twist to The Australian Ballet's Rising Star and People's Choice Awards.

Feb 19, 2021

Omnicom organic growth declines 9.6% in Q4

Revenues for 2020 were down almost 12% globally after a tough year.

Feb 18, 2021

Four reasons consumers hate your luxury brand

What is the source of luxury brand hate, and should luxury brand managers be on edge if their brand is on the most-hated list?

Feb 18, 2021

UNESCO joins Whisper's #KeepGirlsInSchool initiative

Watch the film conceptualised by Leo Burnett India here

Feb 18, 2021

P&G wants equal representation of female directors for its ads across brands in India

Part of the company's endeavour to drive equal opportunities for women and girls in education, at home, and in the workplace

Feb 18, 2021

How brands should deal with backlash

Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground

Feb 18, 2021

CMOs set to weigh-in on creativity and effectivness

SPIKES ASIA X CAMPAIGN: It's free to register for the four-day virtual experience, starting today, with top marketers from Mastercard, Visa, Spotify, Kraft Heinz, Pizza Hut, Unilever, TripAdvisor, STB, HP and more.

Feb 18, 2021

Edelman launches Edelman Studios content creation hub

The agency has also started partnerships with content optimisation platform VidMob and French digital media company Brut. UEG CEO Jarrod Moses (pictured) will oversee Edelman Studios.