PR
Women to Watch 2024: Paula Chiang, iProspect
Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.
Forsman & Bodenfors expands earned-first model as Po Kay Lee takes on Asia role
EXCLUSIVE: After more than three years leading Forsman & Bodenfors Singapore, Po Kay Lee’s elevation to Asia president comes amid a series of regional wins—and signals a push to reorient the agency’s creative process around ideas, not just media spend.
Women to Watch 2024: Patra Patrasuwan, Yum Restaurants International
Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.
Omnicom reports global revenue of $3.7 billion in Q1 2025, APAC on a growth trajectory
Omnicom however saw organic revenue decline across more than half of its business sectors including PR and healthcare.
Why creative jealousy is the best compliment
Work that makes you jealous is the work that makes you better, says TBWA MCR’s Becci Nadin
The biggest shift in PR history is not AI
Agencies need to address a fundamental shift in the nature of the PR industry, says Instinctif Partners’ Jim Donaldson
Women to Watch 2024: Nicole Geekie, Jaywing
Geekie’s pivotal role in evolving Jaywing’s service offering now brings the agency more than half of its revenue from The Studio, underpinning the importance of performance-driven solutions to marketers.
Move and win roundup: Week of April 14, 2025
Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from McDonald's, Mindshare, Khemistry, Emotive, Slingshot, McDonald’s, WPP, Kia, OMD, UM, Sato, Uniplan, Kia and more.
Porsche deletes post on Threads that said ‘9.11 is my favourite time of the day’
Some social media managers are defending Porsche’s post, saying it clearly did not allude to the 9/11 attack on the United States.
FleishmanHillard's Ryo Kanayama on why traditional PR models are no longer relevant
A year into his role as group president of FleishmanHillard Japan, Kanayama reflects on the shifting needs of Japanese corporations, and why communications is no longer just a support function—but a strategic imperative.
Women to Watch 2024: Natalie Lowe, The Orangeblowfish
An independent creative agency leader, Lowe has transformed both her clients' businesses and her own team through impactful work, engaging dialogue, and active industry interaction.
How real is the threat of AI-driven job cuts within PR?
Is the PR industry on the cusp of widespread redundancies or is the truth a little more nuanced and complicated?
Women to Watch 2024: Nana Cao, BBDO
Cao’s leadership aims to redefine advertising, creating powerful campaigns that drive both business success and social change.
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Unsanitary practices at Abbott's baby formula factory whose shutdown behind mass shortages
Workers at one of America's largest baby formula plants say the Abbott Laboratories facility is engaging in unsanitary practices.
Move and win roundup: Week of April 7, 2025
Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from Droga5 ANZ, Dentsu, Hearts & Science, Connecting Plots, LEVO, OMG, TBWA\Sydney, electriclime°, The Sandpiper Group, Google Cloud, Hakuhodo, Accenture Song and more.
Women to Watch 2024: Margaret Key, MSL
As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.
Agency Report Card 2024: BBDO
Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.
Women to Watch 2025 is now open for entries
Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.
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AB InBev India moves beyond sponsorships—Betting big on owned festivals
Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.
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Pizza Hut lures lunchtime queues in Hong Kong
Because nothing screams 'lunchtime bliss' like a free slice of pizza.
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