PR
Move and win roundup: Week of September 16, 2024
FCB, LePub, OpenX, GroupM, Bastion, Youngkind, ThinkHQ and more in our weekly roundup.
The inside story of the Kamala Harris-inspired ice cream from Ben & Jerry's co-founders
The flavour is not from Ben & Jerry’s. But that’s not showing up in a lot of media coverage.
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Washington Post hires Liza Pluto as director of communications
Pluto joins the media outlet from Mars, where she served as media relations and issues manager on the global external communications team.
Move and win roundup: Week of September 9, 2024
Sweatshop, iProspect, Audi, L'Oréal, Nine, Onefluence, VaynerMedia, Swann, NewCampus and more in our weekly roundup.
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Report: X brings on Targeted Victory for comms support
X taps Republican consulting firm Targeted Victory, owned by Stagwell Group, to manage the fallout from its suspension in Brazil, according to Wired.
Campaign Asia-Pacific announces key editorial appointments
Rahat Kapur steps into the managing editor role to lead content strategy, while Nikita Mishra advances to editor to drive regional news coverage.
Dow Jones ups Ashok Sinha to chief communications officer
Sinha oversaw communications efforts and media exposure throughout the wrongful detention of WSJ’s Evan Gershkovich in Russia.
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'Definitely maybe' Ticketmaster needs an experience strategy
Navigating the chaotic world of online ticket sales reveals the glaring need for a better experience strategy.
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Fans will look back in anger at Oasis-Ticketmaster PR debacle
First came the rumours of an Oasis reunion tour, followed by the well-choreographed teasers, endless memes and then official confirmation.
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Havas launches Havas Red Japan, expands capabilities under merged media model
Led by managing director Masashi Kitaichi, the agency will focus on PR, social media, and experiential marketing to deliver tailored solutions for local and global clients.
Move and win roundup: Week of September 2, 2024
OMG, Cheil, Accenture Song, PRHK, Vans, DDB, Yahoo, TBWA, Burson, We Are Social, Ruder Finn, Trip.com, FCB India, Nunn Media, Dentsu, General Mills, Tatler, and more in our weekly roundup.
One in four influencers want brands to ask before gifting
Almost one in four creators said brands should ask for permission before sending a gifted product, according to new research.
How content creators can brush up on trademark law to protect their catchphrases
Poaching a catchphrase is not very demure and certainly not very mindful. Here’s how influencers can protect themselves.
Move and win roundup: Week of August 26, 2024
FCB, DDB Group, Keep Left, Plaza Premium Group, Twilio, Madison Media, Petrie PR, Electriclime, Pop Mart and more, in our weekly collection of people, moves and account wins.
What brands can learn from Kamala Harris about going viral
As marketers struggle to navigate the right moment to latch onto online trends, they can look to Harris and her team as a blueprint.
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FGS deal sets new benchmark for private equity in PR
While some say KKR is paying a control premium for the WPP asset, others believe 15 times earnings represents a transformation in how PE views the comms sector.
Jumping on social media bandwagons creates brand burnout
Brands that consistently latch on to the ever-redundant churn of marketing trends appear inconsistent to consumers, Compass’ Danielle Paz argues.
JJ Carter to succeed John Saunders as FleishmanHillard CEO
Saunders will become the firm’s chairman in October and plans to move back to his native Ireland.
Brand Health Check: Will Yili’s meme marketing continue to succeed post-Olympics?
Campaign explores Yili’s Summer Olympics marketing campaigns—which included trend-jacking memes, memorable colours, and athlete ambassadorship—and discusses future strategies to ensure the brand's lasting momentum.
Paralympics 2024 round-up: Watch the ads
Campaign looks at some of the global ads around the Paralympic Games Paris 2024.
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