PR
Move and win roundup: Week of May 23, 2022
Havas Media Group Singapore, Apco Worldwide, Yellow.ai, NBA Asia, Ampverse, Re, Lingo Ace, Essence, Gudangada, Sandpiper Australia and more, in our weekly collection of people moves and account news.
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Most consumers now view geopolitics as a top priority for business: Edelman research
Businesses need to take a stronger position on geopolitical issues, according to new research presented to the World Economic Forum at Davos today (Monday).
PR Awards Asia 2022: Shortlist revealed
See which agencies, campaigns and talents made the cut this year.
Audi and M&C Saatchi accused of plagiarism in new ad
The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin.
Move and win roundup: Week of May 16, 2022
BBDO, The Works, The Core Agency, MediaCom, Wunderman Thompson, LoopMe, Jack Morton, Weber Shandwick, Carat, and more to come in our weekly round-up of people moves and account wins.
Firms pursue ESG policies to look good more than do good: survey
A desire to look good, rather than do good, is the primary reason businesses pursue sustainable and socially responsible policies, new research suggests.
Move and win roundup: Week of May 9, 2022
Hivestack, Wavemaker, The Hoffman Agency, BuzzFeed Australia, Havas Media Group, Inca, Rice, Ideatelabs, Nielsen Asia Pacific, Google, Milestone Systems, Electriclime, and more, in our weekly collection of people moves and account news.
Smile? The double-edged sword of political photo ops
A picture tells a thousand words, and choosing the correct one can make or break an individual during a crisis.
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Campaign360 continues at 10am SIN/HK
The flagship industry event follows up yesterday's in-person sessions in Singapore with a full virtual programme today.
Gucci puts other luxury brands on notice by accepting crypto
Gucci’s move into crypto shows that it pays to constantly push the envelope and play to win. What can other brands learn from the brand’s bold strategy?
Major ad holding companies to fund staff travel for abortion access
Three of the ad industry’s largest agency holding companies have revamped their benefits packages to fund travel for women seeking abortions in the US, in wake of the Supreme Court’s leaked memo.
The first brands begin take stand against leaked US abortion ruling
OkCupid, Ben & Jerry’s, Bumble and Yelp are among the first to respond.
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Inauthentic influencers: is honesty the best policy?
Last month, Ogilvy announced it would no longer work with influencers who distort or retouch their bodies or faces for ads. While it's a bold move for an agency to take such a stance, it’s unlikely to totally eradicate the issue of inauthentic influencing.
Why bots will not replace PR agencies anytime soon
While artificial intelligence has gained ground in PR, Aeris PR's founder contends that human-led PR shops still have an edge on several fronts.
Is your company doing enough to be diverse and inclusive? Tell us
Campaign Asia-Pacific and Kantar invite you to take our anonymous survey to assess the industry’s pursuit of diversity, whether intersecting with gender, age, race, physical ability, or any other factor.
Is creating a virtual influencer worth the trouble for brands?
We dive into what does it takes to create a virtual influencer from scratch and consider the efforts vs rewards for brands.
Airbnb opens up the Moulin Rouge windmill for overnight stays
A room within the windmill has been decorated to transport guests back to the 19th century.
Need to make social media a safer space: Bollywood's Athiya Shetty
The actor chats with Campaign India on her investment with Stage3, trolls on social media, brand endorsements and more…
Mark Penn: Stagwell hits scale, ‘takes share’ from the holding companies
The new holding company is gaining ground with bigger clients and scaling internationally, Penn said on its Q1 earnings report.
Entries open: Best Places to Work Asia
PRWeek Asia and Campaign Asia-Pacific launch the second edition of this awards programme to recognise healthy workplace initiatives and diverse talent.
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