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Why TikTok for Good campaigns win plaudits with the ...
More than just an avenue for creative expression, TikTok for Good Launchpad is helping brands forge closer and sometimes lucrative ties with communities on the platform.
Do more with conversations: Measuring the value of ...
We hear from Meta’s regional director of marketing science Kishore Parthasarathy on how to translate messaging campaigns into real business outcomes.
Are traditional metrics like viewability and clicks ...
In an increasingly complex digital-first media environment, metrics that track attention are enhancing traditional measures in meeting the needs of marketers and agencies looking to demonstrate effectiveness and ROI.
Campaign Big Global Awards 2024 open for entries ...
Back for their second year, BIG Global Awards give winners the potential for huge global exposure across Campaign Asia, UK, US and Canada.
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How TikTok is helping marketers unlock the business ...
TikTok’s Shant Oknayan on why brands need to tap into culture, and the critical role of the platform in helping marketers navigate this journey
The deeper dive: Dentsu’s global R&D unit
Leaders Naoki Tanaka and Sven Huberts reveal plans to expand Dentsu Lab globally and their philosophy: the importance of blending technology with empathy…
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