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Campaign Asia-Pacific announces key editorial ...
Rahat Kapur steps into the managing editor role to lead content strategy, while Nikita Mishra advances to editor to drive regional news coverage.
Kantar BrandZ Most Valuable Southeast Asian Brands: ...
We present a selection of key insights on creating successful brands in Southeast Asia from the launch event of the second edition of Kantar BrandZ Top 30 Most Valuable Southeast Asian Brands. Please register to view the full on-demand video from the event.
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How agencies and brands can make the most of the ...
In a market in constant flux, new trends are emerging – such as the growth of connected TV, a rapid expansion of digital OOH, and the centrality of first party data, all of which are helping agencies craft breakthrough strategies for their clients.
Hong Kong Tourism Board looks to revamp "A Symphony ...
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its “A Symphony of Lights” attraction.
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How Douyin solved the challenge of luxury transition...
Using solutions that leverage innovative digital technology, measurement, and a deep understanding of its userbase, Douyin has successfully addressed many challenges faced by the luxury category, making it a vital part of the marketing mix.
Developing effective marketing strategies through DEI
Campaign interviews EssenceMediacom's managing partner and head of strategy, Meha Verghese, and business director, Amanda Ma, on effective DEI strategies through leading a diverse workforce.
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