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Brands scale new heights with live sport on-board
Whatever your sport, nothing rivals the thrill and excitement of watching it live. And thanks to advances in technology, you can watch it whenever and wherever you want – even at 30,000ft or miles at sea. This is great news for fans and the brands trying to reach them.
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YouTube Works Awards Southeast Asia jury commend ...
The high-profile jury of YouTube’s prestigious annual Southeast Asia awards talk to Campaign about highlights, trends, and learnings from this year’s batch of winning entries which showcase a great emphasis on AI, holistic marketing approaches, and creative impact.
6 ways a brand idea can turn into an unforgettable ...
For any brand looking to turn a bold idea into a lasting legacy, the answer lies in transforming ideas into experiences that people will talk about for years to come.
Cracking the code: How consumer brands can maximise ...
Omnichannel strategies and effectively harnessing the power of data are key to winning the APAC market for consumer brands, according to a new whitepaper from Ekimetrics
How generative AI is pointing the way to a more ...
A recent report on AI in the workplace from Microsoft and LinkedIn demonstrates how marketers can harness its powers to increase efficiency and create better communication for their audience.
TV + TikTok: A powerful impact driver for CPG marketers
To unlock proven efficacy and efficiency, CPG marketers should synergise their traditional spends on TV with TikTok- a platform that has emerged as the ‘new eye level’.
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