In a competitive new-business environment, agencies are turning to freelance marketers in the quest for the edge.
Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?
Campaign asked agencies to provide their salary averages in APAC. The emerging evidence points to wide disparity across the region, but consensus on underpaying entry-level staff.
UK will report financial numbers directly to CEO Arthur Sadoun.
Baughan has been at Meta since 2019.
Trio of appointments follows the merger of WPP’s VMLY&R and Wunderman Thompson.
Annette King will become the consulting giant's marketing practice lead.
Dentsu’s UK and Ireland chief executive is building on the group’s Japanese heritage.
Is the ad industry losing sight of its raison d’être by focusing too much on purpose and causes that are not relevant either to it or consumers, or should it double down on becoming a positive force for change when it comes to the planet’s future?
Trusting the creatives’ vision is essential to producing successful branded entertainment, according to Mattel’s chief franchise officer.
CEO tells Campaign he is optimistic, after reporting 4.5% growth in Q3, ahead of some key rivals.
Some agencies are starting to experiment with AI in DE&I—but the road ahead is filled with challenges.
Michael Heseltine, the founder of Campaign's publisher, Haymarket, pays tribute to the magazine as it produces its last quarterly print issue.
This year’s Faces to Watch revealed that hybrid working was “very important” to 69% of rising talent.
Publicis makes in-office attendance mandatory on Mondays and eliminates consecutive remote work days
Beginning January, all employees company-wide will need to return three days a week, expanding the policy enforced for the company’s digital unit.
It's never easy setting up on your own, but clients are increasingly finding that a scaled-down, more agile strategy partner is the perfect fit.
As product negotiations continue, brands are finally gaining an upper hand.
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