CEO talks to Campaign UK at Q4 results about rewarding talent and paying an average salary increase of 8% last year.
Campaign UK talks to leading spokespeople on the issue.
Cultural shifts, once given the time and space to grow organically, now coagulate and dissipate at speed, due in no small part to the ubiquity of the internet. So how can brands keep up with and tap into these rapidly moving trend cycles?
The financial services' pre-digital viral hit is now 25 years old, but remains irritatingly clever.
GLOBAL AGENCY RANKINGS: Dentsu agencies also leap up the rankings across both creative and media
The festive football season will throw up enough challenges for brands in terms of media planning and creative, but the white elephant in the room that has many marketing executives cautious is where the event is being held – Qatar.
With rising global inflation and economic uncertainty, Campaign explores the opportunities and challenges facing brands as one of the busiest times of the year collides with a major sporting event.
In 2019, the IPA declared a 'crisis in creative effectiveness'. Little seems to have changed since. So where does the problem lie: are awards juries too focused on creative flair and not enough on work that delivers brand performance?
The wins meant the company generated the largest billings of all the ‘big six’ holding companies in July.
WPP’s Mindshare scooped new business from financial services brand Discover, worth $500m.
Meanwhile retail sees year-on-year decline in new-business spend.
With Gen Z frequently clicking the skip button and navigating an uncertain financial world, how are brands and agencies adapting their strategies to appeal to the youth of today?
EXCLUSIVE RESEARCH: As more governments around the world set targets to phase out petrol and diesel cars, automotive manufacturers have been forced to accelerate the move towards electric vehicles. Campaign explores how the auto industry is retooling its marketing to keep pace.
EXCLUSIVE RESEARCH: Telco companies across the region have been heavily investing in 5G. Campaign explores the repercussions on agency billings and broader marketing.
WPP maintains lead in new-business wins in February 2022.
GLOBAL NEW-BIZ CLIENT SPOTLIGHT: Personal care brands dominate new-business spend in FMCG sector.
After the year of 'The Great Resignation' and companies seeking to diversify their talent pools, how can agencies hang on to their new entry-level recruits?
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