The Information
TikTok needs creators to save itself
Communicators agree that the ByteDance-owned platform should be doing more than rely on its users to make its case. Organized and on-message creators can help.
Pringles reviews global creative account
Grey Group has worked with the Kellanova-owned brand for 27 years.
IBM lays off comms, marketing staff
A low-single-digit percentage of IBM’s global workforce is being affected by the job cuts.
Warner Bros releases playable Roblox trailer for Godzilla x Kong
It's the first 2D trailer to transform into a playable game on the platform.
MediaLink CEO Michael Kassan out amid UTA legal dispute
Kassan filed a lawsuit alleging UTA breached its contract when it acquired MediaLink, while UTA is accusing the CEO of ‘misappropriation of company funds.'
Our ad wasn't racist. It was simply a mistake.
When it comes to DE&I brand crisis, denial can cause more harm and hold your brand back.
Here’s why agencies have no idea who X creators are
X’s recent creator push is causing a lot of confusion.
‘I don’t want to be the villain’: Dylan Mulvaney calls for brands to protect talent and celebrate trans joy
Nearly one year after facing hate for a partnership with Bud Light, the trans influencer discusses healing through humor and putting safety measures in place for diverse talent at SXSW.
Asahi International in talks with creative agencies
The process is being supported by pitch consultancy AAR.
Richard Edelman: Dropping DE&I is ‘nonsense’
Edelman pushed back against criticism of diversity programs at this week’s Women of Color Connecting Summit, saying he’s “standing up for DE&I in every client conversation.”
CreativeX study: Advertising continues to overlook and stereotype dark-skinned and older women
CreativeX founder and CEO Anastasia Leng said the findings represent a “gap between intent and action” in the industry.
Majority of marketers want to diversify adspend away from big tech
Affiliate marketing promises to offer a more balanced way to improve customer retention while also delivering ROI, yet less than a fifth of businesses are investing in it.
How exclusionary are industry networking events?
Industry relationships are often forged on the golf course and in the pub.
Generative AI is here—but it’s not ready for prime time
The ad industry is experimenting heavily with gen AI, but deploying it widely on client work comes with too many liabilities.
Which viral stunt of the last decade fell the flattest?
From the Wonka-themed experience in Glasgow that went from whimsical to wild to Shein's fabricated influencer trip to Guangzhou, which viral social media phenomenon took the internet by storm?
WPP creative agency revenues down 1.6% in 2023 while GroupM's rise by 4.9%
North America saw revenues fall by 2.7% for the year, while APAC, Latin America, Africa, Middle East and Central and Eastern Europe grew organic revenues by 3.7%.
Will (Jo) Bacon get M&C Saatchi sizzling again?
It will be good for the industry—and the UK—if the new chief executive builds a business befitting the agency's legacy, writes Campaign UK editor, Maisie McCabe.
What’s possible with generative AI? Introducing Byte-Sized: AI for Marketers
Campaign US kicks off a new video series exploring the implications of generative AI for creatives, strategists and data analysts in advertising and marketing.
Female and working in media investment? Practise your golf swing
Investment teams at media agencies are 'chest-beating, cliquey old boys' clubs'. Can they ever hope to change?
Storytelling and measurability: Why creatives are embracing digital out of home
From 3D billboards to the Las Vegas Sphere, brands are finding new opportunities to catch consumer attention as digital out of home opportunities grow.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins