The Information
Jaguar Land Rover appoints global media agency
The brief includes repositioning brands within Jaguar Land Rover as an all-electric luxury manufacturer from 2025.
Arthur Sadoun interview: Publicis’ ‘profound transformation’ is paying off
CEO talks to Campaign UK at Q4 results about rewarding talent and paying an average salary increase of 8% last year.
Data scraping: what is it and why should advertisers be concerned?
Campaign UK talks to leading spokespeople on the issue.
Trend cycles: how brands can catch a ride
Cultural shifts, once given the time and space to grow organically, now coagulate and dissipate at speed, due in no small part to the ubiquity of the internet. So how can brands keep up with and tap into these rapidly moving trend cycles?
I wish I'd thought of that: How Mastercard created something priceless
The financial services' pre-digital viral hit is now 25 years old, but remains irritatingly clever.
WPP agencies dominate global creative league after SC Johnson win
GLOBAL AGENCY RANKINGS: Dentsu agencies also leap up the rankings across both creative and media
Qatar lessons: advertisers urged to avoid mentioning host nation in World Cup campaigns
The festive football season will throw up enough challenges for brands in terms of media planning and creative, but the white elephant in the room that has many marketing executives cautious is where the event is being held – Qatar.
How should marketers approach the Qatar World Cup?
With rising global inflation and economic uncertainty, Campaign explores the opportunities and challenges facing brands as one of the busiest times of the year collides with a major sporting event.
Does creativity still drive business?
In 2019, the IPA declared a 'crisis in creative effectiveness'. Little seems to have changed since. So where does the problem lie: are awards juries too focused on creative flair and not enough on work that delivers brand performance?
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Global new-biz round-up: Omnicom agencies scoop the largest creative accounts in July
The wins meant the company generated the largest billings of all the ‘big six’ holding companies in July.
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Global agency rankings: Starcom rockets to first place as Mindshare wins July’s biggest account
WPP’s Mindshare scooped new business from financial services brand Discover, worth $500m.
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Global new-biz client spotlight: P&G and Beiersdorf push FMCG billings over $1 billion
Meanwhile retail sees year-on-year decline in new-business spend.
The key to Gen Z: How brands can speak to the next generation
With Gen Z frequently clicking the skip button and navigating an uncertain financial world, how are brands and agencies adapting their strategies to appeal to the youth of today?
Global forecast: Automobile marketing and the rise of electric vehicles
EXCLUSIVE RESEARCH: As more governments around the world set targets to phase out petrol and diesel cars, automotive manufacturers have been forced to accelerate the move towards electric vehicles. Campaign explores how the auto industry is retooling its marketing to keep pace.
Global forecast: Telco marketing and the rollout of 5G
EXCLUSIVE RESEARCH: Telco companies across the region have been heavily investing in 5G. Campaign explores the repercussions on agency billings and broader marketing.
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Global new-biz round-up: Account pitches on the rise in February
WPP maintains lead in new-business wins in February 2022.
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Dyson pitch sees tech and home electronics billings soar
GLOBAL NEW-BIZ CLIENT SPOTLIGHT: Personal care brands dominate new-business spend in FMCG sector.
‘The future is freelance’: what is the secret to retaining entry-level workers?
After the year of 'The Great Resignation' and companies seeking to diversify their talent pools, how can agencies hang on to their new entry-level recruits?
Agency Report Card 2021: Wieden Kennedy
Thoughtful, richly produced work continues to define the well-respected independent. But is it enough to show alongside a rapidly pivoting industry?
Agency Report Card 2021: We Are Social
The young, entrepreneurial agency is ticking off all the right things: a dynamic work culture, investment in gaming, and a sustainable M&A pipeline. But how does it fare against industry giants?
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