The Information
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How marketers have become secret weapons in the great pitching wars
In a competitive new-business environment, agencies are turning to freelance marketers in the quest for the edge.
Is Cannes Lions having a laugh with its new humour category?
Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?
David Wilding joins EssenceMediacomX
Wilding was previously senior director of planning at Twitter, which is now known as X.
Salary survey: Agency pay suffers from top-heaviness, wild divergence across APAC
Campaign asked agencies to provide their salary averages in APAC. The emerging evidence points to wide disparity across the region, but consensus on underpaying entry-level staff.
Publicis promotes Loris Nold to global CFO as Demet Ikiler takes over as EMEA CEO
UK will report financial numbers directly to CEO Arthur Sadoun.
Meta promotes Nick Baughan to global head of agencies
Baughan has been at Meta since 2019.
VML appoints Wunderman Thompson’s Pip Hulbert as UK chief executive
Trio of appointments follows the merger of WPP’s VMLY&R and Wunderman Thompson.
Accenture Song restructures to 'deliver at the speed of opportunity'
Annette King will become the consulting giant's marketing practice lead.
Angela Tangas: 'I didn't come here to run an advertising agency'
Dentsu’s UK and Ireland chief executive is building on the group’s Japanese heritage.
Is it up to adland to save the planet?
Is the ad industry losing sight of its raison d’être by focusing too much on purpose and causes that are not relevant either to it or consumers, or should it double down on becoming a positive force for change when it comes to the planet’s future?
Mattel's Josh Silverman: "You didn’t see ‘pink core’, you saw "Barbie core"'
Trusting the creatives’ vision is essential to producing successful branded entertainment, according to Mattel’s chief franchise officer.
Yannick Bolloré: Why Havas was happy to pitch for Shell and the rise of ‘super-creativity’
CEO tells Campaign he is optimistic, after reporting 4.5% growth in Q3, ahead of some key rivals.
Can historically biased AI eventually help correct company bias?
Some agencies are starting to experiment with AI in DE&I—but the road ahead is filled with challenges.
'From its launch in 1968, Campaign has been the jewel in Haymarket's crown'
Michael Heseltine, the founder of Campaign's publisher, Haymarket, pays tribute to the magazine as it produces its last quarterly print issue.
Is three days a week in the office the sweet spot?
This year’s Faces to Watch revealed that hybrid working was “very important” to 69% of rising talent.
Alex Lubar named global CEO at DDB Worldwide
EXCLUSIVE: Former CEO and 38-year DDB vet Marty O’Halloran will step into chairman role.
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Publicis makes in-office attendance mandatory on Mondays and eliminates consecutive remote work days
Beginning January, all employees company-wide will need to return three days a week, expanding the policy enforced for the company’s digital unit.
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Nimble, lean and focused: The evolution of planners turned consultants
It's never easy setting up on your own, but clients are increasingly finding that a scaled-down, more agile strategy partner is the perfect fit.
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Mindshare appoints global chief strategy officer
Tom Di Sapia joins from UM.
Retail media is altering the power dynamic between brands and retailers
As product negotiations continue, brands are finally gaining an upper hand.
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