Simon Groves will report to his former O2 colleague Nina Bibby, who joined the bank last year.
The format enables brands to run TV campaigns on live streamed entertainment platforms.
Campaign asks adland about the impact on brand safety of the closure of the Global Alliance for Responsible Media.
Work was directed by Derek Cianfrance through Radical Media.
Campaign by We Are Social launches ahead of UN negotiations in November.
Work casts Apple’s products as integral characters.
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