Lucy Shelley

TikTok claims it's underrated by analytics, launches new measurement tool
4 days ago
Lucy Shelley

TikTok claims it's underrated by analytics, ...

After research suggesting TikTok ‘only gets 21% of credit for clicks’, the platform's new first-party data measurement tool aims to resolve the issues.

Google turns 25: Can it still dominate the next decade?
Sep 4, 2023
Lucy Shelley

Google turns 25: Can it still dominate the next decade?

Performance marketing owes a lot to Google. PMW speaks to ten marketers on Google’s origins, its impact on adland, and whether it will reign supreme in another 25 years.

What next as Facebook and Instagram join Twitter in paid verification?
May 23, 2023
Lucy Shelley

What next as Facebook and Instagram join Twitter in ...

Meta Verified could 'undermine the core essence' of Facebook and Instagram, raising questions for creators and brands on the platforms.

‘The internet is worse for the environment than airlines’
Sep 20, 2022
Lucy Shelley

‘The internet is worse for the environment than ...

This Ozone Day, digital marketers need to understand the impact of advertising on the environment, and what they can do to help.

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