Alison Weissbrot
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Is the World Cup worth the investment for brands?
Between human rights violations, a corruption scandal and a global recession, the 2022 FIFA World Cup soccer tournament poses a tricky balancing act for advertisers.
Adland steps up urgency in climate messaging around ...
Campaign asked ad executives and industry sustainability experts about how the messaging has changed at this year’s global climate summit—and whether adland has stepped up its role in fighting the climate crisis.
Twitter ad pause will have ‘little impact’ on media ...
Social-media platform, which has witnessed a ‘massive drop’ in ad revenue, was already a minor platform on ad plans, according to media agency executives.
Midterm ads are angry, overspent and misinformed
Ads leading up to the U.S. midterm elections next week are not just negative, they are also misinforming, angering and exhausting the public.
Stagwell posts double-digit growth as holding ...
The holding company joins WPP, Publicis, IPG and Omnicom in posting growth in Q3.
Uber launches an advertising division
The new team will be led by former Sizmek CEO and Amazon Advertising director Mark Grether.
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