KarmaLab will offer workshops and insights for brands from Reddit users.
The global network revealed the new positioning on a billboard in a sheep farm in New Zealand.
The airline put its creative account up for review in February.
The analytics company is building awareness as competition heats up.
Healthcare, consumer products and financial services drove growth.
The global CEO of the WPP network was challenged to a public conversation by the agency’s Walter T. Geer, executive creative director of experience design.
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