by Alison Weissbrot | Campaign Asia

Alison Weissbrot

& The Network launches as global indie agency collective

Advertising

1 day ago

& The Network launches as global indie agency ...

The group, assembled by former Grey global creative chairman Per Pedersen, aims to bust the silos of legacy holding groups with a new agency-owned model.

Edelman launches intelligence unit to bring data to the fore of comms

1 day ago

Alison Weissbrot

Edelman launches intelligence unit to bring data to ...

The new unit, DxI, will be led by former Wunderman Thompson chief data officer Yannis Kotziagkiaouridis.

The North Face returns to Facebook with inclusive outdoors push

Advertising

2 days ago

Alison Weissbrot

The North Face returns to Facebook with inclusive ...

The testimonials, filters and GIFs will run on Instagram, marking a return to the platform for The North Face, which was the first to join the Facebook ad boycott earlier this year.

#MeToo movement finds unlikely ally in fight against sexual violence: blockchain

Digital

4 days ago

Alison Weissbrot

#MeToo movement finds unlikely ally in fight ...

The social justice group teamed up with FCB Six to launch a platform that helps people get involved in the movement and records their participation on a digital ledger.

Harris Diamond to retire from McCann Worldgroup

Marketing

4 days ago

Alison Weissbrot

Harris Diamond to retire from McCann Worldgroup

The longtime chairman will be replaced by Bill Kolb at the end of the year.

Google Analytics overhaul emphasises machine learning and privacy

Advertising

Oct 15, 2020

Alison Weissbrot

Google Analytics overhaul emphasises machine ...

The ubiquitous analytics platform’s first relaunch since 2012 incorporates machine learning and aims to fill a gap for advertisers when third-party cookies phase out.