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Red Cross creates choose-your-own Twitter adventure
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Aug 30, 2019

Red Cross creates choose-your-own Twitter adventure

Twitter users get to step into the shoes of a Red Cross negotiator.

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Cinema predicted to outpace global ad market
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Aug 26, 2019

Cinema predicted to outpace global ad market

China accounts for 47% of global cinema adspend.

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Women's World Cup spots score terribly on branding and sales measures
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Jul 1, 2019

Women's World Cup spots score terribly on branding ...

Public found the ads involving and emotional but weren't sure which brands they were for.

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Haagen-Dazs awards global creative to Forsman & Bodenfors
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Jun 28, 2019

Haagen-Dazs awards global creative to Forsman & ...

Business moves from Saatchi & Saatchi, which did not repitch.

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Red Bull and Heineken: F1 marketing overhaul is starting to pay off
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Mar 21, 2019

Red Bull and Heineken: F1 marketing overhaul is ...

Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.

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Lexus marketer: In-housing boosts creativity through 'corridor conversations'
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Mar 21, 2019

Lexus marketer: In-housing boosts creativity ...

Brand communications manager Emma Lane says she is sold on in-housing after two years.

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