News Marketing The Information Branding
Daniel Farey-Jones
Apr 11, 2024

Lego rolls out overhauled brand identity

Design elements of the rebrand are inspired by comic books.

Lego: new design elements and focus on visual storytelling

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon layoffs impact APAC adtech and media leaders

1 Amazon layoffs impact APAC adtech and media leaders

James Hawkins steps down as PHD APAC CEO

2 James Hawkins steps down as PHD APAC CEO

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

3 ‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

Google delays cookie deprecation again: APAC adtech leaders respond

4 Google delays cookie deprecation again: APAC adtech leaders respond

Pepsi unveils new logo and identity; colours 120 markets in electric blue

5 Pepsi unveils new logo and identity; colours 120 markets in electric blue

WPP's internal whistleblower reports rose by 64% in 2023

6 WPP's internal whistleblower reports rose by 64% in 2023

Dentsu China's new CEO on transformation, talent, and looking beyond borders

7 Dentsu China's new CEO on transformation, talent, and looking beyond borders

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

8 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

9 Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

Digital Media Awards 2024 winners revealed

10 Digital Media Awards 2024 winners revealed

Related Articles

Lego's 'playable' action movie shows parents the value of play
Sep 24, 2023
Imogen Watson

Lego's 'playable' action movie shows parents the ...

Lego Group builds towards global media review
Mar 23, 2023
Arvind Hickman

Lego Group builds towards global media review

Lego's 'biggest and most playful' festive campaign to date stars Katy Perry
Nov 2, 2022
Gurjit Degun

Lego's 'biggest and most playful' festive campaign ...

Lego Group invites adults to play as it launches event series
Sep 25, 2022
Ida Axling

Lego Group invites adults to play as it launches ...

Just Published

NewFronts 2024: Google shows advertisers a cookieless world, talks CTV, AI and first-party data
3 hours ago
Brandon Doerrer

NewFronts 2024: Google shows advertisers a ...

A partnership with the IAB Tech Lab will make it easier for advertisers to reconcile their first-party data with media giants.

Infillion relaunches MediaMath
The Information
3 hours ago
Jessica Heygate

Infillion relaunches MediaMath

The ad tech company has recruited back several former MediaMath employees and supply-side partners to revitalise the DSP that went bankrupt last year.

Ogilvy appoints global chief transformation officer
3 hours ago
Sonia Majumder

Ogilvy appoints global chief transformation officer

Antonis Kocheilas takes up newly created role.

M&A rumour mill is buzzing as Publicis pulls ahead of agency pack
The Information
3 hours ago
Gideon Spanier

M&A rumour mill is buzzing as Publicis pulls ahead ...

Speculation has created what one insider calls a 'febrile' atmosphere at the top of the agency sector.