Eric Berger

Inside Moderna’s brand refresh
Marketing
Aug 16, 2022
Eric Berger

Inside Moderna’s brand refresh

The company wants to emphasize its mission to deliver on the promise of mRNA science.

BTS' J-Hope names album Jack in the Box. Here's how the US fast food brand responded.
PR
Jul 14, 2022
Eric Berger

BTS' J-Hope names album Jack in the Box. Here's how ...

Of course, J-Hope’s favorite drink Sprite had to be involved.

Inside Pinterest’s Mental Health Awareness campaign
Advertising
May 17, 2022
Eric Berger

Inside Pinterest’s Mental Health Awareness campaign

The campaign comes amid heightened scrutiny of the mental health effects of social media.

How Vaseline redefined its purpose behind ‘equitable skincare for all’
Marketing
Apr 25, 2022
Eric Berger

How Vaseline redefined its purpose behind ‘equitable...

The Unilever brand this month launched the See My Skin campaign.

#NoFilter: TBWA NZ fights against photo retouching on social media
Marketing
Apr 10, 2022
Eric Berger

#NoFilter: TBWA NZ fights against photo retouching ...

The effort comes amid growing public scrutiny about the role social media plays in mental health, especially that of adolescents.

Pinterest unveils climate misinformation policy
Media
Apr 7, 2022
Eric Berger

Pinterest unveils climate misinformation policy

It’s the first among major platforms to create a policy specific to climate misinformation.

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