Eric Berger
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Documentary on McCann copywriter Ilon Specht makes ...
Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.
Bic rewrites Shakespeare with AI for Cristal pen’s ...
In its latest campaign with VML, Bic used AI to reproduce William Shakespeare’s ‘Romeo and Juliet’ with the Cristal pen that turned 75 this year.
Estée Lauder skincare brand says think twice about ...
The Ordinary is encouraging consumers to avoid ‘flashy sales and irrational buying.’
Adidas celebrates October sports in latest work
The campaign features star athletes from across leagues coaching high school athletes.
Inside Publicis Groupe’s AI strategy
Chief solutions architect Scott Hagedorn shares insights on how AI is transforming how the holding company services clients.
Bella Ramsey uses Apple’s new AI features to escape ...
The actress stars in three spots for the Hello Apple Intelligence campaign, which introduces the iPhone’s new enhanced AI features.
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