Eric Berger
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1 day ago
Coca-Cola Spiced: How Coke rolled out its first new ...
Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.
4 days ago
‘Duolingo on Ice’ was just an April Fools’ joke. ...
Duolingo's director of marketing campaigns Michaela Kron shares the strategy, tactics and results behind the language learning app’s prank.
The Information
Apr 9, 2024
Oreo claims the hamburger menu as its own
The campaign reframes the popular website icon into a depiction of its classic cookie in a rewards campaign.
Feb 27, 2024
F Cancer merges cancer detection and foreplay in ...
Serious Foreplay encourages romantic partners to check one another’s skin for melanoma.
The Information
Jan 30, 2024
Unpacking Away’s Jeremy Allen White Calvin Klein ad ...
The luggage brand quickly had to find underwear that would fit its Bigger Carry-On suitcase.
Sep 27, 2023
Ice-T lends his voice to Sanofi's latest flu-shot ...
The French pharmaceutical company created a “movie trailer” to warn people about the upcoming flu season.
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