Eric Berger

Jul 3, 2024

CreativeX report finds brands waste millions on ...

Nearly all global campaign toolkits are never activated in local markets, according to the findings.

May 31, 2024

Eleven pro-sports leagues team up for mental health PSA

The Rituals We Share campaign seizes on the trend of athletes speaking up about their mental health struggles to help people in need.

Apr 23, 2024

Impossible Foods opens a ranch to demystify its ...

The brand will transition an old cattle ranch in South Carolina into a plant-based farm and document the daily ongoings on social media.

Apr 17, 2024

Coca-Cola Spiced: How Coke rolled out its first new ...

Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.

Apr 14, 2024

‘Duolingo on Ice’ was just an April Fools’ joke. ...

Duolingo's director of marketing campaigns Michaela Kron shares the strategy, tactics and results behind the language learning app’s prank.

Apr 9, 2024

Oreo claims the hamburger menu as its own

The campaign reframes the popular website icon into a depiction of its classic cookie in a rewards campaign.