Eric Berger

Jan 30, 2024

Unpacking Away’s Jeremy Allen White Calvin Klein ad ...

The luggage brand quickly had to find underwear that would fit its Bigger Carry-On suitcase.

Sep 27, 2023

Ice-T lends his voice to Sanofi's latest flu-shot ...

The French pharmaceutical company created a “movie trailer” to warn people about the upcoming flu season.

Aug 27, 2023

Like kicking a square ball: Allianz highlights the ...

That symbolism was the key to Allianz’s World Cup-tied campaign.

Aug 4, 2023

Inside Super Mario’s partnership with Oreo

The campaign team saw “strong parallels” between what both brands offer to their fans.

Jul 26, 2023

Why an insurance company created a boy band supergroup

The group, Boys No More, includes stars from popular ‘90s bands.

Aug 16, 2022

Inside Moderna’s brand refresh

The company wants to emphasize its mission to deliver on the promise of mRNA science.