Appointment of Channel 4 CMO to top job is likely to be seen as a surprise because he has not worked in agency sector.
North America saw revenues fall by 2.7% for the year, while APAC, Latin America, Africa, Middle East and Central and Eastern Europe grew organic revenues by 3.7%.
Using fewer freelancers has improved margin and saved nearly $133 million.
A string of senior executives from outside Japan have departed after Wendy Clark and Jacki Kelley left.
Campaign reports from capital markets day where WPP presented to investors.
WPP’s Mindshare is the incumbent in the UK, US and other major markets.
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