Gideon Spanier

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GSK hikes online spend due to 'higher return' than TV
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Advertising
Mar 21, 2019
Gideon Spanier

GSK hikes online spend due to 'higher return' than TV

Google partnership led to 74% improvement in ad impressions.

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The battle to reverse WPP's dramatic decline
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Advertising
Mar 15, 2019
Gideon Spanier

The battle to reverse WPP's dramatic decline

As the first anniversary of Sir Martin Sorrell's shock exit looms, Campaign UK offers a compelling long read on WPP's 'hair-raising' year.

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Unilever saves €500m as in-housing is 'more efficient' than agencies
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Advertising
Mar 14, 2019
Gideon Spanier

Unilever saves €500m as in-housing is 'more ...

FMCG giant is increasing spend on digital media and in-store.

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WPP warns revenue slump will worsen in 2019
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Advertising
Mar 1, 2019
Gideon Spanier

WPP warns revenue slump will worsen in 2019

Shares rise since forecast is not as bad as investors feared.

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Avon taps MediaMonks to run digital content creation hubs globally
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Advertising
Feb 26, 2019
Gideon Spanier

Avon taps MediaMonks to run digital content ...

Beauty brand's 'always on' content studio will create thousands of assets.

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The rise of in-housing: Is it really cheaper, faster, better?
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Advertising
Feb 13, 2019
Gideon Spanier

The rise of in-housing: Is it really cheaper, ...

Is in-housing a more efficient alternative to traditional shops, or is it having a detrimental effect on creativity? Campaign talks to Simon Martin, founder of in-housing agency Oliver.

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