Brandon Doerrer

3 days ago

Spotify launches in-house music consultancy Aux

EXCLUSIVE: Aux will counsel brands on how to use music in their campaigns and pair them with artists.

Feb 18, 2024

Hopes and concerns for OpenAI's Sora

AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure.

Feb 13, 2024

Disney’s Epic investment answers the ‘should we be ...

Gaming advertisers say the new question brands should ask is ‘how will we go to market?’

Feb 9, 2024

How brands are advertising around Super Bowl LVIII

With an in-game spot costing up to $7 million, brands are finding creative ways to be at the Super Bowl without paying to be in it.

Jan 25, 2024

Hilton Hotels and Paris Hilton's media company ...

Paris Hilton’s 11:11 media will give rewards points for Roblox gameplay – a first for branded games on the platform.

Jan 11, 2024

Twitch layoffs hit marketing team

Twitch’s senior director of marketing, head of social media and influencer marketing manager were let go as part of a 500-person reduction.