EXCLUSIVE: Aux will counsel brands on how to use music in their campaigns and pair them with artists.
AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure.
Gaming advertisers say the new question brands should ask is ‘how will we go to market?’
With an in-game spot costing up to $7 million, brands are finding creative ways to be at the Super Bowl without paying to be in it.
Paris Hilton’s 11:11 media will give rewards points for Roblox gameplay – a first for branded games on the platform.
Twitch’s senior director of marketing, head of social media and influencer marketing manager were let go as part of a 500-person reduction.
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