by Jennifer Small | Campaign Asia

Jennifer Small

Jun 17, 2021

How brands can find strength through consumer unity ...

A K-shaped post-pandemic recovery is likely to accentuate societal disparities but should brands be looking to build on what unites us?

Ford taps James Brown’s ‘soul’ and ‘swagger’ to launch first all-electric SUV

Advertising

May 11, 2021

Jennifer Small

Ford taps James Brown’s ‘soul’ and ‘swagger’ to ...

For 2021, Ford has committed 70% of its 2021 passenger vehicle marketing spend to three brands; the Mustang Mach-E, the Kuga range and the Puma EcoBoost hybrid.

Unilever and Nestlé commit to voluntary green advertising surcharge

Marketing

May 5, 2021

Jennifer Small

Unilever and Nestlé commit to voluntary green ...

UK initiative sees brands paying a green levy of 0.25% of the cost to produce an ad.

WPP’s Mark Read calls for 'collaborative effort' on net zero and sets 2025 target

Marketing

Apr 22, 2021

Jennifer Small

WPP’s Mark Read calls for 'collaborative effort' on ...

Holding company used Earth Day as platform to make announcement on commitments.

Advertising

Oct 5, 2020

Jennifer Small

Will WFH destroy your career?

For younger workers especially, working from home represents missed opportunities for learning and development, while the 'democratisation' of work means there’s little need for hierarchies and elevation through the traditional agency ranks.

D&AD honours Dentsu chief creative; awards four black pencils

Advertising

Sep 11, 2020

Jennifer Small

D&AD honours Dentsu chief creative; awards four ...

In the virtual 2020 ceremony last night, D&AD gave its President's Award to Dentsu chief creative officer Yuya Furukawa, and announced four Black Pencil winners.