Minnie Wang

1 day ago

From humble beginnings to sweaty success, Lululemon'...

Expansion and engagement in China's saturated market is no mean feat for an international company. As popular athleisure brand Lululemon celebrates a milestone anniversary, Campaign asks the brand marketing VP to decode its China strategy.

4 days ago

A bubbly surprise, Coca-Cola ignites senses with ...

Coca-Cola and WPP 'Lighten Up!' to make everyday moments extraordinary in the latest rollout.

May 23, 2023

Cathay acts swiftly, fires crew involved in ...

CEO Ronald Lam apologises for the crew discriminating against non-English speakers, stresses on 'zero tolerance' towards any violation of internal Code of Conduct after the incident draws media flak.

May 23, 2023

UM China CEO and Mediabrands China COO exit

Two C-suite executives Lawrence Wan and Jacky Tang step down from leadership positions citing personal reasons.

May 23, 2023

Cathay Pacific faces Chinese social media backlash ...

Hong Kong's flagship carrier has apologised on Chinese Weibo and vowed to conduct an investigation following a passenger complaint alleging discrimination against non-English speakers on a flight from Chengdu.

May 11, 2023

Infiniti Motor creates 'once-in-a-blue-moon' kind ...

INSPIRATION STATION: Publicis Q, Infiniti, and Ouchhh Studio play with astral data and generative AI to bring a rare and ethereal hue to life.