by Minnie Wang | Campaign Asia

Minnie Wang

Dec 22, 2021

Crisis hits: Brands which landed in hot water in ...

YEAR IN REVIEW: There were dozens of examples of brands and influencers falling foul of Chinese consumer expectations this year, resulting in boycotts, terminated contracts and store closures. We round up a few of the high-profile cases.

Ogilvy, Leo Digital Network shine in Greater China AOY awards

Dec 8, 2021

Minnie Wang

Ogilvy, Leo Digital Network shine in Greater China ...

The two agencies win all four regional awards and bring home eight golds between them. MediaMonks bags four awards, including two golds.

How China's marketing community sees the metaverse

Digital

Dec 1, 2021

Minnie Wang

How China's marketing community sees the metaverse

Campaign China asked Gen Z creatives and senior marketing and branding experts to discuss how they view the present and future of the metaverse in the China market?

News

Nov 26, 2021

Minnie Wang

Superunion opens Shenzhen studio

Seeing opportunity in the vibrant Greater Bay Area, the agency sets up its fourth office in the Greater China region.

L’Oréal handles pricing controversy in China following Double-11 promise

Advertising

Nov 19, 2021

Minnie Wang

L’Oréal handles pricing controversy in China ...

The brand faced an uproar from consumers and top KOLs over what appeared to be a broken pricing promise. Its response, perceived by most as reasonable, has defused the situation.