by Minnie Wang | Campaign Asia

Minnie Wang

1 day ago

Milk tea brand in hot water over '0 sucrose' claims

Fast-growing Chinese drink brand Genki Forest has had to apologise and change the labels on its popular milk tea products.

Brands see Chinese seniors becoming active digital users

Data

4 days ago

Minnie Wang

Brands see Chinese seniors becoming active digital ...

Latest Wavemaker report on China's "silver economy" finds a rise in smart products and digital campaigns are connecting with older generations.

La Mer transports visitors into ethereal underwater experience

Creativity

Apr 1, 2021

Minnie Wang

La Mer transports visitors into ethereal underwater ...

INSPIRATION STATION: An interactive exhibition for the Estée Lauder skincare brand combines technology and art to transport visitors into a kelp forest.

Nike, Adidas, Burberry, Uniqlo ensnared in Xinjiang cotton controversy

Marketing

Mar 26, 2021

Surekha Ragavan

Nike, Adidas, Burberry, Uniqlo ensnared in Xinjiang ...

A great many brands find themselves facing consumer ire and losing their celebrity endorsers in China as a boycott that began with H&M continues to spiral.

Marketing

Mar 18, 2021

Minnie Wang

Brand Health Check: will Haidilao's expansion pay off?

China’s top hot pot brand is struggling with financial woes and more complaints during the pandemic, while rapidly opening more chain stores.

For crisis management, bring in the dancing robots

Case Studies

Mar 12, 2021

Minnie Wang

For crisis management, bring in the dancing robots

A crew of 11 waltzing robots spraying sanitizer, plus exemplary use of sensible crisis-management principles like transparency, helped Hong Kong shopping destination K11 Musea bring visitors back after a Covid outbreak.