Expansion and engagement in China's saturated market is no mean feat for an international company. As popular athleisure brand Lululemon celebrates a milestone anniversary, Campaign asks the brand marketing VP to decode its China strategy.
CEO Ronald Lam apologises for the crew discriminating against non-English speakers, stresses on 'zero tolerance' towards any violation of internal Code of Conduct after the incident draws media flak.
Hong Kong's flagship carrier has apologised on Chinese Weibo and vowed to conduct an investigation following a passenger complaint alleging discrimination against non-English speakers on a flight from Chengdu.