Minnie Wang

Apr 11, 2024

Dentsu China's new CEO on transformation, talent, ...

Chun Yin Mak is spearheading a four-year business transformation amid the network's One Dentsu global rollout.

Mar 13, 2024

BBDO comms leaders on moving beyond DEI as a ...

We wrap up our International Women’s Day 2024 coverage with insight from two China leaders at BBDO Asia who have plenty to share about defying gender-based stereotypes and misconceptions around female leadership.

Mar 11, 2024

'The lack of female leadership in Japan is ...

As part of our International Women’s Day 2024 coverage, we speak to the CEO of McCann Worldgroup Japan who opens up about her sometimes-arduous journey to becoming a senior leader in a male-dominated market.

Jan 22, 2024

'Pseudoscientific marketing' or a bold innovation ...

SOUNDING BOARD: Luxury skincare brand Guerlain has come under fire for its bold claims that its new $740 cream boasts the innovations of quantum science. Whilst some online have revelled it as a marvel, others are labelling it a misguided marketing attempt. Campaign asks experts to weigh in on the debate.

Dec 18, 2023

What we can learn from Bilibili's buzzword for ...

The Chinese video streaming service has made an annual tradition of spotting the top buzzwords among young people in its chats as a way to signal new consumption trends.

Dec 14, 2023

Campaign's China Summit 2023: Key takeaways

Navigating post-pandemic brand dynamics, adapting to AI's emergence, and embracing ESG values—all the insights from Campaign’s first in-person event in Shanghai since 2019.