by Minnie Wang | Campaign Asia

Minnie Wang

Sep 8, 2022

Media spending on Chinese ecommerce platforms is ...

Higher consumer engagement through content sharing is opening new opportunities for social commerce, even as ecommerce festival ROI is being challenged, says a recent report.

News

Aug 29, 2022

Minnie Wang

Chinese tea brand angers working mothers with ...

A social media post on Red was called out for discriminating against working mothers, and it forced a new coffee brand to empty its online store on Douyin.

Pets, tech, fashion, eco-products and subcultures: What China's Gen Z cares about

Marketing

Aug 25, 2022

Minnie Wang

Pets, tech, fashion, eco-products and subcultures: ...

This week's Alibaba's Maker Festival reflects many of the latest Gen Z consumer trends in China. We ask Gen Z creatives for their input and advice on how brands can respond.

Dentsu China appoints new CGOs for Media and Merkle

News

Aug 18, 2022

Minnie Wang

Dentsu China appoints new CGOs for Media and Merkle

Former IPG Mediabrands China MD Alex Tan joins Dentsu as Media CGO and Richard Wu from Charoen Pokphand Group moves to Merkle in the same role.

Rebuilding Bruce Lee’s home in the metaverse

Digital

Aug 11, 2022

Minnie Wang

Rebuilding Bruce Lee’s home in the metaverse

INSPIRATION STATION: The martial arts star's old home can now be accessed using VR technology in the metaverse.

Marketing

Aug 9, 2022

Minnie Wang

DFI Retail's Ronald Wong on how the Yuu loyalty ...

The brand VP and marketing leader of Yuu, one of Hong Kong's leading loyalty and O2O retail platforms, shares how innovation, community and inclusion were key to its success.