The APAC and China CEOs of WPP's newest media agency take Campaign behind its merger strategy and discuss how it plans to operate against a challenging economic and social backdrop.
Robbi is trendy, British French brands like Creed are capitalising on it to lure the chic China consumer. Campaign talks exclusively to CEO Sarah Rotheram to understand the brand journey and strategy behind such collaborations.
Meituan’s senior PR director speaks to Campaign about how he balances big data and social-media sentiment to form a brand communications strategy during a time of change for the brand.
Sweetshop’s new regional MD Laura Geagea shares behind-the-scenes stories of a global production house working during pandemic lockdowns.
The two agencies win all regional awards and bring home nine golds between them. LEO Digital Network and Ruder Finn Asia bag two golds. BBDO wins one gold and Greater China Best Place to Work.
Amid competition and economic uncertainty, more brand participants in China's preeminent ecommerce festival in China may be seeking deeper customer engagement beyond driving up GMV with discounts.
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