Minnie Wang

3 days ago

Why EssenceMediacom agency leaders in Asia feel ...

The APAC and China CEOs of WPP's newest media agency take Campaign behind its merger strategy and discuss how it plans to operate against a challenging economic and social backdrop.

Jan 18, 2023

House of Creed partners with Robbi to capitalise on ...

Robbi is trendy, British French brands like Creed are capitalising on it to lure the chic China consumer. Campaign talks exclusively to CEO Sarah Rotheram to understand the brand journey and strategy behind such collaborations.

Dec 16, 2022

How Meituan's PR lead uses communications to ...

Meituan’s senior PR director speaks to Campaign about how he balances big data and social-media sentiment to form a brand communications strategy during a time of change for the brand.

Dec 9, 2022

How to trust the remote shooting process: Sweetshop'...

Sweetshop’s new regional MD Laura Geagea shares behind-the-scenes stories of a global production house working during pandemic lockdowns.

Dec 1, 2022

Ogilvy, Zenith lead Greater China AOY awards

The two agencies win all regional awards and bring home nine golds between them. LEO Digital Network and Ruder Finn Asia bag two golds. BBDO wins one gold and Greater China Best Place to Work.

Nov 2, 2022

11.11 shopping festival turns to long-term, ...

Amid competition and economic uncertainty, more brand participants in China's preeminent ecommerce festival in China may be seeking deeper customer engagement beyond driving up GMV with discounts.