Higher consumer engagement through content sharing is opening new opportunities for social commerce, even as ecommerce festival ROI is being challenged, says a recent report.
A social media post on Red was called out for discriminating against working mothers, and it forced a new coffee brand to empty its online store on Douyin.
This week's Alibaba's Maker Festival reflects many of the latest Gen Z consumer trends in China. We ask Gen Z creatives for their input and advice on how brands can respond.
Former IPG Mediabrands China MD Alex Tan joins Dentsu as Media CGO and Richard Wu from Charoen Pokphand Group moves to Merkle in the same role.
INSPIRATION STATION: The martial arts star's old home can now be accessed using VR technology in the metaverse.
The brand VP and marketing leader of Yuu, one of Hong Kong's leading loyalty and O2O retail platforms, shares how innovation, community and inclusion were key to its success.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins