Matthew Keegan

Is contextual advertising the definitive answer to privacy-first marketing?
6 hours ago
Matthew Keegan

Is contextual advertising the definitive answer to ...

As the advertising landscape shifts towards greater privacy compliance, the resurgence of contextual advertising raises questions about its effectiveness and ROI compared to data-driven targeting. Is it a sustainable solution or a stopgap in digital marketing’s evolution?

Google's grip on search at risk as US govt pushes for Chrome sell-off
Mar 11, 2025
Matthew Keegan

Google's grip on search at risk as US govt pushes ...

The US Department of Justice has doubled down on its demand for Google to sell its Chrome browser, and to stop paying partners for preferential treatment of its search engine.

HSBC’s CMO on using Hong Kong as a backdrop to storytelling
Mar 10, 2025
Matthew Keegan

HSBC’s CMO on using Hong Kong as a backdrop to ...

To commemorate HSBC’s 160th birthday, Shum talks with Campaign about marketing efforts to mark the occasion, how the brand maintains relevancy, and utilising the fabric of Hong Kong in its marketing.

Why so many are leaving adland to embark on 'solopreneurship'
Mar 10, 2025
Matthew Keegan

Why so many are leaving adland to embark on ...

As mass layoffs and disillusionment with traditional agency models continue to drive professionals towards solopreneurship, can they cushion the pressures of running a solo venture?

How AI is reshaping the dynamics of ad fraud
Feb 28, 2025
Matthew Keegan

How AI is reshaping the dynamics of ad fraud

Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.

PHD holds the top spot in the final APAC media league of the year
The Knowledge
Feb 24, 2025
Matthew Keegan

PHD holds the top spot in the final APAC media ...

Omnicom-owned PHD extends its lead in the final 2024 APAC media table, while Mindshare vanishes from top 20 after significant losses, including Volvo.

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