Matthew Keegan
Send feedback to Matthew Keegan..jpg&h=268&w=401&q=100&v=20170226&c=1)
Top 10 beauty brands in Southeast Asia
Indonesia’s Wardah surges past global giants like Vaseline, Dove, and Nivea to become Southeast Asia’s top beauty brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Should agencies ditch CVs when hiring creatives?
By sticking to traditional recruitment methods, agencies are failing to attract a diverse, digitally native talent pool. How much or little is the industry evolving its hiring practices to adapt to modern times and needs?
Lions Creativity Report 2024: Ogilvy Singapore and ...
Having won Singapore its first ever Grand Prix with the coveted Glass Lion for Change, Ogilvy Singapore is named Asia's agency of the year. Meanwhile, Colenso BBDO ranked as the top agency across the Pacific region.
+(1).jpg&h=268&w=401&q=100&v=20170226&c=1)
Beyond the Paralympics: The business case for ...
A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal.
Is advertising ready for AI leaders?
AI has climbed the corporate ladder in record time, with some companies already replacing their CEOs with an AI bot. But just how much is the ad industry embracing AI leadership and how much control and responsibility is sensible for AI to assume?
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Will the rise of AI search challenge Google's ...
From SearchGPT to Perplexity, new AI-driven search engines are gaining ground and have the potential to change search behaviour. But will it be enough to disrupt Google’s stronghold on search and search advertising?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
