Matthew Keegan

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Campaign Asia

Matthew Keegan

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Marketing

4 days ago

Matthew Keegan

Why Asia's future CMOs will deliver much more than ...

"CMOs will be a control tower between marketing, IT, innovation, finance, supply chain."

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Esports influencers battle in their own Asian arena

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Marketing

Dec 16, 2019

Matthew Keegan

Esports influencers battle in their own Asian arena

More marketers in Asia are tapping esports influencers whose interaction with massive online communities comes more naturally that traditional sports influencers.

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Beyond theory: is blockchain a legitimate weapon to fight ad fraud?

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Front and Centre

Oct 29, 2019

Matthew Keegan

Beyond theory: is blockchain a legitimate weapon to ...

Blockchain has been heralded as a potential panacea for the ad industry’s fraud problem, but how much of a practical solution is it?

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‘Brushing’ up on the fake review problem in Asia

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Digital

Oct 15, 2019

Matthew Keegan

‘Brushing’ up on the fake review problem in Asia

As ecommerce exposes more brands to review fraud, we look at the size of the problem and how to mitigate it.

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A year to Tokyo 2020: which brands will win the Games?

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Front and Centre

Jul 23, 2019

Matthew Keegan

A year to Tokyo 2020: which brands will win the Games?

12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.

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