Matthew Keegan

Region:
AP
JP
CN
IN

Campaign Asia

Matthew Keegan

Send feedback to Matthew Keegan.

Premium

Cannes, culture and the state of Chinese creativity

Premium

Insight

Jun 5, 2018

Matthew Keegan

Cannes, culture and the state of Chinese creativity

China is frequently accused of lacking innate creativity, and homegrown campaigns rarely do well at Cannes. But are China's next generation of digital-obsessed creative hotshots cultivating—or killing—great imaginative work?

Premium

Premium

Front and Centre

May 4, 2018

Matthew Keegan

Have social 'likes' lost their value?

In an ever-shifting social media landscape, we explore the current value of social interactions and how brands can use them to more effectively engage with their audiences.

Premium

China, America and the race for AI supremacy

Premium

Front and Centre

Apr 10, 2018

Matthew Keegan

China, America and the race for AI supremacy

As China and the USA compete to become the world’s first AI superpower, we explore who is ahead and how multinationals with offices in both countries avoid in-fighting when it comes to sharing technology and ideas.

Premium

The road ahead for digital media measurement

Premium

Intelligence

Mar 12, 2018

Matthew Keegan

The road ahead for digital media measurement

Will 2018 be the year that better governance and technology bring forth workable solutions to the problems facing digital media measurement in Asia?

Premium

Premium

Brand Health Check

Mar 5, 2018

Matthew Keegan

Disney’s merger challenge

BRAND HEALTH CHECK: Disney’s US$52 billion deal with Fox is set to alter the media landscape worldwide. We look at what this means for the health of the Disney brand in Asia.

Premium

Premium

Analysis

Dec 21, 2017

Matthew Keegan

Are work perks working?

As more marcomms companies emulate startups by introducing unique and interesting work “perks” for their Asian employees, we look at which perks offer staff real benefits.