Matthew Keegan

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Campaign Asia

Matthew Keegan

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China, America and the race for AI supremacy

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Front and Centre

Apr 10, 2018

Matthew Keegan

China, America and the race for AI supremacy

As China and the USA compete to become the world’s first AI superpower, we explore who is ahead and how multinationals with offices in both countries avoid in-fighting when it comes to sharing technology and ideas.

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The road ahead for digital media measurement

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Intelligence

Mar 12, 2018

Matthew Keegan

The road ahead for digital media measurement

Will 2018 be the year that better governance and technology bring forth workable solutions to the problems facing digital media measurement in Asia?

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Brand Health Check

Mar 5, 2018

Matthew Keegan

Disney’s merger challenge

BRAND HEALTH CHECK: Disney’s US$52 billion deal with Fox is set to alter the media landscape worldwide. We look at what this means for the health of the Disney brand in Asia.

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Analysis

Dec 21, 2017

Matthew Keegan

Are work perks working?

As more marcomms companies emulate startups by introducing unique and interesting work “perks” for their Asian employees, we look at which perks offer staff real benefits.

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The app-eal of in-app advertising in Asia

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Intelligence

Oct 16, 2017

Matthew Keegan

The app-eal of in-app advertising in Asia

In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.

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Neuromarketing: Ad gurus who do the voodoo based on what you view

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Analysis

Apr 5, 2017

Matthew Keegan

Neuromarketing: Ad gurus who do the voodoo based on ...

The proliferation of smartphones and affordable wearables means marketers can take controversial methods of measuring ads’ impact out of the laboratory and into the street.