Matthew Keegan

Jul 12, 2024

Southeast’s Asia’s top 50 brands 2024

Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.

Jul 9, 2024

How destination marketers should tackle overtourism

There are many environmental and social issues associated with overtourism. Hence, not all marketing is good marketing when it comes to popular destinations such as Bali and Tokyo.

Jul 2, 2024

How agencies are safeguarding from being edged out ...

With in-housing, automation, and tech platforms getting closer to clients, Campaign explores how ad agencies are protecting themselves for the future amid a wave of disruption.

Jun 27, 2024

RGA's Michael Titshall: 'Diverse capabilities and ...

In a wide-ranging interview with Campaign, RGA's CEO for Asia Pacific discusses the changes and challenges of his first six months in the role—from the agency's recovery following a dip in tech clients, to the redefinition of its proposition, and the pursuit of new, high-potential revenue sectors.

Jun 25, 2024

Can marketing reconcile its growth and sustainabilit...

Many CMOs are stuck in the paradigm of growth at all costs. But the concepts of 'green growth' and 'degrowth' to counter traditional profit-making structures are slowly making waves in an attempt to mould climate-responsible corporations.

Jun 20, 2024

Vietnam’s top 50 brands

See why Shopee tops the Vietnam list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.