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China, America and the race for AI supremacy
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Apr 10, 2018

China, America and the race for AI supremacy

As China and the USA compete to become the world’s first AI superpower, we explore who is ahead and how multinationals with offices in both countries avoid in-fighting when it comes to sharing technology and ideas.

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The road ahead for digital media measurement
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Mar 12, 2018

The road ahead for digital media measurement

Will 2018 be the year that better governance and technology bring forth workable solutions to the problems facing digital media measurement in Asia?

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Disney’s merger challenge
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Mar 5, 2018

Disney’s merger challenge

BRAND HEALTH CHECK: Disney’s US$52 billion deal with Fox is set to alter the media landscape worldwide. We look at what this means for the health of the Disney brand in Asia.

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Are work perks working?
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Dec 21, 2017

Are work perks working?

As more marcomms companies emulate startups by introducing unique and interesting work “perks” for their Asian employees, we look at which perks offer staff real benefits.

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The app-eal of in-app advertising in Asia
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Oct 16, 2017

The app-eal of in-app advertising in Asia

In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.

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Neuromarketing: Ad gurus who do the voodoo based on what you view
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Apr 5, 2017

Neuromarketing: Ad gurus who do the voodoo based on ...

The proliferation of smartphones and affordable wearables means marketers can take controversial methods of measuring ads’ impact out of the laboratory and into the street.

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