by Matthew Keegan | Campaign Asia

Matthew Keegan

Aug 9, 2021

No ‘diversity’ without disability: why marketing ...

The advertising and media industry's diversity drive should also encompass disability, so we explored what work is happening.

Advertising

Jun 30, 2021

Matthew Keegan

Podcast advertising develops in step with Asia's ...

Nascent measurement tools are limiting most podcast advertising to brand awareness, but new technology, formats and bigger audiences are already making audio content a more attractive draw.

It's 2020, so why are some groups still being shut out of ads?

Advertising

Apr 16, 2020

Matthew Keegan

It's 2020, so why are some groups still being shut ...

Marketers say more diverse leadership teams are needed to confront bias in the industry and produce creative work that is more reflective of modern society.

Marketing

Apr 3, 2020

Matthew Keegan

Travel marketing under COVID-19: Is there any point?

We speak to travel marketers in the region about their approach during this period of no-travel and whether or not it's valuable to continue marketing.

How sports luxury became an inevitable evolution

Marketing

Feb 13, 2020

Matthew Keegan

How sports luxury became an inevitable evolution

As luxury and sports brands increasingly team up, we look at how luxury is losing its barriers and being redefined by new ideals, particularly those of younger and Asian consumers.