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Cannes, culture and the state of Chinese creativity
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Jun 5, 2018

Cannes, culture and the state of Chinese creativity

China is frequently accused of lacking innate creativity, and homegrown campaigns rarely do well at Cannes. But are China's next generation of digital-obsessed creative hotshots cultivating—or killing—great imaginative work?

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Have social 'likes' lost their value?
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May 4, 2018

Have social 'likes' lost their value?

In an ever-shifting social media landscape, we explore the current value of social interactions and how brands can use them to more effectively engage with their audiences.

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China, America and the race for AI supremacy
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Apr 10, 2018

China, America and the race for AI supremacy

As China and the USA compete to become the world’s first AI superpower, we explore who is ahead and how multinationals with offices in both countries avoid in-fighting when it comes to sharing technology and ideas.

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The road ahead for digital media measurement
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Mar 12, 2018

The road ahead for digital media measurement

Will 2018 be the year that better governance and technology bring forth workable solutions to the problems facing digital media measurement in Asia?

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Disney’s merger challenge
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Mar 5, 2018

Disney’s merger challenge

BRAND HEALTH CHECK: Disney’s US$52 billion deal with Fox is set to alter the media landscape worldwide. We look at what this means for the health of the Disney brand in Asia.

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Are work perks working?
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Dec 21, 2017

Are work perks working?

As more marcomms companies emulate startups by introducing unique and interesting work “perks” for their Asian employees, we look at which perks offer staff real benefits.

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