Matthew Keegan

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Campaign Asia

Matthew Keegan

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‘Brushing’ up on the fake review problem in Asia

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Digital

Oct 15, 2019

Matthew Keegan

‘Brushing’ up on the fake review problem in Asia

As ecommerce exposes more brands to review fraud, we look at the size of the problem and how to mitigate it.

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A year to Tokyo 2020: which brands will win the Games?

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Front and Centre

Jul 23, 2019

Matthew Keegan

A year to Tokyo 2020: which brands will win the Games?

12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.

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Insight

Apr 23, 2019

Matthew Keegan

Marketing Macau's mega-hotels

From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.

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Influence

Mar 15, 2019

Matthew Keegan

Five key KOL trends in China for 2019

Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.

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Driving results from first and second-party data

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Front and Centre

Jan 21, 2019

Matthew Keegan

Driving results from first and second-party data

As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.

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Will APAC advertising ever tackle its disability deficit?

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Insight

Jan 2, 2019

Matthew Keegan

Will APAC advertising ever tackle its disability ...

Portrayals of persons with disabilities are overwhelmingly absent from advertising in Asia. But what barriers stand in the way? And will anything change following the Tokyo Paralympics?