Matthew Keegan

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Campaign Asia

Matthew Keegan

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Marketers no longer lost in neural machine translation

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Innovation

Jul 5, 2018

Matthew Keegan

Marketers no longer lost in neural machine translation

With so much buzz around neural machine translation being the key to smashing language barriers and speeding up entry into new markets, we explore how useful it really is to brands.

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Cannes, culture and the state of Chinese creativity

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Insight

Jun 5, 2018

Matthew Keegan

Cannes, culture and the state of Chinese creativity

China is frequently accused of lacking innate creativity, and homegrown campaigns rarely do well at Cannes. But are China's next generation of digital-obsessed creative hotshots cultivating—or killing—great imaginative work?

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Front and Centre

May 4, 2018

Matthew Keegan

Have social 'likes' lost their value?

In an ever-shifting social media landscape, we explore the current value of social interactions and how brands can use them to more effectively engage with their audiences.

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China, America and the race for AI supremacy

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Front and Centre

Apr 10, 2018

Matthew Keegan

China, America and the race for AI supremacy

As China and the USA compete to become the world’s first AI superpower, we explore who is ahead and how multinationals with offices in both countries avoid in-fighting when it comes to sharing technology and ideas.

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The road ahead for digital media measurement

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Intelligence

Mar 12, 2018

Matthew Keegan

The road ahead for digital media measurement

Will 2018 be the year that better governance and technology bring forth workable solutions to the problems facing digital media measurement in Asia?

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Brand Health Check

Mar 5, 2018

Matthew Keegan

Disney’s merger challenge

BRAND HEALTH CHECK: Disney’s US$52 billion deal with Fox is set to alter the media landscape worldwide. We look at what this means for the health of the Disney brand in Asia.