by Matthew Keegan | Campaign Asia

Matthew Keegan

4 days ago

Where is brand experience headed?

In a post-pandemic world where brands are spending more on events, we ask brand experience experts across the region to find out if events will ever be the same.

Digital

Sep 14, 2022

Matthew Keegan

Study reveals the 20 most influential people in ...

The founder of software company HubSpot tops the list of Rock The Rankings' 20 most iconic people in the SEO and digital marketing industry.

Advertising

Sep 13, 2022

Matthew Keegan

Are chief music officers the next CMOs?

With more chief music officers joining the C-suite, does it signal a broader trend that brands are finally going to give sound the investment and strategic importance that it deserves?

Amazon is most-preferred ad environment for consumers globally

Advertising

Sep 7, 2022

Matthew Keegan

Amazon is most-preferred ad environment for ...

Tech giant Amazon tops Kantar's global ad equity ranking of media channels and media brands, while TikTok continues to be regarded as the most innovative media brand.

Advertising

Sep 6, 2022

Matthew Keegan

Adland speaks out on quiet quitting

Beyond being just another social-media buzzword, ‘quiet quitting’ is having a real impact across adland. We ask industry leaders in the region how they are responding.