Matthew Keegan

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Innovation

Nov 6, 2018

Matthew Keegan

'Human-like' voice search a major brand asset — if ...

Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.

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Advertising

Oct 29, 2018

Matthew Keegan

Can China’s 'little fresh meat' deliver big brand ...

With authorities in China already starting to discourage effeminate behaviour in the media, we analyse whether the country's boy idols can keep delivering visibility and sales for brands.

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Marketers no longer lost in neural machine translation

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Innovation

Jul 5, 2018

Matthew Keegan

Marketers no longer lost in neural machine translation

With so much buzz around neural machine translation being the key to smashing language barriers and speeding up entry into new markets, we explore how useful it really is to brands.

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Cannes, culture and the state of Chinese creativity

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Insight

Jun 5, 2018

Matthew Keegan

Cannes, culture and the state of Chinese creativity

China is frequently accused of lacking innate creativity, and homegrown campaigns rarely do well at Cannes. But are China's next generation of digital-obsessed creative hotshots cultivating—or killing—great imaginative work?

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Front and Centre

May 4, 2018

Matthew Keegan

Have social 'likes' lost their value?

In an ever-shifting social media landscape, we explore the current value of social interactions and how brands can use them to more effectively engage with their audiences.

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China, America and the race for AI supremacy

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Front and Centre

Apr 10, 2018

Matthew Keegan

China, America and the race for AI supremacy

As China and the USA compete to become the world’s first AI superpower, we explore who is ahead and how multinationals with offices in both countries avoid in-fighting when it comes to sharing technology and ideas.