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Marketing Macau's mega-hotels
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Apr 23, 2019

Marketing Macau's mega-hotels

From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.

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Five key KOL trends in China for 2019
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Mar 15, 2019

Five key KOL trends in China for 2019

Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.

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Driving results from first and second-party data
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Jan 21, 2019

Driving results from first and second-party data

As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.

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Will APAC advertising ever tackle its disability deficit?
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Jan 2, 2019

Will APAC advertising ever tackle its disability ...

Portrayals of persons with disabilities are overwhelmingly absent from advertising in Asia. But what barriers stand in the way? And will anything change following the Tokyo Paralympics?

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'Human-like' voice search a major brand asset — if properly deployed
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Nov 6, 2018

'Human-like' voice search a major brand asset — if ...

Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.

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Can China’s 'little fresh meat' deliver big brand results?
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Oct 29, 2018

Can China’s 'little fresh meat' deliver big brand ...

With authorities in China already starting to discourage effeminate behaviour in the media, we analyse whether the country's boy idols can keep delivering visibility and sales for brands.

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