Matthew Keegan

3 days ago

Accenture Song’s Nick Law & Johnny Tan on the ...

In a wide-ranging interview, Song's creative leaders talk exclusively to Campaign about the importance of giving design a seat at the table, creating clarity in complexity and AI becoming the co-pilot for creativity.

Jan 18, 2023

Why most CNY campaigns in China continued despite ...

Despite being in the grips of its biggest Covid surge in China to date, most brands stuck to their long-term CNY marketing plans. Agencies and marketers explain why, and what impact the health crisis actually had on campaigns.

Jan 16, 2023

Can Tesla reclaim the electric vehicle crown?

BRAND HEALTH CHECK: Following a sharp drop in its stock value, missed delivery targets, losing the sales race to competitors, and a CEO preoccupied with making a 'chief Twit' of himself, can the darling of the electric vehicle world steer itself back on track?

Jan 12, 2023

Changing masculinity: Is advertising doing enough ...

Is it time for brands to acknowledge that many of today's men struggle to identify with adland's definition of masculinity and feel misunderstood?

Jan 4, 2023

Life after likes: will more brands follow Lush in ...

Recently, brands like Lush, Balenciaga and Bottega Veneta have all walked away from social media. Is the anti-social trend here to stay? Are more brands likely to follow? And can they really survive without it?

Dec 19, 2022

Global forecast: Pharma and healthcare brands shift ...

Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.