Campaign India Team

1 day ago

Criteo collaborates with Microsoft Advertising to ...

The expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.

4 days ago

Dust, cook, listen, repeat: Audible enthralls ...

The online audiobook and podcast service’s first global ad contrasts the listener's surroundings with the worlds they can imagine, highlighting the immersive nature of audio storytelling.

Jul 10, 2024

53% of consumers distrust influencer content, says ...

The iCubesWire survey of 1000 people added that there is still hope to reverse growing cynicism encircling influencers by prioritising their audiences’ interests and being honest and transparent.

Jul 7, 2024

65% of Indians will buy brands that stand for ...

This was one of the key findings that Kantar shared while launching the fourth edition of its ‘Creative Effectiveness Awards’ for India.

Jul 5, 2024

Indian consumers show greater appetite for ...

A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.

Jul 3, 2024

HCLTech and IBM launch generative AI Centers of ...

Located in Noida, London, New Jersey, and Santa Clara, these centers aim to modernise legacy applications and drive continuous innovation using IBM’s WatsonX AI and data platform.