Sophie Crowther
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May 31, 2021
Master influencer marketing with key measurements
If you don't measure the correct things, and measure them correctly, you really know nothing. A senior influencer marketing manager at MediaMonks explains what you should focus on at every stage of an influencer-marketing campaign.
Apr 15, 2021
Ethical considerations in influencer marketing
Just because Asia is somewhat of a grey area when it comes to ethical guidelines, that doesn't mean brands shouldn't use due caution when working with influencers, writes a senior influencer marketing manager at MediaMonks.
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