Lisa Nan

Jul 25, 2023

Skintellectuals, emotional marketing, clean beauty: ...

Lisa Nan unpacks the major trends shaping China’s rapidly evolving beauty landscape.

Jul 19, 2023

How AI technology is reshaping beauty retail in China

From Sephora’s Store of the Future to SkinCeuticals’ customized cosmetics products, beauty brands are leveraging AI to boost offline sales.

Mar 2, 2023

The rise of China’s ‘uncle stars’: How middle-aged ...

The mid-40s stars are regaining popularity and bypassing young idols in China. How can brands leverage the trend?

Nov 30, 2022

China’s puffer jacket obsession: Its not just ...

Domestic Chinese and international puffer jacket brands are battling for market share in the mainland. We take a look at which names are emerging victorious.

Oct 13, 2022

How ultra-luxury is conquering China

For establishments that wish to build that timeless, ultra-luxury status, it is a long journey of educating the customer about the institution’s codes and refined experiences, and creating word-of-mouth leads.

Sep 13, 2022

A dozen brands cut ties with Chinese actor Li ...

Partnership cancellations, consequences from the government, charges of solicitation—do celebrity campaigns in China make sense anymore?