Emily Tan
Jun 18, 2018

Unilever: We won't work with influencers who buy followers

Unilever's CMO, Keith Weed, call on the rest of the industry to follow suit.

Unilever's chief marketing officer, Keith Weed, announced at the Cannes Lions Festival today that Unilever will not work with influencers who buy followers.

This commitment is part of a wider push to combat fraud in the digital ecosystem, create better experiences for consumers and improve brands’ ability to measure impact.

At Unilever, we believe influencers are an important way to reach consumers and grow our brands. Their power comes from a...

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