Emily Tan
Jun 18, 2018

Unilever: We won't work with influencers who buy followers

Unilever's CMO, Keith Weed, call on the rest of the industry to follow suit.

Unilever's chief marketing officer, Keith Weed, announced at the Cannes Lions Festival today that Unilever will not work with influencers who buy followers.

This commitment is part of a wider push to combat fraud in the digital ecosystem, create better experiences for consumers and improve brands’ ability to measure impact.

At Unilever, we believe influencers are an important way to reach consumers and grow our brands. Their power comes from a...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
WPP set to defend Disney media review in Asia despite declining elsewhere
Premium
12 hours ago

WPP set to defend Disney media review in Asia ...

Mindshare is expected to give up Fox account in Europe.

Premium
APAC regresses in nurturing women entrepreneurs: Research
Premium
16 hours ago

APAC regresses in nurturing women entrepreneurs: ...

APAC ranks as the poorest global region in terms of overall improvement for women entrepreneurs over the past two years, according to a report from Dell and IHS Markit.

Premium
Spikes Asia launches See It Be It programme
Premium
17 hours ago

Spikes Asia launches See It Be It programme

Renowned female career development platform makes Asia debut.

Premium
DOOH deals target Australia, SEA, India
Premium
18 hours ago

DOOH deals target Australia, SEA, India

TECH TALK: Rubicon Project and GroupM announce digital out-of-home partnerships covering Australia, Philippines and India.