Gurjit Degun

Does creativity still drive business?
Advertising
4 days ago
Gurjit Degun

Does creativity still drive business?

In 2019, the IPA declared a 'crisis in creative effectiveness'. Little seems to have changed since. So where does the problem lie: are awards juries too focused on creative flair and not enough on work that delivers brand performance?

Guillermo Vega joins Ogilvy to lead Coca-Cola
Advertising
Sep 14, 2022
Gurjit Degun

Guillermo Vega joins Ogilvy to lead Coca-Cola

He has relocated from London to New York.

Škoda reviews global advertising
Advertising
Sep 13, 2022
Gurjit Degun

Škoda reviews global advertising

Car marque is working with The Observatory International.

John Lewis reveals campaign around 'For life's moments' brand positioning
Advertising
Sep 11, 2022
Gurjit Degun

John Lewis reveals campaign around 'For life's ...

It shows the ups and downs of having a baby.

Mother creates venture to address topical issues such as gun control and gay rights
Advertising
Sep 11, 2022
Gurjit Degun

Mother creates venture to address topical issues ...

Mother Goods will donate profits to organisations tied to the social issues.

H&M taps Jane Fonda and JaQuel Knight for global sportswear launch
Advertising
Aug 5, 2022
Gurjit Degun

H&M taps Jane Fonda and JaQuel Knight for global ...

The 84-year-old actress gets back into her fitness instructor groove for H&M Move.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Women to Watch 2022: Celebrating outstanding talent in marcomms

1 Women to Watch 2022: Celebrating outstanding talent in marcomms

Cultural blunders: Brands gone wrong

2 Cultural blunders: Brands gone wrong

Women to Watch 2022: Ten Ma, GroupM

3 Women to Watch 2022: Ten Ma, GroupM

UOB unveils refreshed brand identity and ‘Doing Right By You’ campaign

4 UOB unveils refreshed brand identity and ‘Doing Right By You’ campaign

The Philippines' top 100: Consumption brands stumble

5 The Philippines' top 100: Consumption brands stumble

McDonald's Asia CMO on his first-ever global World Cup campaign and more

6 McDonald's Asia CMO on his first-ever global World Cup campaign and more

Where is brand experience headed?

7 Where is brand experience headed?

40 Under 40 2022: Now open for nominations

8 40 Under 40 2022: Now open for nominations

Move and win roundup: Week of September 19, 2022

9 Move and win roundup: Week of September 19, 2022

Stagwell adds 11 new company partners to growing global affiliate network

10 Stagwell adds 11 new company partners to growing global affiliate network