kol

May 11, 2022

Influencer campaigns lack memorability and impact, new study shows

More than half of the UK consumers surveyed admitted they could not recall a brand’s name after seeing it in an influencer post, with only a quarter having purchased a product recommended by an influencer.

May 9, 2022

Inauthentic influencers: is honesty the best policy?

Last month, Ogilvy announced it would no longer work with influencers who distort or retouch their bodies or faces for ads. While it's a bold move for an agency to take such a stance, it’s unlikely to totally eradicate the issue of inauthentic influencing.

Feb 23, 2022

WPP acquires US influencer marketing agency Village Marketing

Village Marketing will join network Wunderman Thompson.

Dec 22, 2021

Crisis hits: Brands which landed in hot water in China this year

YEAR IN REVIEW: There were dozens of examples of brands and influencers falling foul of Chinese consumer expectations this year, resulting in boycotts, terminated contracts and store closures. We round up a few of the high-profile cases.

Dec 12, 2021

Top China livestreamers ‘canceled’ for tax evasion

After being slapped with massive fines by China’s tax authorities, two top livestreamers are now getting canceled on local social media. Brands beware.

Nov 19, 2021

L’Oréal handles pricing controversy in China following Double-11 promise

The brand faced an uproar from consumers and top KOLs over what appeared to be a broken pricing promise. Its response, perceived by most as reasonable, has defused the situation.