How the last tumultuous 12 months will shape brands’ influencer campaigns in 2021.
Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.
Company expects to sign up 75,000 to 100,000 influencers in the country in 18 months.
Some stars of the celebrity e-commerce livestreaming trend, including Luo Yonghao and Angelababy, have seen underwhelming livestreaming efforts. Has the frenzy peaked?
Originating in Japan, the virtual idol trend is spilling over to mainstream livestreaming sites like Douyin and Taobao Live.
Slashed budgets put the onus on KOLs to devise content relevant to a homebound audience, while brands tweak influencer strategies and messaging. A look at how the influencer game is changing, and what lies ahead.
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