kol
How Chinese influencer Li Jiaqi’s outburst turned the poster child of C-beauty into a laughing stock
Dubbed China's 'Lipstick King', Li Jiaqi (Austin Li) has been no stranger to controversy. After issuing a tearful apology for mocking his fans who could not afford his products on Chinese live-streaming platforms in September, and #EyebrowPencilGate since, have his actions changed the perception of C-beauty forever?
Red Havas launches influencer marketing division
Red Havas Group has announced the global launch of Sway, an influencer marketing service.
What can luxury learn from the Shein PR debacle?
Influencer Dani Carbonari is one of the talents who attended the Shein brand trip which has gone viral.
Are granfluencers the new answer to luxury brands’ celebrity endorsement in China?
From Miu Miu's collaboration with an 85-year-old actress to a fashion blogger on Xiaohongshu sharing lifestyle for Lululemon, grandfluencers are helping brands redefine 'youth' and break stereotyped generational gaps in China.
Top advertisers’ KOL spend in China up tenfold since 2020: Ebiquity
Ebiquity's new study indicates that leading brands in China steered more KOL advertising to Douyin and Red but less on WeChat and Weibo.
Influencer marketing is 'magic and science', says Dove comms boss
Brands who use influencers must focus on the ‘magic and science’, PRWeek’s Influencer360 conference heard.
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