Feb 15, 2021

Which influencers should brands focus on in 2021? Those who combat misinformation

How the last tumultuous 12 months will shape brands’ influencer campaigns in 2021.

Dec 13, 2020

Why mega-famous creators don’t define influencer marketing

Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.

Sep 9, 2020

AnyMind launches CastingAsia influencer platform in India through Pokkt

Company expects to sign up 75,000 to 100,000 influencers in the country in 18 months.

Aug 12, 2020

Are Chinese consumers over celebrity livestreaming?

Some stars of the celebrity e-commerce livestreaming trend, including Luo Yonghao and Angelababy, have seen underwhelming livestreaming efforts. Has the frenzy peaked?

Aug 3, 2020

Will virtual livestreamers replace humans in China?

Originating in Japan, the virtual idol trend is spilling over to mainstream livestreaming sites like Douyin and Taobao Live.

Apr 21, 2020

Crisis forces changes for influencers and the brands that pay them

Slashed budgets put the onus on KOLs to devise content relevant to a homebound audience, while brands tweak influencer strategies and messaging. A look at how the influencer game is changing, and what lies ahead.