Recent stumbles by KOL facilitators in China show the market is still fluid.
Policy change follows criticism about platform for allowing teenagers to spend relatively large sums of money on virtual gifts.
Marketers in China have moved toward a new, innovative model that optimizes resources and takes advantage of performance management strategies.
With 2019 rapidly drawing to a close, brands and marketers will be planning ahead to 2020 and beyond. Here are some influencer trends to watch.
Relevant for all luxury brands, including in the fashion, food and beverage, lifestyle, and service categories, these trends are changing the way the game must be played to stay relevant.
The UK's Advertising Standards Authority reports that complaints about influencers - failing to disclose commercial links or posting irresponsibly about products - have more than tripled over the past year
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins