Originating in Japan, the virtual idol trend is spilling over to mainstream livestreaming sites like Douyin and Taobao Live.
Slashed budgets put the onus on KOLs to devise content relevant to a homebound audience, while brands tweak influencer strategies and messaging. A look at how the influencer game is changing, and what lies ahead.
TOP OF THE CHARTS: The move is saving companies an average of 50% in creative costs.
Five tips from the founder of India-based influencer platform Chtrbox.
Learn about Asia KOL, whose platform is powered by an in-depth influencer ranking system. Our infographic feature, 'Circle of Influencers', breaks down 11 APAC KOL networks.
Learn about Chtrbox, one of the largest and diverse influencer networks in India. Our infographic feature, 'Circle of Influencers', breaks down 11 APAC KOL networks.
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