kol
The risk in China’s huge influencer economy
Recent stumbles by KOL facilitators in China show the market is still fluid.
TikTok increases age limits for gifts and streaming
Policy change follows criticism about platform for allowing teenagers to spend relatively large sums of money on virtual gifts.
China’s new sponsored-post model crushes counting “likes”
Marketers in China have moved toward a new, innovative model that optimizes resources and takes advantage of performance management strategies.
10 KOL marketing trends in China for 2020
With 2019 rapidly drawing to a close, brands and marketers will be planning ahead to 2020 and beyond. Here are some influencer trends to watch.
5 luxury trends in China that matter to brands
Relevant for all luxury brands, including in the fashion, food and beverage, lifestyle, and service categories, these trends are changing the way the game must be played to stay relevant.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
PR professionals urged to combat irresponsible influencers
The UK's Advertising Standards Authority reports that complaints about influencers - failing to disclose commercial links or posting irresponsibly about products - have more than tripled over the past year
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
3 Agency of the Year Awards 2019
4 Southeast Asia AOY winners
6 Mumbrella to cease Asia operations
8 South Asia AOY 2019 winners
