kol

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The risk in China’s huge influencer economy
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Dec 8, 2019

The risk in China’s huge influencer economy

Recent stumbles by KOL facilitators in China show the market is still fluid.

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TikTok increases age limits for gifts and streaming
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Dec 4, 2019

TikTok increases age limits for gifts and streaming

Policy change follows criticism about platform for allowing teenagers to spend relatively large sums of money on virtual gifts.

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China’s new sponsored-post model crushes counting “likes”
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Dec 3, 2019

China’s new sponsored-post model crushes counting “likes”

Marketers in China have moved toward a new, innovative model that optimizes resources and takes advantage of performance management strategies.

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10 KOL marketing trends in China for 2020
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Nov 25, 2019

10 KOL marketing trends in China for 2020

With 2019 rapidly drawing to a close, brands and marketers will be planning ahead to 2020 and beyond. Here are some influencer trends to watch.

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5 luxury trends in China that matter to brands
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Nov 25, 2019

5 luxury trends in China that matter to brands

Relevant for all luxury brands, including in the fashion, food and beverage, lifestyle, and service categories, these trends are changing the way the game must be played to stay relevant.

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PR professionals urged to combat irresponsible influencers
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Nov 6, 2019

PR professionals urged to combat irresponsible influencers

The UK's Advertising Standards Authority reports that complaints about influencers - failing to disclose commercial links or posting irresponsibly about products - have more than tripled over the past year

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