Weathering an influencer crisis
Five steps your brand can take.
Creator marketing platform Captiv8 expands globally
The company will connect brands and creators in European, Middle Eastern, Asian and Latin American markets.
How 'gamefluencers' are transforming the world of gaming
With constant live-streaming and live-chatting, their connections with their followers can run deeper, turning virtual spaces into social hubs connecting tight-knit communities.
Big brands are losing money by not in-housing influencer marketing
Brands spending more than half a million annually on influencer strategies should use an internal team instead of external agency partners, says UK creator economy company HYDP.
Ebiquity: 43% of Chinese KOL followers are actual fans
TOP OF THE CHARTS: Ebiquity's new report on maximising KOL returns in China recommends due diligence and strong partnerships to make or break all-important influencer campaigns.
Will China's new influencer rules improve the transparency of KOL marketing?
Chinese marketing observers suggest the new rules will improve indeed improve transparency, with one suggesting this could start a new shift away from KOL marketing as we know it.
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