Sadie Bargeron
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Nov 3, 2022
Adidas taps Su Yiming and DHL’s back in fashion: ...
The shared motivation of this week’s most notable Chinese brand collaborations is to reach Generation Z: whether that’s through media publications they follow — such as streetwear title Aykes working with Asics — or via their favorite music artists.
Jan 21, 2022
Data shows brands don’t need social media accounts ...
Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.
Aug 3, 2021
4 ways Chinese innovation is shaping global ecommerce
From the recent boom of livestreams to 24-7 customer service, Chinese innovation is shaping global e-commerce, providing a glimpse of shopping’s future.
Apr 4, 2021
How luxury took over memes
Louis Vuitton’s inflatables spurred countless DIY recreations on Chinese social media.
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