Sadie Bargeron

Nov 3, 2022

Adidas taps Su Yiming and DHL’s back in fashion: ...

The shared motivation of this week’s most notable Chinese brand collaborations is to reach Generation Z: whether that’s through media publications they follow — such as streetwear title Aykes working with Asics — or via their favorite music artists.

Jan 21, 2022

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

Aug 3, 2021

4 ways Chinese innovation is shaping global ecommerce

From the recent boom of livestreams to 24-7 customer service, Chinese innovation is shaping global e-commerce, providing a glimpse of shopping’s future.

Apr 4, 2021

How luxury took over memes

Louis Vuitton’s inflatables spurred countless DIY recreations on Chinese social media.