Sadie Bargeron

Data shows brands don’t need social media accounts in China
Digital
3 days ago
Sadie Bargeron

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

4 ways Chinese innovation is shaping global ecommerce
Marketing
Aug 3, 2021
Sadie Bargeron

4 ways Chinese innovation is shaping global ecommerce

From the recent boom of livestreams to 24-7 customer service, Chinese innovation is shaping global e-commerce, providing a glimpse of shopping’s future.

How luxury took over memes
Marketing
Apr 4, 2021
Sadie Bargeron

How luxury took over memes

Louis Vuitton’s inflatables spurred countless DIY recreations on Chinese social media.

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