Sadie Bargeron

Data shows brands don’t need social media accounts in China
Digital
Jan 21, 2022
Sadie Bargeron

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

4 ways Chinese innovation is shaping global ecommerce
Marketing
Aug 3, 2021
Sadie Bargeron

4 ways Chinese innovation is shaping global ecommerce

From the recent boom of livestreams to 24-7 customer service, Chinese innovation is shaping global e-commerce, providing a glimpse of shopping’s future.

How luxury took over memes
Marketing
Apr 4, 2021
Sadie Bargeron

How luxury took over memes

Louis Vuitton’s inflatables spurred countless DIY recreations on Chinese social media.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Women to Watch 2022: Celebrating outstanding talent in marcomms

1 Women to Watch 2022: Celebrating outstanding talent in marcomms

Cultural blunders: Brands gone wrong

2 Cultural blunders: Brands gone wrong

How Braze helped Bukalapak cut through its own noise and drive sales

3 How Braze helped Bukalapak cut through its own noise and drive sales

Women to Watch 2022: Ten Ma, GroupM

4 Women to Watch 2022: Ten Ma, GroupM

McDonald's Asia CMO on his first-ever global World Cup campaign and more

5 McDonald's Asia CMO on his first-ever global World Cup campaign and more

Where is brand experience headed?

6 Where is brand experience headed?

The Philippines' top 100: Consumption brands stumble

7 The Philippines' top 100: Consumption brands stumble

40 Under 40 2022: Now open for nominations

8 40 Under 40 2022: Now open for nominations

Move and win roundup: Week of September 26, 2022

9 Move and win roundup: Week of September 26, 2022

UOB unveils refreshed brand identity and ‘Doing Right By You’ campaign

10 UOB unveils refreshed brand identity and ‘Doing Right By You’ campaign