Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.
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As the industry gears up for Cannes Lions, Paul Mottram urges brands across Asia to listen closely to consumer voices and respond decisively to the growing demands for action on climate change.
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
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Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.
A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.
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