Advertising
Agency Report Card 2024: Ogilvy
Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.
Campaign Global Agency of the Year Awards 2024: winners revealed
Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.
.png&h=268&w=401&q=100&v=20250320&c=1)
Apple Watch’s heart story strikes a chord in Japan
Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.
Hiroshi Igarashi: ‘Without diversity, creativity becomes an echo chamber’
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Dentsu’s Hiroshi Igarashi.
2025 Cannes Contenders: Bear Meets Eagle On Fire’s creatives reveal top contenders
The Aussie studio's creative directors Cass Jam and Mark Carbone reveal their top campaigns that combine wit, practicality, and cinematic flair ahead of Cannes Lions 2025.
A new agency business model for the post-gen AI age: Going upstream
In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests agency profitability lies in creative consulting.
What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity
The Asia-Pacific CEO of Publicis Groupe is still bullish on China, unfazed by scaled rivals and sees a new future for creative through media.
John Wren: ‘Calculated risk makes you stronger’
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Omnicom’s John Wren.
Agency Report Card 2024: MullenLowe
In 2024, MullenLowe weathered the loss of significant Unilever business by securing new clients, yet still faces challenges in regional cohesion, despite pockets of creative success.
RGA appoints Melissa Jackson Parsey as global chief strategy officer
Position has been vacant for more than a year after Tom Morton's departure.
Agency Report Card 2024: Mindshare
Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.
2025 Cannes Contenders: Dentsu APAC leaders place their picks
From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.
'Media isn’t a commodity. Treating it like one is a massive mistake': Ebiquity CEO
Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.
.png&h=268&w=401&q=100&v=20250320&c=1)
WPP never seized control of its destiny under Mark Read’s leadership
Departing CEO had some notable successes, but the company has struggled.
.png&h=268&w=401&q=100&v=20250320&c=1)
Yannick Bolloré: ‘AI is a powerful creative partner’
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.
A new game makes tricky talks about boundaries and respect feel easy
An effort by DDB Melbourne.
Hilton readies ‘connected story’ in latest Asia expansion push
Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.
.png&h=268&w=401&q=100&v=20250320&c=1)
2025 Cannes Contenders: Angie Tijam-Tohid's top bets
Havas Ortega Group's executive creative director handpicks work with meaningful social impact that could win a Lion next week at Cannes.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
RGA debuts global AI Products Team, hires Ben Cooper as lead
The new offering is backed by RGA's $50 million Innovation Fund.
Publicis CEO Arthur Sadoun joins speaker line-up for Campaign House at Cannes Lions
Publicis CEO Arthur Sadoun will give a sit-down interview on day one.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)