Advertising
Pfizer global CMO to depart
Rienow previously served as Pfizer’s UK managing director and country president.
Publicis Groupe to acquire creator marketing agency Influential
The acquisition marks Publicis Groupe’s most significant move into the creator marketing space to date.
Ferrero appoints McCann Worldgroup to Kinder and Tic Tac creative account
The multinational said the review had resulted in 'new partners to support its global creative initiatives'.
Haymarket’s inaugural Global Impact Report reveals sustainability progress
Report makes public the publisher’s advancements since the launch of redefined ESG agenda in 2023.
Olympics and Paralympics 2024 round-up: Watch the ads
Campaign takes a look at the ads around the Olympic and Paralympic Games Paris 2024.
Alibaba's AI-powered tribute to female athletes shines at Olympics premiere
The eight-minute long film is poignant, tear-jerking, inspiring, and one of Ad Nut's favourite picks of the year yet.
Special London chief executive and partner departs
Jennifer Black joined the offshoot of the New Zealand agency in 2022.
IPG reports organic revenue growth of 1.7% for Q2 but net profit down 19%
Group forecasting full-year organic growth of 1%, a downgrade on its previous forecast.
Cannes Lions and Warc owner Ascential to be acquired for $1.5 billion
Deal agreed by boards of Informa and Ascential but subject to regulatory and shareholder approval.
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Google abandons cookies plan: APAC experts weigh in
Google's decision to backtrack on removing cookies has left the ad industry in a tailspin. As the dust settles, Campaign speaks to industry experts to find out how marketers can cope with the latest news.
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Alphabet beats Q2 earnings predictions
The tech giant and parent of Google has beaten Q2 revenue and profit estimates driven by strong ad sales and its cloud unit, and says that its AI investments are “driving new growth.”
Pringles splits with Grey as it ends 27-year relationship
Kellanova, which owns the brand, launched a creative review earlier this year, resulting in a move away from incumbent agency Grey.
Ogilvy names Dan Fisher first global chief creative officer for Ingo
Daniel Fisher has led the creative on Ogilvy's global Unilever account since 2019.
Weirdness is a superpower and hyperfemininity is in: Virtue's Gen Z study reveals youth trends
EXCLUSIVE: Results from an extensive APAC study by Virtue, revealed in advance to Campaign, uncover five cultural codes that are driving Asia’s Gen Z and how brands can tap into them.
FTLife Insurance rebrands, launches new identity with strategic focus on CX
Targeting Mainland China and broader Asian markets, CTF Life's rebranding leverages its association with the renowned Chow Tai Fook Group. Campaign speaks with the brand's CSO on enhancing customer experience through this strategic transformation.
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Google reverses plan to eliminate cookies from Chrome
In a surprising turn of events, Google says it is now 'proposing an updated approach that elevates user choice' instead of removing cookies entirely from Chrome.
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Campaign's Tech MVP Awards 2024 jury revealed
This year's esteemed panel of jurors comprises 10 technology leaders from companies such as Mastercard, Microsoft, B Capital, and Deloitte, among others—all judging entries recognising the region's top tech talent and products.
Walled gardens are threatening quality publishers: how can they regain control?
Premium publisher spaces still have an important role to play amid AI uncertainty, political tensions and misinformation, but the demise of cookie and the roll out of AI Overviews leaves the open web facing an existential crisis.
How these six brands are collaborating with ‘Deadpool & Wolverine’
The characters are everywhere, toning down the film’s R-rated humor for brands.
AI will be an 'absolute bloodbath' when it comes to taking marketers’ jobs
With artificial intelligence tools rapidly evolving and industries adapting them into their workflow, people working in the creative and marketing sector are understandably fearful that their jobs may become obsolete.
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