Advertising
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Dept hires Andrew Dimitriou as global chief client and growth officer
EXCLUSIVE: He departs VML after six years at the agency.
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Rohit Ohri retires from FCB
Ohri spent eight years at the helm of FCB Group India before being elevated to FCB global partner, and worked closely with global CEO, Tyler Turnbull.
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Should agencies ditch CVs when hiring creatives?
By sticking to traditional recruitment methods, agencies are failing to attract a diverse, digitally native talent pool. How much or little is the industry evolving its hiring practices to adapt to modern times and needs?
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LePub appoints Stephan Schwarz as ECD for APAC
Schwarz jumps from Ogilvy Singapore where he spearheaded the Unilever account as creative director for two years.
Move and win roundup: Week of September 16, 2024
FCB, LePub, OpenX, GroupM, Bastion, Youngkind, ThinkHQ and more in our weekly roundup.
Ogilvy and Football Australia win big at APAC Effies
But India easily led the winners table by market, winning 34 of 88 Effies overall.
Google introduces confidential matching for advertisers
Using confidential computing technology, advertisers can now ensure complete data security and privacy.
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Creative Minds: The fearless adventures of Chelsea King
Midas PR's editorial and copywriting director, who once won a game show and bought a home, shares her wild journey from PR to creative writing, with plenty of tarot cards and motorbike commutes along the way.
Iris shakes up global leadership with new appointments
Claire Humphris, co-founder and chief executive of Iris London steps down after 25 years, along with Grant Hunter, global chief creative officer, after 20 years with the agency.
How 'experience impact' is ushering in a new era of experiential marketing
Where the focus on digital measurement dominates, marketers risk overlooking the potential of AI and personalisation to drive tangible results through live events. Ben Taylor of Project Worldwide APAC explains why.
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Tech On Me: Google’s business practices are not just anti-competitive, they’re anti-innovation
This week, we explore the unfolding Google-DOJ trial, examining allegations of the tech giant’s monopolistic grip on adtech and anti-competitive practices—offering brands and marketers a timely warning.
Lions Creativity Report 2024: Ogilvy Singapore and Colenso BBDO come out on top
Having won Singapore its first ever Grand Prix with the coveted Glass Lion for Change, Ogilvy Singapore is named Asia's agency of the year. Meanwhile, Colenso BBDO ranked as the top agency across the Pacific region.
Tenniscore: How underestimated communities are reimagining the sport
For marketers, this cultural shift is both an opportunity and a challenge.
Global agency groups H1 2024 report card: WPP and Dentsu trail rivals despite ‘sequential improvement
Publicis leads the pack, while WPP and Dentsu face challenges amid market shifts and client cutbacks.
Tay Guan Hin leaves BBDO to join global nonprofit
BBDO Singapore's Tay Guan Hin will lead regional growth and strategy at The One Club. He is the second top executive at BBDO to exit in recent months.
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Beyond the Paralympics: The business case for disability representation
A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal.
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Amazon Business ad helps Leonardo Da Vinci stay on track with his inventions
The campaign was created by Joint.
Maurice Lévy on his Publicis legacy: Handing power to Arthur Sadoun ‘worked beautifully’
The emeritus chairman talks about his “passion” for Publicis over more than 50 years, his leadership tips, and how the French company is set to overtake WPP as the world's biggest agency group—on every financial measure.
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Ask your mates if they’re okay, says timely campaign
Australian suicide-prevention organisation R U OK? releases sobering campaign about the importance of regular check-ins with friends and family.
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Kraft mimics social trends to capture the attention of Zillennials
The social led campaign by Rethink is intended to fit seamlessly into FYP streams.
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