Guinness celebrates St Patrick's Day in Singapore by offering discounts for people called Pat. Or Patrick. Or Patricia. Or Ah Pat. Pathiranas, we urge you to assert your rights.
New agency focused on predictive use of AI also includes former PwC and Y&R executives.
Local Hong Kong culture hits the locker room in a fun campaign by Leo Burnett Hong Kong.
A 'fireside' chat at Campaign360 may get heated as David Porter of Unilever, Stephan Loerke of the WFA and Steve King of Publicis Media discuss evolving agency-client partnerships.
Ahead of Campaign360, our flagship conference themed around the value of media, we asked five media agency heads to share their thoughts on the most testing issues facing their business.
We explore the tricky business of christening a company or product destined for various different markets, without getting egg on your face.
Carat's North American work for P&G is an example of a hyrbrid model that includes in-housing, according to DAN's global CEO, Tim Andree.
Dentsu, APCO, Criteo, CHE Proximity, Sneaky Zombie, Kantar and Bloom feature in our weekly collection of people moves and account wins.
Win follows the agency's recent success in the Singapore Airlines pitch.
iProspect's regional head of data explores the implications of a data-based economy, both within and beyond marketing.
Hennessy and Turkish Airlines splash out on films by the legendary director, but is it a case of big budgets signifying nothing?
The ad industry legend is behind some of the most iconic commercials and campaigns of all time.
New research from ID Comms finds that advertisers are increasingly looking inward when it comes to media capabilities.
Apple, HSBC, Hitejinro, Panasonic, Lenovo, Samsung and more feature in this month's list of the top ad video in each of 12 APAC markets.
The agency creates three regional roles, for a creative chief and APAC ECDs in charge of experience design and stories.
Shares climb, although performance expected to moderate in 2019.
Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June.
Former CEO of J Walter Thompson Vietnam buys out agency, which will be renamed MullenLowe Mishra.
Is in-housing a more efficient alternative to traditional shops, or is it having a detrimental effect on creativity? Campaign talks to Simon Martin, founder of in-housing agency Oliver.
The outgoing Unilever CMO talks about his company's experience with in-house digital agency U-Studio, and its partner in the effort, in-housing agency Oliver.
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