Advertising
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Wunderman Thompson hires Ogilvy's Samir Gupte as Indonesia CEO
An Ogilvy veteran, Gupte succeeds Vaishali Sarkar as chief executive for Indonesia.
A deepfake Tom Hanks is promoting a dental plan, but the actor 'has nothing to do with it'
The actor took to Instagram to warn followers of the ad campaign which is a hoax made by artificial intelligence.
'Different, not less': Merlee Jayme on nurturing neurodivergent creative talent
"Nobody has ever been comfortable being the square peg in the round hole," one of the most celebrated female leaders in Asia's advertising circles, Jayme reflects on her journey that allowed her to think differently to create different.
PubMatic's Activate rolls out in APAC, adtech battle heats up
PubMatic’s new tool, Activate, allows agencies to go directly to the SSP, bypassing DSPs. How will this change the ad tech landscape in APAC?
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Generative AI's hidden carbon cost: What marketers should know
The environmental impact of GPT-3 is comparable to 123 gasoline-powered cars driven for a year. As marketers increasingly turn to these tools, what should they do to reduce their carbon footprint?
Inclusive marketing: embrace or cancel?
A new study reveals what consumers really think.
Why can’t climate change be a laughing matter?
Apple's recent "Mother Nature" spot has shown that eco messaging needn't be worthy or stuffy.
Adland can no longer rely on ‘tech factor’ to boost spend
Our Investor View columnist warns the slowdown in spend by tech clients is unlikely to bounce back in full.
Inclusive technology will improve wellbeing for all
Designers of digital products must respond to the needs of vulnerable groups and create solutions that foster connection and combat loneliness.
Amazon reviews global media account
The incumbent, Interpublic’s Initiative, won the business in 2013 and defended it successfully in 2017.
Moves and wins roundup: Week of October 2, 2023
A new month and new moves and wins from McDonald's, AIA Philippines, Tam Jai International, FCB Shout, Maybank, Electriclime, The World Federation of Advertisers, The Advertising Standards Council of India, Viddsee and more.
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CJ taps Tyroo to offer APAC advertisers access to premium inventory
The partnership hopes to offer advertisers a number of insights including shopper event tracking, integrations with e-commerce platforms, program management tools, and data analytics.
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Allison PR vows not to work with fossil fuel industry
The Stagwell firm is the largest agency to sign anti-fossil fuel industry group Clean Creatives’ pledge.
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Ogilvy and Leo Burnett stand out at APAC Effies 2023
The APAC advertising industry toasted to the agencies and brands responsible for the year's remarkable campaigns at the 2023 APAC Effie Awards Gala.
Talent show: How Mash's new executive drag queen is busting work myths
TEXTING WITH CAMPAIGN: In a new role promoting creative talent, Genie Gurnani explains why agencies should celebrate creatives at all levels, what it takes to build a diverse team, and how bringing your true self to work is just good business.
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Indian brands remain resilient during global slowdown: Kantar
Tata Consultancy Services retains its crown as India’s most valuable brand while HDFC Bank, Infosys, Airtel and SBI make up the top five
Print in India to grow by 8-10% in 2024: ICRA
However, ad revenue will remain below pre-Covid levels despite the upcoming general elections
APAC Effies 2023: Leo Burnett India finishes second on 'agency of the year' tally
Whisper is brand of the year followed by Oreo and Dutchie Partners Life
Ebiquity warns of 'risk averse' ad market as clients cut budgets
Commentators point to 'soft' pitch market, but it is expected to pick up in 2024.
WFA census shows Japan faces the highest inclusivity challenges
Japan trails far behind in terms of how companies deal with discrimination, negative behaviours, mental health, and diversity and inclusion perceptions, according to WFA's second WFA global census.
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