Neil Munn certainly respects the newest players on adland’s block, but does he fear them? Steady on.
Campaign by Innocean includes fun TVC, plus a game where the louder you growl, the faster your car moves.
As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.
See which agencies eked out wins and which ones slipped at the last minute, in R3's year-end ranking of APAC creative and media networks.
Henry Tajer returns to the agency side after a brief stint with Amazon.
This week's collection of people moves and account news includes SPH, 72andSunny, Havas, MSL, Adara, Spinifex, List Sotheby's International Realty, Visual Latina, and ISB Singapore.
The Chinese internet has oinked in approval for a Peppa Pig ad that is half a movie trailer and half a sponsor promo for China Mobile.
Fifteen-market regional campaign for Heineken by Publicis Singapore has fun with seasonal snafus.
Spot from DDB Group Hong Kong and MediaMonks says the insurer has you covered for leaps into the unknown, whether literal or figurative.
Why ad gamification is on the rise and how the opt-in format solves the engagement challenge.
The Secret Little Agency provides a fresh approach to grocery-store advertising.
Move sees four execs taking on additional roles guiding advertising, customer experience and commerce, partnerships, and PR and influence.
Leadership change sees John Gutteridge take a new role and Caspar Schlickum depart.
The 35 staff at FCB Bangkok will begin working in collaboration with YDM Thailand, effective immediately.
Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China.
Selling Singtel Power in the same way you sold broadband? Meh.
The new $46 million venture, called Live Board, will allow clients to buy out-of-home placements in Japan based on impressions while enabling interaction between billboards and smartphones.
Jolibee, Apple, Samsung, Sino Group, Vivo, Lotte, Shopee, Resorts World Sentosa and more feature in this month's list of the top ad video in each of 12 APAC markets.
Just kidding. It's actually a campaign for the D&AD awards.
The agency joins into a pre-existing partnership between Germany-based Serviceplan and UK-based Unlimited.
Senior Manager, Media Hong Kong
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