Advertising
In-housing is here to stay and growing
As digital communications have become more central to the way that companies do business since the pandemic, it makes sense for brands to invest in their own capabilities – whether external agencies like it or not.
David Beckham finds escape in global Maserati campaign by Droga5
This is the debut work for the car brand by Droga5 London.
Agency giants can continue renaissance with more agile deal-making
Agency holding companies have seen their share prices recover in the past six months. Now is the time to take on more risk by partnering smaller and nimbler tech-focused players to drive growth.
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John Hegarty invests in freelance matchmaking service Genie
BBH co-founder says AI interface that matches briefs to creatives is "the answer" to the ad industry's need to "access the growing freelance workforce with speed and effectiveness".
Grab and Gojek reveal Ramadan campaigns
Two delivery giants in the region kick off the holy month with unconventional films.
Cannes Lions announces 51% female jury list
Unfortunately, APAC still appears to be woefully under-represented.
NZ All Blacks players ask men to check out their balls
Members of the rugby team appear in a new FCB campaign for Jockey-brand undies that 'text' their owners on a monthly basis to remind them to check for signs of testicular cancer.
R/GA global CMO advocates for 'second chance' hiring
Ashish Prashar encourages formerly incarcerated people to apply to the agency in a Twitter thread.
Dyson launches global media review
MediaSense is assisting the vacuum cleaner brand known for ditching bags.
How can marketers make better Ramadan ads?
Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.
Unilever snack brand names talking squirrel as 'CEO'
A smart and attractive CEO (chief eating officer) stars in a campaign for UK snack brand Graze.
Move and win roundup: Week of April 12, 2021
TotallyAwesome, Dstnct, Singapore Chinese Cultural Centre, Appnovation, Citrine One Malaysia, Signature Market, InMoment, SCMP, Amplified Intelligence, Red2 Digital Solutions, Asia PR Werkz and more to come, in our weekly collection of people moves and account news.
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Hakuhodo drives on through the storm
AGENCY REPORT CARD: Despite facing severe challenges from a drop in client spend, Hakuhodo forged on with workplace reforms and stronger investments in community, sustainability and innovation.
Lil Mayo the alien returns in Samsung’s creator-focused global campaign
A tattoo artist, a rap duo, and skate crew are among the "social savvy creators" that feature.
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Celebrity brand endorsements: Relevant or redundant?
Industry experts weigh in on questions that come with brands being trolled for their ambassadors, and endorsers not being able to live up to the brand’s ethos
R/GA Tokyo appoints Kei Shimada as managing director
Former innovation leader at IBM and Dentsu has already started in the role.
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Grey areas linger around AKQA merger appetite
AGENCY REPORT CARD: Grey is starting to make better use of its APAC staff and resources, but we’re missing clarity on how its merger with AKQA may help it succeed.
Head & Shoulders on subverting shampoo ad tropes with new anime campaign
EXCLUSIVE: The P&G brand and creative partner Forsman & Bodenfors talk to Campaign about why it borrowed elements from anime to destigmatise male dandruff in Japan.
Cannes Lions U-turns and confirms 2021 festival will be digital-only
Online-only event dubbed Cannes Lions Live.
How agencies are increasingly profiting from missing people
Agency retainer models fail to incentivise a reduction in staff churn with consequences for both employees and advertisers, says one industry consultant.
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