News

AI search is set to become the next walled garden. Marketers are thinking through how this shakes out.

The generative AI video app, positioned as a breakthrough in text-to-video technology, has been scrapped less than two years after its launch.

The DSP pushes back on Omnicom’s audit as routine oversight, even as its shares tumble around 7% in intra-day trading.

The 'Hermès of Gold' just proved that in China, heritage, scarcity and price hikes are the new definition of premium.

Seven agencies pitched for the account, which covers Knorr and Hellmann's.

Limbada led KFC Thailand to its first-ever Cannes Lions win in 2025.

The WPP-owned agency has been the technology brand’s creative AOR since 1994.

RGA leadership talks about the agency’s first year of returning to independence.

McCann UK is the incumbent.

The ChatGPT parent leads global AI narrative as rivals trail significantly, per Carma's research.

Multiple brands have reported less than ideal results from their first few weeks of experimenting with ChatGPT Ads, citing poor CTR’s and opaque measurement capabilities.

Ellen Griffin succeeds George Manas, who has been promoted to chief growth and solutions officer of Omnicom.

Exclusive: The new joint venture with The Media Shop gives the media arm of Europe’s largest independent agency network a new Singapore-based hub from which to expand regionally.

Exclusive: Longtime PHD executive steps into the role following the exit of Mallory Simmonds, who previously led Kepler’s APAC and EMEA business.

The retailer’s global media planning and buying account is currently with Dentsu’s iProspect.

AI platform measures creative performance.

After spending over a decade cutting her teeth at Grey and Cheil, Nguyen founded the indie shop Bgency in her hometown, Ho Chi Minh City.

WPP, Publicis and Omnicom battled for the business in the final round.

Chen will work alongside McPetrie as co-CEO for three months from March 30 as part of a leadership transition.

Mark Penn’s holding company reported Q4 net revenue of US$651 million.

Campaign understands the media and production review is being run together, and creative is being run separately.

Campaign met with global CEO Tyler Turnbull, global CCO Andrés Ordóñez, and global CSO Harjot Singh for the leadership team’s first sit-down together following Omnicom’s acquisition of Interpublic.

Top shareholder Vin Murria rejoins board.

All shortlisted work heads into the final judging for APAC’s top creative honours.

CASE STUDY: Widely used but seen as a booking utility, RedBus built a food travel map to influence travel planning earlier and lift organic installs.

The exec appeared reluctant to eat the new Big Arch burger and referred to it as a ‘product.’

Former Accenture Song, Publicis and Oglivy leader stepped back from her executive career in 2025.

BBH is the incumbent.

The corner is named after two of the sport's most prominent female engineers, Laura K. Müller and Hannah Schmitz.

Built on nearly 500 AI-made sites and 115 Android apps, the ad fraud scheme built a fake web to drain advertiser dollars, IAS said.

Aldi South Group operates in 11 markets, including Australia and China.

The network has elevated PHD China's chief executive, Joey Zhao, to COO with immediate effect.

Combined staff numbers fell 6.4% as Omnicom took over IPG.

Former WPP CEO Mark Read joined Kantar Media board last year.

The cosmetics giant previously worked with various media agencies.

Exclusive: Gareth Mulryan expands his remit to lead the new JSK unit.

The Land Transport Authority and Singapore Tourism Board are among public-sector bodies issuing mandates across branding, content and engagement.

Leadership team will present to investors on Thursday, February, 26.

For the past four years, Titus has also served as global influence lead.

Following a competitive pitch, the Omnicom shop oversees media across 11 markets in APAC.

When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.

Accenture and Accenture Song aim to be the most "client-focused, AI-enabled" place to work.

Milieu Insight, Carat, Untangld, FWD Hong Kong, The Marketing Society, Tanium, McCann Group New Zealand, M+C Saatchi, 24 Hours Business Plan, Bastion, The Secret Little Agency, and more, in our weekly collection of people moves and account news.

Inspired by ideas too bold for the opening pitch, the Leo Sydney copywriter believes clients should champion campaigns that still resonate a decade later.

Huberts was most recently president of global innovation and experience, Dentsu, and president, Dentsu Lab.

Taboola, Marico, Plaza Premium Group, OMD New Zealand, Havas Life, Special, W Communications, Havas Ortega, Palawan Group of Companies, Visa, WPP Media, Multiplied, Edge Marketing and more, in our weekly collection of people moves and account news.

WE Communications is the incumbent.

EXCLUSIVE: After months of uncertainty over its overseas operations, Dentsu has ruled out a comprehensive partnership, announcing sweeping management changes as it reports its steepest annual loss on record.

Sano told Campaign Asia-Pacific he is prioritising Dentsu’s role as a growth partner by focusing on tech and capabilities. Incumbent president and global CEO Hiroshi Igarashi is set to step down from his role next month.