Advertising
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Advertisers in APAC increased digital ad spend in 2022
TOP OF THE CHARTS: Nielsen Ad Intel shows a big jump in ad spending in highly competitive markets.
S4 sees growth slow in 2023 after losing key Mondelez contract
Martin Sorrell says the company continues to have a 'significant relationship' with Mondelez.
Dentsu parts with global chief creative officer Fred Levron
Levron was one of the key players behind Dentsu’s creative consolidation.
Ashish Khanna joins Dentsu Global Services as CEO
Khanna is an industry veteran who moves from Genpact to build globally distributed networked talent capability at Dentsu.
Google blocked 5.2 billion ads for content violation in 2022
53% more ads removed this year, Google rolls out ads transparency center.
Pepsi unveils a new logo: a look back at the logos through the years
A bold leap forward, the design reflects changing consumer tastes and the brand's digital ambitions. Also, it comes just in time for Pepsi’s 125th anniversary.
2022 new-biz review: Which creative agencies came out on top?
Campaign looks at the top ad agencies ranked by gross new-business billing in 2022.
The importance of delivering a personalised experience in times of privacy
Privacy can no longer be a business afterthought; it must be a strategy from inception, says Cybage executive.
EssenceMediacom's new division to exploit 'burgeoning communications economy'
Creative Futures brings Creative Systems and Essence Experience together.
WPP sees 25% drop in whistleblower reports
WPP's annual report showed a 25% decrease in whistleblowing incidents, including issues around 'respect in the workplace' and 'protection of WPP assets.'
A billion new online shoppers entering the market: Accenture
New study conducted across eight emerging markets represents a massive opportunity for digital commerce and marketers alike, highlighting the need to fast-track digital-first models.
Advertising analysis shows Twitter is cashing in on anti-LGBTQ+ sentiment
A new report from the Center for Countering Digital Hate shows an uptick in Twitter’s ad revenue is directly linked to user accounts spreading dangerous anti-LGBTQ+ rhetoric.
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Coca-Cola launches food donation program for Ramadan
The New York campaign aims to provide meals to those who lack access to food for Iftar.
M&A in 2022: activity at three-year high as ad groups returned to buying fold
WPP and Havas were top buyers last year.
Will agency groups continue to outperform tech companies?
Analysts and agency bosses explain why holding groups have had a better year than pure-play tech companies.
Fast cars and classic games collide in a memorable campaign
Porsche is playing Pong with two Taycans and a drone—need we say more for car and gaming enthusiasts to get excited?
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Ebiquity: expect more reviews and pitches in China in 2023
TOP OF THE CHARTS: Covid and related restrictions delayed many media account reviews in 2022, which is why the media consultancy expects a resurgence in 2023.
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How this Nielsen-backed platform aims to democratise media buying for SMEs in APAC
Nielsen believes that independent data sets should be made available to all SME advertisers to gain critical data and insights across all media platforms in APAC.
DDB sets ups behavioural science unit in Singapore
The collaboration with Temasek Polytechnic aims to help marketers understand how consumers move from intention to action.
The Calvin Klein homage campaign celebrates transgender men
Fashion start-up recreates the iconic Calvin Klein ads of the 90s by putting transmasculine, nonbinary and gender non-conforming people front and centre of their campaign.
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