Advertising
Without cookies, what targeting options do advertisers have?
Online IDs, panel-based attribution, browser segmented-audiences, contextual targeting—there's a handful of solutions being touted as the answer to cookies' imminent demise.
Take this Subaru and call me in the morning
Clever campaign treats a car as if it were a prescription medicine.
Energy drink spotlights Vietnam's everyday heroes
The TVC for M-150's Vietnam debut, by DDB and Tribal Worldwide, carries more meaning than you might realise.
WPP AUNZ acquires New Zealand martech specialist Dominion
The deal adds Adobe Experience Manager expertise to AKQA’s Auckland studio.
Meet the 2019 40 Under 40: Akanksha Jain
Read about Akanksha Jain of Mindshare, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.
Industry plans three-pronged attack to fight deluge of harmful content
Ad industry unveils 'consistent' strategy in war on harmful online content.
Publicis Sapient hires AKQA's Ian Wharton as global experience team ECD
John Maeda's team is continuing to grow.
Don't miss Airbnb China's CNY film
The brand's wordless animated tale is sweet and perfect, right down to the tagline at the end.
AIA shows Malaysia the 'Ong-ly way' to prosper
CNY film by Reprise Digital goes for laughs as three young people misunderstand their grandfather's admonishments about building and preserving wealth.
Indonesian and Thai consumers most chatty about brands online: Nielsen
They are leading the way moving interactions from offline conversations to social media interactions and brand endorsements
Publicis Groupe names new China CEO of media and digital
Cary Huang previously led the Chinese operations of Kinetic, GroupM OOH and IPG Mediabrands.
Meet the 2019 40 Under 40: Andreas Krasser
Read about Andreas Krasser of DDB Group Hong Kong, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.
Amazon takes the #ClimatePledge in India
Goes electric for delivery in India through a video featuring CEO Jeff Bezos.
Digitas India CEO to join Google
Amaresh Godbole will be stepping down from the position in March.
Pernod Ricard awards global travel retail media account to Wavemaker
Business was previously handled in-house.
Rubicon Project grows DOOH inventory with Asiaray deal
TECH BITES: The adtech company noted that DOOH is a "rapidly growing channel" in Asia-Pacific.
The Trade Desk ties with Gojek to link online ads with offline sales
TECH BITES: The demand-side platform claims the partnership will create the first online-to-offline (O2O) measurement solution in Southeast Asia.
Is a cookie-less future a concern in mobile-heavy Asia?
SOUNDING BOARD: Google's plan to kill third-party cookies in Chrome within two years has sent shockwaves in the industry, but does APAC's heavy mobile share put it in a position of strength?
TBWA HK offers service pack to help brands through "financial winter"
The agency says its 'Brave Bear Pack' can help brands find growth in an uncertain market.
Brand story in the age of experience
A FutureBrand strategist shares five narratives for brand stories in different situations that still remain effective.
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