Advertising
'I’ve moved a lot of money from traditional advertising to experiences': Mastercard CMO
"Advertising is dead. Advertising is all about storytelling—so I say storytelling is dead. The future is storymaking," says Raja Rajamannar.
APAC markets all over map on performance, viewability, fraud
A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.
Smart speakers: A viable advertising medium in China
TOP OF THE CHARTS: About 76% of consumers don’t mind advertising on smart speakers if the ad matches the content, according to a repot from OMD.
See Tang Wei, James Corden, Ronaldo and more in the latest YouTube leaderboard
Videos from SK-II, Kia, Shopee, Kao, Petronas, Samsung, Vivo, Circles Life and more appear in this month's list of the top ad in each of 13 APAC markets.
Hooq selects SpotX to power its advertising ambitions
SpotX will act as Hooq’s ad server and SSP.
Gallop to agencies: Who's brave enough to run my MakeLoveNotPorn ad?
The founder is calling on media shops to step up and help normalize real world sex.
Client faith in media agencies in decline, ID Comms research finds
Those who spent the most time working with media agencies had lowest opinion of them.
England rugby stars become samurai in World Cup ad
THE WORK: England rugby heroes ask fans to be their 'armour' in spot for O2 by VCCP.
HK Effie Awards: Winners and jury assessments
See all the winners, plus judge reactions on what was praiseworthy and what the industry should think about.
What's the meaning of this? The new Essence branding
A reworking of the agency's logo and overall style aims to better convey "the meaning in our name" and "evoke the balance between ideas and data". What do you think?
Havas acquires another digital agency in India
Langoor also has offices in the Middle East and Australia.
Modern dating in adland
The industry seems to have gone the way of modern dating apps, with little interaction, one night stands and no eye for long-term relationships. Can that be remedied?
Michael Rubenstein departs AppNexus one year after AT&T acquisition
The president of AppNexus is stepping down from the business after completing the adtech unit's integration into AT&T's Xandr
Lego launches first brand campaign in 30 years
THE WORK: 'Rebuild the world' for Lego by BETC Paris and The Lego Agency.
This mom is a real monster (but in a good way)
THE WORK: 'Monster' by Grey Group for Olay.
How this one lesson from TV can make your digital budget work harder
Advertisers should rediscover the lost art of capitalising on adstock theory, according to InSkin Media's APAC GM.
China chili-sauce brand Lao Gan Ma launches first commercial
THE WORK: China's 'Old Godmother' chili sauce makes an impression on young people with a self-aware two-minute video.
The soul-feeding habits of 6 leading creative minds
Ahead of the Spikes Asia Festival of Creativity, two jury presidents and four top global creatives reveal their daily routines. Do yours stifle creativity or enable it to flourish?
FCB NZ copywriter hires clown for redundancy meeting
A clown enters our WTF files for the first time, and yes, there are fake tears involved.
Petronas celebrates an introvert from Sabah
THE WORK: 'Uni' for Petronas by IPG Mediabrands Malaysia.
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