Advertising

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Audi parks creative mandate at BBH India
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1 day ago

Audi parks creative mandate at BBH India

Agency to handle both mainline and digital.

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See all the Adfest 'Grande' winners
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1 day ago

See all the Adfest 'Grande' winners

See all the Grande Lotus winning work from AdFest.

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NZ ad associations call for global action against Facebook
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1 day ago

NZ ad associations call for global action against Facebook

Joint statement slams Facebook over its “platitudes” regarding stopping harmful content following the Christchurch terrorist attack livestream, threatening a ban.

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SCMP: In-house data team critical for our advertisers
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1 day ago

SCMP: In-house data team critical for our advertisers

VIDEO: Elsie Cheung, SCMP's chief operating officer weighs-in on publisher value for advertisers, in-housing data teams and the importance of ad placement for brand safety in this exclusive video from Campaign360 in Singapore.

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Zenith global adspend prediction jumps from 4.0% to 4.7%
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1 day ago

Zenith global adspend prediction jumps from 4.0% to 4.7%

Five APAC markets wlll be among the top 10 contributors of new global adspend dollars over the next three years.

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FCB's Susan Credle: Young job-hoppers
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1 day ago

FCB's Susan Credle: Young job-hoppers "just creating stuff, not building brands"

The agency's global CCO talks about her worries for role-switching millennials, why we're about to see a "beautiful change" in favour of creativity and how work from New Zealand might change post-Christchurch.

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Move and win roundup: Week of March 25, 2019
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1 day ago

Move and win roundup: Week of March 25, 2019

Proximity, Uber, Hoffman Agency, Isobar, BBDO, Frank Digital, Lazada, Mastercard, Lowe Lintas, Atomic 212, IAB Hong Kong and more, in our weekly collection of people moves and account news.

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The case for an asshole-free creative industry
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2 days ago

The case for an asshole-free creative industry

In a new book, Paul Woods discusses how the industry can improve its working practices. Here, he explains why cutting down on hours worked is one key way to achieve this.

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DDB harks back to founding trio in new corporate identity
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2 days ago

DDB harks back to founding trio in new corporate identity

Ned Doyle, Mac Dane and Bill Bernbach founded their agency in New York in 1949.

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Ian Czencz resigns from Atomic 212
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4 days ago

Ian Czencz resigns from Atomic 212

The MD of the Sydney branch leaves to focus on strategy, according to the agency.

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A first look at the MediaWorks 2019 mentors
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4 days ago

A first look at the MediaWorks 2019 mentors

In addition to attracting the region’s top brand and agency talent, MediaWorks is proud to draw the industry’s game-changers who will mentor and guide this year’s delegates.

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Privacy regulation: We ain't seen nothin' yet
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4 days ago

Privacy regulation: We ain't seen nothin' yet

VIDEO: Stephan Loerke of the WFA discusses the impact of GDPR, the evolving use of agencies, the group's media charter, and the biggest issue people aren't talking about enough.

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Ahhh, the fresh smell of..sweaty underpants?
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4 days ago

Ahhh, the fresh smell of..sweaty underpants?

This gardening brand's commercial really stinks.

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Ex-Red Bull marketer wants to pay people to watch online ads
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4 days ago

Ex-Red Bull marketer wants to pay people to watch online ads

Gener8, a browser add-on, allows users to select what type of ads they want to see.

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Getting your adtech strategy right for Southeast Asia
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Mar 21, 2019

Getting your adtech strategy right for Southeast Asia

VIDEO: The Trade Desk's Henry Shelley and Cadreon's Yean Cheong talk about technology best practices, from advising clients to the build-or-buy decision.

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GSK hikes online spend due to 'higher return' than TV
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Mar 21, 2019

GSK hikes online spend due to 'higher return' than TV

Google partnership led to 74% improvement in ad impressions.

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F1 marketing overhaul paying off: Red Bull and Heineken
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Mar 21, 2019

F1 marketing overhaul paying off: Red Bull and Heineken

Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.

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WHO shines spotlight on F1 tobacco deals
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Mar 21, 2019

WHO shines spotlight on F1 tobacco deals

Comments follow series of high-profile F1 sponsorship deals recently.

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Lexus marketer: In-housing boosts creativity through 'corridor conversations'
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Mar 21, 2019

Lexus marketer: In-housing boosts creativity through 'corridor conversations'

Brand communications manager Emma Lane says she is sold on in-housing after two years.

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Ogilvy to lead Accor group's new loyalty program
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Mar 21, 2019

Ogilvy to lead Accor group's new loyalty program

AOR appointment will led from Paris and include animation, activation and communication for ALL (Accor Live Limitless).

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