Kickstart your week with news of people moves from Ogilvy Indonesia, Grab, Kantar, SevenRooms and more, in our weekly roundup.
ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?
Changes announced by Daryl Lee.
Wait’ll You See This, is Snap’s third major brand campaign.
Tech companies laid off thousands of workers in the past month, casting a dark shadow over the white-collar labor market — but the impact on the agency sector is unlikely to be as grim.
FCB SHOUT Malaysia delivers a cheeky campaign aimed at alleviating typical festive frustrations whilst boosting bottle sales at this time.
Publicis Groupe and Havas post year-on-year growth.
Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign.
UK ad expenditure is forecast to hit £36.1bn in 2023.
Mars Wrigley confirms mascots aren’t going anywhere.
“Learning creative arts and ditching science and math forever was a dream come true for me,” says VaynerMedia’s creative director Rachel Hoo.
Google is being accused of abusing its “monopoly power” to disadvantage publishers and advertisers who use competing adtech products. Campaign speaks to APAC adtech leaders about the implications for the industry.
The six-minute film was created in partnership with MAL.
The audio streaming platform said this week it would put just under 600 people, or 6% of its workforce, out of work as its advertising and content lead leaves the company.
Gamers pack out award shows, esports competitions and convention floors — spaces many brands have yet to explore.
The Media.Monks leaders outline their strategy to appease ‘anxious’ advertisers in a deteriorating economic environment that analysts say is ripe for innovation.
The U.S. Justice Department calls for Google to be forced to divest DoubleClick and AdX.
With a solid hand and an empathetic approach, Chandler has driven his team to awards success.
Updates from VMLY&R, Mediabrands, Vogue, PubMatic, Teads and more in our weekly collection of people moves and account news.
Retail media is the fastest-growing and most dynamic ad marketplace worldwide, behind search and social. It is considered the third wave of digital advertising. We look at some top retail media networks on offer in Southeast Asia.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins