Advertising
What does adland make of WPP’s four office days per week mandate?
Industry leaders share their views on the change.
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Ex-OMD USA media chief joins Publicis APAC for global client transformation
Suhaila Hobba is appointed as Publicis Groupe’s APAC global client partner – Transformation, where she will drive AI-led strategies to accelerate growth in the region.
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Are marketers spending less on social media?
Studies suggest that marketers are increasingly diversifying their media investment away from social. Campaign explores changing media spend and how marketers can innovate with social media to drive ROI.
Women Leading Change Awards 2025 is now open for entries
Entries are now open for you to nominate and celebrate the remarkable female professionals who inspire through their innovations and leadership qualities. Get your submissions in before the final deadline on 13 March.
Move and win roundup: Week of January 13, 2025
Goodman Fielder, Zitcha, Seek, Mutant, Porsche, Sight, Unilever, and more in our weekly collection of people moves and account news.
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Remember discmans? Apple's Lunar New Year film will take you back
Apple wants you to believe that its 16 Pro is the key to unlocking your inner Spielberg. Michael Gracey, director of The Greatest Showman, puts Apple's claim to the test in this 12-minute festive film.
Matt McNally returns to Publicis as global CEO of Publicis Health
McNally will be based in New York and report to Publicis Groupe CEO Arthur Sadoun.
TikTok launches Messaging Ads in Asia Pacific
TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.
Creative Minds: Ya Wen believes creativity can 'change the world'
Get to know the visual designer at Tomato Interactive who approaches creativity beyond the next bright and shiny thing.
Creatives pick 2024 work they admire—and are jealous of
Creatives reveal their standout campaigns of 2024 that ignited both admiration and envy, and the lessons these works offer about branding, storytelling, and audience engagement.
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TikTok encourages brands to ‘take more exciting creative risks’ in ads
Platform identified trends including ‘tapping into girlhood’ and working with more content creators.
Spikes Asia 2025: How Ajinomoto and Honda Office Tokyo turned consumer feedback into award-winning creative excellence
A Japanese PR agency and their client cooked up a Spikes Asia Award-winning campaign by tackling a common cooking complaint—sticky gyoza. This is how they did it.
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Meta could soon be the largest misinformation platform in the world
The tech company’s recent changes could result in a surge in unmoderated and unfortunate content, underscoring the need for advertisers to again be mindful about where they spend their dollars, writes Sarah Thompson.
WPP mandates four days per week in office
The change to the global guidelines will apply across WPP's operations.
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Why Meta’s pivot on fact-checking is the right move
This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences alike, argues Ramakrishnan Raja in his forthright analysis.
John Wick lookalike goes to battle to sell his car
In this playful campaign for Thai used-car platform Roddonjai, a John Wick-inspired character fights a relentless barrage of online bargain hunters.
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Global indie rankings: Where are the APAC agencies?
Australia’s Nunn Media, Atomic 212, and Half Dome are the only agencies to make the cut, as global competitors from North America and Europe surged ahead.
Former Dentsu China CEO Deric Wong joins EternityX
EXCLUSIVE: The media agency veteran who left Dentsu China to start a consulting firm will oversee the global expansion at the Hong Kong-headquartered martech company.
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Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups
Known as ‘circles', the student-led teams push boundaries in fields including hybrid rocket engineering, stop-motion animation, game development and sports analytics.
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Woolley Marketing: Why change is not always disruption
From Netflix to Nvidia, true disruption is rare. Darren Woolley shares his nuanced perspective on the difference between evolution and revolution in business.
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