Advertising
Restaurant chain unleashes vengeful kaiju upon London
How UK eatery Wagamama and agency Uncommon created a pissed-off, rubbery...vegan?
Enough with the brand babble about meaning and purpose
THE AD CONTRARIAN: People are mostly too busy, too lazy, or too indifferent to give two-fifths of a flying shit about "brand meaning”. And recent positive press for purpose-based advertising is woefully off-base.
Move and win roundup: Week of October 18, 2021
Dentsu Philippines, Gumtree, Lion & Lion, Artefact, Imagination, Appnovation and more, in our weekly collection of people moves and account news.
'Stark' results of ad industry's first global inclusion census
“No company or industry can ignore this,” WFA says.
The making of Mandai Wildlife Group, a four-year branding project
The SVP of brand and communications at Mandai Wildlife Group and the creative lead at TSLA take Campaign behind-the-scenes on the exhaustive work that went into creating the Mandai brand.
Arthur Sadoun on growing again, talent, pitches and BBH shake-up
Publicis CEO spoke to Campaign on how attracting and retaining talent in the coming months "will be paramount".
Publicis' return to growth above pre-pandemic levels accelerates in Q3
Revenues grew 5% against 2019 fuelling a rise in its share price.
Creative Minds: How interior design student Lena Paik stumbled across advertising
We get to know the Forsman & Bodenfors Singapore creative through her answers to 11 questions. Learn how a wrong turn in a library led her into advertising, the jealous kind of inspiration she gets from startup stories, and her durable source of happiness.
Spikes Asia Awards 2022 open for entries
New Spikes include Creative Data, Social & Influencer and Strategy & Effectiveness as the former Tangrams Awards are integrated into Spikes Asia.
Everyone wants in on Starhub WiFi in TSLA ad
How one Singaporean family became the envy of its neighbours.
M&C Saatchi’s Moray MacLennan on returning to growth and war for talent
Creativity is still 'front door' for clients, Moray MacLennan says.
VMLY&R and Shopmatic to co-create commerce platform
The commerce platform, set to roll out globally in 2022, will provide brands with direct-to-consumer solutions across chat, social, marketplaces and web stores.
How brands can improve ROI during the Indian festive season
To extract maximum value from India's biggest shopping season of the year, advertisers should focus on quality media and the growth of mobile, suggests Integral Ad Science's India commercial lead.
The Trade Desk hires Google alum to lead Southeast Asia
Rajesh Sheshadri will focus on building the adtech firm's client and partnership base in Southeast Asia, which has been singled out as digital advertising growth market.
Former Reprise CEO Tim Ringel launches a new holding company
There’s another new-age holding company on the block, and this one is promising to put people before shareholders.
Third of budgets wasted due to poor briefing and bad comms: IPA study
Report reveals 'staggering and uncomfortable truths' about the confusion, misalignment and miscommunication between marketers and agencies.
Unstereotype Alliance finds intersectional advertising deepens ties with brands
Report produced with support from Lions and conducted by Ipsos.
The Great Resignation: How a raft of exits is compelling the ad industry to rethink people plans
While employee attrition has always been an industry bugbear, a growing cohort of Covid quitters has pushed companies to rethink the future of work and employment. Although not all are ready to admit there could be a problem afoot.
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It’s time adland gave proper support to those going through the menopause
This World Menopause Day, ask those affected in your organisation what they’d most need to support them through one of the most significant life changes they’ll ever experience. You—and they—will reap the rewards.
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