Online IDs, panel-based attribution, browser segmented-audiences, contextual targeting—there's a handful of solutions being touted as the answer to cookies' imminent demise.
Clever campaign treats a car as if it were a prescription medicine.
The TVC for M-150's Vietnam debut, by DDB and Tribal Worldwide, carries more meaning than you might realise.
The deal adds Adobe Experience Manager expertise to AKQA’s Auckland studio.
Read about Akanksha Jain of Mindshare, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.
Ad industry unveils 'consistent' strategy in war on harmful online content.
John Maeda's team is continuing to grow.
The brand's wordless animated tale is sweet and perfect, right down to the tagline at the end.
CNY film by Reprise Digital goes for laughs as three young people misunderstand their grandfather's admonishments about building and preserving wealth.
They are leading the way moving interactions from offline conversations to social media interactions and brand endorsements
Cary Huang previously led the Chinese operations of Kinetic, GroupM OOH and IPG Mediabrands.
Read about Andreas Krasser of DDB Group Hong Kong, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.
Goes electric for delivery in India through a video featuring CEO Jeff Bezos.
Amaresh Godbole will be stepping down from the position in March.
Business was previously handled in-house.
TECH BITES: The adtech company noted that DOOH is a "rapidly growing channel" in Asia-Pacific.
TECH BITES: The demand-side platform claims the partnership will create the first online-to-offline (O2O) measurement solution in Southeast Asia.
SOUNDING BOARD: Google's plan to kill third-party cookies in Chrome within two years has sent shockwaves in the industry, but does APAC's heavy mobile share put it in a position of strength?
The agency says its 'Brave Bear Pack' can help brands find growth in an uncertain market.
A FutureBrand strategist shares five narratives for brand stories in different situations that still remain effective.
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