Advertising
Fast-changing Cambodia calls for an experimental attitude
We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.
Maxis tries to make network quality interesting
With Ensemble and Initiative, the Malaysian telco takes a good stab at explaining something people generally don't want to hear about.
Fixing programmatic: 'We’re doing the hard stuff now'
MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.
The scent of a gamer: Lynx tie-in with Xbox debuts
An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.
Why PMPs can help brands break the duopoly habit
Spending for ads on Facebook and Google remains an easy decision. But private marketplaces offer compelling advantages and are overcoming more objections.
WPP brings all Mumbai agency employees under one roof
The employees will move into the Mumbai Campus as early as next week, while the Gurugram Campus will be set up next year.
DDB's Wendy Clark in conversation with Campaign India
DDB's global CEO: "I know what it feels like to be passed over for an opportunity."
How ads are used as weapons in Hong Kong protests
Adverts that promote the demands and opinions of various factions are an enduring feature of pro-democracy movements—and they largely favour print as their medium.
Jackson Yee carves new Adidas shoe for Lala Takahashi and Dough-Boy
Effects-laden TVC from Hypebeast launches a reborn 'classic' shoe in China.
Facebook lets users clear advertising data held by third-party sites
A user can then either block the app or site from sharing data, or block all of the services in one go.
Why advertisers can't afford to screw up 5G
When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.
APAC leading globally for in-app ad growth
TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.
Mondelez consolidates global creative with WPP and Publicis
The CPG food giant will also work with several "guest specialist agencies."
AnyMind forms influencer JV with Japan's Sunny Side Up
AnyUp will offer services for marketers and influencers, and also announced it will be working with famed footballer Hidetoshi Nakata.
Apple set to toughen up ad tracking rules
Tech giant is burnishing its privacy credentials by cracking down on cookie workarounds.
Twitter launches six-second viewable video ad bids
New ad format applies for videos that are 15 seconds or less.
Twitter, Facebook react to 'nefarious tactics' in HK fight
Both platforms took action against accounts they said are connected to the Chinese government, and Twitter announced it will no longer allow advertising from state-run media sources.
In Laos, consumers and advertisers find liberation online
This landlocked country has a largely rural population and a strict media environment, meaning multiple challenges for industry players. But social media offers plenty of opportunity as Laos continues to grow.
Move and win roundup: Week of August 19, 2019
Entries from Archetype, Cadreon, Mullen Lintas, Sefiani, Dentsu One China, The Trade Desk, Publicis Groupe Singapore, Freeman, Edelman, MediaCom, Lion & Lion, BBDO India, Verizon Media, Adphorus, Dentsu Hong Kong and more to come, in our weekly collection of people moves and account news.
Third-party data and cookies: Confusion explained
Third-party data and third-party cookies are not the same thing. Lotame's Southeast Asia MD explains how Google's blocking of the latter will—and won't—impact the former.
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