Advertising

8 hours ago

Spikes Asia brings awards forward to February 2021

Inaugural Spikes Asia Creativity Report will also be released as the awards move to become an early regional benchmark in the leadup to Cannes Lions.

9 hours ago

Two luxury carmakers promise to soothe souls in Asia's biggest markets

In new campaigns, both BMW China and Porsche India are looking to rekindle the ardour of motorheads with a focus on wellbeing and balance instead of mechanical substance.

14 hours ago

Snickers tweaks its ad formula for post-lockdown confusion

A new spot by BBDO New York shows a man who gives new meaning to an 'in-the-flesh' gathering.

1 day ago

You will love this ad, or his name isn't 'Curbside Larry'

Here's a work of genius from, of all places, a public library outside Houston, Texas. You're welcome.

1 day ago

Berjaya Sompo's heroes pivot to a pandemic mission

The insurer's fivesome of 'Silent guardians' takes on new protective duties in a spot by FCB Malaysia.

1 day ago

It's do-or-die time for account management

With the discipline at a watershed moment, how will its future be defined? Wunderman Thompson's global chief client officer shares five ways to set up client leads as strategic growth partners of the future.

1 day ago

Campaign India announces Digital Crest winners

Affle and Zivame take top honours.

2 days ago

India campaign targets discrimination against locals

'Made in India' breeds of cats and dogs plead for some love in a campaign for an animal adoption outfit in Mumbai, in a campaign by Tonic Worldwide.

2 days ago

Juice: The insurance you can drink

"We know we're good, so we dare to insure," proclaims a new ad for Tipco from Publicis Groupe agency Brilliant & Million.

2 days ago

Arcade founder Matt Cullen to be CCO at ADNA

Former Digitas CCO Joins Gary Tranter, David Mayo and founder Henry Gomez at three-year old data research venture.

2 days ago

Move and win roundup: Week of August 10, 2020

Accenture, PRHK, LanciaConsult, Purple, Neon Leaders, Wavemaker Vietnam, FWD, Tatler Asia, Juwai IQI, Yellophant Digital, Sandpiper Communications and more to come, in our weekly collection of people moves and account news.

2 days ago

P&G hikes adspend 8%: first increase for four years

The $575 million extra, to $7.33 billion, is the first annual boost since 2016.

2 days ago

Virus accelerates need for agencies to change 'at speed of WhatsApp'

Q2 results show how the crisis has magnified pre-existing trends.

Aug 7, 2020

How brands and agencies are celebrating Singapore National Day

Agencies and retailers are marking the city-state's 55th birthday with a mix of fun, sales and community giveback.

Aug 6, 2020

MediaMonks appoints Karan Amin as creative head in India

Last full time role was with Cheil India where he was head of digital creative

Aug 5, 2020

Is the role of account management really under threat?

Reaction to a new industry suggesting agencies should give careful thought to discipline to secure its long-term future.

Aug 5, 2020

Publicis parts ways with employee following combative tweets on coronavirus

Holding company parted ways with Tom Goodwin after he tweeted about pandemic.

Aug 5, 2020

Sir John Hegarty would like to see you. Yes, you

A new VR initiative by BBH gives creatives access to advice and general wisdom from the ad legend.

Aug 5, 2020

Gojek marks unified brand launch with first multi-market regional campaign

New work by Forsman & Bodenfors Singapore envisions a world where everything 'flows' as Gojek's unified brand is introduced in Vietnam and Thailand.

Aug 5, 2020

Actor Morgan Freeman narrates Google-funded film about plastic waste in oceans

The short documentary-style video, funded by Google, supports one of the UN’s Sustainable Development Goals.