Advertising
Audi parks creative mandate at BBH India
Agency to handle both mainline and digital.
See all the Adfest 'Grande' winners
See all the Grande Lotus winning work from AdFest.
NZ ad associations call for global action against Facebook
Joint statement slams Facebook over its “platitudes” regarding stopping harmful content following the Christchurch terrorist attack livestream, threatening a ban.
SCMP: In-house data team critical for our advertisers
VIDEO: Elsie Cheung, SCMP's chief operating officer weighs-in on publisher value for advertisers, in-housing data teams and the importance of ad placement for brand safety in this exclusive video from Campaign360 in Singapore.
Zenith global adspend prediction jumps from 4.0% to 4.7%
Five APAC markets wlll be among the top 10 contributors of new global adspend dollars over the next three years.
FCB's Susan Credle: Young job-hoppers "just creating stuff, not building brands"
The agency's global CCO talks about her worries for role-switching millennials, why we're about to see a "beautiful change" in favour of creativity and how work from New Zealand might change post-Christchurch.
Move and win roundup: Week of March 25, 2019
Proximity, Uber, Hoffman Agency, Isobar, BBDO, Frank Digital, Lazada, Mastercard, Lowe Lintas, Atomic 212, IAB Hong Kong and more, in our weekly collection of people moves and account news.
The case for an asshole-free creative industry
In a new book, Paul Woods discusses how the industry can improve its working practices. Here, he explains why cutting down on hours worked is one key way to achieve this.
DDB harks back to founding trio in new corporate identity
Ned Doyle, Mac Dane and Bill Bernbach founded their agency in New York in 1949.
Ian Czencz resigns from Atomic 212
The MD of the Sydney branch leaves to focus on strategy, according to the agency.
A first look at the MediaWorks 2019 mentors
In addition to attracting the region’s top brand and agency talent, MediaWorks is proud to draw the industry’s game-changers who will mentor and guide this year’s delegates.
Privacy regulation: We ain't seen nothin' yet
VIDEO: Stephan Loerke of the WFA discusses the impact of GDPR, the evolving use of agencies, the group's media charter, and the biggest issue people aren't talking about enough.
Ahhh, the fresh smell of..sweaty underpants?
This gardening brand's commercial really stinks.
Ex-Red Bull marketer wants to pay people to watch online ads
Gener8, a browser add-on, allows users to select what type of ads they want to see.
Getting your adtech strategy right for Southeast Asia
VIDEO: The Trade Desk's Henry Shelley and Cadreon's Yean Cheong talk about technology best practices, from advising clients to the build-or-buy decision.
GSK hikes online spend due to 'higher return' than TV
Google partnership led to 74% improvement in ad impressions.
F1 marketing overhaul paying off: Red Bull and Heineken
Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.
WHO shines spotlight on F1 tobacco deals
Comments follow series of high-profile F1 sponsorship deals recently.
Lexus marketer: In-housing boosts creativity through 'corridor conversations'
Brand communications manager Emma Lane says she is sold on in-housing after two years.
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Ogilvy to lead Accor group's new loyalty program
AOR appointment will led from Paris and include animation, activation and communication for ALL (Accor Live Limitless).
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1 Agency Report Cards 2018
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5 Dentsu Aegis buys Redder Advertising
7 McCann names new Hong Kong CEO
8 NZ brands pull ads from Facebook, Google
