Long-time Sands Resorts Macao brand ambassador David Beckham stars in a micro movie 'That's the Taste' with several Chinese and Hong Kong actors.
Alibaba Group acquired a minority 6.62% interest in China’s Focus Media and plans to take another 5% share in the Shanghai-based firm within the next 12 months.
The global review kicked off in January for creative and media.
"There was no collaboration in my first week", chuckled Publicis Hong Kong CEO Tom Kao in our exclusive interview, sharing his plans for the unification of the group's 13 sub-agencies.
Changes include newly-created chairperson role and creative head departure.
Sadly we've yet to see a brand making creative use of our favourite aubergine emoji but we can applaud—and groan—at a few of these other creative efforts to celebrate World Emoji Day.
It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.
Ramadan and World Cup spots featured prominently in June's most-watched YouTube ads list.
Anyone for the World Cat Finals? BBDO Guerrero released a witty campaign riffing on alternatives to the phrase 'World Cup Final' to ensure viewers wouldn't go #TeamHungry whichever side they supported.
A breakfast briefing on programmatic advertising held in partnership with The Trade Desk delved into the role agencies play in forging transparency, in-house programmatic media buying, GDPR and the Chinese programmatic video scene.
Publicis Media has united its brands under one roof in its new Singapore office, where encouraging shared working behaviours is a priority.
Vatti and its franchisees must pay consumers some RMB79 million (US$11.8 million) in reimbursements after Les Bleus claimed the World Cup crown last night.
Gary Vaynerchuk also tells Campaign in Singapore that the APAC launch of VaynerMedia will be delayed to Q1 2019, and sounds off on programmatic.
Jeremy Perrott violated the agency's code of conduct. This marks the second termination of a prominent global industry figure this week based on employee complaints, following Ogilvy's firing of Tham Khai Meng.
Dubbed one of the world’s largest out-of-home brand campaigns, the latest 'Together we thrive' campaign will appear in 17 airports across nine global markets.
Publicis Groupe has expanded its "country model" to eight key global markets and APAC chief Loris Nold will now oversee the Middle East and Africa as well as Asia-Pacific.
Some Twitter accounts could lose millions of followers when the social platform purges large numbers of "locked" accounts this week.
If you were unfamiliar with MediaMonks and want to know more about the company that Sir Martin Sorrell has made his first capture, read on.
Spikes today revealed the 13 people who will lead the juries judging work at the Spikes Festival of Creativity in Singapore this September.
New joint chiefs promoted to help diversify agency's creative capabilities.
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