Advertising
Move and win roundup: Week of January 30, 2023
Kickstart your week with news of people moves from Ogilvy Indonesia, Grab, Kantar, SevenRooms and more, in our weekly roundup.
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ChatGPT in advertising: Will clients pay the same for AI-generated campaigns?
ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?
Global CCO Alex Lopez to leave McCann as Harjot Singh appointed group-wide CSO
Changes announced by Daryl Lee.
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Snap’s latest global brand campaign highlights fun AR filters
Wait’ll You See This, is Snap’s third major brand campaign.
Agencies will feel impact of tech layoffs, but carnage won’t be as bad
Tech companies laid off thousands of workers in the past month, casting a dark shadow over the white-collar labor market — but the impact on the agency sector is unlikely to be as grim.
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Pepsi shows how to 'Save The Drama' this Chinese New Year
FCB SHOUT Malaysia delivers a cheeky campaign aimed at alleviating typical festive frustrations whilst boosting bottle sales at this time.
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Global new-biz round-up: Jim Beam and Pfizer among flurry of creative reviews
Publicis Groupe and Havas post year-on-year growth.
Lessons from Adidas: How to respond to fake press releases
Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign.
2023 ad market expected to decline 3% in ‘real terms’, according to AA/Warc
UK ad expenditure is forecast to hit £36.1bn in 2023.
M&M’s spokes candy controversy is a Super Bowl stunt
Mars Wrigley confirms mascots aren’t going anywhere.
Creative Minds: Rachel Hoo lives for a good challenge except when its at math
“Learning creative arts and ditching science and math forever was a dream come true for me,” says VaynerMedia’s creative director Rachel Hoo.
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Adtech leaders react to potential breakup of Google's ad business
Google is being accused of abusing its “monopoly power” to disadvantage publishers and advertisers who use competing adtech products. Campaign speaks to APAC adtech leaders about the implications for the industry.
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Apple releases short film to spotlight data privacy
The six-minute film was created in partnership with MAL.
Media buyers confident in Spotify’s ad biz despite Dawn Ostroff departure
The audio streaming platform said this week it would put just under 600 people, or 6% of its workforce, out of work as its advertising and content lead leaves the company.
Where are all the brands at live gaming events?
Gamers pack out award shows, esports competitions and convention floors — spaces many brands have yet to explore.
Martin Sorrell and Wesley ter Haar are ‘optimistic’ about a ‘tougher’ year ahead
The Media.Monks leaders outline their strategy to appease ‘anxious’ advertisers in a deteriorating economic environment that analysts say is ripe for innovation.
DOJ sues to break up Google’s ad business
The U.S. Justice Department calls for Google to be forced to divest DoubleClick and AdX.
40 Under 40 2022: Matt Chandler, DDB
With a solid hand and an empathetic approach, Chandler has driven his team to awards success.
Move and win roundup: Week of January 23, 2023
Updates from VMLY&R, Mediabrands, Vogue, PubMatic, Teads and more in our weekly collection of people moves and account news.
Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA
Retail media is the fastest-growing and most dynamic ad marketplace worldwide, behind search and social. It is considered the third wave of digital advertising. We look at some top retail media networks on offer in Southeast Asia.
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