"Advertising is dead. Advertising is all about storytelling—so I say storytelling is dead. The future is storymaking," says Raja Rajamannar.
A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.
TOP OF THE CHARTS: About 76% of consumers don’t mind advertising on smart speakers if the ad matches the content, according to a repot from OMD.
Videos from SK-II, Kia, Shopee, Kao, Petronas, Samsung, Vivo, Circles Life and more appear in this month's list of the top ad in each of 13 APAC markets.
SpotX will act as Hooq’s ad server and SSP.
The founder is calling on media shops to step up and help normalize real world sex.
Those who spent the most time working with media agencies had lowest opinion of them.
THE WORK: England rugby heroes ask fans to be their 'armour' in spot for O2 by VCCP.
See all the winners, plus judge reactions on what was praiseworthy and what the industry should think about.
A reworking of the agency's logo and overall style aims to better convey "the meaning in our name" and "evoke the balance between ideas and data". What do you think?
Langoor also has offices in the Middle East and Australia.
The industry seems to have gone the way of modern dating apps, with little interaction, one night stands and no eye for long-term relationships. Can that be remedied?
The president of AppNexus is stepping down from the business after completing the adtech unit's integration into AT&T's Xandr
THE WORK: 'Rebuild the world' for Lego by BETC Paris and The Lego Agency.
THE WORK: 'Monster' by Grey Group for Olay.
Advertisers should rediscover the lost art of capitalising on adstock theory, according to InSkin Media's APAC GM.
THE WORK: China's 'Old Godmother' chili sauce makes an impression on young people with a self-aware two-minute video.
Ahead of the Spikes Asia Festival of Creativity, two jury presidents and four top global creatives reveal their daily routines. Do yours stifle creativity or enable it to flourish?
A clown enters our WTF files for the first time, and yes, there are fake tears involved.
THE WORK: 'Uni' for Petronas by IPG Mediabrands Malaysia.
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