Advertising

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D&AD shortlist has 269 APAC hopefuls
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15 hours ago

D&AD shortlist has 269 APAC hopefuls

Japan leads APAC markets with 64 shortlisted entries, followed closely by Australia with 61.

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Come on brands, throw your weight around
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18 hours ago

Come on brands, throw your weight around

Cathay Pacific's rejected same-sex ad shows that promoting inclusivity and equality is not just about statements and policies. Or ads. Sometimes it's about pushing those who need a push.

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Red2 Digital service aims to drive ecommerce visibility
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19 hours ago

Red2 Digital service aims to drive ecommerce visibility

Goal is to "supercharge" brands' ecommerce potential on big sites including Shopee, Lazada and Amazon, as well as smaller players, according to the agency.

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Leo Burnett Worldwide taps FCB's Liz Taylor as global CCO
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19 hours ago

Leo Burnett Worldwide taps FCB's Liz Taylor as global CCO

Appointment comes shortly after Mark Tutssel, executive chairman of the network, announced his upcoming retirement.

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Bob Greenberg and John Hegarty join forces at Whalar
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20 hours ago

Bob Greenberg and John Hegarty join forces at Whalar

R/GA founder is now vice-chairman at social influencer 'dating service'.

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In praise of the taxi meeting
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20 hours ago

In praise of the taxi meeting

The best way to be fast is to get the sharpest brains you have thinking about the problem together from the get-go.

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Can better stock pictures eliminate stereotypes?
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21 hours ago

Can better stock pictures eliminate stereotypes?

Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.

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Cathay Pacific ad showing same-sex couple 'banned': Reports
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1 day ago

Cathay Pacific ad showing same-sex couple 'banned': Reports

Some in Hong Kong can't 'move beyond' homophobia, it seems.

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Connecting the dots in the TV ecosystem
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1 day ago

Connecting the dots in the TV ecosystem

Advertisers need an all-inclusive picture of return-on-investment to ensure campaigns flow smoothly between devices.

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Icons or ink: Two ways to sell beer in Korea
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1 day ago

Icons or ink: Two ways to sell beer in Korea

'Become an icon' or 'Be a King': In campaigns for two AB InBev brands in Korea, Wieden+Kennedy and Virtue take very different tacks.

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BT mocked for 'generic' brand logo
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1 day ago

BT mocked for 'generic' brand logo

"The new identity signifies change, but it positions and displays BT as another generic, unemotive brand."

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Move and win roundup: Week of May 20, 2019
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1 day ago

Move and win roundup: Week of May 20, 2019

Grey, VMLY&R, Ada, Digitas, Lotame, Changi Airport Group, DesignStudio, Lowe Lintas and more, in our weekly collection of people moves and account news.

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Some sellers don't appreciate this ad-price comparison tool
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4 days ago

Some sellers don't appreciate this ad-price comparison tool

A tool that lays out hidden markups of digital media buying and potential arbitrage in China has caused a stir following its release last month.

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Here be monsters: Retirement planning as a perilous journey
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4 days ago

Here be monsters: Retirement planning as a perilous journey

A couple in a paper boat gets menaced by storms, volcanos and a sea monster in an entertaining spot for the The Hong Kong Mortgage Corp by Triangle Marketing.

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Essence grows APAC leadership team
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4 days ago

Essence grows APAC leadership team

The GroupM agency makes VP of media planning and VP of media activation appointments.

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How to make your brand matter in the new retail paradigm
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4 days ago

How to make your brand matter in the new retail paradigm

The major challenge that retail brands must reckon with is not physical versus digital. It’s cultural.

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See the latest APAC YouTube Ads Leaderboard
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4 days ago

See the latest APAC YouTube Ads Leaderboard

Hyundai, Apple, Sega, Cherifer Vitamins, Dumex Dugro, Go-Jek, Oppo, Shopee and more appear in this month's list of the top ad video in each of 13 APAC markets.

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Penguin invites readers to get lost in a book
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May 16, 2019

Penguin invites readers to get lost in a book

Print and bus-shelter campaign by Cheil Worldwide features gorgeous evocations of classic stories.

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CampaignComms announces latest agenda and speakers
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May 16, 2019

CampaignComms announces latest agenda and speakers

The industry’s foremost brand builders gather on 12 June to address the lofty opportunities that lie ahead for the PR and communications practitioners.

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The Trade Desk’s Jeff Green on how to crack China
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May 16, 2019

The Trade Desk’s Jeff Green on how to crack China

The Trade Desk has taken an 'outside-in' approach in an attempt to build trust with China's gatekeeper.

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