Advertising

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Welcome to Campaign Wake-Up
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9 hours ago

Welcome to Campaign Wake-Up

Catch up on global industry news to start your day.

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Tinder assigns creative mandate to Leo Burnett in India
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2 days ago

Tinder assigns creative mandate to Leo Burnett in India

Account won post a multi-agency pitch

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M&C Saatchi opens in Pakistan
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3 days ago

M&C Saatchi opens in Pakistan

The network is opening a full service agency in Islamabad as part of its existing partnership with local advertising veteran Imran Irshad.

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Are Publicis' problems reflective of a wider market malaise?
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3 days ago

Are Publicis' problems reflective of a wider market malaise?

Publicis' poor results and the market's reaction raise questions over the broader ad industry.

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Ad whales: what are they, and why they are key to in-app advertising
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3 days ago

Ad whales: what are they, and why they are key to in-app advertising

In-app advertising spend may be on the rise, but the results are stuck in a rut.

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Instagram adds privacy feature for third-party apps
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3 days ago

Instagram adds privacy feature for third-party apps

The photo-sharing app is following in the footsteps of its parent company's 'Off-Facebook Activity' tool.

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Valerie Madon joins VMLY&R as top Asia creative
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3 days ago

Valerie Madon joins VMLY&R as top Asia creative

Madon had left Havas Group in August to pursue other opportunities.

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Omnicom falls short but still posts 2.2% organic growth in Q3
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4 days ago

Omnicom falls short but still posts 2.2% organic growth in Q3

Organic growth was only up 0.4% in Asia-Pacific

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Cracks appear in Google's search ad revenue dominance
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4 days ago

Cracks appear in Google's search ad revenue dominance

Forecast of search ad market suggests Amazon is only growing player in $55bn US market.

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40 Under 40 2019: official deadline is today
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Oct 15, 2019

40 Under 40 2019: official deadline is today

You have until 6pm SIN/HKT Monday to nominate your exceptional young talent without a late fee.

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How Philips got CTRs 5X the average in Vietnam
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Oct 15, 2019

How Philips got CTRs 5X the average in Vietnam

CASE STUDY: Working with Moblaze and Inmobi, the company served rich-media ads to mobile users living in upscale apartment buildings, achieving not only a remarkable clickthrough rate but also solid sales increases.

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Pantene touts success of Japan hair-freedom movement
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Oct 15, 2019

Pantene touts success of Japan hair-freedom movement

THE WORK: #HairWeGo for Pantene by Grey Tokyo.

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Why Oppo is pursuing the esports audience
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Oct 15, 2019

Why Oppo is pursuing the esports audience

The Chinese brand has developed smartphone functionality specifically for the gaming audience.

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Tech Bites: Week of October 14, 2019
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Oct 14, 2019

Tech Bites: Week of October 14, 2019

Ogury, Appier, CleverTap, Youku, Isentia, The Trade Desk, Qualtrics, Sportradar, Zensung and more, in our weekly collection of technology and media news.

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Move and win roundup: Week of October 14, 2019
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Oct 14, 2019

Move and win roundup: Week of October 14, 2019

Havas Media, Diageo, Tag, Lion & Lion, Kantar China, TCP-TBWA Indonesia, MiQ, Geronimo, Chimney Group, Balcony Media, and more to come, in our weekly collection of people moves and account news.

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Why you should hire for speeds, not just skills
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Oct 14, 2019

Why you should hire for speeds, not just skills

Getting the right mix in your team is crucial.

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Adjust bets on Southeast Asia's booming mobile market
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Oct 14, 2019

Adjust bets on Southeast Asia's booming mobile market

Fraud prevention will be a key focus for mobile measurement firm's Southeast Asia expansion plans.

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You can see why Oppo would delete these painfully bad ads
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Oct 11, 2019

You can see why Oppo would delete these painfully bad ads

The question is why they were ever made, let alone posted, in the first place.

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WPP and Ogilvy Health to pilot well-being wearable in Australia
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Oct 11, 2019

WPP and Ogilvy Health to pilot well-being wearable in Australia

Employees will wear a device from BioBeats to gather data that will inform future investments in well-being initiatives, according to the companies.

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Publicis Q3 revenue falls 2.7% in shock decline amid 'painful' conditions
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Oct 11, 2019

Publicis Q3 revenue falls 2.7% in shock decline amid 'painful' conditions

'We are accepting this painful situation in the short-term, to be better prepared for the future,' says CEO and Chairman Arthur Sadoun.

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