Advertising

3 hours ago

Move and win roundup: Week of January 30, 2023

Kickstart your week with news of people moves from Ogilvy Indonesia, Grab, Kantar, SevenRooms and more, in our weekly roundup.

3 hours ago

ChatGPT in advertising: Will clients pay the same for AI-generated campaigns?

ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?

15 hours ago

Snap’s latest global brand campaign highlights fun AR filters

Wait’ll You See This, is Snap’s third major brand campaign.

15 hours ago

Agencies will feel impact of tech layoffs, but carnage won’t be as bad

Tech companies laid off thousands of workers in the past month, casting a dark shadow over the white-collar labor market — but the impact on the agency sector is unlikely to be as grim.

3 days ago

Pepsi shows how to 'Save The Drama' this Chinese New Year

FCB SHOUT Malaysia delivers a cheeky campaign aimed at alleviating typical festive frustrations whilst boosting bottle sales at this time.

3 days ago

Global new-biz round-up: Jim Beam and Pfizer among flurry of creative reviews

Publicis Groupe and Havas post year-on-year growth.

3 days ago

Lessons from Adidas: How to respond to fake press releases

Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign.

3 days ago

2023 ad market expected to decline 3% in ‘real terms’, according to AA/Warc

UK ad expenditure is forecast to hit £36.1bn in 2023.

3 days ago

M&M’s spokes candy controversy is a Super Bowl stunt

Mars Wrigley confirms mascots aren’t going anywhere.

3 days ago

Creative Minds: Rachel Hoo lives for a good challenge except when its at math

“Learning creative arts and ditching science and math forever was a dream come true for me,” says VaynerMedia’s creative director Rachel Hoo.

4 days ago

Adtech leaders react to potential breakup of Google's ad business

Google is being accused of abusing its “monopoly power” to disadvantage publishers and advertisers who use competing adtech products. Campaign speaks to APAC adtech leaders about the implications for the industry.

4 days ago

Apple releases short film to spotlight data privacy

The six-minute film was created in partnership with MAL.

4 days ago

Media buyers confident in Spotify’s ad biz despite Dawn Ostroff departure

The audio streaming platform said this week it would put just under 600 people, or 6% of its workforce, out of work as its advertising and content lead leaves the company.

4 days ago

Where are all the brands at live gaming events?

Gamers pack out award shows, esports competitions and convention floors — spaces many brands have yet to explore.

4 days ago

Martin Sorrell and Wesley ter Haar are ‘optimistic’ about a ‘tougher’ year ahead

The Media.Monks leaders outline their strategy to appease ‘anxious’ advertisers in a deteriorating economic environment that analysts say is ripe for innovation.

4 days ago

DOJ sues to break up Google’s ad business

The U.S. Justice Department calls for Google to be forced to divest DoubleClick and AdX.

Jan 25, 2023

40 Under 40 2022: Matt Chandler, DDB

With a solid hand and an empathetic approach, Chandler has driven his team to awards success.

Jan 25, 2023

Move and win roundup: Week of January 23, 2023

Updates from VMLY&R, Mediabrands, Vogue, PubMatic, Teads and more in our weekly collection of people moves and account news.

Jan 25, 2023

Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA

Retail media is the fastest-growing and most dynamic ad marketplace worldwide, behind search and social. It is considered the third wave of digital advertising. We look at some top retail media networks on offer in Southeast Asia.