Advertising

6 hours ago

Restaurant chain unleashes vengeful kaiju upon London

How UK eatery Wagamama and agency Uncommon created a pissed-off, rubbery...vegan?

17 hours ago

Enough with the brand babble about meaning and purpose

THE AD CONTRARIAN: People are mostly too busy, too lazy, or too indifferent to give two-fifths of a flying shit about "brand meaning”. And recent positive press for purpose-based advertising is woefully off-base.

19 hours ago

Move and win roundup: Week of October 18, 2021

Dentsu Philippines, Gumtree, Lion & Lion, Artefact, Imagination, Appnovation and more, in our weekly collection of people moves and account news.

22 hours ago

'Stark' results of ad industry's first global inclusion census

“No company or industry can ignore this,” WFA says.

3 days ago

The making of Mandai Wildlife Group, a four-year branding project

The SVP of brand and communications at Mandai Wildlife Group and the creative lead at TSLA take Campaign behind-the-scenes on the exhaustive work that went into creating the Mandai brand.

3 days ago

Arthur Sadoun on growing again, talent, pitches and BBH shake-up

Publicis CEO spoke to Campaign on how attracting and retaining talent in the coming months "will be paramount".

3 days ago

Publicis' return to growth above pre-pandemic levels accelerates in Q3

Revenues grew 5% against 2019 fuelling a rise in its share price.

4 days ago

Creative Minds: How interior design student Lena Paik stumbled across advertising

We get to know the Forsman & Bodenfors Singapore creative through her answers to 11 questions. Learn how a wrong turn in a library led her into advertising, the jealous kind of inspiration she gets from startup stories, and her durable source of happiness.

4 days ago

Spikes Asia Awards 2022 open for entries

New Spikes include Creative Data, Social & Influencer and Strategy & Effectiveness as the former Tangrams Awards are integrated into Spikes Asia.

4 days ago

Everyone wants in on Starhub WiFi in TSLA ad

How one Singaporean family became the envy of its neighbours.

4 days ago

M&C Saatchi’s Moray MacLennan on returning to growth and war for talent

Creativity is still 'front door' for clients, Moray MacLennan says.

4 days ago

VMLY&R and Shopmatic to co-create commerce platform

The commerce platform, set to roll out globally in 2022, will provide brands with direct-to-consumer solutions across chat, social, marketplaces and web stores.

4 days ago

How brands can improve ROI during the Indian festive season

To extract maximum value from India's biggest shopping season of the year, advertisers should focus on quality media and the growth of mobile, suggests Integral Ad Science's India commercial lead.

4 days ago

The Trade Desk hires Google alum to lead Southeast Asia

Rajesh Sheshadri will focus on building the adtech firm's client and partnership base in Southeast Asia, which has been singled out as digital advertising growth market.

4 days ago

Former Reprise CEO Tim Ringel launches a new holding company

There’s another new-age holding company on the block, and this one is promising to put people before shareholders.

4 days ago

Third of budgets wasted due to poor briefing and bad comms: IPA study

Report reveals 'staggering and uncomfortable truths' about the confusion, misalignment and miscommunication between marketers and agencies.

4 days ago

Unstereotype Alliance finds intersectional advertising deepens ties with brands

Report produced with support from Lions and conducted by Ipsos.

4 days ago

Omnicom bags Chanel in global media pitch win

WPP has handled account for two decades.

Oct 13, 2021

The Great Resignation: How a raft of exits is compelling the ad industry to rethink people plans

While employee attrition has always been an industry bugbear, a growing cohort of Covid quitters has pushed companies to rethink the future of work and employment. Although not all are ready to admit there could be a problem afoot.

Oct 13, 2021

It’s time adland gave proper support to those going through the menopause

This World Menopause Day, ask those affected in your organisation what they’d most need to support them through one of the most significant life changes they’ll ever experience. You—and they—will reap the rewards.