Advertising
Virtue officially launches in APAC
Vice creative agency opens three offices in the region and announces key hires.
A lot of glass was harmed in this product demo (on purpose)
You might not need a 38,000-kilogram front-end loader meant for mining operations, but you may very well want one after seeing this ad by Forsman & Bodenfors.
Who knew missing the big moments was funny?
Heineken taps into a football fan’s worst nightmare, but says it’s ok, because Andrea Pirlo.
Mastercard signs up as first global sponsor of League of Legends esport
Three-year deal is the first for the Riot Games title.
Machine learning improves campaign effectiveness, study shows
Magna, IPG Media Lab and true[X] teamed up on the research.
Cheil Europe relaunches with customer experience proposition
Restructure will create five divisions within the group.
HKTB and Grey Group champion Hong Kong's Sham Shui Po
While they might not change anyone's lives, Grey Group's new 'Every Bit Local' campaign films for HKTB are a quiet pleasure in a shouty world.
Automotive marketing in China: Time for a re-think
A new approach is required as the effectiveness of touchpoints in the auto category declines.
The actors in this scene didn't see the Knorr ad, but viewers will
Unilever, PHD Hong Kong and Mirriad are touting an in-video ad insertion campaign on the MyTV Super service. We asked for details on how it works.
Advancing the diversity agenda
A TBWA-supported roundtable involving members of Campaign’s 2018 Women to Watch list underlines the need for new approaches for a more inclusive workforce.
Spikes jury chief Cristovao: Please, no more lip-service to causes
The head of Google Brand Studio in APAC is president of the Digital, Digital Craft and Mobile juries at Spikes Asia 2018—and she already has a list of things she's hoping not to see.
Alcohol producers sign pledge for responsible social-media advertising
Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.
Sunshine raises investment to grow in US and China
Company will focus on growing in Asia to serve global clients in the region and to work with Asian brands both domestically and in North America and Europe.
KBS and Forsman & Bodenfors merge to form new global agency
The pairing marks the end of the KBS name.
Asia-Pacific YouTube Ads Leaderboard: August 2018
Work from Vietnam takes six of the 10 spots, including three each for Vinamilk and Samsung.
Agency of the Year 2018 judges share their advice
What does an AOY judge look for in an entry? Our 2018 judges share their insights and what they hope to see from their region for this year’s awards
What mass consolidation of data players means for adland
Have the numerous acquisitions this summer made marketers think twice about in-housing media buying capabilities?
40 Under 40: Deadline extended (one last time)
You now have until Thursday this week to nominate the best young talent in your organisation. Here are some testimonials about why you should.
Move and win roundup: Week of September 17, 2018
Iris, Cathay Pacific, Salesforce, Deliveroo, Golin, OMD, Mango, The Insiders, INVNT, Starhub Curiosity, TBWA\Hakuhodo, HH Global and more, in our weekly collection of people moves and account news.
Atifa Silk interviews...Atifa Silk
To celebrate Campaign’s 50th birthday, Asia brand director Atifa Silk agreed to turn the interviewing tables onto herself, reflecting on the highs and lows of almost two decades of Campaign's development.
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2 Why all logos look the same
3 Virtue officially launches in APAC
