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Fast-changing Cambodia calls for an experimental attitude
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11 hours ago

Fast-changing Cambodia calls for an experimental attitude

We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.

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Maxis tries to make network quality interesting
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11 hours ago

Maxis tries to make network quality interesting

With Ensemble and Initiative, the Malaysian telco takes a good stab at explaining something people generally don't want to hear about.

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Fixing programmatic: 'We’re doing the hard stuff now'
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1 day ago

Fixing programmatic: 'We’re doing the hard stuff now'

MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.

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The scent of a gamer: Lynx tie-in with Xbox debuts
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1 day ago

The scent of a gamer: Lynx tie-in with Xbox debuts

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

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Why PMPs can help brands break the duopoly habit
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1 day ago

Why PMPs can help brands break the duopoly habit

Spending for ads on Facebook and Google remains an easy decision. But private marketplaces offer compelling advantages and are overcoming more objections.

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WPP brings all Mumbai agency employees under one roof
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2 days ago

WPP brings all Mumbai agency employees under one roof

The employees will move into the Mumbai Campus as early as next week, while the Gurugram Campus will be set up next year.

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DDB's Wendy Clark in conversation with Campaign India
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2 days ago

DDB's Wendy Clark in conversation with Campaign India

DDB's global CEO: "I know what it feels like to be passed over for an opportunity."

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How ads are used as weapons in Hong Kong protests
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2 days ago

How ads are used as weapons in Hong Kong protests

Adverts that promote the demands and opinions of various factions are an enduring feature of pro-democracy movements—and they largely favour print as their medium.

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Jackson Yee carves new Adidas shoe for Lala Takahashi and Dough-Boy
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2 days ago

Jackson Yee carves new Adidas shoe for Lala Takahashi and Dough-Boy

Effects-laden TVC from Hypebeast launches a reborn 'classic' shoe in China.

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Facebook lets users clear advertising data held by third-party sites
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2 days ago

Facebook lets users clear advertising data held by third-party sites

A user can then either block the app or site from sharing data, or block all of the services in one go.

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Why advertisers can't afford to screw up 5G
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2 days ago

Why advertisers can't afford to screw up 5G

When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.

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APAC leading globally for in-app ad growth
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2 days ago

APAC leading globally for in-app ad growth

TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.

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Mondelez consolidates global creative with WPP and Publicis
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3 days ago

Mondelez consolidates global creative with WPP and Publicis

The CPG food giant will also work with several "guest specialist agencies."

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AnyMind forms influencer JV with Japan's Sunny Side Up
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3 days ago

AnyMind forms influencer JV with Japan's Sunny Side Up

AnyUp will offer services for marketers and influencers, and also announced it will be working with famed footballer Hidetoshi Nakata.

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Apple set to toughen up ad tracking rules
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3 days ago

Apple set to toughen up ad tracking rules

Tech giant is burnishing its privacy credentials by cracking down on cookie workarounds.

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Twitter launches six-second viewable video ad bids
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3 days ago

Twitter launches six-second viewable video ad bids

New ad format applies for videos that are 15 seconds or less.

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Twitter, Facebook react to 'nefarious tactics' in HK fight
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3 days ago

Twitter, Facebook react to 'nefarious tactics' in HK fight

Both platforms took action against accounts they said are connected to the Chinese government, and Twitter announced it will no longer allow advertising from state-run media sources.

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In Laos, consumers and advertisers find liberation online
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3 days ago

In Laos, consumers and advertisers find liberation online

This landlocked country has a largely rural population and a strict media environment, meaning multiple challenges for industry players. But social media offers plenty of opportunity as Laos continues to grow.

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Move and win roundup: Week of August 19, 2019
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4 days ago

Move and win roundup: Week of August 19, 2019

Entries from Archetype, Cadreon, Mullen Lintas, Sefiani, Dentsu One China, The Trade Desk, Publicis Groupe Singapore, Freeman, Edelman, MediaCom, Lion & Lion, BBDO India, Verizon Media, Adphorus, Dentsu Hong Kong and more to come, in our weekly collection of people moves and account news.

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Third-party data and cookies: Confusion explained
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4 days ago

Third-party data and cookies: Confusion explained

Third-party data and third-party cookies are not the same thing. Lotame's Southeast Asia MD explains how Google's blocking of the latter will—and won't—impact the former.

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