Advertising
Behind Spotify's new SEA campaign
EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.
Dentsu's Sunil Naryani is trying to make programmatic buying more transparent
MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.
Purposeful creativity > meaningless awards
Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.
Indian athlete Dutee Chand and girlfriend wear their Senco Gold & Diamonds with pride
A campaign titled #WearYourPride was launched to encourage the LGBTQ+ community to stop running away from themselves and to celebrate equal rights for all genders.
Sea shanty songs with a sobering stance
UNHCR and BMF show that you can collaborate with a TikTok star while shedding light on a modern tragedy.
Creative Minds: Virtue’s Nuno Dores loves hardcore punk and being nice to waiters
The associate creative director at Virtue on wild memories in Portugal, a huge rebranding he worked on for Korean Air, and advice he would give his younger self.
Artefact's Phil Zhang has a unique way of looking at data
MOST VALUABLE PROFESSIONAL: Lead data scientist Phil Zhang has been instrumental in transforming Artefact from a small digital agency into an award-winning and unique end-to-end data service company.
India's TTK Healthcare encourages people to toy around with their sexuality
#ThePleasureIsAllYours makes people aware about the launch of its D2C sexual pleasure esuperstore called Love Depot.
Stick or twist? Staff churn still on the cards a year after 'Great Resignation'
Agencies are in a state of flux as staff shake up their careers by changing jobs – including moving to a different industry altogether – leaving adland leaders grappling with the fallout.
Johnny Walker, Heinz and Tide have the most effective ads in SEA: Kantar
The three brands are the grand winners of the Kantar's Digital Creative Awards SEA.
Cannes Lions 2022: Despite India’s outperformance, APAC’s metal count dives
Creative leaders reflect on why usually-strong markets such as Japan, New Zealand, Australia and Thailand underwhelmed this year.
Now M&C Saatchi gets punchy with ‘double whammy’ defence against Vin Murria’s AdvT
Agency draws on its 1992 poster for the UK's Conservative Party.
WPP: Greenpeace is ‘right’ to protest but we will still work with energy clients
CEO Mark Read responds after Greenpeace protested about climate crisis at WPP beach at Cannes Lions.
Cannes Lions 2022: What keeps chief creative officers awake at night?
Impact BBDO’s Ali Rez, TBWA\Chiat\Day New York’s Amy Ferguson, and Droga5’s Scott Bell discussed lessons learnt from the pandemic, and challenges creative folks face in advertising.
TVNZ says its content is so good you'll forget where you are
In a new campaign by Dentsu, characters land themselves in unfortunate positions at the ‘fault’ of the broadcast network.
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A ‘cookiepocalypse’ is nigh, but publishers have alternatives beyond FLoC
Publishers are able to glean first-party data from the behaviours and interests that users exhibit, rather than relying on identifiable information or just grouping people based on their demographics.
Should the pitch process end at chemistry meetings?
After Mother and TBWA\London called for the process to end after chemistry meetings, Campaign asked others for their opinion on this contentious topic.
Rainbow-washing: a partial, half-hearted defence
Not all brands should have free reign over the rainbow, but nonetheless brands do have a unique power to disrupt society and inform our culture.
Creativity is the return gift of empathy: BBDO's Josy Paul
Cannes Lions 2022: The chairperson and CCO of BBDO India spoke about how creativity can drive meaningful action
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Humans will land on Mars before women see equality
UN Women launches an eerily moving animation that reflects the dystopia women may very well be facing in the near future.
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