Advertising

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Called Pat? Get free stuff
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16 hours ago

Called Pat? Get free stuff

Guinness celebrates St Patrick's Day in Singapore by offering discounts for people called Pat. Or Patrick. Or Patricia. Or Ah Pat. Pathiranas, we urge you to assert your rights.

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Why Cheuk Chiang joined upstart agency Mutiny
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1 day ago

Why Cheuk Chiang joined upstart agency Mutiny

New agency focused on predictive use of AI also includes former PwC and Y&R executives.

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Cathay Pacific scores with new Rugby Sevens spots
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1 day ago

Cathay Pacific scores with new Rugby Sevens spots

Local Hong Kong culture hits the locker room in a fun campaign by Leo Burnett Hong Kong.

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Is in-housing symptomatic of deeper brand-agency problems?
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1 day ago

Is in-housing symptomatic of deeper brand-agency problems?

A 'fireside' chat at Campaign360 may get heated as David Porter of Unilever, Stephan Loerke of the WFA and Steve King of Publicis Media discuss evolving agency-client partnerships.

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5 of Asia's top media chiefs name their biggest challenges
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1 day ago

5 of Asia's top media chiefs name their biggest challenges

Ahead of Campaign360, our flagship conference themed around the value of media, we asked five media agency heads to share their thoughts on the most testing issues facing their business.

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How to name a new brand in an age of global business
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1 day ago

How to name a new brand in an age of global business

We explore the tricky business of christening a company or product destined for various different markets, without getting egg on your face.

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Dentsu Aegis sees in-housing as opportunity: Tim Andree
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2 days ago

Dentsu Aegis sees in-housing as opportunity: Tim Andree

Carat's North American work for P&G is an example of a hyrbrid model that includes in-housing, according to DAN's global CEO, Tim Andree.

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Move and win roundup: Week of February 18, 2019
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2 days ago

Move and win roundup: Week of February 18, 2019

Dentsu, APCO, Criteo, CHE Proximity, Sneaky Zombie, Kantar and Bloom feature in our weekly collection of people moves and account wins.

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Hilton chooses TBWA for regional creative
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2 days ago

Hilton chooses TBWA for regional creative

Win follows the agency's recent success in the Singapore Airlines pitch.

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Marketers should expand their minds when it comes to data
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2 days ago

Marketers should expand their minds when it comes to data

iProspect's regional head of data explores the implications of a data-based economy, both within and beyond marketing.

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Can we talk about Ridley Scott directing ads?
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Feb 15, 2019

Can we talk about Ridley Scott directing ads?

Hennessy and Turkish Airlines splash out on films by the legendary director, but is it a case of big budgets signifying nothing?

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Creative genius Lee Clow retires from TBWA
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Feb 15, 2019

Creative genius Lee Clow retires from TBWA

The ad industry legend is behind some of the most iconic commercials and campaigns of all time.

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Marketers focused on boosting in-house media skills
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Feb 14, 2019

Marketers focused on boosting in-house media skills

New research from ID Comms finds that advertisers are increasingly looking inward when it comes to media capabilities.

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Zombies, human pixels, and a dancing dad: The latest YouTube ad leaderboard
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Feb 14, 2019

Zombies, human pixels, and a dancing dad: The latest YouTube ad leaderboard

Apple, HSBC, Hitejinro, Panasonic, Lenovo, Samsung and more feature in this month's list of the top ad video in each of 12 APAC markets.

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R/GA makes trio of regional creative appointments
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Feb 14, 2019

R/GA makes trio of regional creative appointments

The agency creates three regional roles, for a creative chief and APAC ECDs in charge of experience design and stories.

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Interpublic challenges rivals with 5.5% organic growth
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Feb 14, 2019

Interpublic challenges rivals with 5.5% organic growth

Shares climb, although performance expected to moderate in 2019.

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Women Leading Change Awards 2019 now open for entries
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Feb 13, 2019

Women Leading Change Awards 2019 now open for entries

Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June.

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MullenLowe Vietnam changes ownership
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Feb 13, 2019

MullenLowe Vietnam changes ownership

Former CEO of J Walter Thompson Vietnam buys out agency, which will be renamed MullenLowe Mishra.

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The rise of in-housing: Is it really cheaper, faster, better?
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Feb 13, 2019

The rise of in-housing: Is it really cheaper, faster, better?

Is in-housing a more efficient alternative to traditional shops, or is it having a detrimental effect on creativity? Campaign talks to Simon Martin, founder of in-housing agency Oliver.

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In-housing: What Unilever has learned from U-Studio
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Feb 13, 2019

In-housing: What Unilever has learned from U-Studio

The outgoing Unilever CMO talks about his company's experience with in-house digital agency U-Studio, and its partner in the effort, in-housing agency Oliver.

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