As digital communications have become more central to the way that companies do business since the pandemic, it makes sense for brands to invest in their own capabilities – whether external agencies like it or not.
This is the debut work for the car brand by Droga5 London.
Agency holding companies have seen their share prices recover in the past six months. Now is the time to take on more risk by partnering smaller and nimbler tech-focused players to drive growth.
BBH co-founder says AI interface that matches briefs to creatives is "the answer" to the ad industry's need to "access the growing freelance workforce with speed and effectiveness".
Two delivery giants in the region kick off the holy month with unconventional films.
Unfortunately, APAC still appears to be woefully under-represented.
Members of the rugby team appear in a new FCB campaign for Jockey-brand undies that 'text' their owners on a monthly basis to remind them to check for signs of testicular cancer.
Ashish Prashar encourages formerly incarcerated people to apply to the agency in a Twitter thread.
MediaSense is assisting the vacuum cleaner brand known for ditching bags.
Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.
A smart and attractive CEO (chief eating officer) stars in a campaign for UK snack brand Graze.
TotallyAwesome, Dstnct, Singapore Chinese Cultural Centre, Appnovation, Citrine One Malaysia, Signature Market, InMoment, SCMP, Amplified Intelligence, Red2 Digital Solutions, Asia PR Werkz and more to come, in our weekly collection of people moves and account news.
AGENCY REPORT CARD: Despite facing severe challenges from a drop in client spend, Hakuhodo forged on with workplace reforms and stronger investments in community, sustainability and innovation.
A tattoo artist, a rap duo, and skate crew are among the "social savvy creators" that feature.
Industry experts weigh in on questions that come with brands being trolled for their ambassadors, and endorsers not being able to live up to the brand’s ethos
Former innovation leader at IBM and Dentsu has already started in the role.
AGENCY REPORT CARD: Grey is starting to make better use of its APAC staff and resources, but we’re missing clarity on how its merger with AKQA may help it succeed.
EXCLUSIVE: The P&G brand and creative partner Forsman & Bodenfors talk to Campaign about why it borrowed elements from anime to destigmatise male dandruff in Japan.
Online-only event dubbed Cannes Lions Live.
Agency retainer models fail to incentivise a reduction in staff churn with consequences for both employees and advertisers, says one industry consultant.
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