Advertising
Called Pat? Get free stuff
Guinness celebrates St Patrick's Day in Singapore by offering discounts for people called Pat. Or Patrick. Or Patricia. Or Ah Pat. Pathiranas, we urge you to assert your rights.
Why Cheuk Chiang joined upstart agency Mutiny
New agency focused on predictive use of AI also includes former PwC and Y&R executives.
Cathay Pacific scores with new Rugby Sevens spots
Local Hong Kong culture hits the locker room in a fun campaign by Leo Burnett Hong Kong.
Is in-housing symptomatic of deeper brand-agency problems?
A 'fireside' chat at Campaign360 may get heated as David Porter of Unilever, Stephan Loerke of the WFA and Steve King of Publicis Media discuss evolving agency-client partnerships.
5 of Asia's top media chiefs name their biggest challenges
Ahead of Campaign360, our flagship conference themed around the value of media, we asked five media agency heads to share their thoughts on the most testing issues facing their business.
How to name a new brand in an age of global business
We explore the tricky business of christening a company or product destined for various different markets, without getting egg on your face.
Dentsu Aegis sees in-housing as opportunity: Tim Andree
Carat's North American work for P&G is an example of a hyrbrid model that includes in-housing, according to DAN's global CEO, Tim Andree.
Move and win roundup: Week of February 18, 2019
Dentsu, APCO, Criteo, CHE Proximity, Sneaky Zombie, Kantar and Bloom feature in our weekly collection of people moves and account wins.
Hilton chooses TBWA for regional creative
Win follows the agency's recent success in the Singapore Airlines pitch.
Marketers should expand their minds when it comes to data
iProspect's regional head of data explores the implications of a data-based economy, both within and beyond marketing.
Can we talk about Ridley Scott directing ads?
Hennessy and Turkish Airlines splash out on films by the legendary director, but is it a case of big budgets signifying nothing?
Creative genius Lee Clow retires from TBWA
The ad industry legend is behind some of the most iconic commercials and campaigns of all time.
Marketers focused on boosting in-house media skills
New research from ID Comms finds that advertisers are increasingly looking inward when it comes to media capabilities.
Zombies, human pixels, and a dancing dad: The latest YouTube ad leaderboard
Apple, HSBC, Hitejinro, Panasonic, Lenovo, Samsung and more feature in this month's list of the top ad video in each of 12 APAC markets.
R/GA makes trio of regional creative appointments
The agency creates three regional roles, for a creative chief and APAC ECDs in charge of experience design and stories.
Interpublic challenges rivals with 5.5% organic growth
Shares climb, although performance expected to moderate in 2019.
Women Leading Change Awards 2019 now open for entries
Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June.
MullenLowe Vietnam changes ownership
Former CEO of J Walter Thompson Vietnam buys out agency, which will be renamed MullenLowe Mishra.
The rise of in-housing: Is it really cheaper, faster, better?
Is in-housing a more efficient alternative to traditional shops, or is it having a detrimental effect on creativity? Campaign talks to Simon Martin, founder of in-housing agency Oliver.
In-housing: What Unilever has learned from U-Studio
The outgoing Unilever CMO talks about his company's experience with in-house digital agency U-Studio, and its partner in the effort, in-housing agency Oliver.
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