Watch the film conceptualised by Taproot Dentsu here.
Taylor becomes first woman to hold Ogilvy's top creative position.
Total marketing spend fell 45% as Airbnb used 'brand to attract more guests via direct or unpaid channels'.
The deal will be Indonesia's largest ever merger.
The airline encourages staff and Hong Kong people to get their jabs so they can get flying again.
DDB Hong Kong, IAS Japan, CatchOn, Hong Kong Design Centre (HKDC), Akcelo and more, in our weekly collection of people moves and account news.
The integrated marketing campaign spotlights outdated search technology with a side of nostalgia.
Campaign created by Le Pub, includes activations during the tournament across Europe, with support from brand ambassador and France legend Thierry Henry.
Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.
With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.
INSPIRATION STATION: An exhibit by a real estate developer celebrates the 1950s grandeur of a 1400-seat movie house now slated for redevelopment as a cultural landmark.
Kuala Lumpur is slated to be one of the network's first locations.
Media agencies have higher levels of concern and lower levels of confidence in their post-cookie solutions than brands and publishers, according to a comprehensive survey on privacy in APAC. Agency leaders from OMG and Mediabrands give their thoughts.
KarmaLab will offer workshops and insights for brands from Reddit users.
The D&AD chairman places the blame for adland's long-hours culture at the door of marketers.
Sobhani will still head up creative at Leo Burnett London.
Smooth out doo doo doo doo doo. Bad smell doo doo doo doo doo. Shake it out doo doo doo doo doo. LG Styler! [Something is very wrong with Ad Nut.]
A young automobile-company exec learns how to mitigate brand risk and ad fraud in a free download from the ad-verification company.
The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change.
From Uber Eats to the New Zealand election, here is the work that puts Special Group at the top of the game.
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