Advertising

6 hours ago

In-housing is here to stay and growing

As digital communications have become more central to the way that companies do business since the pandemic, it makes sense for brands to invest in their own capabilities – whether external agencies like it or not.

6 hours ago

David Beckham finds escape in global Maserati campaign by Droga5

This is the debut work for the car brand by Droga5 London.

6 hours ago

Agency giants can continue renaissance with more agile deal-making

Agency holding companies have seen their share prices recover in the past six months. Now is the time to take on more risk by partnering smaller and nimbler tech-focused players to drive growth.

6 hours ago

John Hegarty invests in freelance matchmaking service Genie

BBH co-founder says AI interface that matches briefs to creatives is "the answer" to the ad industry's need to "access the growing freelance workforce with speed and effectiveness".

19 hours ago

Grab and Gojek reveal Ramadan campaigns

Two delivery giants in the region kick off the holy month with unconventional films.

20 hours ago

Cannes Lions announces 51% female jury list

Unfortunately, APAC still appears to be woefully under-represented.

20 hours ago

NZ All Blacks players ask men to check out their balls

Members of the rugby team appear in a new FCB campaign for Jockey-brand undies that 'text' their owners on a monthly basis to remind them to check for signs of testicular cancer.

1 day ago

R/GA global CMO advocates for 'second chance' hiring

Ashish Prashar encourages formerly incarcerated people to apply to the agency in a Twitter thread.

1 day ago

Dyson launches global media review

MediaSense is assisting the vacuum cleaner brand known for ditching bags.

1 day ago

How can marketers make better Ramadan ads?

Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.

1 day ago

Unilever snack brand names talking squirrel as 'CEO'

A smart and attractive CEO (chief eating officer) stars in a campaign for UK snack brand Graze.

2 days ago

Move and win roundup: Week of April 12, 2021

TotallyAwesome, Dstnct, Singapore Chinese Cultural Centre, Appnovation, Citrine One Malaysia, Signature Market, InMoment, SCMP, Amplified Intelligence, Red2 Digital Solutions, Asia PR Werkz and more to come, in our weekly collection of people moves and account news.

4 days ago

Hakuhodo drives on through the storm

AGENCY REPORT CARD: Despite facing severe challenges from a drop in client spend, Hakuhodo forged on with workplace reforms and stronger investments in community, sustainability and innovation.

Apr 9, 2021

Lil Mayo the alien returns in Samsung’s creator-focused global campaign

A tattoo artist, a rap duo, and skate crew are among the "social savvy creators" that feature.

Apr 8, 2021

Celebrity brand endorsements: Relevant or redundant?

Industry experts weigh in on questions that come with brands being trolled for their ambassadors, and endorsers not being able to live up to the brand’s ethos

Apr 8, 2021

R/GA Tokyo appoints Kei Shimada as managing director

Former innovation leader at IBM and Dentsu has already started in the role.

Apr 8, 2021

Grey areas linger around AKQA merger appetite

AGENCY REPORT CARD: Grey is starting to make better use of its APAC staff and resources, but we’re missing clarity on how its merger with AKQA may help it succeed.

Apr 8, 2021

Head & Shoulders on subverting shampoo ad tropes with new anime campaign

EXCLUSIVE: The P&G brand and creative partner Forsman & Bodenfors talk to Campaign about why it borrowed elements from anime to destigmatise male dandruff in Japan.

Apr 7, 2021

Cannes Lions U-turns and confirms 2021 festival will be digital-only

Online-only event dubbed Cannes Lions Live.

Apr 7, 2021

How agencies are increasingly profiting from missing people

Agency retainer models fail to incentivise a reduction in staff churn with consequences for both employees and advertisers, says one industry consultant.