Advertising

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The two skills that separate agencies from consultancies
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21 hours ago

The two skills that separate agencies from consultancies

Neil Munn certainly respects the newest players on adland’s block, but does he fear them? Steady on.

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Rafael Nadal and friends make silly sounds for Kia
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22 hours ago

Rafael Nadal and friends make silly sounds for Kia

Campaign by Innocean includes fun TVC, plus a game where the louder you growl, the faster your car moves.

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Driving results from first and second-party data
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1 day ago

Driving results from first and second-party data

As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.

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See the 2018 full-year New Business League rankings
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1 day ago

See the 2018 full-year New Business League rankings

See which agencies eked out wins and which ones slipped at the last minute, in R3's year-end ranking of APAC creative and media networks.

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Dentsu Aegis appoints ANZ CEO
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1 day ago

Dentsu Aegis appoints ANZ CEO

Henry Tajer returns to the agency side after a brief stint with Amazon.

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Move and win roundup: Week of January 21, 2019
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1 day ago

Move and win roundup: Week of January 21, 2019

This week's collection of people moves and account news includes SPH, 72andSunny, Havas, MSL, Adara, Spinifex, List Sotheby's International Realty, Visual Latina, and ISB Singapore.

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Peppa Pig promo video racks up 1.3 billion views in China
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4 days ago

Peppa Pig promo video racks up 1.3 billion views in China

The Chinese internet has oinked in approval for a Peppa Pig ad that is half a movie trailer and half a sponsor promo for China Mobile.

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Rich Asians and crazy holiday mishaps
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4 days ago

Rich Asians and crazy holiday mishaps

Fifteen-market regional campaign for Heineken by Publicis Singapore has fun with seasonal snafus.

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Take the plunge, FWD says
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4 days ago

Take the plunge, FWD says

Spot from DDB Group Hong Kong and MediaMonks says the insurer has you covered for leaps into the unknown, whether literal or figurative.

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The case for playable ads
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4 days ago

The case for playable ads

Why ad gamification is on the rise and how the opt-in format solves the engagement challenge.

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Online grocer deploys flying fish in bid for 'Freshness recognition'
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Jan 17, 2019

Online grocer deploys flying fish in bid for 'Freshness recognition'

The Secret Little Agency provides a fresh approach to grocery-store advertising.

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Ogilvy appoints capability leads
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Jan 17, 2019

Ogilvy appoints capability leads

Move sees four execs taking on additional roles guiding advertising, customer experience and commerce, partnerships, and PR and influence.

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Wunderman Thompson announces new APAC CEO hire
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Jan 17, 2019

Wunderman Thompson announces new APAC CEO hire

Leadership change sees John Gutteridge take a new role and Caspar Schlickum depart.

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YDM Thailand acquires FCB Bangkok
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Jan 16, 2019

YDM Thailand acquires FCB Bangkok

The 35 staff at FCB Bangkok will begin working in collaboration with YDM Thailand, effective immediately.

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Navigating luxury in China: advice from the front line
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Jan 16, 2019

Navigating luxury in China: advice from the front line

Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China.

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Singtel really likes revamping old songs
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Jan 16, 2019

Singtel really likes revamping old songs

Selling Singtel Power in the same way you sold broadband? Meh.

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Dentsu to launch digital OOH company with Docomo
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Jan 16, 2019

Dentsu to launch digital OOH company with Docomo

The new $46 million venture, called Live Board, will allow clients to buy out-of-home placements in Japan based on impressions while enabling interaction between billboards and smartphones.

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Here's the latest Asia-Pacific YouTube Ads Leaderboard
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Jan 16, 2019

Here's the latest Asia-Pacific YouTube Ads Leaderboard

Jolibee, Apple, Samsung, Sino Group, Vivo, Lotte, Shopee, Resorts World Sentosa and more feature in this month's list of the top ad video in each of 12 APAC markets.

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You won't believe the latest apparel craze to hit Japan
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Jan 16, 2019

You won't believe the latest apparel craze to hit Japan

Just kidding. It's actually a campaign for the D&AD awards.

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Hakuhodo joins forces with Serviceplan and Unlimited
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Jan 15, 2019

Hakuhodo joins forces with Serviceplan and Unlimited

The agency joins into a pre-existing partnership between Germany-based Serviceplan and UK-based Unlimited.

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