Advertising
Industry against the clock in shifting TV investment online
In such a fast-moving media ecosystem, the industry cannot afford to continue to trail behind consumer shifts, warns The Trade Desk.
The star of this DBS ad is huge and hare-y
TSLA sends a large leporid (look it up) hopping through the streets of Singapore.
How Adidas China and TBWA won the first ever TikTok Lion
Fresh from judging the Creative Effectiveness Lions at Cannes, the CEO of TBWA Greater China tells Campaign Asia-Pacific about her agency's 'ripping' campaign that went viral on Douyin.
Chinese brands waking up to the power of sports marketing
To leverage sports properties, it’s important for Chinese brands to think beyond the stoppage time of a match by considering the entire ecosystem of the sport they’re investing in.
Do you like your insurance ads short and cheeky, or long and weepy?
Whichever you prefer, Ad Nut has you covered, and then some, in new work from BLKJ, Leo Burnett and BMF for a trio of insurers.
Do you have what it takes to win the Apple Search Ads game?
With 65% of all downloads occurring directly after a search is made, Apple Search Ads provides brands with an important channel to reach high-quality users. But how to make the best of the platform's capabilities?
Apple poaches Publicis Groupe creative chief Nick Law
Law joined French holding company in April 2018 after 17 years at Interpublic's R/GA.
S4 Capital says Publicis’ Epsilon deal 'risky'
S4 Capital chief executive questions Publicis Groupe’s $4.4 billion acquisition of business that “might not exist in a few months”.
China's mobile programmatic adspend may surpass $27.6b in 2019: InMobi
TOP OF THE CHARTS: Spending on mobile programmatic video ads is expected to soar more than 500%, among the fastest rates in the world.
Coca-Cola pushes for ‘unified' online identity amid growing cookie pressure
The FMCG brand wants to build first-party data on its customers and plug this into a commonly defined audience ID to safeguard against privacy-first walled gardens.
The world's biggest retail events, ranked and rated
Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.
Move and win roundup: Week of June 24, 2019
Ada, Edelman, McKinsey & Company, Switch Digital, Entropia, PHD Indonesia and more, in our weekly collection of people moves and account news.
Mengniu Dairy and Coca-Cola sign joint Olympic sponsorship
Mengniu expects the partnership, which extends through the 2032 games, to be a "catalyst" for global growth.
Mobile ad fraud: In-app less vulnerable, but vigilance needed
Fraudsters tend to target mobile web campaigns more often, but in-app ad providers need to keep up with preventative measures.
See all the APAC Cannes winners and metal tally here
We're tracking all the APAC winners at Cannes Lions 2019.
McCann Worldgroup wins Network of the Year at Cannes
The network's China Grand Prix helped propel it to the title. See all the special award winners here.
Innovation Jury President: “Asia has the possibility to be stronger”
CANNES IN SHORTS: Bill Yom says while Asia only picked up a bronze, the region has all the elements needed to do better
#FreeDroga movement picks up steam at Cannes
The cheeky independent Terri & Sandy hired a plane to fly over Cannes trailing a banner that read "FREE DROGA" and launched a GoFundMe to help Droga5 buy itself back.
GreyNJ United leads APAC winners in Film Lions
2019 Cannes Lions winners for Film: No gold for APAC work, but GreyNJ United and Publicis Singapore win silvers, and the region adds eight bronze winners.
Clemenger BBDO and Finch win Grand Prix in sustainable-development category
Melbourne's Clemenger BBDO and Finch have won APAC's second Grand Prix of the festival for a Mars programme that asks adland to pay up when it uses animals in ads.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
