We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.
With Ensemble and Initiative, the Malaysian telco takes a good stab at explaining something people generally don't want to hear about.
MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.
An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.
Spending for ads on Facebook and Google remains an easy decision. But private marketplaces offer compelling advantages and are overcoming more objections.
The employees will move into the Mumbai Campus as early as next week, while the Gurugram Campus will be set up next year.
DDB's global CEO: "I know what it feels like to be passed over for an opportunity."
Adverts that promote the demands and opinions of various factions are an enduring feature of pro-democracy movements—and they largely favour print as their medium.
Effects-laden TVC from Hypebeast launches a reborn 'classic' shoe in China.
A user can then either block the app or site from sharing data, or block all of the services in one go.
When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.
TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.
The CPG food giant will also work with several "guest specialist agencies."
AnyUp will offer services for marketers and influencers, and also announced it will be working with famed footballer Hidetoshi Nakata.
Tech giant is burnishing its privacy credentials by cracking down on cookie workarounds.
New ad format applies for videos that are 15 seconds or less.
Both platforms took action against accounts they said are connected to the Chinese government, and Twitter announced it will no longer allow advertising from state-run media sources.
This landlocked country has a largely rural population and a strict media environment, meaning multiple challenges for industry players. But social media offers plenty of opportunity as Laos continues to grow.
Entries from Archetype, Cadreon, Mullen Lintas, Sefiani, Dentsu One China, The Trade Desk, Publicis Groupe Singapore, Freeman, Edelman, MediaCom, Lion & Lion, BBDO India, Verizon Media, Adphorus, Dentsu Hong Kong and more to come, in our weekly collection of people moves and account news.
Third-party data and third-party cookies are not the same thing. Lotame's Southeast Asia MD explains how Google's blocking of the latter will—and won't—impact the former.
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