Advertising
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Changi Airport ropes in Aussie influencers to promote SEA foodie cities
A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.
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Vidio’s CMO Teguh Wicaksono on staying 'punk' and breaking corporate norms
A former journalist who became the marketing leader of a 100+-person team at Vidio reveals the secrets to authentic leadership, office politics, and balancing creativity with corporate demands.
Publicis acquires sports agency Adopt, continues ‘bolt-on’ expansion strategy
The acquisition follows Publicis Groupe’s purchase of Lotame in early March.
11 minutes of fame, many more of regret
Blue Origin’s mission promised empowerment but delivered disappointment—missed opportunities, tone-deaf choices, and a frustrating lack of impact.
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‘Just tone deaf’—Nike’s marathon campaign backlash
An out-of-home (OOH) marathon campaign by sports brand Nike is facing criticism for being ‘tone deaf’ following Yom HaShoah, the Jewish Holocaust memorial day.
Women to Watch 2024: Tanya Phathanathong, ADA
From overcoming personal challenges to becoming a beacon of leadership, Phathanathong’s grit and strategic vision have made ADA Thailand a key player in the digital marketing landscape.
Move and win roundup: Week of April 28, 2025
Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from Grey Malaysia, R3, Team Lewis, oOh!media, Supersolid, CulturalPulse, Greenpark and more.
Childhood bedwetting is nothing to be ashamed about, says Kimberly-Clark
In a campaign built around three 90-second AI-powered radio spots, the FMCG brand partners with FCB to convey that some kids just need more time to overcome bedwetting.
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Samsung rescues runaway bills in delightfuly odd campaign
In a world where money slips away faster than acorns in a storm, Samsung and BBDO Bangkok offer a hilariously smart solution: Don’t lose what AI can save.
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India's ad body changes influencer rules for health and finance sectors
The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and expert advice for health and finance content.
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Vaseline’s new skincare campaign shields gamers where they play
64% are unaware of blue light’s risks for skin damage. Vaseline taps in Ogilvy Canada and Singapore for an innovative campaign launched in Thailand.
Campaign Asia-Pacific's inaugural 50 Over Fifty winners
Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience, mentorship and entrepreneurial drive.
WPP’s Mark Read on the new-biz pipeline, rebuilding in-office culture and not 'surrendering’ AKQA
CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.
Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’
Studio.One makes its debut with several ex-AKQA staffers.
Women to Watch 2024: Shilpa Sinha, McCann Worldgroup
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
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Publicis Groupe elevates Liza Zhang to CEO role across two key agencies in China
A seasoned leader and Campaign’s Greater China Agency Head of the Year in 2024, Liza Zhang, will oversee MSL and Publicis Influence in China.
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Polestar takes (subtle) aim at Tesla as EV wars heat up
The new OOH campaign from Forsman & Bodenfors is promoting big rebates for Tesla owners.
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WPP reports 2.7% revenue decline in Q1 2025
China continues to slip, recording the steepest revenue dip among WPP's top five markets.
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Reaping Jumbo profits: How brands see a niche in animated movies
How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.
Creative Minds: Gian Nealega is a believer in the greatness of grit
Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.
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