In such a fast-moving media ecosystem, the industry cannot afford to continue to trail behind consumer shifts, warns The Trade Desk.
TSLA sends a large leporid (look it up) hopping through the streets of Singapore.
Fresh from judging the Creative Effectiveness Lions at Cannes, the CEO of TBWA Greater China tells Campaign Asia-Pacific about her agency's 'ripping' campaign that went viral on Douyin.
To leverage sports properties, it’s important for Chinese brands to think beyond the stoppage time of a match by considering the entire ecosystem of the sport they’re investing in.
Whichever you prefer, Ad Nut has you covered, and then some, in new work from BLKJ, Leo Burnett and BMF for a trio of insurers.
With 65% of all downloads occurring directly after a search is made, Apple Search Ads provides brands with an important channel to reach high-quality users. But how to make the best of the platform's capabilities?
Law joined French holding company in April 2018 after 17 years at Interpublic's R/GA.
S4 Capital chief executive questions Publicis Groupe’s $4.4 billion acquisition of business that “might not exist in a few months”.
TOP OF THE CHARTS: Spending on mobile programmatic video ads is expected to soar more than 500%, among the fastest rates in the world.
The FMCG brand wants to build first-party data on its customers and plug this into a commonly defined audience ID to safeguard against privacy-first walled gardens.
Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.
Ada, Edelman, McKinsey & Company, Switch Digital, Entropia, PHD Indonesia and more, in our weekly collection of people moves and account news.
Mengniu expects the partnership, which extends through the 2032 games, to be a "catalyst" for global growth.
Fraudsters tend to target mobile web campaigns more often, but in-app ad providers need to keep up with preventative measures.
We're tracking all the APAC winners at Cannes Lions 2019.
The network's China Grand Prix helped propel it to the title. See all the special award winners here.
CANNES IN SHORTS: Bill Yom says while Asia only picked up a bronze, the region has all the elements needed to do better
The cheeky independent Terri & Sandy hired a plane to fly over Cannes trailing a banner that read "FREE DROGA" and launched a GoFundMe to help Droga5 buy itself back.
2019 Cannes Lions winners for Film: No gold for APAC work, but GreyNJ United and Publicis Singapore win silvers, and the region adds eight bronze winners.
Melbourne's Clemenger BBDO and Finch have won APAC's second Grand Prix of the festival for a Mars programme that asks adland to pay up when it uses animals in ads.
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