Advertising
Move and win roundup: Week of May 21, 2018
Campaigns & Grey, JWT, Text100, BBDO Guerrero, Propel Manila, Havas Sports & Entertainment, TeamAsia, Braze, Freewheel and more, in our weekly collection of people moves and account news.
Asia-Pacific YouTube Ads Leaderboard: April 2018
A horror-comedy-love story about epayments takes the top spot, while AIS has three spots in the top 10 for the second month in a row.
Lion and cryin': The year's top 3 award-bait campaigns
Our pal Ad Nut debuts on video to call out some of the worst and best heartstring-tugging work offered up by APAC agencies this year.
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Reasons to love the 'world's most boring billboard'
Swedish wood protection brand Sioo is leaving the same billboard in place for 12 years to prove the durability of one of its products.
Chang Beer spotlights Vietmax, Wowy, other Vietnam hip-hop artists
Iris Singapore campaign for Chang Beer includes a 10-minute Vice documentary and a series of live events.
The unique face of the fake news debate in Asia
Several Asian governments are experimenting with controls to limit fake news, amid criticism they're merely gagging the press. How can brands and audiences navigate the many factors playing into a story's authenticity?
Many Many More to come from ex-TBWA\Hong Kong creative chief
Former TBWA\ Hong Kong executive creative director has set up her own venture Many Many More.
Unruly launches SEA World Cup ad marketplace
Video ad tech firm partners with leading sports publishers.
Observing Ramadan in the digital age
Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.
Apple rolls out another Animoji karoke video
Apple's Animoji: Taxi Driver rendition premiering at the Seoul Jazz Festival is said to be inspired by the unreleased track "Citizen Kane" by Korean indie band HYUKOH.
Learning about cleft conditions with clumsy cutlery
McCann Health Singapore's campaign for Smile Asia aims to make dealing with cleft lips or cleft palates more relatable.
Cindy Gallop: 'Forget passion—find things you want to punch'
Cindy Gallop has urged women to found the "female-led holding company of the future" in the wake of the dramatic exit of former WPP chief executive Sir Martin Sorrell.
How to fix Pakistan's broken ad industry
Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.
WFA demands change in digital advertising
Organisation issues new manifesto with eight principles for reform.
Hong Kong Ballet campaign is a soaring success
A joyous, gorgeous campaign by Design Army and photographer Dean Alexander makes the troupe impossible to ignore.
NEC's 'Same face girls' video is accurately named, disturbing
40 young women with the same mask do a dance number to promote the company's biometric technologies.
Jenga in a moving car? Please.
Why create a product demonstration that's obviously complete and utter bullshit?
DBS to customers: 'Bank less'
The Singapore-based bank repositions, replacing 'Living, breathing Asia' with 'Live more, bank less'.
Lewis plans ambitious APAC expansion
Company says it will invest US$6.5 million to open eight new offices and add 200 additional roles by 2020.
Digital revenues up, but profits down at Dentsu
Both Dentsu Inc and Dentsu Aegis Network are earning more from digital, but challenging markets, Japanese work reforms and planned investments weigh on Q1 profits.
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