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David Beckham's Portuguese egg tart quest takes him back to Venetian Macao
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20 hours ago

David Beckham's Portuguese egg tart quest takes him back to Venetian Macao

Long-time Sands Resorts Macao brand ambassador David Beckham stars in a micro movie 'That's the Taste' with several Chinese and Hong Kong actors.

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Alibaba buys minority stake in Focus Media to engage with shoppers on the move
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22 hours ago

Alibaba buys minority stake in Focus Media to engage with shoppers on the move

Alibaba Group acquired a minority 6.62% interest in China’s Focus Media and plans to take another 5% share in the Shanghai-based firm within the next 12 months.

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Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus
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1 day ago

Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus

The global review kicked off in January for creative and media.

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Hong Kong first market in Asia to house Publicis agencies under one roof
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2 days ago

Hong Kong first market in Asia to house Publicis agencies under one roof

"There was no collaboration in my first week", chuckled Publicis Hong Kong CEO Tom Kao in our exclusive interview, sharing his plans for the unification of the group's 13 sub-agencies.

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Havas restructures Singapore leadership
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2 days ago

Havas restructures Singapore leadership

Changes include newly-created chairperson role and creative head departure.

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10 Asian brands celebrating World Emoji Day 2018 :D
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3 days ago

10 Asian brands celebrating World Emoji Day 2018 :D

Sadly we've yet to see a brand making creative use of our favourite aubergine emoji but we can applaud—and groan—at a few of these other creative efforts to celebrate World Emoji Day.

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If sex sells, why are many marketers shy of using it well?
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3 days ago

If sex sells, why are many marketers shy of using it well?

It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.

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Asia-Pacific YouTube Ads Leaderboard: June 2018
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3 days ago

Asia-Pacific YouTube Ads Leaderboard: June 2018

Ramadan and World Cup spots featured prominently in June's most-watched YouTube ads list.

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How Snickers hijacked the World Cup final... without mentioning 'World Cup final'
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3 days ago

How Snickers hijacked the World Cup final... without mentioning 'World Cup final'

Anyone for the World Cat Finals? BBDO Guerrero released a witty campaign riffing on alternatives to the phrase 'World Cup Final' to ensure viewers wouldn't go #TeamHungry whichever side they supported.

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How agencies can become the glue that holds the programmatic players together
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4 days ago

How agencies can become the glue that holds the programmatic players together

A breakfast briefing on programmatic advertising held in partnership with The Trade Desk delved into the role agencies play in forging transparency, in-house programmatic media buying, GDPR and the Chinese programmatic video scene.

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Best spaces to work: Publicis Media Singapore
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Jul 16, 2018

Best spaces to work: Publicis Media Singapore

Publicis Media has united its brands under one roof in its new Singapore office, where encouraging shared working behaviours is a priority.

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Chinese appliance brand on the hook for US$12 million in refunds as France wins World Cup
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Jul 16, 2018

Chinese appliance brand on the hook for US$12 million in refunds as France wins World Cup

Vatti and its franchisees must pay consumers some RMB79 million (US$11.8 million) in reimbursements after Les Bleus claimed the World Cup crown last night.

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Vaynerchuk: if Sorrell came knocking I'd say 'no'
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Jul 15, 2018

Vaynerchuk: if Sorrell came knocking I'd say 'no'

Gary Vaynerchuk also tells Campaign in Singapore that the APAC launch of VaynerMedia will be delayed to Q1 2019, and sounds off on programmatic.

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McCann Health terminates global CCO following employee complaint
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Jul 13, 2018

McCann Health terminates global CCO following employee complaint

Jeremy Perrott violated the agency's code of conduct. This marks the second termination of a prominent global industry figure this week based on employee complaints, following Ogilvy's firing of Tham Khai Meng.

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Localised HSBC hexagons land in airports around the world
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Jul 13, 2018

Localised HSBC hexagons land in airports around the world

Dubbed one of the world’s largest out-of-home brand campaigns, the latest 'Together we thrive' campaign will appear in 17 airports across nine global markets.

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Publicis Groupe expands country model to eight key markets
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Jul 12, 2018

Publicis Groupe expands country model to eight key markets

Publicis Groupe has expanded its "country model" to eight key global markets and APAC chief Loris Nold will now oversee the Middle East and Africa as well as Asia-Pacific.

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Twitter purge of locked accounts welcomed by Unilever's Keith Weed
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Jul 12, 2018

Twitter purge of locked accounts welcomed by Unilever's Keith Weed

Some Twitter accounts could lose millions of followers when the social platform purges large numbers of "locked" accounts this week.

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MediaMonks: the lowdown on the company that topped Sorrell's shopping list
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Jul 12, 2018

MediaMonks: the lowdown on the company that topped Sorrell's shopping list

If you were unfamiliar with MediaMonks and want to know more about the company that Sir Martin Sorrell has made his first capture, read on.

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Spikes 2018: all Jury Presidents announced
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Jul 11, 2018

Spikes 2018: all Jury Presidents announced

Spikes today revealed the 13 people who will lead the juries judging work at the Spikes Festival of Creativity in Singapore this September.

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Ogilvy Singapore announces new creative leads
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Jul 11, 2018

Ogilvy Singapore announces new creative leads

New joint chiefs promoted to help diversify agency's creative capabilities.

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