Advertising
Facebook extends 'more together' thought with touching Eid film
Watch the film conceptualised by Taproot Dentsu here.
Ogilvy names Liz Taylor as global chief creative officer
Taylor becomes first woman to hold Ogilvy's top creative position.
Airbnb halves performance marketing spend with $100m cut in Q1
Total marketing spend fell 45% as Airbnb used 'brand to attract more guests via direct or unpaid channels'.
Gojek and Tokopedia merge to form GoTo Group
The deal will be Indonesia's largest ever merger.
Cathay Pacific tries to give vaccination rates a shot in the arm
The airline encourages staff and Hong Kong people to get their jabs so they can get flying again.
Move and win roundup: Week of May 17, 2021
DDB Hong Kong, IAS Japan, CatchOn, Hong Kong Design Centre (HKDC), Akcelo and more, in our weekly collection of people moves and account news.
Yext throws it back to the ‘90s
The integrated marketing campaign spotlights outdated search technology with a side of nostalgia.
Heineken reignites sporting rivalries ahead of Uefa Euro 2020
Campaign created by Le Pub, includes activations during the tournament across Europe, with support from brand ambassador and France legend Thierry Henry.
Dentsu organic revenue declines 2.4% in 'encouraging' start to the year
Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.
Thai mom-and-pop shops get a free geo-targeted boost
With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.
Legendary Hong Kong theatre becomes a cultural icon again
INSPIRATION STATION: An exhibit by a real estate developer celebrates the 1950s grandeur of a 1400-seat movie house now slated for redevelopment as a cultural landmark.
Havas and Wellcom partner on global production network
Kuala Lumpur is slated to be one of the network's first locations.
Agencies and brands divided on impact of privacy changes
Media agencies have higher levels of concern and lower levels of confidence in their post-cookie solutions than brands and publishers, according to a comprehensive survey on privacy in APAC. Agency leaders from OMG and Mediabrands give their thoughts.
Reddit launches in-house agency to help brands tap into communities
KarmaLab will offer workshops and insights for brands from Reddit users.
Adlanders work long hours because clients don't pay their agencies enough
The D&AD chairman places the blame for adland's long-hours culture at the door of marketers.
Chaka Sobhani promoted to global chief creative officer of Leo Burnett
Sobhani will still head up creative at Leo Burnett London.
Baby Shark doo doo doo doo doo. LG Styler doo doo doo doo doo
Smooth out doo doo doo doo doo. Bad smell doo doo doo doo doo. Shake it out doo doo doo doo doo. LG Styler! [Something is very wrong with Ad Nut.]
IAS explains ad verification in manga style
A young automobile-company exec learns how to mitigate brand risk and ad fraud in a free download from the ad-verification company.
10 things agencies can do to end long hours
The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change.
Five of the best ads from Campaign's Global Creative Agency of the Year
From Uber Eats to the New Zealand election, here is the work that puts Special Group at the top of the game.
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