Advertising

20 hours ago

Behind Spotify's new SEA campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

21 hours ago

Dentsu's Sunil Naryani is trying to make programmatic buying more transparent

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

22 hours ago

Purposeful creativity > meaningless awards

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

1 day ago

Indian athlete Dutee Chand and girlfriend wear their Senco Gold & Diamonds with pride

A campaign titled #WearYourPride was launched to encourage the LGBTQ+ community to stop running away from themselves and to celebrate equal rights for all genders.

1 day ago

Sea shanty songs with a sobering stance

UNHCR and BMF show that you can collaborate with a TikTok star while shedding light on a modern tragedy.

1 day ago

Creative Minds: Virtue’s Nuno Dores loves hardcore punk and being nice to waiters

The associate creative director at Virtue on wild memories in Portugal, a huge rebranding he worked on for Korean Air, and advice he would give his younger self.

1 day ago

Artefact's Phil Zhang has a unique way of looking at data

MOST VALUABLE PROFESSIONAL: Lead data scientist Phil Zhang has been instrumental in transforming Artefact from a small digital agency into an award-winning and unique end-to-end data service company.

2 days ago

India's TTK Healthcare encourages people to toy around with their sexuality

#ThePleasureIsAllYours makes people aware about the launch of its D2C sexual pleasure esuperstore called Love Depot.

2 days ago

Stick or twist? Staff churn still on the cards a year after 'Great Resignation'

Agencies are in a state of flux as staff shake up their careers by changing jobs – including moving to a different industry altogether – leaving adland leaders grappling with the fallout.

2 days ago

Johnny Walker, Heinz and Tide have the most effective ads in SEA: Kantar

The three brands are the grand winners of the Kantar's Digital Creative Awards SEA.

2 days ago

Cannes Lions 2022: Despite India’s outperformance, APAC’s metal count dives

Creative leaders reflect on why usually-strong markets such as Japan, New Zealand, Australia and Thailand underwhelmed this year.

3 days ago

Now M&C Saatchi gets punchy with ‘double whammy’ defence against Vin Murria’s AdvT

Agency draws on its 1992 poster for the UK's Conservative Party.

3 days ago

WPP: Greenpeace is ‘right’ to protest but we will still work with energy clients

CEO Mark Read responds after Greenpeace protested about climate crisis at WPP beach at Cannes Lions.

3 days ago

Cannes Lions 2022: What keeps chief creative officers awake at night?

Impact BBDO’s Ali Rez, TBWA\Chiat\Day New York’s Amy Ferguson, and Droga5’s Scott Bell discussed lessons learnt from the pandemic, and challenges creative folks face in advertising.

3 days ago

TVNZ says its content is so good you'll forget where you are

In a new campaign by Dentsu, characters land themselves in unfortunate positions at the ‘fault’ of the broadcast network.

3 days ago

A ‘cookiepocalypse’ is nigh, but publishers have alternatives beyond FLoC

Publishers are able to glean first-party data from the behaviours and interests that users exhibit, rather than relying on identifiable information or just grouping people based on their demographics.

4 days ago

Should the pitch process end at chemistry meetings?

After Mother and TBWA\London called for the process to end after chemistry meetings, Campaign asked others for their opinion on this contentious topic.

4 days ago

Rainbow-washing: a partial, half-hearted defence

Not all brands should have free reign over the rainbow, but nonetheless brands do have a unique power to disrupt society and inform our culture.

4 days ago

Creativity is the return gift of empathy: BBDO's Josy Paul

Cannes Lions 2022: The chairperson and CCO of BBDO India spoke about how creativity can drive meaningful action

4 days ago

Humans will land on Mars before women see equality

UN Women launches an eerily moving animation that reflects the dystopia women may very well be facing in the near future.