Advertising
Joanne Theseira promoted to CEO of Publicis Communications Singapore
In addition to responsibility for Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, Prodigious and MSL, she will also serve as Groupe chief growth officer for Southeast Asia.
The 'p' word: What we should consider when we talk about purpose
The strategy director at Forsman & Bondenfors makes a case for the very purpose of purpose.
+Real+Magic+header+image.jpg&h=268&w=401&q=100&v=20170226&c=1)
How Coca-Cola is addressing the ‘age of dichotomy’ with ‘Real Magic’
With ‘Real Magic’, Coca-Cola is taking a fresh look at flavours, collaborations, distribution, and festive consumption, seeking inspiration from pop culture and its own storied past.
The 2022 CMO 50
Revealing Campaign US' second annual list of 50 marketers setting the bar and changing the game.
How should marketers approach the Qatar World Cup?
With rising global inflation and economic uncertainty, Campaign explores the opportunities and challenges facing brands as one of the busiest times of the year collides with a major sporting event.
40 Under 40 2022: Now open for nominations
Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our ninth-annual list of standouts.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Does creativity still drive business?
In 2019, the IPA declared a 'crisis in creative effectiveness'. Little seems to have changed since. So where does the problem lie: are awards juries too focused on creative flair and not enough on work that delivers brand performance?
Move and win roundup: Week of September 26, 2022
PHD Hong Kong, EssenceMediacom, Iris Worldwide, Mindshare, MSL, Zeno Group, Enigma, Bastion, and more in our weekly collection of people moves and account news.
AXA 'breaks myths' and questions stereotypes in latest campaign
AXA's chief brand and communications officer Sabrina Cheung and Publicis' creative chief Natalie Lam on the conception behind the insurance brand's first-ever social-first campaign.
The industry’s two-faced stance on climate change
Agencies are working to make their own operations sustainable but they remain committed to working for fossil fuel clients.
_3.png&h=268&w=401&q=100&v=20170226&c=1)
Brandalism hijacks billboards to criticise airline ads in climate protest
The activist group hacked ad space across Europe, to attack the aviation industry for a lack of meaningful action to reduce its carbon footprint, and call for a tobacco-style advertising ban.
Half of marcomms pros suffered severe stress, anxiety or burnout last year: UK study
New research has found that half of people working in marketing and comms reported experiencing severe stress, anxiety or burnout on several occasions over the past 12 months.
.png&h=268&w=401&q=100&v=20170226&c=1)
Global new-biz round-up: Omnicom agencies scoop the largest creative accounts in July
The wins meant the company generated the largest billings of all the ‘big six’ holding companies in July.
Watch this car’s journey in reverse
In Carro’s first-ever regional brand film, TBWA Singapore hires a stunt driver to drive a car backwards.
Creative Minds: Drishti Khemani would love to work on a Wes Anderson set
Get to know the senior art director at VCCP Singapore, who tells us why her favourite campaign is an OOH one that made her stop in her tracks.
Where is brand experience headed?
In a post-pandemic world where brands are spending more on events, we ask brand experience experts across the region to find out if events will ever be the same.
Kill them with kindness, says this Fortnite tournament
In a bid to tackle cyberbullying, DDB Group Australia designed a gaming tournament that rewarded prize money to the kindest gamer.
Women to Watch 2022: Celebrating outstanding talent in marcomms
Presenting the 40 inspiring and innovative women representing a diverse range of markets and industries, who are the Women to Watch class of 2022.
Lights, camera... Myntra's Big Fashion Festival
The film conceptualised by Tilt Brand Solutions leaves actors Kiara Advani and Ranbir Kapoor on pause as director Farah Khan browses through collection.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
