Advertising

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury members assess this year's entries

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in making sustainability cool

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.

2 days ago

Moutai loosens even more tongues in holiday rap about China's 'national liquor'

INSPIRATION STATION: To promote the booze brand to a younger generation with an international edge, three foreigners joined a Chinese rap, creating a social-media sensation.

2 days ago

With Gangs in charge, how will Essence fare?

AGENCY REPORT CARD: T. Gangadhar (aka 'Gangs') took over from Kyoko Matsushita as the GroupM agency's APAC head in 2020. Could he help sustain Essence's success in a difficult year?

2 days ago

WPP, Publicis and Unilever back industry-wide plan to get to zero carbon by 2030

In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.

2 days ago

Creativity is key to driving sustainable living

SPIKES ASIA X CAMPAIGN: Active consumer demand for sustainable living is lagging regulations and technology, and this is an opportunity for the creative business to make a real, positive impact.

2 days ago

Turning chaos into clarity

SPIKES ASIA X CAMPAIGN: Daniela Bogoricin, Director of Twitter Next APAC, walks us through a selection of the best campaigns on Twitter across the region in 2020, and explores what made them stand out.

3 days ago

Up-skill it to kill it

SPIKES ASIA X CAMPAIGN: In this roundtable, award-winning Ogilvy creatives share their tips on how to stay fresh and relevant.

3 days ago

Spikes Asia Awards 2021: Campaign's contenders 2

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.

3 days ago

Sexy humans dance in pride-themed undies

A campaign for Bonds by Special Group Australia celebrates the brand's new pride-themed product range, with an LGBTQIA+ Donna Summer dance party.

3 days ago

MediaMonks: Maybe not an agency, still a force to be reckoned with

AGENCY REPORT CARD: We rate the S4 Capital company for the first time.

3 days ago

WPP AUNZ nets $71 million in cost savings, significantly shrinks debt

The network sees revenue drop 14.1% and EBIT down 32.6% in 2020, but says business was more stable towards the end of the year.

3 days ago

Do agency groups employ too many CEOs?

Dentsu International had 250 people with CEO title.

3 days ago

Spikes Asia: Inside the jury room

SPIKES ASIA X CAMPAIGN: Four jury members share nine trends from this year's entries, along with video examples and insights into what makes great work great.

3 days ago

Will e-commerce kill creativity?

SPIKES ASIA X CAMPAIGN: When marketplace-only search becomes the primary method of access, you will only get ‘one-shot’ at brand preference. MediaCom's Josh Gallagher talks about creating magic in conversion moments.

3 days ago

Economics of culture

SPIKES ASIA X CAMPAIGN: Hear directly from Singapore Tourism Board and Manulife about how to identify and interrogate a wide variety of datasets—looking for signals that can indicate potential opportunities.

3 days ago

Dentsu's 'brave new normal' creative trends for 2021

SPIKES ASIA X CAMPAIGN: Dentsu McGarrybowen global president Merlee Jayme spots five key creative trends for an increasingly virtual and socially distanced world.

4 days ago

MediaCom's Josh Gallagher on the challenges creatives face with ecommerce

Creativity has been sidelined as media teams have found new ways to get results, even as this red-hot sector has has seduced creative marketers into thinking in the short term only.

4 days ago

Spikes Asia Awards 2021: Campaign's contenders

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has scoured through the 2021 shortlist to pick out the work we expect to win.