How UK eatery Wagamama and agency Uncommon created a pissed-off, rubbery...vegan?
THE AD CONTRARIAN: People are mostly too busy, too lazy, or too indifferent to give two-fifths of a flying shit about "brand meaning”. And recent positive press for purpose-based advertising is woefully off-base.
Dentsu Philippines, Gumtree, Lion & Lion, Artefact, Imagination, Appnovation and more, in our weekly collection of people moves and account news.
“No company or industry can ignore this,” WFA says.
The SVP of brand and communications at Mandai Wildlife Group and the creative lead at TSLA take Campaign behind-the-scenes on the exhaustive work that went into creating the Mandai brand.
Publicis CEO spoke to Campaign on how attracting and retaining talent in the coming months "will be paramount".
Revenues grew 5% against 2019 fuelling a rise in its share price.
We get to know the Forsman & Bodenfors Singapore creative through her answers to 11 questions. Learn how a wrong turn in a library led her into advertising, the jealous kind of inspiration she gets from startup stories, and her durable source of happiness.
New Spikes include Creative Data, Social & Influencer and Strategy & Effectiveness as the former Tangrams Awards are integrated into Spikes Asia.
How one Singaporean family became the envy of its neighbours.
Creativity is still 'front door' for clients, Moray MacLennan says.
The commerce platform, set to roll out globally in 2022, will provide brands with direct-to-consumer solutions across chat, social, marketplaces and web stores.
To extract maximum value from India's biggest shopping season of the year, advertisers should focus on quality media and the growth of mobile, suggests Integral Ad Science's India commercial lead.
Rajesh Sheshadri will focus on building the adtech firm's client and partnership base in Southeast Asia, which has been singled out as digital advertising growth market.
There’s another new-age holding company on the block, and this one is promising to put people before shareholders.
Report reveals 'staggering and uncomfortable truths' about the confusion, misalignment and miscommunication between marketers and agencies.
Report produced with support from Lions and conducted by Ipsos.
WPP has handled account for two decades.
While employee attrition has always been an industry bugbear, a growing cohort of Covid quitters has pushed companies to rethink the future of work and employment. Although not all are ready to admit there could be a problem afoot.
This World Menopause Day, ask those affected in your organisation what they’d most need to support them through one of the most significant life changes they’ll ever experience. You—and they—will reap the rewards.
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