Nikita Mishra

Mar 21, 2023

The CMO's MO: Spotify's Jan-Paul Jeffrey on brand ...

"Metaverse is where the next customers will come from," Spotify's SEA head of marketing believes in having fun whilst creating cultural moments and brand power.

Mar 17, 2023

70% Indonesian Gen Z are reducing shopping this ...

Conservative about their shopping budget, undecided on brands and even categories for gifting, when Gen Z involves their wallets, it's largely after the advice of an influencer, that and more, in a new M&C Saatchi Ramadan white paper.

Mar 15, 2023

Michelle Yeoh historic Oscar win: Brands that paid ...

The Asian magnet is drawing attention for all the right reasons. Understandably, domestic brands are not far behind. Here are those that dipped their toes in instant marketing.

Mar 1, 2023

DDB launches new campaign to spotlight modern slavery

Modern slavery is real; globally 50 million people are trapped. Watch this campaign to see an NGOs rehabilitation efforts.

Feb 28, 2023

Dentsu, Hakuhodo, ADK to face criminal charges in ...

Charges are centered around companies and individuals illegally colluding in assigning contracts for the test events and the actual Games—trial and sentencing to follow.

Feb 28, 2023

David Tang exits DDB as Asia CEO

After 20 years with the creative agency, Feb 28th will be Tang's last day at the shop; local markets will now report to management teams at DDB Worldwide.