Nikita Mishra

Dec 2, 2022

Unwrapping Spotify Wrapped: What is the industry ...

The marcomms industry understood the assignment, followed the brief, and let music stay rent free in their head, just like an NFT. Here’s what the industry folks have been listening to this year.

Dec 1, 2022

WPP goes 'Beyond the Rainbow' to better understand ...

Done on more than 7,500 respondents, the study aims to be a practical guide to bridge the gaps in the current Pride marketing model.

Nov 30, 2022

Mindshare, Ogilvy and Famous Innovations lead award ...

WPP scooped 20 golds in the agency categories, while independent Famous Innovations scored key wins as well.

Nov 30, 2022

Dentsu, Hakuhodo raided as part of Tokyo 2020 ...

The ever-widening graft case of last year's Tokyo Olympics has Dentsu, ADK and Hakuhodo's offices being searched on grounds of rigging bids for test events.

Nov 29, 2022

Fidelity International taps Richa Goswami as group CMO

In a newly created role, Goswami will lead the firm’s global marketing teams from Asia.

Nov 28, 2022

J&T Express ropes in Lionel Messi as global brand ...

The Asian delivery giant has plans of expanding its global network and establishing itself as a one-stop ecommerce specialist in the logistics supply chain.