Emily Tan
Jun 18, 2018

Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge

The answer is to work only with influencers who are genuine and are part of your brand story, said top marketers from Diageo, Samsung and eBay.

Cannes panel (L-R): Mathieu, Saller, van Dedem, and Blau

Syl Saller, chief marketing officer at Diageo, Marc Mathieu, chief marketing officer of Samsung Electronics America, and Godert van Dedem, vice-president and chief marketing officer of eBay EMEA were on a panel hosted by The Economist at Cannes Lions 2018, when they were asked about Unilever's pledge to stop working with influencers who buy followers.

Van Dedem agreed with the movement to work with more genuine influencers, but he thinks...

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