PR firms across the world expect to become more profitable within the next year, having higher expectations than in 2021, according to a new ICCO survey.
Brands spending more than half a million annually on influencer strategies should use an internal team instead of external agency partners, says UK creator economy company HYDP.
In the run-up to World Menopause Day, we’ve seen plenty of PR campaigns raising awareness of women’s health matters, and aiming to remove stigma, but is the industry also addressing this internally?
UN secretary-general António Guterres called out the PR industry for its willingness to “shield the fossil-fuel industry from scrutiny” in a speech yesterday.