Evie Barrett
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Most marcomms pros can't prove value of their work, ...
Two in three PR and marketing professionals (66 per cent) are unable to demonstrate that their work helps their business or client, new data suggests.
Is it okay to let agencies pitch ‘as a courtesy’? ...
A LinkedIn post has sparked debate over whether businesses looking for a new communications partner should allow agencies to participate in the RFP if there is little or no intention of choosing the agency.
Comms pros are 'walking into an AI trap' report finds
Comms professionals feel unprepared for the threat of AI to organisational or brand reputation, with 97% saying they are concerned about it, according to a survey commissioned by Golin.
Does comms need a 'Men in PR' group? Industry debates
The PR industry has been discussing whether now is the time to launch an advocacy group for men working in comms, in light of International Men’s Day last weekend.
Consumers prefer AI content from influencers, ...
More than half of consumers (60%) prefer creator content designed by generative AI, a new study has found.
TikTok trumps Google as a search engine, research finds
Social media platform TikTok has begun to surpass Google with its user search function, according to analysis from search-first creative agency Rise at Seven.
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