Bailey Calfee

Feb 7, 2024

Will Bud Light’s celebrity-heavy Super Bowl ...

The beer brand is leaning into partnerships with straight white men. Marketers say this might work for its lapsed customers, but few others.

Feb 4, 2024

Dove’s Super Bowl LVIII campaign shows the effects ...

The brand teamed up with Kylie Kelce to premiere the spot.

Jan 18, 2024

Ben & Jerry’s board calls for a ‘permanent and ...

It is one of the most direct brand responses to the war since it began on October 7.

Jan 5, 2024

Jonathan Mildenhall appointed as Rocket Companies’ ...

He will remain chair at TwentyFirstCenturyBrand, his branding and marketing consultancy, as he starts his new position on January 8.

Jan 4, 2024

New Zealand's Attivo Group acquires IPG agencies ...

The acquisitions further the relationship between IPG and the three-year-old marketing services company.

Dec 19, 2023

Backlash against Zara’s Gaza-resemblant campaign ...

Industry experts say the fact that the campaign made it to launch highlights a potential lack of internal checks and balances.