influencers
China says no to gossip and star chasing
Chinese authorities are ramping up their crackdown on fan culture by monitoring the spread of celebrity information online, including their personal details and brand endorsements.
China bans influencers from touting stocks for brokerages
Only KOLs who are licensed brokers will be allowed to be continue, while livestreaming investment recommendations will be banned, media outlets have reported.
The birth of China’s cultural opinion leaders
A new generation of creative tastemakers have emerged, called 'Cultural Opinion Leaders' (COLs). Are they China’s next big influencers?
Direct-to-fan marketing skyrockets as consumers pay creators directly
A new US study reveals opportunity for brands in the creator economy.
Why China’s war on celebrities could actually benefit brands
Beijing's ongoing crackdown on celebrity and fan culture has seen brands searching for ambassadors who are less likely to attract controversy, such as subject matter experts, athletes, and mature influencers.
Agencies sign ‘world-first’ standards to prevent alcohol marketing by influencers reaching kids
Standards drawn up by International Alliance for Responsible Drinking have been signed by 13 agencies.
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