influencers
Feb 15, 2021
Which influencers should brands focus on in 2021? Those who combat misinformation
How the last tumultuous 12 months will shape brands’ influencer campaigns in 2021.
Feb 11, 2021
Four marketing tactics to win China in 2021
From new brand advocacy approaches to the growth of live-streaming, a review of the marketing techniques set to blow up in China in 2021.
Feb 5, 2021
Ad regulator tells brands and influencers not to use misleading beauty filters
The UK Advertising Standards Authority's action follows complaints it upheld relating to Instagram stories.
Dec 9, 2020
Humans eat dog food. And they like it.
Ogilvy and Furry's Kitchen had food influencers unwittingly dig into a degustation menu made up of doggie chow.
Dec 9, 2020
Step forward, our new vaccine advocates
Do we need famous people to convey information about Covid-19 vaccines?
Oct 6, 2020
W2O acquires Starpower to expand influencer marketing chops
The tie-up gives W2O a strong foothold as influencer marketing becomes a central strategy for healthcare brands.
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