influencers

Dec 13, 2022

Post-Liver King scandal, brands don’t know which fitness creators to trust

After claiming a natural physique to millions of social media followers, Brian Johnson, AKA Liver King, admitted to using steroids — illustrating the numerous brand safety landmines in the fitness creator category

Nov 22, 2022

Why the part-time creator is your company's secret weapon

The future of work is digital, co-created and shared. Why wouldn’t you want employees at the centre of this movement at your organisation?

Nov 16, 2022

Struggling to monetise on Reels, creators look to Shorts and TikTok

Even creators with the largest following on Reels are finding it difficult to make a living, making TikTok and YouTube Shorts appealing alternatives.

Nov 9, 2022

How 'gamefluencers' are transforming the world of gaming

With constant live-streaming and live-chatting, their connections with their followers can run deeper, turning virtual spaces into social hubs connecting tight-knit communities.

Oct 27, 2022

Is this the end for celebrity influencers?

The recent spate of brazen celebrity scandals spotlights the risks brands face when they hook up with big names. For brands, this equates to a rethink of their marketing mix.

Oct 26, 2022

Kanye West antisemitism fallout spotlights risks of celebrity endorsements

In the wake of Ye’s antisemitism scandal, celebrity and influencer marketing agencies share how they have stepped up vetting tactics to mitigate risk for brands. For those with a low risk tolerance, humans may not be an option.