influencers
TikTok study reveals five best marketing practices when working with creators
TikTok partnered with creator marketing platform CreatorIQ on the report, which reveals creator partnerships deliver maximum bang for buck on the scrollable platform.
Consumers prefer AI content from influencers, research suggests
More than half of consumers (60%) prefer creator content designed by generative AI, a new study has found.
Why brands need to play catch up when it comes to opportunities in women's sport
The FIFA Women’s World Cup 2023 was a turning point for women's sport, but while some brands are capitalising, others are still slow to recognise the opportunities to reach a highly engaged audience.
Why oil and gas companies are tapping influencers to clean up their image
Fossil fuel giants like Shell and BP are leaning on influencers to promote their green initiatives and rewards programs as ad giants address their role in the climate crisis.
India's Advertising Standards Council extends influencer guidelines to include disclaimer requirements for health and financial influencers
Financial influencers will now only be able to offer investment-related advice after registering with the Securities and Exchange Board of India.
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Influencer vomits dollops of oil in anti-greenwashing film
Film highlights how influencers are sometimes paid by oil companies to disseminate misinformation.
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