influencers

Nov 30, 2021

China says no to gossip and star chasing

Chinese authorities are ramping up their crackdown on fan culture by monitoring the spread of celebrity information online, including their personal details and brand endorsements.

Nov 9, 2021

China bans influencers from touting stocks for brokerages

Only KOLs who are licensed brokers will be allowed to be continue, while livestreaming investment recommendations will be banned, media outlets have reported.

Oct 26, 2021

The birth of China’s cultural opinion leaders

A new generation of creative tastemakers have emerged, called 'Cultural Opinion Leaders' (COLs). Are they China’s next big influencers?

Oct 24, 2021

Direct-to-fan marketing skyrockets as consumers pay creators directly

A new US study reveals opportunity for brands in the creator economy.

Sep 22, 2021

Why China’s war on celebrities could actually benefit brands

Beijing's ongoing crackdown on celebrity and fan culture has seen brands searching for ambassadors who are less likely to attract controversy, such as subject matter experts, athletes, and mature influencers.

Sep 15, 2021

Agencies sign ‘world-first’ standards to prevent alcohol marketing by influencers reaching kids

Standards drawn up by International Alliance for Responsible Drinking have been signed by 13 agencies.