Sep 5, 2023

Why brands need to play catch up when it comes to opportunities in women's sport

The FIFA Women’s World Cup 2023 was a turning point for women's sport, but while some brands are capitalising, others are still slow to recognise the opportunities to reach a highly engaged audience. 

Aug 30, 2023

Why oil and gas companies are tapping influencers to clean up their image

Fossil fuel giants like Shell and BP are leaning on influencers to promote their green initiatives and rewards programs as ad giants address their role in the climate crisis.

Aug 18, 2023

India's Advertising Standards Council extends influencer guidelines to include disclaimer requirements for health and financial influencers

Financial influencers will now only be able to offer investment-related advice after registering with the Securities and Exchange Board of India.

Aug 4, 2023

Influencer vomits dollops of oil in anti-greenwashing film

Film highlights how influencers are sometimes paid by oil companies to disseminate misinformation.

Jul 28, 2023

Goodbye influencer marketing, it was nice knowing you

Who are ESOLs, and how can marketers work with them for their ability to drive business results and sales? Anymind's Kosuke Sogo explains.

May 24, 2023

Instagram continues to be platform of choice for APAC influencers

TOP OF THE CHARTS: Emplifi’s “Asia Pacific: State of Influencer Marketing Report” reveals key influencer marketing trends from preferred payment terms, posting frequency, breakdown of sponsored content by influencer size, and more.