How the last tumultuous 12 months will shape brands’ influencer campaigns in 2021.
From new brand advocacy approaches to the growth of live-streaming, a review of the marketing techniques set to blow up in China in 2021.
The UK Advertising Standards Authority's action follows complaints it upheld relating to Instagram stories.
Ogilvy and Furry's Kitchen had food influencers unwittingly dig into a degustation menu made up of doggie chow.
Do we need famous people to convey information about Covid-19 vaccines?
The tie-up gives W2O a strong foothold as influencer marketing becomes a central strategy for healthcare brands.
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