influencers
Study reveals the 20 most influential people in digital marketing
The founder of software company HubSpot tops the list of Rock The Rankings' 20 most iconic people in the SEO and digital marketing industry.
Furry and fabulous: Why brands shouldn't overlook pet influencers
The evergreen appeal of a cute animal can easily translate to ad deals, lucrative brand partnerships, and hundreds of thousands of followers. Here's why pet influencers are a goldmine for brands.
The rise of ‘granfluencers’: Senior social-media influencers take over the feed
Asia's older influencers are racking up millions of followers, and advertisers are the ones who end up being out of touch if they're not taking note.
Tech Bites: Week of August 8, 2022
News from Shopee, Summit Media, Accenture, BDigital, and more.
Tech Bites: Week of August 1, 2022
News from Zalora, InMobi and Meltwater. Plus, Robert Woolfrey joins Fyllo.
Consumers want content from real people, not influencers: US study
The misuse of influencers may even hurt a brand's perception, the EnTribe report says.
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