Chinese authorities are ramping up their crackdown on fan culture by monitoring the spread of celebrity information online, including their personal details and brand endorsements.
Only KOLs who are licensed brokers will be allowed to be continue, while livestreaming investment recommendations will be banned, media outlets have reported.
A new generation of creative tastemakers have emerged, called 'Cultural Opinion Leaders' (COLs). Are they China’s next big influencers?
A new US study reveals opportunity for brands in the creator economy.
Beijing's ongoing crackdown on celebrity and fan culture has seen brands searching for ambassadors who are less likely to attract controversy, such as subject matter experts, athletes, and mature influencers.
Standards drawn up by International Alliance for Responsible Drinking have been signed by 13 agencies.
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