influencers
Why brands need to play catch up when it comes to opportunities in women's sport
The FIFA Women’s World Cup 2023 was a turning point for women's sport, but while some brands are capitalising, others are still slow to recognise the opportunities to reach a highly engaged audience.
Why oil and gas companies are tapping influencers to clean up their image
Fossil fuel giants like Shell and BP are leaning on influencers to promote their green initiatives and rewards programs as ad giants address their role in the climate crisis.
India's Advertising Standards Council extends influencer guidelines to include disclaimer requirements for health and financial influencers
Financial influencers will now only be able to offer investment-related advice after registering with the Securities and Exchange Board of India.
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Influencer vomits dollops of oil in anti-greenwashing film
Film highlights how influencers are sometimes paid by oil companies to disseminate misinformation.
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Goodbye influencer marketing, it was nice knowing you
Who are ESOLs, and how can marketers work with them for their ability to drive business results and sales? Anymind's Kosuke Sogo explains.
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Instagram continues to be platform of choice for APAC influencers
TOP OF THE CHARTS: Emplifi’s “Asia Pacific: State of Influencer Marketing Report” reveals key influencer marketing trends from preferred payment terms, posting frequency, breakdown of sponsored content by influencer size, and more.
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