influencers

Feb 15, 2021

Which influencers should brands focus on in 2021? Those who combat misinformation

How the last tumultuous 12 months will shape brands’ influencer campaigns in 2021.

Feb 11, 2021

Four marketing tactics to win China in 2021

From new brand advocacy approaches to the growth of live-streaming, a review of the marketing techniques set to blow up in China in 2021.

Feb 5, 2021

Ad regulator tells brands and influencers not to use misleading beauty filters

The UK Advertising Standards Authority's action follows complaints it upheld relating to Instagram stories.

Dec 9, 2020

Humans eat dog food. And they like it.

Ogilvy and Furry's Kitchen had food influencers unwittingly dig into a degustation menu made up of doggie chow.

Dec 9, 2020

Step forward, our new vaccine advocates

Do we need famous people to convey information about Covid-19 vaccines?

Oct 6, 2020

W2O acquires Starpower to expand influencer marketing chops

The tie-up gives W2O a strong foothold as influencer marketing becomes a central strategy for healthcare brands.