Unilever study shows creators influence sustainable choices
The study, commissioned by Dove and Hellmann’s, found creators had the biggest impact on consumers’ behavior — more than news, government PSAs or scientific reports.
Publicis' Anupriya Acharya, Unilever’s Dennis Perez are APAC Effie's heads of jury
Both familiar faces at the judging table, they will be responsible for selecting the most effective campaigns in the region.
Unilever ‘misstepped’ with initial purpose message, says head of comms
At PRWeek’s Corporate and Public Affairs Summit yesterday, Paul Matthews discussed how Unilever has reworked its sustainability messaging in recent years.
Unilever hikes adspend by €500m and vows to keep investing in 2023
The consumer goods company also warned that prices for consumer goods would continue to rise.
Mindshare names global Unilever account lead
Ailsa Lochrie was most recently chief commercial officer, EMEA.
How gaming communities insist on smarter marketing
GAME CHANGERS 2022: Averse to traditional brand messaging, gaming communities are forcing brands and publishers to relate to them on their terms if they want success.
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