unilever

2 days ago

Unilever: brands must avoid 'opportunistic' behaviour during tragedy

Aline Santos was speaking at Campaign Connect.

3 days ago

Flexibility, short-term strategies key to plotting recovery from pandemic

CAMPAIGN CONNECT: Digital, performance marketing and ecommerce expected to see sharp uptake as companies focus on dealing with brands and consumers in flux

May 5, 2020

WPP wins Unilever media duties in China

Mindshare and PHD have wrestled for the account for years, but Unilever now says it prefers to work with holding companies over individual agencies.

Apr 24, 2020

Unilever maintains marketing spend but rethinks priorities

FMCG giant reported flat underlying sales in first quarter, due to decline in Asian markets.

Mar 25, 2020

Unilever could help support smaller agencies with early payment

FMCG giant has unveiled range of measures to assist global effort to tackle COVID-19, including €100m in donations.

Mar 11, 2020

Unilever upped marketing spend to €7.27 billion in 2019

FMCG giant has now opened 38 digital hubs and content studios.