unilever
Sea change: What FMCG brands are doing about plastic pollution
The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.
The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.
In communist Laos PDR, consumers and advertisers find liberation online
This landlocked country has a largely rural population and a strict media environment, meaning multiple challenges for industry players. But social media offers plenty of opportunity as Laos continues to grow.
Unilever: we're 'miles ahead of the pack' on tackling ad fraud
FMCG company says it has made big strides in data-driven transformation of marketing operations as it reports a fall in sales for first half of 2019.
P&G not interested in marrying into one ad holding company
Unlike rival Unilever, the FMCG giant will continue to have relationships directly with agencies.
Unilever's move to holding-company relationships akin to outsourcing CMO role
Focus could be put on efficiency rather than effectiveness, agencies argue.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
