unilever
Unilever: brands must avoid 'opportunistic' behaviour during tragedy
Aline Santos was speaking at Campaign Connect.
Flexibility, short-term strategies key to plotting recovery from pandemic
CAMPAIGN CONNECT: Digital, performance marketing and ecommerce expected to see sharp uptake as companies focus on dealing with brands and consumers in flux
WPP wins Unilever media duties in China
Mindshare and PHD have wrestled for the account for years, but Unilever now says it prefers to work with holding companies over individual agencies.
Unilever maintains marketing spend but rethinks priorities
FMCG giant reported flat underlying sales in first quarter, due to decline in Asian markets.
Unilever could help support smaller agencies with early payment
FMCG giant has unveiled range of measures to assist global effort to tackle COVID-19, including €100m in donations.
Unilever upped marketing spend to €7.27 billion in 2019
FMCG giant has now opened 38 digital hubs and content studios.
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