Mar 10, 2023

Unilever study shows creators influence sustainable choices

The study, commissioned by Dove and Hellmann’s, found creators had the biggest impact on consumers’ behavior — more than news, government PSAs or scientific reports.

Feb 27, 2023

Publicis' Anupriya Acharya, Unilever’s Dennis Perez are APAC Effie's heads of jury

Both familiar faces at the judging table, they will be responsible for selecting the most effective campaigns in the region.

Feb 23, 2023

Unilever ‘misstepped’ with initial purpose message, says head of comms

At PRWeek’s Corporate and Public Affairs Summit yesterday, Paul Matthews discussed how Unilever has reworked its sustainability messaging in recent years.

Feb 10, 2023

Unilever hikes adspend by €500m and vows to keep investing in 2023

The consumer goods company also warned that prices for consumer goods would continue to rise.

Feb 6, 2023

Mindshare names global Unilever account lead

Ailsa Lochrie was most recently chief commercial officer, EMEA.

Nov 10, 2022

How gaming communities insist on smarter marketing

GAME CHANGERS 2022: Averse to traditional brand messaging, gaming communities are forcing brands and publishers to relate to them on their terms if they want success.