The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.
An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.
This landlocked country has a largely rural population and a strict media environment, meaning multiple challenges for industry players. But social media offers plenty of opportunity as Laos continues to grow.
FMCG company says it has made big strides in data-driven transformation of marketing operations as it reports a fall in sales for first half of 2019.
Unlike rival Unilever, the FMCG giant will continue to have relationships directly with agencies.
Focus could be put on efficiency rather than effectiveness, agencies argue.
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