unilever

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Sea change: What FMCG brands are doing about plastic pollution
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6 hours ago

Sea change: What FMCG brands are doing about plastic pollution

The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.

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The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
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7 hours ago

The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

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In communist Laos PDR, consumers and advertisers find liberation online
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2 days ago

In communist Laos PDR, consumers and advertisers find liberation online

This landlocked country has a largely rural population and a strict media environment, meaning multiple challenges for industry players. But social media offers plenty of opportunity as Laos continues to grow.

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Unilever: we're 'miles ahead of the pack' on tackling ad fraud
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Jul 26, 2019

Unilever: we're 'miles ahead of the pack' on tackling ad fraud

FMCG company says it has made big strides in data-driven transformation of marketing operations as it reports a fall in sales for first half of 2019.

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P&G not interested in marrying into one ad holding company
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Jul 26, 2019

P&G not interested in marrying into one ad holding company

Unlike rival Unilever, the FMCG giant will continue to have relationships directly with agencies.

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Unilever's move to holding-company relationships akin to outsourcing CMO role
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Jul 18, 2019

Unilever's move to holding-company relationships akin to outsourcing CMO role

Focus could be put on efficiency rather than effectiveness, agencies argue.

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