Aline Santos was speaking at Campaign Connect.
CAMPAIGN CONNECT: Digital, performance marketing and ecommerce expected to see sharp uptake as companies focus on dealing with brands and consumers in flux
Mindshare and PHD have wrestled for the account for years, but Unilever now says it prefers to work with holding companies over individual agencies.
FMCG giant reported flat underlying sales in first quarter, due to decline in Asian markets.
FMCG giant has unveiled range of measures to assist global effort to tackle COVID-19, including €100m in donations.
FMCG giant has now opened 38 digital hubs and content studios.
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