fraud
Campaign Crash Course: How to keep ad fraud detection in check
$500 billion is spent on digital advertising globally and 25% are bots. About six in 10 clicks on digital ads are invalid, with traffic mainly being generated by bots.
HDFC Bank unveils 'Vigil Aunty', a superhero to take on bank fraud
Watch the campaign conceptualised by Kinnect
WPP's Choreograph contains remnants of data unit that facilitated fraud in US
A WPP-owned data broker agreed to pay $42 million to resolve a Department of Justice lawsuit after selling personal information to perpetrators of elder fraud. It was quietly shut down in 2021 and had its assets rolled into a new company, Choreograph.
Campaign Crash Course: How to avoid fraud in CTV environments
With the increase in CTV spend by advertisers, buying and selling activity is at a scale that makes it lucrative for fraudsters. This video offers lessons to marketers on what frauds are around the corner and how to avoid them.
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APAC has lowest post-bid fraud rate at 1%: study
According to a study by DoubleVerify, it was also found that there have been significant improvements in brand suitability and viewability in the past year.
A third of online Black Friday shoppers were fake: Cheq study
Cybersecurity firm Cheq estimates that retailers wasted $1.2 billion this Black Friday due to a combination of financial fraud, skewed data and lost revenue.
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