fraud

Sep 2, 2022

Campaign Crash Course: How to keep ad fraud detection in check

$500 billion is spent on digital advertising globally and 25% are bots. About six in 10 clicks on digital ads are invalid, with traffic mainly being generated by bots.

Aug 20, 2022

HDFC Bank unveils 'Vigil Aunty', a superhero to take on bank fraud

Watch the campaign conceptualised by Kinnect

Jun 9, 2022

WPP's Choreograph contains remnants of data unit that facilitated fraud in US

A WPP-owned data broker agreed to pay $42 million to resolve a Department of Justice lawsuit after selling personal information to perpetrators of elder fraud. It was quietly shut down in 2021 and had its assets rolled into a new company, Choreograph.

May 26, 2022

Campaign Crash Course: How to avoid fraud in CTV environments

With the increase in CTV spend by advertisers, buying and selling activity is at a scale that makes it lucrative for fraudsters. This video offers lessons to marketers on what frauds are around the corner and how to avoid them.

May 18, 2022

APAC has lowest post-bid fraud rate at 1%: study

According to a study by DoubleVerify, it was also found that there have been significant improvements in brand suitability and viewability in the past year.

Dec 2, 2021

A third of online Black Friday shoppers were fake: Cheq study

Cybersecurity firm Cheq estimates that retailers wasted $1.2 billion this Black Friday due to a combination of financial fraud, skewed data and lost revenue.