To extract maximum value from India's biggest shopping season of the year, advertisers should focus on quality media and the growth of mobile, suggests Integral Ad Science's India commercial lead.
EXCLUSIVE: The cybersecurity firm finds invalid traffic is causing missed SEO conversion and skewing marketing analytics.
EXCLUSIVE TOP OF THE CHARTS: ClickCease report finds that in almost 20 countries 10% or more of site visits are invalid, including in APAC markets Singapore, Australia, China and India—translating to wasted adspend, compromised audiences and skewed analytics.
Also, 45% of Instagram accounts are fake, according to a new study by HypeAuditor.
The case makes it worth reconsidering potential liabilities for agencies as privacy laws shift.
Tokyo police have arrested an employee suspected of orchestrating up to JPY 700 million (US $6.7 million) in fake billings.
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