Mar 28, 2024

Google says AI has amplified fraud while helping it remove bad ads

Tech giants removed a significantly higher volume of policy-violating content in 2023 as generative AI tools were used to facilitate and combat fraud.

Mar 21, 2024

Billions in ad revenue untapped due to inefficient programmatic advertising: What needs to change?

Presently, investment in programmatic media does not provide advertisers with the reach and viewability they are paying for. We ask experts how marketers should navigate problems such as made-for-advertising websites.

Jun 8, 2023

Ad industry pledges to uphold brand safety standards in SEA

The ad industry in Southeast Asia is coming together to address complicated and fast-changing challenges like ad fraud and brand safety

May 4, 2023

How ChatGPT and Web3 will open a new can of worms for advertising transparency

Evolving technologies such as generative AI and blockchain decentralisation will create a minefield for advertising fraud, according to TrafficGuard's Patricia Freijo

Jan 30, 2023

How to make digital advertising in SEA safer and less attractive to criminals

In this piece, Nick Stringer from the Trustworthy Accountability Group (TAG) argues that companies in growing regions can lift digital industry ad fraud and safety standards simply by asking for them.

Nov 28, 2022

How fraudsters are committing malvertising by targeting VPN users

Users may use VPNs to avoid scrutiny or geo-blocked content, but a rising number of bad actors are luring users to malicious sites. Industry experts explain how advertisers can circumvent and rectify this issue.