The ad industry in Southeast Asia is coming together to address complicated and fast-changing challenges like ad fraud and brand safety
Evolving technologies such as generative AI and blockchain decentralisation will create a minefield for advertising fraud, according to TrafficGuard's Patricia Freijo
In this piece, Nick Stringer from the Trustworthy Accountability Group (TAG) argues that companies in growing regions can lift digital industry ad fraud and safety standards simply by asking for them.
Users may use VPNs to avoid scrutiny or geo-blocked content, but a rising number of bad actors are luring users to malicious sites. Industry experts explain how advertisers can circumvent and rectify this issue.
$500 billion is spent on digital advertising globally and 25% are bots. About six in 10 clicks on digital ads are invalid, with traffic mainly being generated by bots.
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