fraud

May 7, 2020

Programmatic market a 'mess' with half of money still not reaching publishers

In a first-of-its-kind study, ISBA and PwC found that only 12% of ad impressions can be accounted for.

Feb 3, 2020

Measurement, transparency, scarcity of supply among APAC marketers' 2020 concerns

Marketers across APAC are excited about CTV but cite measuring business outcomes, a lack of premium inventory, social-media transparency among chief concerns for 2020.

Oct 15, 2019

‘Brushing’ up on the fake review problem in Asia

As ecommerce exposes more brands to review fraud, we look at the size of the problem and how to mitigate it.

Oct 14, 2019

Adjust bets on Southeast Asia's booming mobile market

Fraud prevention will be a key focus for mobile measurement firm's Southeast Asia expansion plans.

Sep 30, 2019

Kraft Heinz: let’s measure digital advertising on brand value rather than cost

Kraft Heinz marketing head argues that conversations on digital advertising are too concentrated on cost rather than impact to brand, and that agencies need to step up

Sep 19, 2019

Asia-Pacific’s market maturity challenge: no common ground for performance, viewability, fraud

A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.