fraud

Oct 14, 2021

How brands can improve ROI during the Indian festive season

To extract maximum value from India's biggest shopping season of the year, advertisers should focus on quality media and the growth of mobile, suggests Integral Ad Science's India commercial lead.

Sep 10, 2021

Bots account for 8% of organic search traffic and 37% of direct traffic: Cheq report

EXCLUSIVE: The cybersecurity firm finds invalid traffic is causing missed SEO conversion and skewing marketing analytics.

Jul 8, 2021

Global digital ad spend increase accompanied by rise in invalid traffic

EXCLUSIVE TOP OF THE CHARTS: ClickCease report finds that in almost 20 countries 10% or more of site visits are invalid, including in APAC markets Singapore, Australia, China and India—translating to wasted adspend, compromised audiences and skewed analytics.

Apr 15, 2021

More than half of Instagram influencers 'engaged in fraud'

Also, 45% of Instagram accounts are fake, according to a new study by HypeAuditor.

Feb 3, 2021

Epsilon elder fraud case raises questions for holding companies

The case makes it worth reconsidering potential liabilities for agencies as privacy laws shift.

Nov 19, 2020

Ex-staffer arrested for allegedly defrauding Hakuhodo DY Media Partners via fake advertising orders

Tokyo police have arrested an employee suspected of orchestrating up to JPY 700 million (US $6.7 million) in fake billings.