The case makes it worth reconsidering potential liabilities for agencies as privacy laws shift.
Tokyo police have arrested an employee suspected of orchestrating up to JPY 700 million (US $6.7 million) in fake billings.
Connected-TV apps have seen a spike in fraud even as overall fraud has declined from 2019, according to a DoubleVerify report.
In a first-of-its-kind study, ISBA and PwC found that only 12% of ad impressions can be accounted for.
Marketers across APAC are excited about CTV but cite measuring business outcomes, a lack of premium inventory, social-media transparency among chief concerns for 2020.
As ecommerce exposes more brands to review fraud, we look at the size of the problem and how to mitigate it.
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