fraud
How brands can improve ROI during the Indian festive season
To extract maximum value from India's biggest shopping season of the year, advertisers should focus on quality media and the growth of mobile, suggests Integral Ad Science's India commercial lead.
Bots account for 8% of organic search traffic and 37% of direct traffic: Cheq report
EXCLUSIVE: The cybersecurity firm finds invalid traffic is causing missed SEO conversion and skewing marketing analytics.
Global digital ad spend increase accompanied by rise in invalid traffic
EXCLUSIVE TOP OF THE CHARTS: ClickCease report finds that in almost 20 countries 10% or more of site visits are invalid, including in APAC markets Singapore, Australia, China and India—translating to wasted adspend, compromised audiences and skewed analytics.
More than half of Instagram influencers 'engaged in fraud'
Also, 45% of Instagram accounts are fake, according to a new study by HypeAuditor.
Epsilon elder fraud case raises questions for holding companies
The case makes it worth reconsidering potential liabilities for agencies as privacy laws shift.
Ex-staffer arrested for allegedly defrauding Hakuhodo DY Media Partners via fake advertising orders
Tokyo police have arrested an employee suspected of orchestrating up to JPY 700 million (US $6.7 million) in fake billings.
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