fraud
Epsilon elder fraud case raises questions for holding companies
The case makes it worth reconsidering potential liabilities for agencies as privacy laws shift.
Ex-staffer arrested for allegedly defrauding Hakuhodo DY Media Partners via fake advertising orders
Tokyo police have arrested an employee suspected of orchestrating up to JPY 700 million (US $6.7 million) in fake billings.
CTV fraud skyrockets worldwide
Connected-TV apps have seen a spike in fraud even as overall fraud has declined from 2019, according to a DoubleVerify report.
Programmatic market a 'mess' with half of money still not reaching publishers
In a first-of-its-kind study, ISBA and PwC found that only 12% of ad impressions can be accounted for.
Measurement, transparency, scarcity of supply among APAC marketers' 2020 concerns
Marketers across APAC are excited about CTV but cite measuring business outcomes, a lack of premium inventory, social-media transparency among chief concerns for 2020.
‘Brushing’ up on the fake review problem in Asia
As ecommerce exposes more brands to review fraud, we look at the size of the problem and how to mitigate it.
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