Shawn Lim
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A spotlight night for Publicis Groupe, with Ogilvy ...
There was intense competition between Publicis' Leo Burnett and Ogilvy at the 2023 Southeast Asia AOY awards last night, with the former ultimately taking home the bulk of the metal haul.
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Accenture Song gives hawkers a second chance at ...
The aptly-named 'Second Servings' is an urgent appeal by the consultancy encouraging locals to protect their unique heritage and hawker culture in Singapore.
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"What is good for audiences, is good for business": ...
In an exclusive, Campaign speaks to BBC about why the broadcaster believes funding ethical journalism combats false information, while ensuring brand security and connecting with audiences in a credible media setting.
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OMD retains media duties for DFI Retail Group in APAC
Hong Kong-based retail conglomerate Dairy Farm first awarded its media account to OMD in 2019.
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A new era of ads analytics? How Media Mix Modeling ...
Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling. Campaign explores if other marketers should follow in their footsteps.
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Veteran Matthew Godfrey returns to advertising with ...
In an exclusive chat with Campaign, former Y&R and Publicis CEO Matthew Godfrey explains how generative AI and MediaMonks' digital-first approach lured him back to the ad world.
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