Shawn Lim

2 days ago

Will zero-party data restore consumers' trust in ...

Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit.

May 10, 2024

Why international airlines want a piece of Air ...

Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.

May 9, 2024

Why Microsoft Advertising is doubling down on AI

CAMPAIGN 360: Following a restructure, the tech giant is aggressive in its integration of advertising with AI through Copilot and other tools. Nick Seckold, the regional VP for APAC at Microsoft Advertising, explains.

May 3, 2024

Why OpenAI believes artificial general intelligence ...

OpenAI's CTO Mira Murati stresses that the platform is doing all it can to achieve artificial general intelligence (AGI) while ensuring it does not become uncontrollable and replace humans.

May 2, 2024

How Porsche zeroes in on smaller details to improve ...

As the owner of less than 15% of its dealerships, the German high-end automaker uses open text mining to enhance its customer IDs, focusing on language and personalisation to elevate satisfaction to excitement.

Apr 29, 2024

Gen AI has created an 'iPhone moment': Coca-Cola's ...

Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.