Shawn Lim

2 days ago

Wunderkind launches in Australia to address brands' ...

Australia is a priority growth market for Wunderkind as it aims to help retailers realise more online revenue.

3 days ago

Ogilvy Thailand picks agency veteran Jiravara ...

Virayavardhana first joined the agency in 1995 and has since taken on various roles.

4 days ago

Starved of first-party data by online marketplaces, ...

A commerce system captures users, products, and transactions and having that first-party data will enable a brand to understand the behaviour of each customer. However, brands are unable to do that when selling on marketplaces like Lazada and Shopee.

Nov 18, 2022

Declining orders on Lazada contributes to Alibaba ...

China's strict zero-Covid policies have hurt economic activity, including consumer and merchant spending on Alibaba's platforms.

Nov 17, 2022

Tencent's revenue continues to fall, will divest ...

China’s slowing economy and regulatory crackdowns has had an impact as advertising sales slip, despite growth from WeChat and new in-feed video ads.

Nov 16, 2022

Programmatic audio campaigns in APAC: Where are the ...

Digital audio can deliver engaged audiences for brands, complementing other programmatic advertising in multi-channel campaigns. So why haven't we seen a wave of demand in APAC and are brands missing out?