Shawn Lim
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Chat-based payments are here: Game-changer or ...
SOUNDING BOARD: After India and Brazil, WhatsApp's in-chat payment feature launches in Singapore but opens a debate. Are chat-based payments the future of digital innovation or add concerns of privacy and safety intrusion?
Will vanity metrics ever die?
Data’s value depends on its analysis and extracted insights. At Campaign360, media and analytics experts weigh-in on whether all types of data, including vanity metrics, can add value if used appropriately.
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Agencies need to make more effort to progress on DEI
AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.
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What Mars wants from retail media networks
Mars' global media leads explain to Campaign how they use retail media not just to drive sales, but to add to bigger holistic brand experiences.
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The big issues brands must tackle to deliver ...
CAMPAIGN 360 PREVIEW: Brands today cannot afford to make mistakes with customer experience. From technology to content and beyond, Campaign looks at how brands can better understand and deliver what consumers want.
Inside FairPrice's retail media strategy to help ...
CASE STUDY: Retailers increasingly turn to retail media to get first-party data as they navigate a post-cookie world. Campaign takes a closer look at the retail media strategy of Singapore's biggest retailer, FairPrice.
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