Jessica Heygate

2 days ago

Google to allow users to control brands and topics ...

The tech giant’s updated ad control centre will provide users with more 'control over the algorithm,' but leaves advertisers grappling with a new targeting shift

May 12, 2022

Disney+ exceeds subscriber growth expectations in ...

The streaming service posted strong growth in subscribers and revenue per user—driven in large part by Disney+ Hotstar in Asia—as rival Netflix plateaus.

May 12, 2022

Google to allow users to control brands and topics ...

The tech giant’s updated ad control centre will provide users with more “control over the algorithm,” but leaves advertisers grappling with a new targeting shift.

May 6, 2022

Agencies ‘disappointed’ by Twitter’s handling of ...

One week after Twitter revealed a three-year long metrics error, agencies that Campaign spoke with are still waiting for official guidance from the platform. While Twitter is publicly presenting itself as “business as usual,” we’re told internal comms are “scattered” and “inconsistent.”

May 4, 2022

Publicis Groupe acquires e-commerce analytics ...

Publicis and Profitero leaders discuss their vision for the deal, which will allow Publicis to measure how brands’ products move through different digital shelves.

Apr 28, 2022

Twitter overstated user metrics for nearly three years

In what could be one of Twitter’s last reports as a public company, the social media firm reported a 16% rise in users, but a slow down in revenue growth and a reporting error.