Jessica Heygate
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AI, Web3, purpose and SVB: Takeaways for marketers ...
Amidst the AI hype, discussions about new technologies struck a more cautious tone than prior years as advertising and tech workers hone in ethical and commercial challenges.
At SXSW, LGBTQ+ programming focuses on fundamental ...
Nonprofit Do the WeRQ, which created an alternative SXSW calendar to draw LGBTQ+ programming together, says the community is in survival mode.
Lush declares war on Google and big tech
As part of its “big tech rebellion,” the cosmetics retailer is slashing the “millions” it spends on Google ads and cutting platform investment by a third, redirecting customers onto its app and into stores.
As China’s economy rebounds, ad spend flows overseas
Temu’s Super Bowl spot sent a strong signal of the global ambitions of Chinese firms and the far-reaching implications of the country opening back up, GroupM tells Campaign.
Dept lays out plan to drive 10% of revenue from AI ...
Global CEO Dimi Albers tells Campaign the launch of a dedicated AI practice will create more jobs rather than reduce them: ‘AI won’t replace people, but people who use AI will.’
‘It's going to be messy’: Ad industry scrambles to ...
Sustainability working groups and coalitions are still figuring out how to measure and benchmark carbon emissions before reduction efforts can get underway.
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