Jessica Heygate
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IPG unifies Acxiom and Kinesso under one leader
EXCLUSIVE: Jarrod Martin has been charged with better activating Acxiom data to power “precisely targeted” solutions for IPG clients.
Amazon and GroupM partner to embed brands in live ...
E-commerce giant and media agency network have been engaged in an exclusive partnership for the past six months to create branded shoppable livestreams.
Apple unveils AI game plan, including ChatGPT ...
Technology giant debuts Apple Intelligence at its annual Worldwide Developers Conference after months of anticipation, emphasizing its unique personal insights and privacy features.
‘The consumer shouldn’t be the guinea pig’: Ad ...
Google is in hot water again over AI inaccuracies. With ads soon coming to its AI overviews search product, digital advertising executives urge the tech industry to slow down.
X officially allows ‘consensually produced’ adult ...
Social media platform introduces new policy that formally permits posts containing nudity and pornography provided they are labeled.
Google unleashes AI updates and adds greater ...
The technology giant has introduced new controls to its generative AI advertising tools to ensure assets remain “on brand,” as well as greater transparency in Performance Max amid advertiser pushback.
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