Jessica Heygate

Nov 17, 2022

Reels, Shorts and TikTok: How do advertisers divide ...

As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings — from performance to audience, maturity and trust.

Nov 11, 2022

Adland steps up urgency in climate messaging around ...

Campaign asked ad executives and industry sustainability experts about how the messaging has changed at this year’s global climate summit—and whether adland has stepped up its role in fighting the climate crisis.

Nov 11, 2022

GroupM unites global brands to tackle media ...

Coalition aims to standardize measurement of carbon emissions created by media placements.

Nov 9, 2022

Twitter ad pause will have ‘little impact’ on media ...

Social-media platform, which has witnessed a ‘massive drop’ in ad revenue, was already a minor platform on ad plans, according to media agency executives.

Oct 27, 2022

Meta asks investors to be ‘patient’ as profit ...

Mark Zuckerberg did little to ease investor concerns about the near-term health of the social-media giant as costs escalated and its core advertising business weakened in Q3.

Oct 26, 2022

YouTube ad revenue declines as brands cut budgets

Advertising revenues falter across Google properties in Q3 as tech giant feels pinch from tough economic climate.