Jessica Heygate
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IPG Mediabrands merges Kinesso, Reprise and Matterkind
Merger forms part of network’s transition to a simplified model under one P&L as clients demand greater speed and flexibility.
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Wunderman Thompson develops tech to analyse ...
Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.
YouTube to auto-detect if ads meet its best ...
Creative guidance tool will also surface AI-powered tools that automatically edit advertisers’ video campaigns in line with YouTube’s guidance.
Why oil and gas companies are tapping influencers ...
Fossil fuel giants like Shell and BP are leaning on influencers to promote their green initiatives and rewards programs as ad giants address their role in the climate crisis.
AR experiences exclude a majority of diverse ...
EXCLUSIVE: Research by Omnicom Media Group and Snapchat finds that AR filters and lenses are alienating diverse users by misgendering them or removing their defining features.
Ads served on YouTube kids content may have ...
Adalytics report alleges ads served by Google on YouTube kids content — sometimes against the wishes of advertisers — caused a chain reaction of tracking children online.
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