Jessica Heygate

May 13, 2024

Colossus SSP alleged to mismatch user IDs

In a recent analysis by Adalytics, which evaluates media purchases for agencies and brands, Colossus SSP was highlighted for incorrectly reporting user IDs during ad transactions managed through the demand-side platform The Trade Desk.

May 8, 2024

How Google, Meta, Snapchat and TikTok are attempting...

At the 2024 NewFronts in the US, tech platforms glided over legislative issues and focused on outshining each other with technology and performance, appealing to cost-focused media buyers.

May 2, 2024

Levi’s picks UM as global media agency

SCOOP: Jeans brand spent $142 million in global media spend last year.

May 2, 2024

Earnings analysis: AI costs rack up at Alphabet, ...

Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.

May 1, 2024

News publishers call out stringent brand safety ...

Publishers sounded the alarm for advertisers to support news by reviewing blunt keyword blocking during a critical time for democracy.

Apr 30, 2024

Infillion relaunches MediaMath

The ad tech company has recruited back several former MediaMath employees and supply-side partners to revitalise the DSP that went bankrupt last year.