Jessica Heygate
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Is AI financially beneficial for agencies?
AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.
Adland has the power to influence social media but ...
As governments worldwide enforce stricter social media laws, advertisers find themselves at a crossroads—use their influence to hold platforms accountable or risk increased criticism for staying silent?
Omnicom CEO ‘bullish’ following 6.5% organic growth
The agency network is riding high from its Amazon win in the third quarter, despite political and operational turbulence.
IPG unifies Acxiom and Kinesso under one leader
EXCLUSIVE: Jarrod Martin has been charged with better activating Acxiom data to power “precisely targeted” solutions for IPG clients.
Amazon and GroupM partner to embed brands in live ...
E-commerce giant and media agency network have been engaged in an exclusive partnership for the past six months to create branded shoppable livestreams.
Apple unveils AI game plan, including ChatGPT ...
Technology giant debuts Apple Intelligence at its annual Worldwide Developers Conference after months of anticipation, emphasizing its unique personal insights and privacy features.
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