These awards recognise and celebrate exceptional performance and achievements in media, advertising, creative, digital, PR, independent, specialist agencies, and brand communications throughout the region.
The 2025 Agency of the Year Awards will be judged by more than 79 senior brand marketers from across APAC, including CMOs, VPs and regional leads from prominent multinationals and homegrown giants. From tech and telco to FMCG and finance, this year’s jury represents the clients that matter. Each judge was selected for their regional expertise and category insight, and will evaluate entries independently to ensure rigour and fairness.




What’s new this year
This year, two new categories have been added to award outstanding agency work with artificial intelligence (AI). Agencies will be allowed to enter into an AI Ad Campaign of Year category, along with an AI Person/Team of the Year category.
In another change, the Best Place of Work category has been expanded with a new category added to the Asia-Pacific Network awards.
Read FAQs and details here. Entry pack link can be downloaded here.
Key dates
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Early Bird Entry Deadline |
Monday, 7 July 2025 |
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Standard Entry Deadline |
Tuesday, 5 August 2025 |
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Final Entry Deadline |
Tuesday, 2 September 2025 |
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Shortlist Announcement |
Monday, 27 October 2025 |
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Awards Presentation Event |
Late November/Early December 2025 |
*Cut-off times for the entry deadlines are 6 PM Hong Kong time (UTC/GMT+8).

Still have queries?
Email AOY@haymarket.asia or zamir.khan@haymarket.asia and kaling.man@haymarket.asia.