kols

Apr 15, 2021

Ethical considerations in influencer marketing

Just because Asia is somewhat of a grey area when it comes to ethical guidelines, that doesn't mean brands shouldn't use due caution when working with influencers, writes a senior influencer marketing manager at MediaMonks.

Dec 16, 2020

In a rough 2020, incumbents and upstarts took divergent M&A paths

YEAR IN REVIEW: As the pandemic crippled adspend, older networks preserved cash, while newer operators made opportunistic deals.

Sep 30, 2020

Marketers boost influencer spend but are nervous of 'activist influencers'

More than half (55%) of marketers in a Europe-US survey are anxious about working with social-media influencers who are vocal about social and political issues.

Aug 11, 2020

Are sales associates the new luxury KOLs post-COVID-19?

By connecting with sales associates on WeChat, consumers are getting exposure to a new form of effective advertising during the COVID-19 outbreak.

Mar 20, 2020

APAC influencer marketing platforms explained: AsiaKOL

Learn about Asia KOL, whose platform is powered by an in-depth influencer ranking system. Our infographic feature, 'Circle of Influencers', breaks down 11 APAC KOL networks.

Mar 17, 2020

APAC influencer marketing platforms explained: Chtrbox

Learn about Chtrbox, one of the largest and diverse influencer networks in India. Our infographic feature, 'Circle of Influencers', breaks down 11 APAC KOL networks.