Just because Asia is somewhat of a grey area when it comes to ethical guidelines, that doesn't mean brands shouldn't use due caution when working with influencers, writes a senior influencer marketing manager at MediaMonks.
YEAR IN REVIEW: As the pandemic crippled adspend, older networks preserved cash, while newer operators made opportunistic deals.
More than half (55%) of marketers in a Europe-US survey are anxious about working with social-media influencers who are vocal about social and political issues.
By connecting with sales associates on WeChat, consumers are getting exposure to a new form of effective advertising during the COVID-19 outbreak.
Learn about Asia KOL, whose platform is powered by an in-depth influencer ranking system. Our infographic feature, 'Circle of Influencers', breaks down 11 APAC KOL networks.
Learn about Chtrbox, one of the largest and diverse influencer networks in India. Our infographic feature, 'Circle of Influencers', breaks down 11 APAC KOL networks.
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