On-demand capability is driving more brands in the region to invest at least 30% of their marketing budgets into influencer marketing, reveals a new report by Partipost.
SHANGHAI ZHAN PODCAST: Julien Lapka, China insights guru and founder of the agency Inner Chapter, advises brands to move beyond investing solely in Chinese KOLs and evolve into establishing relationships with Chinese cohort groups.
New research shows a mismatch between marketers and consumers on whether influencer content adequately represents diversity in society.
After being slapped with massive fines by China’s tax authorities, two top livestreamers are now getting canceled on local social media. Brands beware.
Content, community and commerce (and a catamaran): Tatler’s new formula for success in the luxury space
Chairman and CEO Michel Lamunière speaks exclusively to Campaign about how an evolution of the luxury-focused media company's approach is coming to fruition.
TOP OF THE CHARTS: Receptivity to influencers is highest in India and Indonesia, but family, friends and self have the most sway over buying decisions everywhere, according to data in a new report from Wunderman Thompson.
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