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Bigger market changes in China bring taller silos
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May 22, 2018

Bigger market changes in China bring taller silos

Wunderman's Bryce Whitwam grumbles about working with clients in China that suffer from too much infighting and divisiveness.

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Brands after digital transformation in China should start with martech, not adtech
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Aug 22, 2017

Brands after digital transformation in China should ...

Martech is a lot harder than adtech because it requires a change of mindset, writes Wunderman China CEO Bryce Whitwam.

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How to cure the agency overtime problem
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Oct 26, 2016

How to cure the agency overtime problem

Dentsu’s mandate to reduce overtime hours is not going to address the problem of overwork, writes Wunderman's Bryce Whitwam.

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China's real No. 1 brand didn't even make the list
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May 28, 2015

China's real No. 1 brand didn't even make the list

This is the only brand that matters today in China.

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Death of the digital creative agency: The pre-roll
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Jan 2, 2014

Death of the digital creative agency: The pre-roll

'Lazy' digital makes up the vast majority of digital spend in China.

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The view from China: Growing consumer sophistication
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Jul 9, 2013

The view from China: Growing consumer sophistication

Asia's Top 1000 Brands: Consumers in China becoming more discerning and selective.

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