Bryce Whitwam

3 days ago

Why China may be a digital-transformation role ...

SHANGHAIZHAN PODCAST: Wavemaker APAC CEO Gordon Domlija predicts that China will continue to lead in transformation but warns that context is key for all markets in the region because consumers embrace technology differently.

Mar 17, 2020

Bring on the agency flexible work movement

Despite the critics, 'work from home' is working, says the CEO of MRM China.

May 22, 2018

Bigger market changes in China bring taller silos

Wunderman's Bryce Whitwam grumbles about working with clients in China that suffer from too much infighting and divisiveness.

Aug 22, 2017

Brands after digital transformation in China should ...

Martech is a lot harder than adtech because it requires a change of mindset, writes Wunderman China CEO Bryce Whitwam.

Oct 26, 2016

How to cure the agency overtime problem

Dentsu’s mandate to reduce overtime hours is not going to address the problem of overwork, writes Wunderman's Bryce Whitwam.

May 28, 2015

China's real No. 1 brand didn't even make the list

This is the only brand that matters today in China.