Magda Ibrahim
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Jan 5, 2022
Heineken pushes no-alcohol beer in global campaign
Beer brand taps into 'Dry January' with focus on social events.
Dec 15, 2021
Marketers and consumers at odds over influencer ...
New research shows a mismatch between marketers and consumers on whether influencer content adequately represents diversity in society.
Nov 16, 2018
Lexus launches ad scripted entirely using AI
Spot is directed by Oscar-winning Kevin Macdonald.
Nov 13, 2018
'Rang-tan' ad hits 30m online views and prompts ...
A video about palm oil caught the attention of celebrities and has received more than 30 million views after a British supermarket chain complained it was stopped from airing it on TV.
Aug 1, 2018
Global marketers expect their budgets to rise in 2019
At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year.
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