Magda Ibrahim

Heineken pushes no-alcohol beer in global campaign
Advertising
Jan 5, 2022
Magda Ibrahim

Heineken pushes no-alcohol beer in global campaign

Beer brand taps into 'Dry January' with focus on social events.

Marketers and consumers at odds over influencer diversity
Digital
Dec 15, 2021
Magda Ibrahim

Marketers and consumers at odds over influencer ...

New research shows a mismatch between marketers and consumers on whether influencer content adequately represents diversity in society.

Lexus launches ad scripted entirely using AI
Advertising
Nov 16, 2018
Magda Ibrahim

Lexus launches ad scripted entirely using AI

Spot is directed by Oscar-winning Kevin Macdonald.

'Rang-tan' ad hits 30m online views and prompts petition
Advertising
Nov 13, 2018
Magda Ibrahim

'Rang-tan' ad hits 30m online views and prompts ...

A video about palm oil caught the attention of celebrities and has received more than 30 million views after a British supermarket chain complained it was stopped from airing it on TV.

Global marketers expect their budgets to rise in 2019
News
Aug 1, 2018
Magda Ibrahim

Global marketers expect their budgets to rise in 2019

At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year.

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