Technology, energy, financial services and healthcare sectors are the most optimistic about an expansion in their spending power in the next 12 months, according to research carried out by Dentsu Aegis Network surveying more than 1,000 chief marketing officers worldwide.
The Dentsu Aegis Network CMO Survey 2018 found in the tech sector, more than three quarters of chief marketing officers say their budget will climb, with 31% predicting that increase will be...
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