Nathalie Lam explains how Philips wants its creative content to match the diversity of its audience. This is the first in a series by World Federation of Advertisers members ahead of its 2023 inclusion census.
In partnership with Campaign, the results will provide a check on progress in industry perceptions of diversity, equity and inclusion across 32 markets worldwide.
EXCLUSIVE RESEARCH: Based on Campaign Asia-Pacific’s annual study in collaboration with Kantar, policymaking and awareness are high on the agenda for the marcomms industry. Yet, inequitable salaries, workplace stress, and gender-related harassment remain largely unchanged.
A desire to look good, rather than do good, is the primary reason businesses pursue sustainable and socially responsible policies, new research suggests.
Campaign Asia-Pacific and Kantar invite you to take our anonymous survey to assess the industry’s pursuit of diversity, whether intersecting with gender, age, race, physical ability, or any other factor.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins