survey
2020 – the year that marketing means business
R3 and Campaign's latest CMO Outlook shows marketers are closer to the head of the table than ever as marketing’s integration with multiple areas of business has brought its significance and potential into full scope.
CMOs race to reshape plans: Dentsu survey
Agencies are struggling to keep up, a new report shows, with key CMO concerns around managing budgets, driving greater efficiency and bringing new insights to the table.
Coming soon: Campaign-Kantar study reveals upsetting opinions around inclusivity, mental health
With the pandemic pushing D&I initiatives further down the corporate agenda, respondents across APAC express a dire need for support.
What impact has the pandemic had on your marketing budgets? We want to hear from you
Campaign Asia-Pacific and GFK want to understand how your marketing priorities have shifted in light of the coronavirus pandemic.
Is your office serious about diversity? We want to hear from you
Campaign Asia-Pacific and Kantar invite you to take our survey assessing how much companies in Asia have achieved in their pursuit of diversity, whether intersecting with gender, age, race, physical ability, or any other factor.
CMOs basking in potentially misplaced optimism, Gartner study finds
Survey found three-quarters of CMOs are expecting negative impact of pandemic to be short-lived.
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