While it may not resonate as strongly this side of the Pacific, the Super Bowl nevertheless provides a valuable insight into creative campaign trends more generally.
Huawei's comms leaders for the UK and Denmark have both stepped down - the latter apparently over the issue of facial recognition technology that would reportedly flag up members of China's Uighur minority to the Chinese government.
The brand's PR and influencer manager warns brands not to chase the news agenda but also says they risk being "left behind" if they don't act on a purpose.
More than half (55%) of marketers in a Europe-US survey are anxious about working with social-media influencers who are vocal about social and political issues.
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