by John Harrington | Campaign Asia

John Harrington

Feb 9, 2021

Super Bowl 2021: brands play it safe but creativity ...

While it may not resonate as strongly this side of the Pacific, the Super Bowl nevertheless provides a valuable insight into creative campaign trends more generally.

Ad regulator tells brands and influencers not to use misleading beauty filters

Advertising

Feb 5, 2021

John Harrington

Ad regulator tells brands and influencers not to ...

The UK Advertising Standards Authority's action follows complaints it upheld relating to Instagram stories.

Two Huawei comms chiefs resign in Europe - one over 'Uighur alarms'

Dec 16, 2020

John Harrington

Two Huawei comms chiefs resign in Europe - one over ...

Huawei's comms leaders for the UK and Denmark have both stepped down - the latter apparently over the issue of facial recognition technology that would reportedly flag up members of China's Uighur minority to the Chinese government.

Ben & Jerry's: Don't expect instant gratification on purpose work

Marketing

Nov 30, 2020

John Harrington

Ben & Jerry's: Don't expect instant gratification ...

The brand's PR and influencer manager warns brands not to chase the news agenda but also says they risk being "left behind" if they don't act on a purpose.

Marketers boost influencer spend but are nervous of 'activist influencers'

Digital

Sep 30, 2020

John Harrington

Marketers boost influencer spend but are nervous of ...

More than half (55%) of marketers in a Europe-US survey are anxious about working with social-media influencers who are vocal about social and political issues.