John Harrington
Oct 27, 2023

Rob Mayhew slams Havas over Shell in mocking video

Rob Mayhew, the popular social media creator, has published a video mocking Havas and its CEO Yannick Bolloré after the company defended its decision to work with Shell.

Rob Mayhew slams Havas over Shell in mocking video

Rob Mayhew (pictured), the creative director at ad agency Gravity Road, who is known for his satirical videos about agency life, immitates Yannick Bolloré in a new video where he quotes from the Havas CEO in his recent interview with Campaign.

Bolloré told Campaign that Havas was happy to pitch for and win Shell’s global media account, despite controversy about working with fossil-fuel clients, because “we believe the most effective change comes from within."

Some campaigning groups are pushing for a review of Havas’ B Corp certification, which is linked to environmental, social and governance standards, but Bolloré played that down in the interview following the agency group’s Q3 results.

This article first appeared on Campaign's sister title PRWeek.

Source:
Campaign US

Related Articles

Just Published

16 hours ago

Asia-Pacific Power List 2024: Robin Liu, Miniso

Through strategic co-branding and localisation, Liu is steering Miniso towards global super-brand status with innovative marketing strategies and leveraging relevant IP.

17 hours ago

Creative Minds: Koji Kanzaki on turning childhood ...

From aspiring comedian to comic fan and now creative director, Dentsu China’s ECD Koji Kanzaki loves uncovering beauty in the mundane, dreams of dining with Banksy, and keeps his inner child alive.

17 hours ago

Wieden+Kennedy retreats from India, shuttering its ...

The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.

18 hours ago

Exit player zero: A creative director’s brush with ...

When a dream role at a gaming startup pulled in Robert Gaxiola, the veteran creative director and Playbook XP managing partner, quickly realised the cost to play was far too steep. Now, he’s urging fellow creatives to be wary of the same traps.