shell

Mar 31, 2021

How Cathay Pacific, Shell and Mercer used the pandemic to sharpen their brand purpose

As the pandemic continues to impact marketing plans, a panel of CMOs advise that marketers should focus on story doing over storytelling and empower local markets to devise their own impactful campaigns.

Mar 4, 2020

Shell faces ASA investigation over 'carbon neutral' claims in the UK

Fuel giant claimed in ad that customers could 'drive carbon neutral' if they shopped at Shell.

Jul 19, 2018

Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus

The global review kicked off in January for creative and media.

May 29, 2018

2018 Cannes contenders: 'Drive on: Return to Kekexili' by JWT Shanghai

Shell Helix brought filmmaker Lu Chuan back to this remote region in a cinematic brand activation.

Jan 25, 2018

JWT and MediaCom on alert as Shell calls global creative and media review

Shell, which has reportedly appointed R3 to handle the process, spends an estimated $200 million on marketing annually.

Aug 18, 2017

Brand authenticity means giving up control

Brands have to learn the consumer is in the driving seat if they want to build an authentic relationship, according to a panel discussion at Wednesday's Top 1000 Brands Breakfast Briefing in Singapore.