A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.
Universal Music Group and Viacom, two of the world’s biggest music and TV companies, have both revealed significant investments in Asia.
Those who spent the most time working with media agencies had lowest opinion of them.
A reworking of the agency's logo and overall style aims to better convey "the meaning in our name" and "evoke the balance between ideas and data". What do you think?
WPP's Wavemaker has held business since 2014.
Vietnam’s largest conglomerate is expanding its portfolio, pursuing a share of the country’s smartphone market that is majority controlled by South Korea’s Samsung and China’s Oppo.
The fastest-growing economy in ASEAN is driving rapid evolution in consumer behaviour.
S4 Capital, OMD, Rice, Lazada Singapore, WPP AUNZ, PHD, TBWA, MediaCom, The Works, RedEngine SCC, CampaignLab, Digitas, Agoda, PHD, Geometry, Golin, PubMatic, YouAppi, Stanley St, One Club, WPP, BBH Singapore, The Coca-Cola Company, Imperfect Circle, TGH Collective, CIMB Bank Berhad, Supercars Australia, Gemba, Sompo Asia and more, in our weekly collection of people moves and marketing news.
The career trajectory of Ashish Bhasin, the newly appointed CEO of DAN APAC, shows that it's possible to have a longer and more impactful second innings in advertising.
The business has struggled to articulate its purpose in a changed market or even why it needs to exist as a brand.
WPP's Essence has a culture that's more like a tech company than a traditional buying shop. And now its global CEO has been picked to transform parent company GroupM. How much does Essence's rise point the way to the future?
EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.
Celebrating its 20th anniversary and marking the departure of founder Jack Ma, Alibaba Group announced a refresh of its core values to help the company last 102 years.
'This highly ambitious and historic action by the ANA puts the marketer's agenda at the center of industry measurement.'
Travel platform called review at start of 2019.
Krakowsky is frontrunner to succeed Michael Roth as global CEO.
OMD Singapore takes top honours with McDonald's licensee HanBaoBao, while PHD Singapore leads award count.
Wunderman Thompson, Golin China, Ogilvy Health, Dentsu Aegis Network, 72andSunny, Qualtrics, Gyro, VMLY&R, RhythmOne, Spark Foundry, Quantum Consumer Solutions, Glance (InMobi), Naver, Publicis Singapore, Edelman, MediaMonks, Golin, Arsenal FC, Within, Sweetshop, Digitas, DDB HK, MoPub, BBC Studios and more, in our weekly collection of people moves and marketing news.
Drinks giant is focusing on media planning and data.
The network also names a Singapore CEO and appoints a CEO for global client solutions.
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