Media
Unwrapping Spotify Wrapped: What is the industry listening to?
The marcomms industry understood the assignment, followed the brief, and let music stay rent free in their head, just like an NFT. Here’s what the industry folks have been listening to this year.
Accenture Song acquires Fiftyfive5 to boost data and performance capabilities from ANZ
The insights and advisory business will help Accenture Song and Fiftyfive5 tap a rising global customer analytics market and further grow its business in Australia and New Zealand.
WPP goes 'Beyond the Rainbow' to better understand queer audiences
Done on more than 7,500 respondents, the study aims to be a practical guide to bridge the gaps in the current Pride marketing model.
Dentsu hires Electronic Arts exec to head global gaming ops
Brent Koning launched EA's 'Fifa Ultimate Team Championship Series', which has accrued some 20 million participants.
Mindshare leads award haul at South Asia AOY 2022
WPP scooped 20 golds in the agency categories, while independent Famous Innovations scored key wins as well.
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Not just hype: Winning consumers with live commerce
With three in five people expecting to interact with brands online today, live commerce is an ideal platform for consumers to enjoy the content, socialise, and make purchases simultaneously.
Dentsu, Hakuhodo raided as part of Tokyo 2020 corruption scandal
The ever-widening graft case of last year's Tokyo Olympics has Dentsu, ADK and Hakuhodo's offices being searched on grounds of rigging bids for test events.
Sadoun hits out at 'childish' Sorrell in row over Publicis staff bonuses
Publicis Groupe chief's sharp defense of its 'cost of living' bonus for employees comes after Sorrell claimed the payout merely attempted to make up for lost incentives during Covid.
Elon Musk slams Apple for pulling ad spend from Twitter
Elon Musk also accused Apple of threatening to remove Twitter from the App Store.
Twitter advertisers exit as brand safety concerns escalate
Agency leaders warn that cutting resources into moderation and Musk’s own behaviour on Twitter is turning advertisers away from the platform.
What we can learn from the media landscape in Japan
Steve Taylor ruminates on the built-in playfulness that Japan lends to its ad landscape
J&T Express ropes in Lionel Messi as global brand ambassador
The Asian delivery giant has plans of expanding its global network and establishing itself as a one-stop ecommerce specialist in the logistics supply chain.
Move and win roundup: Week of November 28, 2022
IAS, Alley, Redhill, Ogilvy, Dentsu, Samsung, Xiaomi, and more in Campaign Asia-Pacific’s weekly round-up of account wins and people hires.
New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands
Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.
Why Hong Kong’s outdoor advertising is underperforming
Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.
Campaign CMO Outlook: Is the metaverse a fad or here to stay?
In this second part of the 2022 CMO Outlook report, Campaign uncovers how chief marketing officers view a new form of digital advertising; metaverse-based marketing. Meanwhile, marketers also reveal their latest thoughts on talent and on agency partnerships.
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Wunderkind launches in Australia to address brands' commerce media needs
Australia is a priority growth market for Wunderkind as it aims to help retailers realise more online revenue.
Back to basics: Measuring marketing ROI for your campaigns
There are three steps that can help successful marketing organisations to accurately calculate MROI says AppsFlyer's growth director for ANZ.
Job insecurity: In times of mass layoffs, is freelancing the future?
Thousands of layoffs from tech firms in a matter of weeks show job security is largely a myth. So what's next for the talent affected how might this change the future of work?
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Why brands need a new playbook for young gamers
Brands need to prioritise gaming experiences intended to empower under-18s, whether through encouraging critical thinking, confidence-building or community initiatives that reward creativity and self-expression.
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