Media

1 day ago

China's marketers work with average of 12 agencies for competitive edge

In China's competitive landscape and an economy where every marketing dollar counts, measurable ROI and effectiveness outweigh awards and accolades, or local versus multinational status, in agency-client relationships.

1 day ago

Tech On Me: Will Singapore succeed in banning deepfakes?

In this week's edition: Singapore wants to ban deepfakes ahead of the country's elections, Google declines to buy HubSpot, and confusion over video games and gambling in India among other tech headlines in the region.

1 day ago

UM appoints first chief performance officer

New role has been created to help clients with digital transformation.

2 days ago

Canva paints a bigger picture for India

Zach Kitschke, Canva's global CMO tells Campaign how the $26 billion design platform is expanding in the country, its fifth-largest market, to boost the growing creator economy and democratise design for everyone.

2 days ago

Is the industry in a ‘paralysis’ of measuring everything?

With hundreds of tech and tools out there, marketers need to find a measurement framework that helps them drive value for the brand and not just measure everything.

2 days ago

How brands can build consumer trust in the post-cookie era

Spark Foundry's Rachida Murray says that the focus for brands should shift from technology to strategy and data collection and ultimately land at relationship-building.

2 days ago

My experience in Cannes underlined why men must speak up and take action against harassment

After experiencing sexual harassment at this year's Cannes Lions festival, Dagmar Bennett explains why men should be leading the fight against such behaviour.

3 days ago

Micro-influencers: The new powerhouses of marketing

As brands seek genuine connections and targeted reach, micro-influencers are emerging as the key players in influencer marketing, delivering higher engagement and cost-effective solutions.

3 days ago

Paramount completes $8 billion merger with Skydance Media in bid to ‘energise’ the streamer

With streaming platforms continuously turning to advertisers to remain profitable, Paramount’s merger may represent a significant move from the media and technology company to better compete with the major players.

4 days ago

Why coming out is a continuous journey

A workplace that fosters inclusivity, diversity, and belonging can significantly ease the burden of coming out for LGBTQ+ individuals, says Bench Media's Sebastian Diaz.

4 days ago

If agencies want to see higher share prices, they should be pushing the case for creative

INVESTOR VIEW: Creativity is often perceived as a 'low growth, 'low margin' business, a 'necessary evil'. It's a perception at odds with its value and one that's ripe for change.

Jul 8, 2024

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Jul 8, 2024

AppsFlyer's APAC chief on gearing up for the privacy-conscious marketing era

AppsFlyer has been focused on building out a privacy-focused marketplace, adding ChatGPT to its data clean room and boosting its analytics offerings.

Jul 8, 2024

Why more brands are embracing podcasts in China

From Louis Vuitton to Nike and Lancôme, brands in China are tapping into the power of sound to cut through the clutter and build more in-depth and meaningful connections with consumers.

Jul 8, 2024

Move and win roundup: Week of July 8, 2024

Edelman, Jelly Thailand, Tatler Asia, PHD, Initiative, Ogilvy Health, AIMCO, Sandpiper Group and more in our weekly collection of people moves and account wins.

Jul 7, 2024

65% of Indians will buy brands that stand for something they can identify with

This was one of the key findings that Kantar shared while launching the fourth edition of its ‘Creative Effectiveness Awards’ for India.

Jul 7, 2024

How TikTok overtook Google as gen Z’s go-to search engine

PMW spoke to experts on how this social media platform provides gen Z with an exciting new format and a sense of community and how brands can leverage this power.

Jul 5, 2024

Tech On Me: Are Chinese tech giants doing enough to eliminate xenophobia?

In this week's edition: Chinese social media platforms take on xenophobia, Australia looks to prevent teens from using social media, Meta's plans to introduce generative AI into the metaverse, among other tech news in the region.

Jul 5, 2024

Agency Report Card 2023: Wavemaker

With a sharp ascent to the top spot in Campaign’s Media rankings for 2023, Wavemaker had a solid year of performance even amidst an uncertain economic landscape.

Jul 5, 2024

How a media strategy bridging old and new worlds won MediaWorks 2024

Team Manju tapped Standard Chartered’s legacy while targeting a modern audience of cultural innovators as a strategy for bringing in new customers.