Media
Google News Initiative reveals APAC Innovation winners
Twenty-three publishers win US$3.2 million in funding for new initiatives to drive reader revenue.
SCMP: In-house data team critical for our advertisers
VIDEO: Elsie Cheung, SCMP's chief operating officer weighs-in on publisher value for advertisers, in-housing data teams and the importance of ad placement for brand safety in this exclusive video from Campaign360 in Singapore.
Zenith global adspend prediction jumps from 4.0% to 4.7%
Five APAC markets wlll be among the top 10 contributors of new global adspend dollars over the next three years.
Move and win roundup: Week of March 25, 2019
Proximity, Uber, Hoffman Agency, Isobar, BBDO, Frank Digital, Lazada, Mastercard, Lowe Lintas, Atomic 212, IAB Hong Kong and more, in our weekly collection of people moves and account news.
A first look at the MediaWorks 2019 mentors
In addition to attracting the region’s top brand and agency talent, MediaWorks is proud to draw the industry’s game-changers who will mentor and guide this year’s delegates.
Privacy regulation: We ain't seen nothin' yet
VIDEO: Stephan Loerke of the WFA discusses the impact of GDPR, the evolving use of agencies, the group's media charter, and the biggest issue people aren't talking about enough.
Getting your adtech strategy right for Southeast Asia
VIDEO: The Trade Desk's Henry Shelley and Cadreon's Yean Cheong talk about technology best practices, from advising clients to the build-or-buy decision.
GSK hikes online spend due to 'higher return' than TV
Google partnership led to 74% improvement in ad impressions.
F1 marketing overhaul paying off: Red Bull and Heineken
Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.
WHO shines spotlight on F1 tobacco deals
Comments follow series of high-profile F1 sponsorship deals recently.
Google hit with third Europe antitrust fine over online ads
Internet behemoth 'blocked' rivals Microsoft and Yahoo from selling ads in Google search results pages.
Sorrell: I'm going back to the 1990s
S4 Capital is reuniting digital creative and media services, the former WPP chief tells Advertising Week Europe.
More DAN departures confirmed
Three more high-level DAN executives are now known to have left the network following a major restructuring of media operations.
Sorrell's S4 Capital posts £20.1m pre-tax profit
Only 6% of revenue came from APAC.
Move and win roundup: Week of March 18, 2019
Our weekly collection of people moves and account news includes Circles.Life, Mindshare, Tourism Tasmania, BMF, Clemenger BBDO, TripleLift, Town Square, 90 Seconds, People ‘n Rich-H Group, Nobleman Creations, McCann, Mindshare, Japan Airlines, Lowe Lintas, Lion & Lion, MaLogic, Hawthorne, The Wired Agency and Adzymic.
Agency Report Card 2018: UM
UM had a commendable year, with note-worthy efforts in billings, creativity and a revamped data agenda.
Agency Report Card 2018: Essence
Essence had a deluge of new clients, new staff and explosive growth in 2018. Scaling up without killing its culture or displeasing its main client was critical.
Agency Report Card 2018: Zenith
Zenith's game plan in 2018 was to grow business through more diversification while defending its turf and capturing new clients. Read on to see whether it succeeded.
Agency Report Card 2018: Initiative
Initiative branded 2018 'The year of the comeback', but did the agency live up to its billing?
Agency Report Card 2018: Dentsu X
A leadership departure was offset by some sizeable new business, while the company invested in insight generation and knowledge sharing technology to create a stronger network.
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Most Read
1 Agency Report Cards 2018
3 Google names new APAC president
4 More DAN departures confirmed
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5 Dentsu Aegis buys Redder Advertising
7 McCann names new Hong Kong CEO
8 NZ brands pull ads from Facebook, Google
