Twenty-three publishers win US$3.2 million in funding for new initiatives to drive reader revenue.
VIDEO: Elsie Cheung, SCMP's chief operating officer weighs-in on publisher value for advertisers, in-housing data teams and the importance of ad placement for brand safety in this exclusive video from Campaign360 in Singapore.
Five APAC markets wlll be among the top 10 contributors of new global adspend dollars over the next three years.
Proximity, Uber, Hoffman Agency, Isobar, BBDO, Frank Digital, Lazada, Mastercard, Lowe Lintas, Atomic 212, IAB Hong Kong and more, in our weekly collection of people moves and account news.
In addition to attracting the region’s top brand and agency talent, MediaWorks is proud to draw the industry’s game-changers who will mentor and guide this year’s delegates.
VIDEO: Stephan Loerke of the WFA discusses the impact of GDPR, the evolving use of agencies, the group's media charter, and the biggest issue people aren't talking about enough.
VIDEO: The Trade Desk's Henry Shelley and Cadreon's Yean Cheong talk about technology best practices, from advising clients to the build-or-buy decision.
Google partnership led to 74% improvement in ad impressions.
Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.
Comments follow series of high-profile F1 sponsorship deals recently.
Internet behemoth 'blocked' rivals Microsoft and Yahoo from selling ads in Google search results pages.
S4 Capital is reuniting digital creative and media services, the former WPP chief tells Advertising Week Europe.
Three more high-level DAN executives are now known to have left the network following a major restructuring of media operations.
Only 6% of revenue came from APAC.
Our weekly collection of people moves and account news includes Circles.Life, Mindshare, Tourism Tasmania, BMF, Clemenger BBDO, TripleLift, Town Square, 90 Seconds, People ‘n Rich-H Group, Nobleman Creations, McCann, Mindshare, Japan Airlines, Lowe Lintas, Lion & Lion, MaLogic, Hawthorne, The Wired Agency and Adzymic.
UM had a commendable year, with note-worthy efforts in billings, creativity and a revamped data agenda.
Essence had a deluge of new clients, new staff and explosive growth in 2018. Scaling up without killing its culture or displeasing its main client was critical.
Zenith's game plan in 2018 was to grow business through more diversification while defending its turf and capturing new clients. Read on to see whether it succeeded.
Initiative branded 2018 'The year of the comeback', but did the agency live up to its billing?
A leadership departure was offset by some sizeable new business, while the company invested in insight generation and knowledge sharing technology to create a stronger network.
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