Media
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Advertisers in APAC increased digital ad spend in 2022
TOP OF THE CHARTS: Nielsen Ad Intel shows a big jump in ad spending in highly competitive markets.
The importance of delivering a personalised experience in times of privacy
Privacy can no longer be a business afterthought; it must be a strategy from inception, says Cybage executive.
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Ebiquity: expect more reviews and pitches in China in 2023
TOP OF THE CHARTS: Covid and related restrictions delayed many media account reviews in 2022, which is why the media consultancy expects a resurgence in 2023.
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How this Nielsen-backed platform aims to democratise media buying for SMEs in APAC
Nielsen believes that independent data sets should be made available to all SME advertisers to gain critical data and insights across all media platforms in APAC.
Campaign reveals global Agency of the Year shortlist
32 shops from Asia, and 16 from ANZ, including names like Leo Burnett, TBWA, Weber Shandwick, and Wavemaker are shortlisted.
Agency Report Cards 2022: We grade 30 APAC networks
Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Agency Report Card 2022: Publicis Media
Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings
Agency Report Card 2022: Havas Media
We saw improvement in business, DEI and sustainability for Havas Media this year, but its work still rarely stands out from the pack.
Agency Report Card 2022: Wavemaker
Wavemaker had a solid but less remarkable 2022 as it sought to help clients navigate a downturn and the world of addressable media.
Agency Report Card 2022: UM
UM worked hard to retain its portfolio in 2022, with fewer big client swings to rock the boat. But we had less evidence of progressive staff culture and output, which led to slips in several categories.
Agency Report Card 2022: PHD
PHD’s business did not do as well as it would have liked compared to 2021, but it remains one of the most progressive agencies.
Agency Report Card 2022: OMD
OMD’s new leaders spent the year getting their feet wet and found success when pitching for new business, but overall revenue dropped.
Agency Report Card 2022: Mindshare
Losing PepsiCo and finishing runner-up to Publicis Media was a significant setback for Mindshare, but it remains the top revenue generator in APAC.
Agency Report Card 2022: MediaCom
MediaCom had two big tasks for the year: build out the Coca-Cola OpenX team and plan for Essence’s integration into the agency.
Agency Report Card 2022: Initiative
As it expanded its relationship with Amazon, Initiative invested in developing new technology out of APAC.
Agency Report Card 2022: Dentsu X
Dentsu X is able to lead effective and creative work, but struggled in China in 2022 and needs to improve gender diversity at the senior leadership level.
Agency Report Card 2022: Carat
Carat lost major accounts in China and experienced a high staff turnover rate in 2022. However, leadership had a more stable year.
Move and win roundup: Week of March 27, 2023
Key appointments from L’Oréal, Havas Media, Dept, Wunderman Thompson, FCB Shout, M&C Saatchi, and more in our weekly roundup of people moves and business wins.
How TikTok is responding to advertisers' concerns about potential bans
TikTok's Shant Oknayan, the newly appointed head of global business solutions in APAC shares the platform's challenges like facing the US Congress and generative AI, as well as TikTok's plans for commerce.
The grades are in: Agency Report Cards debut Monday
We assessed 30 APAC agency networks—in great detail. The in-depth report cards on their 2022 performance in growth, innovation, creativity and effectiveness, DEI and sustainability, and overall management quality, will be revealed on Monday.
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