Media

13 hours ago

Dentsu organic revenue declines 2.4% in 'encouraging' start to the year

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

17 hours ago

Alibaba posts first quarterly loss as a public company

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

17 hours ago

Tips for marketers to tap the gaming market

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.

2 days ago

Mediabrands and Vice Media Group ink global creative partnership

Deal will bring global production content capabilities and original entertainment properties to Mediabrands' six-month-old content studio.

3 days ago

MediaCom adds global chief inclusion and culture officer role

Nancy Lengthorn will lead the agency’s aim to become “world’s most inclusive media network”.

3 days ago

The bull case for advertising is back on

Advertising forecasters have upgraded their growth predictions for this year.

3 days ago

PHD adds Audi to SAIC Volkswagen portfolio in China

Pitch-free win of planning and buying follows the agency taking over media duties for the company's Volkswagen and Skoda output in December.

4 days ago

Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’

Investors understand agency sector is 'a great business to invest in', CEO says.

4 days ago

CMO Power List 2021: Call for nominations

Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.

4 days ago

Move and win roundup: Week of May 10, 2021

CatchOn, Carat Adelaide, South Australian Tourism Commission, One Green Bean, Think HQ, Wunderman Thompson Australia, The Wired Agency, Xaxis, Inca, Skim, Kojo, Mindshare, Tyson Foods Malaysia, WPIC Creative Labs, Nielsen and more to come in our weekly collection of people moves and account news.

May 7, 2021

Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

May 7, 2021

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

May 7, 2021

Uninformed consent, addiction among persistent child safety issues for brands, platforms

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.

May 7, 2021

WPP, Microsoft expand partnership to boost creative content production

Cloud Studio is one product resulting from the deal.

May 6, 2021

Campaign360: Memorable quotes and highlights reel

Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.

May 6, 2021

MDC Partners organic revenue drops but profits rise in Q1

Healthcare, consumer products and financial services drove growth.

May 6, 2021

Twitter and Snap push content, creators and incremental reach

Content announcements at NewFronts in US include exclusive partnerships in sports, entertainment, lifestyle and other genres.

May 5, 2021

Haymarket launches new global brand Performance Marketing World

New title will be 'source of truth' for fast-growing digital sector.

May 5, 2021

Campaign announces Global Agency of the Year winners

Special Group leads APAC-based winners with two big awards. TBWA APAC, UM APAC, half rhino and Hakuhodo's IdeasXMachina Group also feted.

May 5, 2021

The complex way forward to respecting privacy in APAC marketing

After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.