Media
How to tell engaging short-form stories
To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.
Spikes Asia Awards 2021: Campaign's contenders 3
As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.
With Gangs in charge, how will Essence fare?
AGENCY REPORT CARD: T. Gangadhar (aka 'Gangs') took over from Kyoko Matsushita as the GroupM agency's APAC head in 2020. Could he help sustain Essence's success in a difficult year?
After much debate, Australia's Parliament passes news media code
Days after Facebook pulled the plug on News in the country, The Treasury Laws Amendment (News Media and Digital Platforms Mandatory Bargaining Code) Bill 2021 passed after a series of amendments.
WPP, Publicis and Unilever back industry-wide plan to get to zero carbon by 2030
In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.
China's media dystopia
SPIKES ASIA X CAMPAIGN: A panel from Mindshare imagines the various potential fates of media in the world’s most advanced digital market, China, based on the emerging technologies and changing consumer trends we see today.
Facebook bans Myanmar military and ads from military-linked companies
This just-announced move not only bans military-controlled state and media entities from Facebook and Instagram but also prohibits ads from military-linked commercial entities.
Spikes Asia Awards 2021: Campaign's contenders 2
As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.
MediaMonks: Maybe not an agency, still a force to be reckoned with
AGENCY REPORT CARD: We rate the S4 Capital company for the first time.
WPP AUNZ nets $71 million in cost savings, significantly shrinks debt
The network sees revenue drop 14.1% and EBIT down 32.6% in 2020, but says business was more stable towards the end of the year.
Do agency groups employ too many CEOs?
Dentsu International had 250 people with CEO title.
Spikes Asia Awards 2021: Campaign's contenders
As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has scoured through the 2021 shortlist to pick out the work we expect to win.
Channeling pandemic headwinds into effective marketing tailwinds
SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process.
US ad giants Omnicom and Interpublic cut 10,000 roles in 2020
Annual reports show extent of jobs cull.
Reprise appoints Vincent Spruyt as its global chief AI officer
Under Spruyt’s leadership, Reprise said, it will develop new tools and approaches that use AI to help clients optimise their media budgets, streamline their customer experience and build content.
D&AD partners Google to expand Shift night school globally
Shift is a free educational programme for aspiring creatives from non-traditional backgrounds.
Facebook to restore news in Australia
The social-media network said the Australian government has agreed to make last-minute changes to the terms of the media bargaining code, which could pass as soon as Wednesday.
Wunderman Thompson’s growth pangs
AGENCY REPORT CARD: The year 2020 was meant to be the year the WPP creative shop left its integration challenges behind and launched full-tilt into the market. But, CEO Annette Male instead had to play defence.
UM Australia CEO Fiona Johnston promoted to global Mediabrands role
She has been appointed as chief growth officer for Mediabrands for global and EMEA markets, and will relocate to the UK.
See the Spikes Asia and Tangrams shortlists
The shortlists for the five streams in the Tangrams Strategy and Effectiveness Awards and the 24 categories in the Spikes Asia Awards have been released.
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