Media
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How AI and algorithms will shape the future of media: Dentsu Media Trends report 2025
Dentsu's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into the "Algorithmic Era of Media."
Carat names global managing director
She will oversee the people, brand, financial and product processes for Carat's global teams.
Is SearchGPT the 'Grim Reaper' for Google rankings?
With SearchGPT's arrival looming on the horizon, how will AI search impact businesses? Here’s what marketers need to know.
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DOJ targets Google’s search monopoly with potential breakup
The US government escalates its case against Google, proposing measures that could reshape search and impact the ad ecosystem.
Nearly half of Singaporean companies reluctant to hire employees with mental health conditions: ASEAN report
As the region observes World Mental Health Day, a new report from Intellect reveals that only 34% of companies across ASEAN provide crisis support for mental health, leaving employees vulnerable to stress, burnout, and reduced productivity.
Digital Media Awards 2025: Entries now open
The final deadline to enter the awards, which honour the best digital marketing work, innovation, and talent in Greater China, is 19 February 2025.
Woolley Marketing: Is the path for media going backwards or forward?
This month, Darren Woolley tackles the harsh reality of today’s media landscape: Fight a losing battle for transparency or outsmart the competition in a system rigged by tech giants?
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ChatGPT maker OpenAI to open office in Singapore
The Singapore office to open later this year will be OpenAI's second in Asia, and is set to be a hub for its regional partners.
How indie agency NP Digital takes on major holding companies
In the second part of Campaign's in-depth interview with Neil Patel in Boston, the digital marketing expert discusses how his agency holds up against the big names and why SEO is valuable throughout the funnel.
Now what? The reality after USA vs Google
Canadian media industry veteran Sarah Thompson spoke with Arielle Garcia from Check My Ads about where the industry should go from here.
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Two hedge funds increase short positions in WPP in bet against share price
The agency group cut revenue forecast in August but won Amazon and retained Unilever in key markets.
TikTok launches new measurement and retail solutions for advertisers
As the social media giant continues to expand its advertising capabilities, new automated solutions from TikTok are set to help brands target the right audiences at the right time.
Why Lions is buying Effie: to help brands make ‘better case’ for investing in marketing
Planned acquisition comes at the same time as Ascential, the parent company of Lions, completes its £1.2 billion ($1.6 billion) sale to Informa this week.
Forsman & Bodenfors appoints James Denton-Clark as global CEO
Former Saatchi & Saatchi chief executive left the agency in June.
Move and win roundup: Week of October 7, 2024
Standard Chartered, GroupM, PubMatic, Mutinex, Sling & Stone, Orange Line, Ideally, Etaily, Dentsu India, OMG, PHD, Ogury, MSQ, Common State, Kimberly-Clark, Havas Media, and more in our weekly roundup of people moves and account wins.
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Five key takeaways from Google's defense against the DOJ
As the industry awaits the closing arguments of the DOJ's lawsuit against Google on November 25, Campaign looks at the tech giant's defense strategy throughout the trial.
Meta launches AI accelerator programme in Singapore
The company also provides a first look at its text-to-video model, Movie Gen.
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Tech On Me: Apple Intelligence could change the face of email marketing
But what does it mean for brand marketers and how can they adapt?
Pinterest unveils AI-fueled ad tools
The visual discovery site joins Google, Meta and Amazon in offering gen AI-augmented image-based advertising options.
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Tencent and Iqiyi lead China's streaming revolution
A new report details that Chinese homegrown platforms dominate the local streaming landscape, fueled by its unique platform ecosystem and 5G technology.
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