Media

1 day ago

How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.

1 day ago

With Gangs in charge, how will Essence fare?

AGENCY REPORT CARD: T. Gangadhar (aka 'Gangs') took over from Kyoko Matsushita as the GroupM agency's APAC head in 2020. Could he help sustain Essence's success in a difficult year?

1 day ago

After much debate, Australia's Parliament passes news media code

Days after Facebook pulled the plug on News in the country, The Treasury Laws Amendment (News Media and Digital Platforms Mandatory Bargaining Code) Bill 2021 passed after a series of amendments.

1 day ago

WPP, Publicis and Unilever back industry-wide plan to get to zero carbon by 2030

In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.

1 day ago

China's media dystopia

SPIKES ASIA X CAMPAIGN: A panel from Mindshare imagines the various potential fates of media in the world’s most advanced digital market, China, based on the emerging technologies and changing consumer trends we see today.

2 days ago

Facebook bans Myanmar military and ads from military-linked companies

This just-announced move not only bans military-controlled state and media entities from Facebook and Instagram but also prohibits ads from military-linked commercial entities.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 2

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.

2 days ago

MediaMonks: Maybe not an agency, still a force to be reckoned with

AGENCY REPORT CARD: We rate the S4 Capital company for the first time.

2 days ago

WPP AUNZ nets $71 million in cost savings, significantly shrinks debt

The network sees revenue drop 14.1% and EBIT down 32.6% in 2020, but says business was more stable towards the end of the year.

2 days ago

Do agency groups employ too many CEOs?

Dentsu International had 250 people with CEO title.

3 days ago

Spikes Asia Awards 2021: Campaign's contenders

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has scoured through the 2021 shortlist to pick out the work we expect to win.

3 days ago

Channeling pandemic headwinds into effective marketing tailwinds

SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process.

3 days ago

US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

Annual reports show extent of jobs cull.

3 days ago

Reprise appoints Vincent Spruyt as its global chief AI officer

Under Spruyt’s leadership, Reprise said, it will develop new tools and approaches that use AI to help clients optimise their media budgets, streamline their customer experience and build content.

3 days ago

D&AD partners Google to expand Shift night school globally

Shift is a free educational programme for aspiring creatives from non-traditional backgrounds.

4 days ago

Facebook to restore news in Australia

The social-media network said the Australian government has agreed to make last-minute changes to the terms of the media bargaining code, which could pass as soon as Wednesday.

4 days ago

Wunderman Thompson’s growth pangs

AGENCY REPORT CARD: The year 2020 was meant to be the year the WPP creative shop left its integration challenges behind and launched full-tilt into the market. But, CEO Annette Male instead had to play defence.

4 days ago

UM Australia CEO Fiona Johnston promoted to global Mediabrands role

She has been appointed as chief growth officer for Mediabrands for global and EMEA markets, and will relocate to the UK.

4 days ago

See the Spikes Asia and Tangrams shortlists

The shortlists for the five streams in the Tangrams Strategy and Effectiveness Awards and the 24 categories in the Spikes Asia Awards have been released.