Media
Women to Watch 2024: Paula Chiang, iProspect
Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.
Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition
Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.
Global adspend on news brands forecast to decline by a third
Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.
Women to Watch 2024: Patra Patrasuwan, Yum Restaurants International
Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.
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Arthur Sadoun on secrets of Publicis’ pitch ‘success’ and how to support clients through tariff dramas
'Stop always being negative about our industry,' CEO says, after strong Q1 growth.
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Out-of-phone: What happens when creator content leaves the feed?
EXCLUSIVE: TikTok’s Dan Page and L’Oréal’s Abhishek Grover share insights from a Southeast Asia-first campaign that tested the power of creator storytelling across screens and cities.
Omnicom reports global revenue of $3.7 billion in Q1 2025, APAC on a growth trajectory
Omnicom however saw organic revenue decline across more than half of its business sectors including PR and healthcare.
Publicis grows 4.9% in Q1; says new business streak will ‘offset’ Trump tariff fallout
Agency group is “extremely confident” it will hit annual growth forecast, expected to be between 4% and 5% in 2025
Women to Watch 2024: Nicole Geekie, Jaywing
Geekie’s pivotal role in evolving Jaywing’s service offering now brings the agency more than half of its revenue from The Studio, underpinning the importance of performance-driven solutions to marketers.
Meta faces scrutiny as FTC antitrust trial begins over Instagram and WhatsApp acquisitions
The Federal Trade Commission’s long-running case against Meta has entered a new legal phase, with Instagram and WhatsApp at the centre of allegations that the tech giant built a social-media monopoly through acquisitions.
WPP offers free Friday lunches to lure staff back to office
The initiative is part of an effort to enhance the on-campus experience.
London-based independent the7stars bags global media account for Financial Times
The move marks the end of the FT's long-standing relationship with Essence (now EssenceMediacom)
‘We are trying to make OOH relevant for the performance age’: Billups CEO
David Krupp outlines his gameplan to bring measurability, ROI, and excitement to OOH—a space notoriously low on the priority list for many marketers.
Move and win roundup: Week of April 14, 2025
Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from McDonald's, Mindshare, Khemistry, Emotive, Slingshot, McDonald’s, WPP, Kia, OMD, UM, Sato, Uniplan, Kia and more.
Is corporate silence on Trump tariffs really golden?
Despite a chaotic week for PR figures handling the fallout from US President Trump’s tariff changes, the corporate world has remained relatively silent—but is this the right comms move?
Dept assembles strategy unit to address client queries on the impact of US tariffs
The agency has put together a 10-person team of strategists.
Havas reports 2.1% increase in organic growth for Q1 2025
The group expects a 2% growth in organic net revenue compared with 2024.
Pocari Sweat, Promag top YouGov's list of March advertisers in Indonesia
Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the competition.
Samsung Ads expands partnership with Magnite to enhance streaming TV audience addressability
Magnite will facilitate access to Samsung Ads programmatic inventory across markets including Singapore, the Philippines and Thailand.
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Digital Media Awards 2025 winners revealed
Mindshare China steals the show at Campaign's DMA 2025 Awards with standout wins, while Taiwan excelled with innovative work in mobile and beverage advertising.
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