Media

11 hours ago

Where is China’s gaming industry headed next?

A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?

11 hours ago

The rise of indies amid Japan's advertising oligopoly

Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.

20 hours ago

Meta enjoys record adspend while TikTok faces 39% engagement decline

Both Instagram and Facebook are generating more organic engagement for brands, while TikTok sees impressions decline and X’s ad prices drop.

20 hours ago

Raahil's blog: Thank you Campaign India!

As I bid adieu to Campaign India, here’s a heartfelt message to our readers to describe my time at the publication.

1 day ago

What the Disney—Reliance merger means for marketers in India

As Disney's long-standing efforts to establish a presence in India seem to have paid off with the newly-announced Reliance merger, we take a preliminary look at what the deal signifies for marketers in the world's most populous nation.

1 day ago

Global new business spotlight: Publicis dominates with four major wins

While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.

1 day ago

'It’s time to move': Google’s VP, Global Ads on cookie deprecation, privacy regulation and AI integration

Google’s vice president of Global Advertising Strategies, Dan Taylor, unpacks everything from Chrome’s incoming cookie deprecation deadline to the need to invest in AI amid legacy systems' privacy-fuelled decline.

1 day ago

Disney merges media business with Reliance in $8.5 billion joint venture

The partnership will involve the integration of Viacom18's media operations into Star India through a court-approved scheme of arrangement.

1 day ago

Stagwell revenue dips 6.7% in Q4 2023

For all of last year, the holding company’s revenue declined by 5.9%.

1 day ago

Karen Blackett to leave WPP after 29 years

Karen Blackett has played a pivotal role in WPP's history.

2 days ago

Parsing the gap: Agencies grapple with pay disparity, OOH bucks the trend in Australia

Australia has published an employee gender pay gap report for the first time. Advertising fares better than the construction, banking, and consulting industries. However, top holding companies have gaping holes in their pay structure where equity should sit.

2 days ago

Spikes Asia announces Innovation Spikes 2024 shortlist

This year's shortlist includes 11 entrants from six countries including India, Japan, Australia, Singapore and South Korea.

2 days ago

Ten questions with Ingrid Verschuren: Head of Data Strategy & AI, Dow Jones

As the generative AI boom sweeps over the media industry, Campaign catches up with Dow Jones' Ingrid Verschuren to discuss how the news and finance conglomerate is embracing artificial intelligence and navigating both its threats and opportunities.

2 days ago

You belong with me: Gen Z leads the Swiftie surge in Singapore's love story with the pop icon

As Taylor Swift gears up to spend the next 12 days in the Lion City, YouGov's new findings reveal that it's Gen Z, not millennials, who are truly in their Swiftie eras on all-things TayTay in 2024.

2 days ago

PayPal hires Geoff Seeley as CMO

Seeley previously served as global CMO and communications officer at CashApp and Afterpay.

2 days ago

As the cookies crumbles, it’s time for brands to brush-up on contextual advertising

Cookie depreciation is not all doom and gloom – the combination of AI and contextual advertising can unlock accurate, reliable, real-time data in new and privacy safe ways.

2 days ago

TikTok global head of marketing innovations Jessica Wong departs

Wong’s next venture will revolve around AI.

3 days ago

What do you do if you're Dentsu?

As a growing divergence in financial performance between Japan and the rest of the world emerges, Ian Whittaker explores if it's time for Dentsu to evaluate whether or not to keep its international assets.

3 days ago

Women to Watch Greater China 2024: Delicia Tan, Edelman

Taking on her position as co-CEO following a leadership gap at the company, Tan has played a pivotal role in stabilising business operations, improving employee satisfaction, and strengthening collaboration at Edelman across various offices.

3 days ago

Google allows advertisers to audit ads in Search Partner network

After significant lobbying by the industry, Google has decided to change its Search Partner policy to provide more transparency to advertisers.