Media
How should brands navigate the confusing and plentiful streaming terrain?
Thirsty for that OTT knowledge? We've got the information hydration.
China and video dominate top 10 global apps of 2019
Chinese apps are creeping up the top most downloaded apps list, led by a certain 15-second video platform that is taking the world by storm.
Starhub to offer Amazon Prime as a signup perk
New and renewing mobile customers will get three months of free Prime membership.
Industry plans three-pronged attack to fight deluge of harmful content
Ad industry unveils 'consistent' strategy in war on harmful online content.
Uber taps VaynerMedia's Travis Freeman as global head of media
The industry veteran recently served as executive VP of media at VaynerMedia.
AI cricket commentator wins grand prix for Mindshare Sydney in Warc Media Awards
The agency's work for Foxtel takes the top prize in the awards for effective use of technology; PHD Hong Kong, PHD China, Mindshare China and OMD Singapore also earned recognition.
Netflix sees biggest jump in APAC memberships in Q4
SVoD service also announces deal with Japan's Pokémon global subsidiary to premiere newest animated movie exclusively on Netflix outside Japan and Korea.
Publicis Groupe names new China CEO of media and digital
Cary Huang previously led the Chinese operations of Kinetic, GroupM OOH and IPG Mediabrands.
Pernod Ricard awards global travel retail media account to Wavemaker
Business was previously handled in-house.
Diageo shortlists three agency groups in global media review
Payment terms have been issue for some participants.
Burberry kicks off global media review
Incumbent Dentsu Aegis Network is repitching.
Disney Shanghai awards media duties
Decision concludes a pitch that began in May and reportedly included all the major MNC agency groups.
Move and win roundup: Week of January 20, 2020
Grey Singapore, PRecious Communications, Leo Burnett India, Grey Group India, Craft Worldwide Japan, Kingdom Digital, 160over90, KRDS, Adobe, VMLY&R, The Trade Desk, Quantcast, FCB Malaysia and more, in our weekly collection of people moves and account news.
Facebook rethinks plan to insert ads into WhatsApp
Team tasked with integrating advertising into app has reportedly disbanded.
Samsung and L'Oreal ads found on climate change denial YouTube videos
People who search 'global warming' or 'climate change' on platform are given recommendations for misinformation, new report found.
Mindshare forges closer links with Neo to unite brand and demand
'Refocus' will result in number of new roles across Mindshare and Neo.
Google's two-year cookie deadline: are advertisers ready to change?
Marketers know the days of using trackers for third-party data are coming to an end, but only a minority report confidence in using their own first-party data. And what technologies will replace cookies in browsers such as Chrome?
MediaWorks 2020 now open for registration
Campaign's four-day competitive training and mentorship experience is set for May 13 through 16 in Bangkok.
News Corp faces pressure over bushfire denialism
James Murdoch is among many who have called out his family's media outlets for their biased reporting on the bushfire crisis.
8 APAC winners in Warc Media Awards for channel integration
The Brand Agency's 'Hungry Puffs' campaign takes a gold, with PHD, Ogilvy, MediaCom and Mindshare also among the winners.
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