Media
Customer transformation, digital drive continued resurgence at Dentsu
The group reported 14.9% growth in net revenue at Dentsu Japan Network, and its international business posted a 17.7% uptick in its top line for the first quarter of 2022.
Mediabrands Australia launches sweeping process automation program
Automation seeks to eliminate repetitive menial tasks like loadings, TV campaign tracking and post analysis to drive more efficiency across network.
Google to allow users to control brands and topics they see in ads
The tech giant’s updated ad control centre will provide users with more 'control over the algorithm,' but leaves advertisers grappling with a new targeting shift
Disney+ exceeds subscriber growth expectations in fiscal Q2
The streaming service posted strong growth in subscribers and revenue per user—driven in large part by Disney+ Hotstar in Asia—as rival Netflix plateaus.
EssenceMediacom CEO Nick Lawson unveils new global leadership team
Josh Krichefski and Tim Irwin are handed key roles.
Move and win roundup: Week of May 9, 2022
Hivestack, Wavemaker, The Hoffman Agency, BuzzFeed Australia, Havas Media Group, Inca, Rice, Ideatelabs, Nielsen Asia Pacific, Google, Milestone Systems, Electriclime, and more, in our weekly collection of people moves and account news.
A third of UK consumers would cancel Netflix subscription if it became ad-funded: survey
LoopMe research also indicates that password sharing is prevalent among UK consumers.
Campaign360 2022: Ongoing coverage of sessions
Campaign's editors pick highlights from the event, which returned to both physical and virtual formats this year.
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Campaign360 continues at 10am SIN/HK
The flagship industry event follows up yesterday's in-person sessions in Singapore with a full virtual programme today.
Major ad holding companies to fund staff travel for abortion access
Three of the ad industry’s largest agency holding companies have revamped their benefits packages to fund travel for women seeking abortions in the US, in wake of the Supreme Court’s leaked memo.
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Inauthentic influencers: is honesty the best policy?
Last month, Ogilvy announced it would no longer work with influencers who distort or retouch their bodies or faces for ads. While it's a bold move for an agency to take such a stance, it’s unlikely to totally eradicate the issue of inauthentic influencing.
Close to half of all consumers prefer privacy over personalisation — Gowthaman Ragothaman
The CEO, Aqilliz and co-founder, Web3 Marketing Association, spoke about the way digital will take over traditional spends in 2025 on the final day of Goafest in India.
Talent crunch dominates APAC brand marketing challenges
Short talent supply, mismatched skills, and limited headcount are three of five top challenges facing brands and agencies, says exclusive research from Campaign Asia-Pacific, Forrester and the WFA presented at Campaign360.
Melinda Po is Mediabrands' first Greater China CEO
She replaces Chris Chen in a widened remit that now includes oversight of Taiwan and Hong Kong.
Is your company doing enough to be diverse and inclusive? Tell us
Campaign Asia-Pacific and Kantar invite you to take our anonymous survey to assess the industry’s pursuit of diversity, whether intersecting with gender, age, race, physical ability, or any other factor.
Is creating a virtual influencer worth the trouble for brands?
We dive into what does it takes to create a virtual influencer from scratch and consider the efforts vs rewards for brands.
Need to make social media a safer space: Bollywood's Athiya Shetty
The actor chats with Campaign India on her investment with Stage3, trolls on social media, brand endorsements and more…
Mark Penn: Stagwell hits scale, ‘takes share’ from the holding companies
The new holding company is gaining ground with bigger clients and scaling internationally, Penn said on its Q1 earnings report.
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S4 Capital cuts earnings by up to 5% after ‘unacceptable’, ‘embarrassing’ audit issue
Financial results have now been published having been postponed twice.
Move and win roundup: Week of May 2, 2022
Havas Ortega Group, Society, GroupM, MediaCom, Archetype, JCDecaux, Coca-Cola, We Are Social, Reprise, and more to come in our weekly collection of people moves and account news.
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