Media
Dentsu organic revenue declines 2.4% in 'encouraging' start to the year
Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.
Alibaba posts first quarterly loss as a public company
The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.
Tips for marketers to tap the gaming market
As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.
Mediabrands and Vice Media Group ink global creative partnership
Deal will bring global production content capabilities and original entertainment properties to Mediabrands' six-month-old content studio.
MediaCom adds global chief inclusion and culture officer role
Nancy Lengthorn will lead the agency’s aim to become “world’s most inclusive media network”.
The bull case for advertising is back on
Advertising forecasters have upgraded their growth predictions for this year.
PHD adds Audi to SAIC Volkswagen portfolio in China
Pitch-free win of planning and buying follows the agency taking over media duties for the company's Volkswagen and Skoda output in December.
Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’
Investors understand agency sector is 'a great business to invest in', CEO says.
CMO Power List 2021: Call for nominations
Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.
Move and win roundup: Week of May 10, 2021
CatchOn, Carat Adelaide, South Australian Tourism Commission, One Green Bean, Think HQ, Wunderman Thompson Australia, The Wired Agency, Xaxis, Inca, Skim, Kojo, Mindshare, Tyson Foods Malaysia, WPIC Creative Labs, Nielsen and more to come in our weekly collection of people moves and account news.
Crash Course: How to maximise DOOH returns
Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?
TikTok to marketers: Go native and multigenerational
The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.
Uninformed consent, addiction among persistent child safety issues for brands, platforms
CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.
WPP, Microsoft expand partnership to boost creative content production
Cloud Studio is one product resulting from the deal.
Campaign360: Memorable quotes and highlights reel
Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.
MDC Partners organic revenue drops but profits rise in Q1
Healthcare, consumer products and financial services drove growth.
Twitter and Snap push content, creators and incremental reach
Content announcements at NewFronts in US include exclusive partnerships in sports, entertainment, lifestyle and other genres.
Haymarket launches new global brand Performance Marketing World
New title will be 'source of truth' for fast-growing digital sector.
Campaign announces Global Agency of the Year winners
Special Group leads APAC-based winners with two big awards. TBWA APAC, UM APAC, half rhino and Hakuhodo's IdeasXMachina Group also feted.
The complex way forward to respecting privacy in APAC marketing
After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.
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