Media

5 hours ago

Unwrapping Spotify Wrapped: What is the industry listening to?

The marcomms industry understood the assignment, followed the brief, and let music stay rent free in their head, just like an NFT. Here’s what the industry folks have been listening to this year.

5 hours ago

Accenture Song acquires Fiftyfive5 to boost data and performance capabilities from ANZ

The insights and advisory business will help Accenture Song and Fiftyfive5 tap a rising global customer analytics market and further grow its business in Australia and New Zealand.

1 day ago

WPP goes 'Beyond the Rainbow' to better understand queer audiences

Done on more than 7,500 respondents, the study aims to be a practical guide to bridge the gaps in the current Pride marketing model.

1 day ago

Dentsu hires Electronic Arts exec to head global gaming ops

Brent Koning launched EA's 'Fifa Ultimate Team Championship Series', which has accrued some 20 million participants.

2 days ago

Mindshare leads award haul at South Asia AOY 2022

WPP scooped 20 golds in the agency categories, while independent Famous Innovations scored key wins as well.

2 days ago

Not just hype: Winning consumers with live commerce

With three in five people expecting to interact with brands online today, live commerce is an ideal platform for consumers to enjoy the content, socialise, and make purchases simultaneously.

2 days ago

Dentsu, Hakuhodo raided as part of Tokyo 2020 corruption scandal

The ever-widening graft case of last year's Tokyo Olympics has Dentsu, ADK and Hakuhodo's offices being searched on grounds of rigging bids for test events.

3 days ago

Sadoun hits out at 'childish' Sorrell in row over Publicis staff bonuses

Publicis Groupe chief's sharp defense of its 'cost of living' bonus for employees comes after Sorrell claimed the payout merely attempted to make up for lost incentives during Covid.

3 days ago

Elon Musk slams Apple for pulling ad spend from Twitter

Elon Musk also accused Apple of threatening to remove Twitter from the App Store.

3 days ago

Twitter advertisers exit as brand safety concerns escalate

Agency leaders warn that cutting resources into moderation and Musk’s own behaviour on Twitter is turning advertisers away from the platform.

3 days ago

What we can learn from the media landscape in Japan

Steve Taylor ruminates on the built-in playfulness that Japan lends to its ad landscape

4 days ago

J&T Express ropes in Lionel Messi as global brand ambassador

The Asian delivery giant has plans of expanding its global network and establishing itself as a one-stop ecommerce specialist in the logistics supply chain.

4 days ago

Move and win roundup: Week of November 28, 2022

IAS, Alley, Redhill, Ogilvy, Dentsu, Samsung, Xiaomi, and more in Campaign Asia-Pacific’s weekly round-up of account wins and people hires.

4 days ago

New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands

Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.

Nov 25, 2022

Why Hong Kong’s outdoor advertising is underperforming

Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.

Nov 25, 2022

Campaign CMO Outlook: Is the metaverse a fad or here to stay?

In this second part of the 2022 CMO Outlook report, Campaign uncovers how chief marketing officers view a new form of digital advertising; metaverse-based marketing. Meanwhile, marketers also reveal their latest thoughts on talent and on agency partnerships.

Nov 24, 2022

Wunderkind launches in Australia to address brands' commerce media needs

Australia is a priority growth market for Wunderkind as it aims to help retailers realise more online revenue.

Nov 24, 2022

Back to basics: Measuring marketing ROI for your campaigns

There are three steps that can help successful marketing organisations to accurately calculate MROI says AppsFlyer's growth director for ANZ.

Nov 24, 2022

Job insecurity: In times of mass layoffs, is freelancing the future?

Thousands of layoffs from tech firms in a matter of weeks show job security is largely a myth. So what's next for the talent affected how might this change the future of work?

Nov 23, 2022

Why brands need a new playbook for young gamers

Brands need to prioritise gaming experiences intended to empower under-18s, whether through encouraging critical thinking, confidence-building or community initiatives that reward creativity and self-expression.