3 hours ago

Advertisers in APAC increased digital ad spend in 2022

TOP OF THE CHARTS: Nielsen Ad Intel shows a big jump in ad spending in highly competitive markets.

1 day ago

The importance of delivering a personalised experience in times of privacy

Privacy can no longer be a business afterthought; it must be a strategy from inception, says Cybage executive.

2 days ago

Ebiquity: expect more reviews and pitches in China in 2023

TOP OF THE CHARTS: Covid and related restrictions delayed many media account reviews in 2022, which is why the media consultancy expects a resurgence in 2023.

3 days ago

How this Nielsen-backed platform aims to democratise media buying for SMEs in APAC

Nielsen believes that independent data sets should be made available to all SME advertisers to gain critical data and insights across all media platforms in APAC.

3 days ago

Campaign reveals global Agency of the Year shortlist

32 shops from Asia, and 16 from ANZ, including names like Leo Burnett, TBWA, Weber Shandwick, and Wavemaker are shortlisted.

4 days ago

Agency Report Cards 2022: We grade 30 APAC networks

Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

4 days ago

Agency Report Card 2022: Publicis Media

Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings

4 days ago

Agency Report Card 2022: Havas Media

We saw improvement in business, DEI and sustainability for Havas Media this year, but its work still rarely stands out from the pack.

4 days ago

Agency Report Card 2022: Wavemaker

Wavemaker had a solid but less remarkable 2022 as it sought to help clients navigate a downturn and the world of addressable media.

4 days ago

Agency Report Card 2022: UM

UM worked hard to retain its portfolio in 2022, with fewer big client swings to rock the boat. But we had less evidence of progressive staff culture and output, which led to slips in several categories.

4 days ago

Agency Report Card 2022: PHD

PHD’s business did not do as well as it would have liked compared to 2021, but it remains one of the most progressive agencies.

4 days ago

Agency Report Card 2022: OMD

OMD’s new leaders spent the year getting their feet wet and found success when pitching for new business, but overall revenue dropped.

4 days ago

Agency Report Card 2022: Mindshare

Losing PepsiCo and finishing runner-up to Publicis Media was a significant setback for Mindshare, but it remains the top revenue generator in APAC.

4 days ago

Agency Report Card 2022: MediaCom

MediaCom had two big tasks for the year: build out the Coca-Cola OpenX team and plan for Essence’s integration into the agency.

4 days ago

Agency Report Card 2022: Initiative

As it expanded its relationship with Amazon, Initiative invested in developing new technology out of APAC.

4 days ago

Agency Report Card 2022: Dentsu X

Dentsu X is able to lead effective and creative work, but struggled in China in 2022 and needs to improve gender diversity at the senior leadership level.

4 days ago

Agency Report Card 2022: Carat

Carat lost major accounts in China and experienced a high staff turnover rate in 2022. However, leadership had a more stable year.

4 days ago

Move and win roundup: Week of March 27, 2023

Key appointments from L’Oréal, Havas Media, Dept, Wunderman Thompson, FCB Shout, M&C Saatchi, and more in our weekly roundup of people moves and business wins.

4 days ago

How TikTok is responding to advertisers' concerns about potential bans

TikTok's Shant Oknayan, the newly appointed head of global business solutions in APAC shares the platform's challenges like facing the US Congress and generative AI, as well as TikTok's plans for commerce.

Mar 24, 2023

The grades are in: Agency Report Cards debut Monday

We assessed 30 APAC agency networks—in great detail. The in-depth report cards on their 2022 performance in growth, innovation, creativity and effectiveness, DEI and sustainability, and overall management quality, will be revealed on Monday.