Performance mainly down to Mars and Adidas wins for MediaCom and $2 billion GSK account for Publicis.
The new $46 million venture, called Live Board, will allow clients to buy out-of-home placements in Japan based on impressions while enabling interaction between billboards and smartphones.
Regan Baillie is now chief business development and marketing officer for APAC.
Structural changes within the organisation aim to advance adoption of its Global Media Charter.
Tealium, Cogs, Adjust, Propel Manila, Vamp, GCI Health, VMLY&R, Reprise, DAN, Dow Jones and more, in our weekly collection of people moves and account news.
The move puts the proverbial toothpaste back in the tube.
Arun Kumar gets into the nitty gritty of the Acxiom acquisition, and explains why he’s fed up with Google and Facebook representing adland.
At CES, the executive chairman told of plans to capitalize on adland's transformation as S4 Capital continues to build out its armory.
He will lead data science, analytics and technology specialists.
Media network promotes from within for all three roles.
Her job scope as COO will cover Omnicom Media Group China's media agencies, OMD and PHD, as well as the group’s data and analytics division, Annalect.
Ogilvy, Goodstuph, SCMP and more, in our weekly collection of people moves and account news.
The role is a newly created one, according to the company, and will focus on driving greater integration across the group.
Matt James will return to London, as CEO Steve King cites rise of in-housing and economic headwinds as top agenda items.
From building immersive worlds to creating enduring characters, games offer lessons on engaging today's consumers.
We consumed a pile of 2019 trend and prediction reports, so you don't have to.
Q&A: Himanshu Shekhar, newly appointed CEO of GroupM Indonesia.
PHOTO ESSAY: North Korea is still largely ad-free, and 'app store' has a very different meaning there. But as a longtime APAC marketer found on a recent visit, interesting changes are underway.
JWT, Wavemaker, Leo Burnett, MediaCom, McCann and Starcom are among the agencies shifting positions in R3's latest tally. Plus, see the top 10 APAC business wins.
Prashant Modi is promoted and Rohan Lightfoot’s title is made official.
Senior Manager, Media Hong Kong
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