Media
WPP boss Mark Read hits back at employee vitriol over back-to-office mandate
CEO told Campaign sister title PRWeek that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.
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Meta’s 'alarming' conduct policy
Meta has redrawn their boundaries of acceptable hate, and LGBTQIA+ people are no longer in the safety zone. Outvertising will no longer be working with them.
Stagwell to acquire ADK Global
The move marks Stagwell's first acquisition in Asia-Pacific and 12th globally since 2024, onboarding a host of new capabilities, including anime production, global distribution, and localised media expertise worldwide.
Campaign Asia-Pacific launches 50 over 50 awards
Our inaugural list is aimed at dispelling stereotypes of older industry contributors, celebrating entrepreneurship, drive, tenacity, experience and mentorship that is driving the industry forward.
Bracing for a ban: What to know about a world without TikTok
The app could disintegrate, sending users and marketers on a mission to find another go-to platform.
Martin Sorrell: 'The role of a CMO has got easier'
The former chief executive of WPP spoke at CES 2025.
UK competition watchdog to investigate Google’s search and search advertising services
The Investigation aims to assess whether Google's services deliver favourable outcomes for people and businesses.
What does adland make of WPP’s four office days per week mandate?
Industry leaders share their views on the change.
Will axing fact-checkers on Meta shift media spend elsewhere?
Facebook chief Mark Zuckerberg’s decision to move to a community-based moderation system leaves marketers questioning whether they can, or should, trust Meta.
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Are marketers spending less on social media?
Studies suggest that marketers are increasingly diversifying their media investment away from social. Campaign explores changing media spend and how marketers can innovate with social media to drive ROI.
Move and win roundup: Week of January 13, 2025
OPRG, The Hoffman Agency, Cuttable, Cheil, Goodman Fielder, Zitcha, Seek, Mutant, Porsche, Sight, Unilever, and more in our weekly collection of people moves and account news.
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Warner Bros Discovery appoints EssenceMediacom in Australia
EssenceMediacom will lead the launch of the Max streaming service in Australia in the first half of this year.
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Meta's fact-check fail is a threat to brand safety
The tech giant’s move to abandon fact-checking on its platforms could significantly affect brand trust and consumer perception, argues Danny Molyneux of Claxon.
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CNN’s commercial head on ethical AI and brand safety
Cathy Ibal shares CNN’s strategy for integrating AI, tackling brand safety concerns, and adapting to the digital and polarised media landscape in Asia-Pacific.
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Global indie rankings: Where are the APAC agencies?
Australia’s Nunn Media, Atomic 212, and Half Dome are the only agencies to make the cut, as global competitors from North America and Europe surged ahead.
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GroupM Southeast Asia CEO Himanshu Shekhar exits
Based out of Indonesia, Shekhar, a key figure in GroupM's regional growth, is leaving the agency after 25 years.
'The truth doesn't take sides': BBC’s global news chief
In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming against the tide still makes strategic sense.
40 Under 40 2024: Rudy Khaw, AirAsia
Khaw’s journey from brand executive to CEO is a culmination of his visionary leadership, business acumen, and commitment to inclusivity—reshaping AirAsia as a leading global brand.
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Hakuhodo and DY Media Partners merge in Japan
The two entities will merge by April 2025, uniting creative and media operations to form a 4,601-strong advertising powerhouse. Here's what it means for the advertising community.
Why CTV and retail media could transform digital advertising in Hong Kong through 2025
Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.
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