B Corp
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
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World Earth Day 2024: 1,000 agencies say no to fossil fuels
Asia Pacific joins the Clean Creatives movement with 67 regional pledges. To mark this occasion, the anti-fossil fuel campaign group has released a new film, lampooning the advertising industry.
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We all have a collective responsibility to make progress on sustainability
To mark Earth Day 2024, Matt Bourn and Sebastian Munden, authors of a book on the importance of sustainable advertising, warn that this is no time to stand still.
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How UOB reduced its ad emissions without compromising on attention time
UOB believes there is an opportunity for marketers to minimise their campaign’s impact on CO2 while improving overall effectiveness. Campaign finds out how.
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Comms Declare blasts Shell’s ‘Olympic-level gaslighting’ as it calls for creative review
Environmental advocacy groups will closely watch Shell Energy's creative pitch in Australia to see how the company navigates the evolving landscape of environmental accountability and public perception.
Working for Big Oil? Take a lesson from Vero's climate conscious creativity
Leaders from Vero and On Purpose, the first Asia-based PR agencies to sign the Clean Creatives pledge, wish more businesses stood by the industry's moral imperative against fossil fuel influence; saying that prioritising integrity over profit is a decision worth celebrating.
Not perfect, just Bettr: How a Singaporean coffee brand is humanising sustainability
As the first B-Corp-certified company in Singapore, Bettr Coffee has partnered with design practice Anak to not just redesign its packaging, but realign consumer perspectives on embracing sustainability with perfect imperfection.
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B Lab initiates formal investigation into Havas' B Corp status amid Shell controversy
Exclusive: 26 B Corp certified agencies demand B Lab to reconsider Havas' B Corp status over the Shell partnership.
Coca-Cola, Danone, and Nestlé in greenwashing row
Coca-Cola, Danone, and Nestlé have been accused of greenwashing by consumer groups that have made a legal complaint to the European Commission calling for a crackdown on ‘misleading’ claims over the recyclability of plastic bottles.
Rob Mayhew slams Havas over Shell in mocking video
Rob Mayhew, the popular social media creator, has published a video mocking Havas and its CEO Yannick Bolloré after the company defended its decision to work with Shell.
Why Asia suffers the most from fossil fuel advertising
Following the reveal of Asia's F-list by Clean Creatives this week, Research director Nayantara Dutta opines why even if creatives and agencies have the best of intentions, they may still end up being complicit with polluters in Asia.
Yannick Bolloré: Why Havas was happy to pitch for Shell and the rise of ‘super-creativity’
CEO tells Campaign he is optimistic, after reporting 4.5% growth in Q3, ahead of some key rivals.
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Why brands should stop working with PR agencies that consult for fossil fuel
Vero's Brian Griffin urges brands to provide PR agencies the motivation they need to drop fossil fuel clients.
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Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created
In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.
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Generative AI's hidden carbon cost: What marketers should know
The environmental impact of GPT-3 is comparable to 123 gasoline-powered cars driven for a year. As marketers increasingly turn to these tools, what should they do to reduce their carbon footprint?
Havas wins Shell's media account, deal sparks backlash as Red Havas loses client
Climate campaigners had called on agencies to drop out of the media review, saying PR and advertising firms are aiding oil companies in delaying climate action.
Why oil and gas companies are tapping influencers to clean up their image
Fossil fuel giants like Shell and BP are leaning on influencers to promote their green initiatives and rewards programs as ad giants address their role in the climate crisis.
Beyond greenwashing: B Corps' moral imperative to reject Big Oil
"It's hard to run an agency. Not every client you take on is going to be a passion project, still, no agency should be taking on fossil fuel clients, especially not the B Corps, and definitely not in the hottest year of human history," writes Clean Creatives' Duncan Meisel.
Why more PR agencies are becoming B Corps
The process is hard and maintaining it is even harder, but firms say B Corp status has cultural and bottom-line benefits.
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