More than half (56%) of consumers would rather follow normal people on social media than celebrities, as they find the content they post more authentic, according to new research.
Red Havas has merged its health agencies in Europe and the US with individual health comms professionals across the Asia Pacific region to create the single unified brand Red Havas Health, it announced today.
Comments follow series of high-profile F1 sponsorship deals recently.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins