Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far.
AGENCY REPORT CARD: Compared to its more robust media affiliate, the agency goes through the motions with little new insights or innovations that have demonstrated clear results.
Formation of BLKJ Havas, run by existing BLKJ management will become Havas Group Singapore's creative offering.
The agency was presented the opportunity to ride on exciting new offerings including Havas CX and the acquisition of two agencies in India. But did it manage to leverage its new assets during a tough year?
Creative new business fell 12.6% globally in 2020, according to R3's year-end wrapup, with an overall increase in media business partially offsetting the decline. See which agencies and holding groups won the most.
A reorganisation will see management of the region shifting to Alberto Canteli, currently CEO of Middle East and Eastern Europe, except for India, which will continue under Rana Barua.
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