Ian Whittaker
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Increasingly a sideshow? The importance of ...
The recent economic struggles in China underscore a wider trend. Asia-Pacific is no longer considered a growth engine for the big holding companies, says the author.
How to defend your brand marketing budget in a downturn
An accountant and an analyst explain what makes marketing spend vulnerable to cuts and how to justify the value of brand advertising to the CFO.
Not all subscribers are equal: what economics of ...
Media and tech platforms are less likely invest in APAC markets in the short term, where most users still generate only a fraction of the revenue raised by those in North America and Europe.
Investor view: Reasons to be optimistic about ...
Structural factors mean adland is in reasonably good shape to weather any cyclical downturn.
Investor View: The Netflix advertising dilemma
What a UK survey on Netflix subscribers’ views about advertising shows.
The great divergence: Why is the ad market sending ...
INVESTOR VIEW: Established media and agency groups are performing well, while tech giants and small businesses struggle.
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