Ian Whittaker

Mar 20, 2023

Increasingly a sideshow? The importance of ...

The recent economic struggles in China underscore a wider trend. Asia-Pacific is no longer considered a growth engine for the big holding companies, says the author.

Mar 19, 2023

How to defend your brand marketing budget in a downturn

An accountant and an analyst explain what makes marketing spend vulnerable to cuts and how to justify the value of brand advertising to the CFO.

Feb 22, 2023

Not all subscribers are equal: what economics of ...

Media and tech platforms are less likely invest in APAC markets in the short term, where most users still generate only a fraction of the revenue raised by those in North America and Europe.

Jan 15, 2023

Investor view: Reasons to be optimistic about ...

Structural factors mean adland is in reasonably good shape to weather any cyclical downturn.

Dec 13, 2022

Investor View: The Netflix advertising dilemma

What a UK survey on Netflix subscribers’ views about advertising shows.

Aug 22, 2022

The great divergence: Why is the ad market sending ...

INVESTOR VIEW: Established media and agency groups are performing well, while tech giants and small businesses struggle.