campaign

Dec 7, 2022

I wish I'd thought of that: How Mastercard created something priceless

The financial services' pre-digital viral hit is now 25 years old, but remains irritatingly clever.

Jul 27, 2022

An Indian steel pioneer's heartening inclusivity campaign

Tata Steel and Wunderman Thompson Kolkata's new spot seeks to take the company's position as an inclusive and diverse employer forward.

Jun 19, 2022

‘The world’s largest film festival’: Stunt exposes scale of child sexual abuse material found online

American agency No Fixed Address used AI to generate 85 million film posters that visualize the scale of child sexual abuse material distributed online.

Jun 14, 2022

A global message from Campaign: We are for creativity

'Campaign for creativity' is a shared commitment by our journalists around the world to champion creativity and hold the ad industry to account.

Jun 1, 2022

Stayfree tells fathers what their daughters left unsaid

Conceptualised by DDB Mudra, the film highlights how Indian daughters could be extremely close to their fathers, and yet not be able to discuss one of the main phenomena in their lives—their period