campaign
I wish I'd thought of that: How Mastercard created something priceless
The financial services' pre-digital viral hit is now 25 years old, but remains irritatingly clever.
An Indian steel pioneer's heartening inclusivity campaign
Tata Steel and Wunderman Thompson Kolkata's new spot seeks to take the company's position as an inclusive and diverse employer forward.
Don’t forget: funny is your brand superpower
Done brilliantly, humour in advertising can lead to global brand awareness and huge acclaim. But if a joke fails to land, it can be disastrous. How can companies navigate the comedy challenge?
‘The world’s largest film festival’: Stunt exposes scale of child sexual abuse material found online
American agency No Fixed Address used AI to generate 85 million film posters that visualize the scale of child sexual abuse material distributed online.
A global message from Campaign: We are for creativity
'Campaign for creativity' is a shared commitment by our journalists around the world to champion creativity and hold the ad industry to account.
Stayfree tells fathers what their daughters left unsaid
Conceptualised by DDB Mudra, the film highlights how Indian daughters could be extremely close to their fathers, and yet not be able to discuss one of the main phenomena in their lives—their period
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