Jun 6, 2024

Bata's 'Try and Fly' campaign promises to take customers' feet on a European adventure

By simply trying on shoes from the brand's new 9 to 9 collection at Bata’s outlets in India, potential buyers have a chance to win a trip to various destinations.

Apr 25, 2024

Times of India launches 'My City, My Art' challenge for World Art Day

Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.

Apr 4, 2024

Marketers shouldn’t fear the accountability brought by data

If you’ve never run a failed campaign, are you sure you’re holding yourself to the right standard?

Feb 15, 2024

Campaign builds on North America presence by launching in Canada

The global expansion follows Haymarket’s acquisition of Toronto-based The Message in 2023.

Jan 10, 2024

Tinder empowers a woman to swipe right on new bonds and experiences

Tinder has rolled out a campaign 'you up' as a part of its global message 'it starts with a swipe' to redefine the narrative around dating by exploring the possibilities that extend beyond the search for 'the one’.

Dec 14, 2023

Campaign's China Summit 2023: Key takeaways

Navigating post-pandemic brand dynamics, adapting to AI's emergence, and embracing ESG values—all the insights from Campaign’s first in-person event in Shanghai since 2019.