Chinese brands that stepped up their International Women's Day actions
While many use IWD as another shopping festival opportunity, local marketing experts see a change in the gender equality dialogue.
I wish I'd thought of that: How Mastercard created something priceless
The financial services' pre-digital viral hit is now 25 years old, but remains irritatingly clever.
An Indian steel pioneer's heartening inclusivity campaign
Tata Steel and Wunderman Thompson Kolkata's new spot seeks to take the company's position as an inclusive and diverse employer forward.
Don’t forget: funny is your brand superpower
Done brilliantly, humour in advertising can lead to global brand awareness and huge acclaim. But if a joke fails to land, it can be disastrous. How can companies navigate the comedy challenge?
‘The world’s largest film festival’: Stunt exposes scale of child sexual abuse material found online
American agency No Fixed Address used AI to generate 85 million film posters that visualize the scale of child sexual abuse material distributed online.
A global message from Campaign: We are for creativity
'Campaign for creativity' is a shared commitment by our journalists around the world to champion creativity and hold the ad industry to account.
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