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Disney sets sail: VP Sarah Fox on the brand’s cruise bet in Asia
With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.
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Why the world’s most effective campaigns share one vital trait
The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From scrappy challengers to global icons, the brands behind the world’s most effective marketing begin with effectiveness: they live it, breathe it and build from it..
Eos and Mischief @ No Fixed Address scoop top Effie for world’s most effective campaign
Twelve campaigns revealed as Global Grand Effie winners
Tiffany & Co. goes blue for ocean preservation
Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.
How Chinese brands are rewriting the global expansion playbook
Campaign’s China Summit returned to Shanghai last month with a focus on cross-border marketing and brand expansion, as industry leaders from China’s top companies shared insights on cultural export, localisation, and long-term strategies for global success.
Campaign boosts global presence with launch of Campaign House at Cannes Lions 2025
The week-long programme at Canopy by Hilton Cannes includes editorial sessions, partner events, and parties.
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